Group 1 - The core event is the presentation of smart's new product matrix at the 2025 IAA Mobility in Munich, marking the first time smart showcases its entire range of electric vehicles at a major European auto show [1] - smart officially confirmed the upcoming launch of the new smart 2, which is considered a milestone in the brand's development history, with production expected to begin in autumn 2026 in Europe [3] - The smart 3 "Celebrating the Streets" art car, created in collaboration with Keith Haring, was also unveiled, emphasizing the connection between urban culture and creativity [5] Group 2 - The smart 5 flagship model was showcased at the Munich auto show, featuring a maximum charging power of 400 kW, allowing the battery to charge from 10% to 80% in under 18 minutes [5]

Core Insights - The company has successfully expanded its global presence by entering seven new markets in the MENA region and Latin America in the first half of 2025, bringing its total to 38 countries and regions with over 580 stores worldwide [1][3][17] - Significant advancements in research and development (R&D) have been made, enhancing the company's long-term value proposition and addressing diverse customer needs [3][7] - The launch of the "open your mind Experiences" global campaign aims to refresh the brand image and foster collaborations with iconic brands and intellectual properties [5][10] Market Expansion - In the first half of 2025, the company entered seven new markets, contributing to its global footprint expansion [3][14] - The brand's commitment to enhancing global operations is evident as it continues to grow its presence across various regions [1][17] Product Development - The company is set to unveil more advanced R&D technologies and products in the coming months, enriching its product offerings [5][11] - The smart 5 model features enhanced driving assistance and AI-powered interactions, marking a significant step in intelligent cabin experiences [11][12] Strategic Partnerships - Collaborations with brands such as BRABUS, Sennheiser, Keith Haring, Disney, and Peet's Coffee are aimed at enhancing the brand's image and product offerings [8][10] - The partnership with the Keith Haring Foundation has led to the debut of the smart 3 Keith Haring Art Car, with plans for a production version later this year [8][10] Brand Campaign - The "open your mind Experiences" campaign emphasizes the importance of first-time experiences in creating emotional connections and unlocking new possibilities [7][10] - The campaign includes various crossover collaborations that span automotive, art, and lifestyle sectors, showcasing the brand's commitment to innovation [10][14]