香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 主席 New Hope Service Holdings Limited 新希望服務控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：3658） 更改開曼群島註冊辦事處及 股份過戶登記總處地址 新希望服務控股有限公司（「本公司」）董事（「董事」）董事會（「董事會」）謹此宣佈，自 2026年2月1日起，本公司的開曼群島註冊辦事處及股份過戶登記總處地址將改為 「Suite 210, 2nd Floor, Windward III, Regatta Office Park, Grand Cayman KY1-1106, Cayman Islands」。 本公司的開曼群島註冊辦事處及股份過戶登記總處的電話號碼及電郵地址均維持不 變。 承董事會命 新希望服務控股有限公司 姜孟軍 香港，2026年1月30日 於本公告日期，董事會由執行董事武敏女士（董事會聯席主席）及陳靜女士；非執行 董事姜孟軍先生（董事會 ...

新希望服务(03658)发布公告，非执行董事刘栩先生因有意在其其他商业及个人事务上投入更多时间， 彼已辞任非执行董事职务，自2026年1月6日生效。 ...

Core Viewpoint - New Hope Service (03658) announced the resignation of non-executive director Liu Xu, effective January 6, 2026, due to his intention to dedicate more time to other business and personal matters [1] Group 1 - Liu Xu's resignation is part of a strategic decision to focus on other commitments [1]

格隆汇1月6日丨新希望服务(03658.HK)公告，非执行董事刘栩因有意在其其他商业及个人事务上投入更 多时间，彼已辞任非执行董事职务，自2026年1月6日生效。 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不就因本公告全部或任何 部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 New Hope Service Holdings Limited 新希望服務控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：3658） 董事名單及其角色及職能 姜孟軍先生 （主席） 李巍女士 張薇女士 – 1 – 董事會設立三個委員會。下表提供各董事會成員於該等委員會中所擔任的職位： | | 董事委員會 | | | | | --- | --- | --- | --- | --- | | 董事 | | 審核委員會 | 薪酬委員會 | 提名委員會 | | 姜孟軍先生 | | | | | | 武敏女士 | | | 成員 | | | 李巍女士 | | | | | | 陳靜女士 | | | | 成員 | | 張薇女士 | | 成員 | | | | 江智武先生 | | 主席 | | | | 曹麒麟先生 | | | 主席 | 成員 | | 李正國先生 | | 成員 | 成員 | 主席 | 香港，2026 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不就因本公告全部或任何 部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 本公司董事（「董事」，各自為一名「董事」）會（「董事會」）宣佈，非執行董事劉栩先生 （「劉先生」）因有意在其其他商業及個人事務上投入更多時間，彼已辭任非執行董事 職務，自2026年1月6日生效。 劉先生已確認，彼與董事會之間並無意見分歧，亦無任何有關彼辭任非執行董事之 事宜而須敦請本公司股東或聯交所垂注。 董事會謹此機會衷心感謝劉先生在任職期間對本公司所作出之寶貴貢獻。 承董事會命 New Hope Service Holdings Limited 新希望服務控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：3658） 非執行董事之辭任 本公告乃由新希望服務控股有限公司（「本公司」，連同其附屬公司，統稱「本集團」） 根據香港聯合交易所有限公司（「聯交所」）證券上市規則（「上市規則」）第13.51條規 定作出。 於本公告日期，董事會由執行董事武敏女士（董事會聯席主席）及陳靜女士；非執行 董事姜孟 ...

Core Viewpoint - The rapid development of the internet has led property companies to utilize both traditional and new media platforms to create a comprehensive communication matrix, achieving boundary-less and full coverage of information dissemination [1][12]. Group 1: Brand Communication Strategies - Property companies are increasingly experimenting with new digital media channels, leveraging platforms like WeChat and Douyin to enhance brand exposure and communication reach [1][12]. - The use of personalized and practical functional modules on platforms such as WeChat public accounts and video accounts has increased the breadth of brand communication, allowing audiences to understand corporate brand concepts from multiple channels and perspectives [1][12]. Group 2: Monitoring and Research Findings - The China Index Academy conducted a monitoring study on brand communication information of property service companies for the year 2025, focusing on WeChat public accounts, video accounts, and Douyin [1][12]. - The report titled "Top 50 Brand Communication of Property Service Companies in China (2025)" highlights companies that effectively utilize new media to maximize communication benefits and enhance brand influence [1][12]. Group 3: WeChat Public Account Performance - In 2025, the top 50 property service companies' WeChat public accounts collectively achieved approximately 39.528 million reads, with an average of about 790,000 reads per account [5][17]. - The top three companies by WeChat public account reads were Country Garden Services Group (5,049,017), China Overseas Property Management (3,712,369), and Poly Property Services (2,643,051) [3][5]. Group 4: WeChat Video Account Performance - The top 30 property service companies' WeChat video accounts garnered a total of 12.52 million likes and shares, with an average of approximately 417,000 per account [9][20]. - The leading WeChat video accounts were New Hope Property Services (5,048,000), Shenzhen Jindi Property Management (1,127,180), and Country Garden Services (775,562) [7][20]. Group 5: Douyin Video Account Performance - The top five property service companies on Douyin achieved a total of 3.316 million likes and shares, with New Hope Services leading at over 2.155 million [10][22]. - Other notable companies included Wanwu Cloud Space Technology (376,408) and Green City Smart Living (290,513) [10][22].

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年12月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 新希望服務控股有限公司 呈交日期: 2026年1月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 03658 | 說明 | 普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | 本月底法 ...

Core Insights - The property management industry is undergoing a transformation from traditional management roles to becoming active participants in community life, leveraging platforms like Douyin to create "internet celebrity communities" [1][10] Group 1: Shift in Mindset - Traditional property management focuses on being community managers and service providers, while "internet celebrity" properties see themselves as life recorders, content creators, and emotional connectors [2] - The content perspective has shifted from a self-centered approach to one that prioritizes the owners' experiences, highlighting community stories and interactions [2] - The communication logic has evolved from one-way notifications to multi-directional interactions that encourage owner participation in content creation [2] Group 2: Successful Case Studies - New Hope Service has established itself as a leader in Douyin operations by creating a systematic content matrix, achieving over 110 million views on its dedicated topics and nearly 9,000 videos published [3] - Country Garden Services' "Neighbor Life" community IP successfully engaged owners through large-scale online events, generating over 100 million views during a national neighbor carnival [3] - Various property companies are innovating content strategies tailored to their unique characteristics, showcasing diverse practices [3] Group 3: Strategies for Creating "Internet Celebrity Communities" - The first step involves selecting content topics that focus on "human warmth" and "freshness," moving away from work reports [6] - The second step emphasizes innovative formats that shift from mere display to interaction and co-creation [7] - The third step involves utilizing platform tools effectively to reach target audiences [8] - The fourth step focuses on designing a closed-loop system to convert traffic into lasting engagement [9] Group 4: Practical Innovations - Companies like Bangtai Property in Sichuan create humorous short videos to make regulations more relatable [5] - Rongwangfu in Hebei uses live streaming to engage owners in community activities, breaking time and space limitations [5] - Poly Red Property in Tianjin transforms old community spaces into popular photo spots, encouraging residents to share their experiences [5] Group 5: Community Engagement Techniques - Recording genuine moments of community support, such as security helping residents or neighbors assisting each other, enhances emotional connection [11] - Highlighting the beauty of the community through seasonal changes and decorations encourages residents to appreciate their surroundings [11] - Documenting community events like festivals and interest classes amplifies their impact through video sharing [11] - Engaging residents by featuring their talents and stories in videos fosters a sense of ownership and pride [11] - Initiating challenges and providing incentives for content creation encourages widespread participation and content sharing [11] - Regularly live streaming property management activities promotes transparency and builds trust [11] - Utilizing location-based services on Douyin to attract local potential residents enhances brand visibility [11] - Aligning content with current events and holidays increases relevance and audience engagement [11] - Analyzing video performance data helps refine content strategies based on audience preferences [11] - Providing clear service access points in video comments ensures online engagement translates into offline service interactions [11] - Showcasing the hard work of property management staff in challenging situations fosters understanding and loyalty among residents [11] - Transforming the positive brand image created online into higher customer satisfaction and operational efficiency is crucial for long-term success [11]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年11月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 新希望服務控股有限公司 呈交日期: 2025年12月1日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 03658 | 說明 | 普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 2,500,000,000 | HKD | | 0.01 | HKD | | 25,000,000 | 本月底 ...