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拉夫劳伦童装,被中年人「抢疯了」?
36氪· 2025-06-13 10:08
办公室身长155、体重三位数、实习工资3500的同事小k,最近穿着了一件拉夫劳伦polo衫上班。 小k交代道: "这是女童款,代购打完折下来我付了468块,比成人款便宜了700多块……" 以下文章来源于凤凰生活报告 ,作者凤凰WEEKLY 凤凰生活报告 . 是衣食住行,也是时尚与商业。 微穷的新中产,已经爱上穿童品了 文 | 叶子 编辑 | 杜都督 来源| 凤凰生活报告(ID:PhoenixLifestyleRpt) 封面来源 | 品牌官方 颜色干净,剪裁大方,合身得体,甚至有点宽大,好像确实还不错—— 完全没有之前成年人"硬撑"优某库童装、硬凹纯欲风的不适感。 小k说,这件衣服她甚至没有买18码,16码的已经足够了。 "我感觉比我高10厘米,比我再重10斤的女孩,20码可能也够穿。" 一件400多块拉夫劳伦,估计比山寨马球polo衫还便宜。 在我们由惊转慕、纷纷问她要链接的时候,小k发表了自己的疑惑: "你们不知道吗?现在穿童装、吃童饭、用童品真的很流行,因为能便宜很多。 你们怎么既没钱,也不学着省钱?" 微穷的新中产, 已经爱上穿童品了 首先,小k先严格区分了省钱童装、宝宝碗、娇牛马文学内核的本质区别: ...
中年女人,流行穿“童装”富养自己?
Hu Xiu· 2025-06-01 12:50
Group 1 - The article discusses the trend of adults purchasing children's clothing and products as a cost-saving measure, highlighting the appeal of high-quality brands at lower prices [6][19][24] - The practice of buying children's clothing is becoming popular among the new middle class, who are looking for ways to save money while still enjoying quality products [6][25][29] - The article mentions specific brands like Ralph Lauren, Stella McCartney, and Marni, noting that their children's lines are significantly cheaper than adult versions, making them attractive options for budget-conscious consumers [8][10][22] Group 2 - The article points out that children's meals have also become a trend among adults, with many restaurants now offering children's menus that are both affordable and nutritious [34][36] - The nutritional value of children's meals is highlighted as being optimal, appealing to adults who are looking for healthier dining options [34][42] - The consumption of children's products is framed as a way for adults to experience a sense of care and comfort, providing a psychological benefit alongside financial savings [55][57][58] Group 3 - The article emphasizes the cultural shift where adults are embracing a "kidult" lifestyle, balancing the pressures of adulthood with the desire for comfort and nostalgia [60][61] - It suggests that this trend reflects a deeper societal need for self-care and emotional well-being, as adults seek to reclaim a sense of childhood joy amidst adult responsibilities [61][62] - The article concludes with a light-hearted note, encouraging adults to embrace their inner child, especially during occasions like Children's Day [63]