观点/ 刘润 主笔 / 海盐 责编 / 黄静 本文首发于2025年08月 ，希望对你有所启发。 其中有个数据，让我很意外： 你能想到6070后，怎么做消费决策吗？答案是，小红书。 这就很让人好奇了。为什么会是小红书？为什么常被认为最容易"被推销"的人，竟然主动去"做功课"？他们会在小红书上看什么？ 今天，我就想和你分享这份有趣的报告，和我的几点看法。 就从6070后"被骗过"说起吧。 用小红书不是赶潮流，而是因为"被骗过" 不知道你有没有这样的感受，你的父母辈，真是"太奇怪"了。 以下是这篇次条重发文章正文。 老龄化问题，我经常聊，因为这早就变成一件不可避免的事。 今年的年度演讲上，我还会继续跟大家分享。想有新的收获，就必须时刻关注各种变化。比如，现在的中年人喜欢什么？比如，他们怎么做消费决策？比 如，他们的上网习惯。 前不久，我在办公室看到的一份报告，给了我不少收获。这份来自"一只寿桃"的研究报告，叫《从"闯一代"到"享一代"：60、70后"享老主义"的消费潜力 和营销密码》。在收集了1506份问卷，和9个深度采访后，展示了今天中国6070后的人群画像，和消费心理。看完就觉得，现在的6070后的很多习惯，真 ...

Group 1: Company Performance - Proya achieved a revenue of 5.362 billion yuan in the first half of 2025, representing a year-on-year growth of 7.21%, with a net profit of 799 million yuan, up 13.80% [2] - Nongfu Spring reported a revenue of 25.622 billion yuan for the first half of 2025, marking a 15.6% increase year-on-year, with a net profit of 7.622 billion yuan, up 22.1% [5] - Lululemon's Q2 revenue for fiscal year 2025 reached $2.5 billion, with a 7% year-on-year growth, and a 25% increase in revenue from mainland China [3] Group 2: Strategic Initiatives - Proya announced the initiation of its Hong Kong stock listing plan, aiming to enhance its capital strength and competitiveness on an international scale [2] - Lululemon plans to open approximately 15 new stores in the Americas in 2025, with a significant focus on expanding in the Chinese market [3] - Lekker Sports signed an official partnership with the Chinese National Weightlifting Team to enhance its brand image and service quality [4][5] Group 3: Product Launches and Innovations - Zdeer launched the G4 series of bone conduction hearing aids, emphasizing all-day comfort and performance for users [8] - DESCENTE held a 90th-anniversary exhibition showcasing its history and innovations in sports equipment [13] - BIRKENSTOCK introduced the 1774 Becomes Berlin collection, reinterpreting classic shoe designs with modern aesthetics [14]