一、思维破局：从"管理者"到"生活记录者" 传统物业与"网红"物业在抖音运营上，首先差在思维层面。两者的核心区别如下表所示： | 维度 | 传统物业摄维 | "网红"物业思维 | | --- | --- | --- | | 核角色 | 社区管理者、服务提供者 | 社区生活记录者、内容创作者、情感连接者 | | 内容视角 | 以我为主:发布通知、展示工作 | 以业主为主：记录业主生活、挖掘社区故事、展现邻 | | | | 国語情 | | 中动逻辑 | 单向传达,完成告知义务 | 双向乃至多向互动，鼓励业主参与创作、评论、分享 | | 价值目标 | 提升管理效率、解决具体问题 | 塑造品牌形象、増強业主归属感、构建社区文化 | 思维的转变带来了行动上的天差地别。标杆物业意识到，抖音不是一个电子公告栏，而是一个与成千上 万家庭深度对话的客厅。他们拍摄的不再是冰冷的规章制度，而是热气腾腾的生活本身。 二、案例拆解：标杆物业的抖音"出圈"之道 在大多数人的印象中，物业的形象总是与安保、保洁、维修通知绑定，是社区生活中功能性的"背景 板"。然而，一股新风正在悄然改变这一认知：越来越多的标杆物业公司不再满足于幕后工作，而是 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年11月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 新希望服務控股有限公司 呈交日期: 2025年12月1日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 03658 | 說明 | 普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | 本月底 ...

截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 公司名稱: 新希望服務控股有限公司 呈交日期: 2025年11月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 03658 | 說明 | 普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | 本月底 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 新希望服務控股有限公司 呈交日期: 2025年10月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 03658 | 說明 | 普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | 本月底法 ...

Financial Performance - For the six months ended June 30, 2025, the company recorded revenue of approximately RMB 739.8 million, representing a year-on-year increase of 4.3%[10]. - The net profit attributable to shareholders for the same period was RMB 120.9 million, an increase of 2.4% compared to the previous year[10]. - Operating cash flow during the reporting period was RMB 21.0 million, reflecting a significant increase of 180.5% year-on-year[10]. - Total revenue for the six months ended June 30, 2025, reached RMB 46,711.2 million, a 15.2% increase compared to RMB 40,563.4 million for the same period in 2024[18]. - The company's total revenue increased by approximately 4.3% from RMB 709.0 million in the six months ended June 30, 2024, to RMB 739.8 million in the same period of 2025[39]. - Revenue for the six months ended June 30, 2025, was RMB 739,818,000, an increase of 4.3% compared to RMB 709,018,000 for the same period in 2024[92]. - Gross profit for the same period was RMB 233,680,000, slightly up from RMB 232,333,000, indicating a stable gross margin[92]. - Operating profit increased to RMB 152,253,000, up 6.1% from RMB 143,508,000 in 2024[92]. - Net profit rose by approximately RMB 4.1 million or 3.2% to about RMB 131.5 million for the reporting period[6]. - The company reported a pre-tax profit of RMB 159,040,000 for the first half of 2025, compared to RMB 152,938,000 in the same period of 2024, reflecting a year-on-year increase of about 4.1%[118]. Revenue Breakdown - Property management services generated RMB 467.1 million, accounting for 63.1% of total revenue, driven by an increase in managed floor area from 35.4 million square meters to 38.0 million square meters[40]. - Revenue from new first-tier cities accounted for 52.3% of total revenue, increasing from 50.2% year-on-year, with a revenue growth of 19.9%[18]. - The property management segment generated revenue of RMB 467,113,000, while the commercial operations segment contributed RMB 176,613,000, indicating a strong performance in property management[117]. - Revenue from independent third parties accounted for 38.0% of total revenue, with a 15.0% increase year-on-year[25]. - The life services segment achieved revenue of RMB 176.6 million, reflecting a 3.6% year-on-year growth, driven by a 9.2% increase in retail and catering services revenue[29]. Operational Metrics - The company managed 269 contracted properties as of June 30, 2025, a 1.9% increase from 264 properties in the previous year[13]. - The total managed floor area increased to 3,803.5 million square meters, a growth of 7.4% compared to 3,542.9 million square meters in the previous year[13]. - 96.4% of the company's property management revenue came from projects in first-tier, new first-tier, and second-tier cities, an increase of 0.9 percentage points year-on-year[17]. - The management expense ratio decreased by 7.1% to 9.1%, marking the fourth consecutive year of decline[10]. - The company signed third-party project contracts worth RMB 560 million during the reporting period, a 59% increase compared to the same period last year[10]. Cash Flow and Financial Position - The current ratio was 2.4 times as of June 30, 2025, compared to 2.3 times on December 31, 2024, indicating a stable financial position[8]. - The company reported a net cash position of RMB 960,197,000, down from RMB 1,057,754,000, suggesting a need for monitoring cash flow management[93]. - Net cash generated from operating activities was RMB 20,972 thousand, compared to a net cash used of RMB 26,070 thousand in the same period last year[102]. - Cash and cash equivalents decreased by RMB 96,168 thousand, compared to a decrease of RMB 139,609 thousand in the prior year, indicating a reduction in cash burn[102]. Employee and Corporate Governance - Employee costs totaled approximately RMB 181.1 million as of June 30, 2025, compared to RMB 164.1 million as of June 30, 2024[72]. - The company has approximately 3,904 employees as of June 30, 2025, a decrease from 4,036 employees as of June 30, 2024[72]. - The company is committed to maintaining high standards of corporate governance and has complied with all relevant codes since its listing[73]. - The company continues to provide sufficient vocational training to employees to enhance their skills and knowledge[72]. Dividends and Shareholder Information - The company declared an interim dividend of HKD 0.110 per share for the six months ended June 30, 2025, compared to HKD 0.090 per share for the same period in 2024, reflecting a 22.22% increase[81]. - As of June 30, 2025, major shareholders hold 66.92% of the shares, with Adventure Way Pte. Ltd. and Liu Yonghao being significant stakeholders[80]. - Public shareholders hold at least 25% of the company's total issued share capital as of the mid-term report date[84]. Compliance and Audit - The company’s audit committee reviewed the unaudited condensed interim results for the six months ended June 30, 2025[86]. - The company has complied with the relevant provisions of the Listing Rules and International Accounting Standards in preparing its interim financial report[87]. - The review of the interim financial report did not reveal any matters that would lead to a belief that the report was not prepared in accordance with International Accounting Standards[89].

Group 1 - New Hope Service (03658.HK) announced a change in its executive leadership, with Executive Director Liu Xu transitioning to a non-executive director role to focus on other business matters [1] - Wu Min, the current non-executive director and co-chairman of the board, will be promoted to Executive Director, effective from September 10, 2025 [1]

New Hope Service Holdings Limited 新希望服務控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：3658） 董事名單及其角色及職能 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不就因本公告全部或任何 部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 姜孟軍先生 （主席） 李巍女士 劉栩先生 張薇女士 – 1 – 獨立非執行董事 曹麒麟先生 李正國先生 江智武先生 | 董事會設立三個委員會。下表提供各董事會成員於該等委員會中所擔任的職位： | | --- | | | 董事委員會 | | | | | --- | --- | --- | --- | --- | | 董事 | | 審核委員會 | 薪酬委員會 | 提名委員會 | | 姜孟軍先生 | | | | | | 武敏女士 | | | 成員 | | | 李巍女士 | | | | | | 劉栩先生 | | | | | | 陳靜女士 | | | | 成員 | | 張薇女士 | | 成員 | | | | 江智武先生 | | 主席 | | ...

Core Viewpoint - New Hope Service (03658) announced a change in its executive leadership, with Executive Director Liu Xu transitioning to a non-executive director role to focus on other business ventures, effective September 10, 2025 [1] Group 1 - Liu Xu will dedicate more time to other business matters, leading to his appointment as a non-executive director [1] - Wu Min, the current non-executive director and co-chair of the board, will be promoted to executive director [1] - The leadership changes are set to take effect on September 10, 2025 [1]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不就因本公告全部或任何 部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 New Hope Service Holdings Limited 新希望服務控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：3658） 董事調任 劉先生已與本公司訂立服務合約，可予調任及退任，且劉先生不就擔任董事領取任 何薪酬。 – 1 – 除上文所披露者外，於本公告日期，武女士及劉先生各自(i)並無於本集團任何成員 公司擔任任何其他職位；(ii)現時或於過去三年並無於其證券在香港或海外任何證 券市場上市的任何其他公眾公司擔任任何董事職務；(iii)與本公司任何董事、高級 管理層或主要股東或控股股東（定義見上市規則）概無任何關係；及(iv)並無於本公 司股份或相關股份中擁有任何證券及期貨條例所界定之權益。 本公告乃由新希望服務控股有限公司（「本公司」，連同其附屬公司，統稱「本集團」） 根據香港聯合交易所有限公司（「聯交所」）證券上市規則（「上市規則」）第13.51條規 定作出。 董事調任 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 新希望服務控股有限公司 呈交日期: 2025年9月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 03658 | 說明 | 普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | 本月底法定 ...