[Company Overview and Performance Highlights](index=1&type=section&id=%E5%85%AC%E5%8F%B8%E6%A6%82%E8%A7%88%E8%88%87%E6%A5%AD%E7%B8%BE%E4%BA%AE%E9%BB%9E) [Interim Dividend](index=1&type=section&id=%E4%B8%AD%E6%9C%9F%E8%82%A1%E6%81%AF) The company declared an increased interim dividend of 2.3 HK cents per share for 2025, payable in September, reflecting a higher payout than the previous year Interim Dividend Overview | Metric | 2025 Interim | 2024 Interim | | :--- | :--- | :--- | | Dividend Per Share (HK cents) | 2.3 HK cents | 2.0 HK cents | | Total Amount (HKD) | Approx. 17,129,000 HKD | - | | Payment Date | September 19, 2025 | - | | Record Date | September 11, 2025 | - | [Performance Review](index=1&type=section&id=%E5%9B%9E%E9%A1%A7) Despite global economic uncertainties, the Group achieved robust H1 2025 performance with a slight revenue decrease but significant net profit growth and improved gross profit margin - The Group is a leading pan-fashion brand marketing group in Greater China, focusing on experiential marketing, digital marketing and promotion, and IP expansion services, with a **13.8% market share** in Greater China's high-end fashion brand experiential marketing market in 2024[5](index=5&type=chunk) 2025 Interim Core Financial Performance | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Revenue | 311.7 | 316.4 | -1.5% | | Net Profit | 35.1 | 30.2 | +16.2% | | Gross Profit Margin | 33.7% | 32.7% | +1.0 percentage points | - The Group successfully mitigated external pressures and enhanced profitability through strategic cost optimization and operational adjustments[6](index=6&type=chunk) [Macroeconomic and Market Environment](index=2&type=section&id=%E5%AE%8F%E8%A7%80%E7%B6%93%E6%BF%9F%E5%8F%8A%E5%B8%82%E5%A0%B4%E7%92%B0%E5%A2%83) In H1 2025, global and Chinese luxury markets faced macroeconomic challenges, leading to weakened consumer confidence and sales contraction, while market structure shifted with increased competition and diversified consumer preferences - Global luxury sales are projected to contract by **2%-5%** for the full year, with the Chinese market slowing due to weak real estate and exchange rate fluctuations, impacting consumer confidence[8](index=8&type=chunk) - Chinese consumers are more cautious in luxury purchases, influenced by price sensitivity, brand value, and cultural relevance[8](index=8&type=chunk) - The Chinese luxury market structure is shifting, with intense brand competition and diversified consumer preferences; brands integrating local culture and precise strategies show strong performance[9](index=9&type=chunk) [Outlook](index=3&type=section&id=%E5%B1%95%E6%9C%9B) The Group anticipates a stable and improving Chinese economy in H2 2025, planning to integrate experiential and digital marketing into a one-stop platform and selectively expand services to new brand categories - China's economy is expected to stabilize and improve in the second half, with consumption policies gradually revitalizing the market and creating growth opportunities for the industry[10](index=10&type=chunk) - The Group will integrate experiential and digital marketing to create a one-stop service platform, utilizing data-driven insights and immersive marketing approaches[10](index=10&type=chunk) - The Group will selectively expand its services in sports fashion, beauty, and high-end Chinese brands, and assist Chinese brands in international expansion[11](index=11&type=chunk) [Business Review](index=4&type=section&id=%E6%A5%AD%E5%8B%99%E5%9B%9E%E9%A1%A7) [Geographical Review](index=4&type=section&id=%E5%9C%B0%E5%8D%80%E5%9B%9E%E9%A1%A7) In H1 2025, the Group's revenue primarily originated from Mainland China, accounting for 97.0% of total revenue with year-on-year growth, while contributions from Hong Kong and Singapore decreased to 3.0% Revenue Breakdown by Region | Region | 2025 (RMB thousand) | 2025 (%) | 2024 (RMB thousand) | 2024 (%) | | :--- | :--- | :--- | :--- | :--- | | Mainland China | 302,187 | 97.0% | 288,530 | 91.2% | | Hong Kong & Singapore | 9,471 | 3.0% | 27,831 | 8.8% | | **Total** | **311,658** | **100.0%** | **316,361** | **100.0%** | [Business Segment Review](index=4&type=section&id=%E6%A5%AD%E5%8B%99%E5%88%86%E9%83%A8%E5%9B%9E%E9%A1%A7) In H1 2025, experiential marketing generated RMB 246.3 million, digital marketing and promotion RMB 65.2 million, and IP expansion RMB 0.2 million, with strong growth in digital marketing offsetting a significant decline in IP expansion Revenue by Service Line | Service Line | 2025 (RMB million) | 2024 (RMB million) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Experiential Marketing | 246.3 | 257.5 | -4.3% | | Digital Marketing and Promotion | 65.2 | 48.9 | +33.3% | | IP Expansion | 0.2 | 9.9 | -98.0% | | **Total** | **311.7** | **316.3** | **-1.5%** | [Experiential Marketing](index=5&type=section&id=%E9%AB%94%E9%A9%97%E7%87%9F%E9%8Š%B7) Experiential marketing remains the Group's core business, contributing 79.0% of total revenue despite a 4.3% decrease to RMB 246.3 million, as the Group adapts to client preferences for integrated marketing solutions - The Group remains the largest high-end fashion brand experiential marketing service provider in Greater China, with a **13.8% market share** in 2024[16](index=16&type=chunk) - Experiential marketing revenue decreased by **4.3%** year-on-year to **RMB 246.3 million**, yet still accounted for **79.0%** of total revenue[18](index=18&type=chunk) - The revenue decline reflects industry trends where clients prefer multi-channel integrated marketing solutions, prompting the Group to adjust its strategy by combining experiential marketing with digital promotion[18](index=18&type=chunk)[19](index=19&type=chunk) - Successfully executed numerous campaigns for renowned brands such as BMW, CARTIER, and LOUIS VUITTON, demonstrating exceptional capabilities[17](index=17&type=chunk) [Digital Marketing and Promotion](index=6&type=section&id=%E6%95%B8%E5%AD%97%E7%87%9F%E9%8Š%B7%E8%88%87%E6%8E%A8%E5%BB%A3) Digital marketing and promotion revenue significantly increased by 33.3% to RMB 65.2 million, representing 20.9% of total revenue, demonstrating strong synergy with experiential marketing and aligning with younger consumer trends - Digital marketing and promotion revenue increased by **33.3%** year-on-year to **RMB 65.2 million**, accounting for **20.9%** of total revenue[23](index=23&type=chunk) - This business, combined with experiential marketing, promotes brands through platforms like Weibo, WeChat, Douyin, and Xiaohongshu, offering data-driven interactive services and celebrity/influencer live-streaming sales[21](index=21&type=chunk)[22](index=22&type=chunk) - This integrated strategy aligns with the trend of younger generations (Gen Y, Z, and Alpha) becoming the primary luxury consumer group, projected to account for **75% to 85%** of global consumption by 2030[22](index=22&type=chunk) [IP Expansion](index=7&type=section&id=IP%E6%8B%93%E5%B1%95) IP expansion revenue sharply declined by 98.0% to RMB 0.2 million, accounting for 0.1% of total revenue, primarily due to macroeconomic factors and business seasonality, with projects concentrated in the second half of the year - IP expansion revenue significantly decreased by **98.0%** to **RMB 0.2 million**, representing **0.1%** of total revenue[25](index=25&type=chunk) - The revenue decrease was primarily due to macroeconomic conditions, policy environment, and business seasonality, with IP-related activities and collaboration projects mainly scheduled for the second half of the year[24](index=24&type=chunk)[25](index=25&type=chunk) - The Group will continue to commit to IP expansion as a long-term strategy, enhancing existing IP operations, unlocking new IP potential, and strengthening synergies with digital and experiential marketing[25](index=25&type=chunk) [Financial Review](index=8&type=section&id=%E8%B2%A1%E5%8B%99%E5%9B%9E%E9%A1%A7) [Key Income Statement Items](index=8&type=section&id=%E6%90%8D%E7%9B%8A%E8%A1%A8%E9%97%9C%E9%8D%B5%E9%A0%85%E7%9B%AE) Profitability improved with increased gross profit and net profit margins, driven by a decrease in cost of sales [Cost of Sales](index=8&type=section&id=%E9%8A%B7%E5%94%AE%E6%88%90%E6%9C%AC) Cost of sales decreased from RMB 213.0 million in 2024 interim to RMB 206.6 million in 2025 interim, aligning with the revenue decline Cost of Sales Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- | | Cost of Sales | 206.6 | 213.0 | [Gross Profit and Gross Profit Margin](index=8&type=section&id=%E6%AF%9B%E5%88%A9%E5%8F%8A%E6%AF%9B%E5%88%A9%E7%8E%87) Gross profit increased by 1.6% to RMB 105.1 million in 2025 interim from RMB 103.4 million in 2024 interim, with the overall gross profit margin improving from 32.7% to 33.7% Gross Profit and Gross Profit Margin Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Gross Profit | 105.1 | 103.4 | +1.6% | | Gross Profit Margin | 33.7% | 32.7% | +1.0 percentage points | [Other Income and Gains](index=8&type=section&id=%E5%85%B6%E4%BB%96%E6%94%B6%E5%85%A5%E5%8F%8A%E6%94%B6%E7%9B%8A) Other income and gains remained stable at approximately RMB 5.4 million in 2025 interim Other Income and Gains | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- | | Other Income and Gains | 5.4 | 5.3 | [Selling and Distribution Expenses](index=8&type=section&id=%E9%8A%B7%E5%94%AE%E5%8F%8A%E5%88%86%E9%8Š%B7%E9%96%8B%E6%94%AF) Selling and distribution expenses decreased from RMB 37.1 million in 2024 interim to RMB 35.5 million in 2025 interim, primarily due to lower employee costs Selling and Distribution Expenses Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- | | Selling and Distribution Expenses | 35.5 | 37.1 | [General and Administrative Expenses](index=9&type=section&id=%E4%B8%80%E8%88%AC%E5%8F%8A%E8%A1%8C%E6%94%BF%E9%96%8B%E6%94%AF) General and administrative expenses significantly decreased from RMB 29.4 million in 2024 interim to RMB 19.6 million in 2025 interim, mainly due to a substantial reduction in share-based payment expenses General and Administrative Expenses Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- | | General and Administrative Expenses | 19.6 | 29.4 | | Share-based Payment Expenses | 0.3 | 9.6 | [Other Net Expenses](index=9&type=section&id=%E5%85%B6%E4%BB%96%E9%96%8B%E6%94%AF%E6%B7%A8%E9%A1%8D) Other net expenses decreased from RMB 1.2 million in 2024 interim to RMB 1.0 million in 2025 interim Other Net Expenses Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- | | Other Net Expenses | 1.0 | 1.2 | [Finance Costs](index=9&type=section&id=%E8%B2%A1%E5%8B%99%E6%88%90%E6%9C%AC) Finance costs remained stable at approximately RMB 0.2 million in 2025 interim Finance Costs Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- |\ | Finance Costs | 0.2 | 0.2 | [Net Profit and Net Profit Margin](index=9&type=section&id=%E6%B7%A8%E5%88%A9%E6%BD%A4%E5%8F%8A%E6%B7%A8%E5%88%A9%E6%BD%A4%E7%8E%87) The Group's net profit increased by 16.2% to RMB 35.1 million in 2025 interim, with the net profit margin improving to 11.3% Net Profit and Net Profit Margin Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Net Profit | 35.1 | 30.2 | +16.2% | | Net Profit Margin | 11.3% | 9.5% | +1.8 percentage points | [Liquidity and Financial Resources](index=9&type=section&id=%E6%B5%81%E5%8B%95%E8%B3%87%E9%87%91%E5%8F%8A%E8%B2%A1%E5%8B%99%E8%B3%87%E6%BA%90) The Group maintained strong liquidity with RMB 288.7 million in cash and no borrowings, deferring unutilized global offering proceeds [Cash and Cash Equivalents](index=9&type=section&id=%E7%8F%BE%E9%87%91%E5%8F%8A%E7%8F%BE%E9%87%91%E7%AD%89%E5%83%B9%E7%89%A9) As of June 30, 2025, the Group's cash and cash equivalents amounted to RMB 288.7 million, a decrease from RMB 379.2 million as of December 31, 2024 Cash and Cash Equivalents | Metric | June 30, 2025 (RMB million) | December 31, 2024 (RMB million) | | :--- | :--- | :--- | | Cash and Cash Equivalents | 288.7 | 379.2 | [Net Proceeds from Global Offering](index=9&type=section&id=%E5%85%A8%E7%90%83%E7%99%BC%E5%94%AE%E6%89%80%E5%BE%97%E6%AC%BE%E9%A0%85%E6%B7%A8%E9%A1%8D) The net proceeds from the global offering were approximately HKD 345.0 million, with HKD 166.7 million remaining unutilized, which the company decided to defer until 2026 to mitigate risk exposure - The net proceeds from the global offering were approximately **HKD 345.0 million**, with **HKD 166.7 million** remaining unutilized as of June 30, 2025[35](index=35&type=chunk)[37](index=37&type=chunk) - The Company decided to postpone the expected full utilization timetable for unutilized net proceeds allocated for strategic investments to 2026 to reduce risk exposure[38](index=38&type=chunk) [Borrowings and Pledges of Group Assets](index=11&type=section&id=%E5%80%9F%E6%AC%BE%E5%8F%8A%E6%9C%AC%E9%9B%86%E5%9C%98%E8%B3%87%E7%94%A2%E7%9A%84%E6%8A%B5%E6%8A%BC) As of June 30, 2025, the Group had no interest-bearing borrowings or pledges of assets - As of June 30, 2025, the Group had no interest-bearing borrowings or pledges of assets[39](index=39&type=chunk) [Gearing Ratio](index=11&type=section&id=%E8%B3%87%E6%9C%AC%E8%B2%A0%E5%82%B5%E6%AF%94%E7%8E%87) As of June 30, 2025, the Group's gearing ratio was zero due to no bank borrowings, indicating a strong liquidity position - As of June 30, 2025, the Group's gearing ratio was zero[40](index=40&type=chunk) - The Group maintains a strong liquidity position with sufficient financial resources to meet working capital requirements and future expansion[40](index=40&type=chunk) [Employees and Remuneration Policy](index=11&type=section&id=%E5%83%B1%E5%93%A1%E5%8F%8A%E8%96%AA%E9%85%AC%E6%94%BF%E7%AD%96) As of June 30, 2025, the Group had approximately 224 employees, with employee benefit expenses of approximately RMB 44.4 million, and the company provides comprehensive remuneration and invests in staff training Employees and Benefit Expenses | Metric | June 30, 2025 | June 30, 2024 | | :--- | :--- | :--- | | Total Employees | 224 employees | 233 employees | | Employee Benefit Expenses (RMB million) | 44.4 | 54.1 | - The Group offers comprehensive remuneration packages determined by market terms and individual performance, and invests in employee continuing education and training[41](index=41&type=chunk) [Trade Receivables and Trade Payables](index=11&type=section&id=%E8%B2%BF%E6%98%93%E6%87%89%E6%94%B6%E6%AC%BE%E9%A0%85%E8%88%87%E8%B2%BF%E6%98%93%E6%87%89%E4%BB%98%E6%AC%BE%E9%A0%85) As of June 30, 2025, trade receivables decreased to RMB 211.3 million, and trade payables decreased to RMB 206.6 million Trade Receivables and Payables | Metric | June 30, 2025 (RMB million) | December 31, 2024 (RMB million) | | :--- | :--- | :--- | | Trade Receivables | 211.3 | 264.9 | | Trade Payables | 206.6 | 294.7 | [Contingent Liabilities](index=12&type=section&id=%E6%88%96%E7%84%B6%E8%B2%A0%E5%82%B5) As of June 30, 2025, the Group had no material contingent liabilities - As of June 30, 2025, the Group had no material contingent liabilities[43](index=43&type=chunk) [Acquisition and Disposal of Subsidiaries and Associates](index=12&type=section&id=%E6%94%B6%E8%B3%BC%E5%8F%8A%E5%87%BA%E5%94%AE%E9%99%84%E5%B1%AC%E5%85%AC%E5%8F%B8%E5%8F%8A%E8%81%AF%E7%87%9F%E5%85%AC%E5%8F%B8) During the 2025 interim period, the Group had no material acquisitions or disposals of subsidiaries and associates - During the 2025 interim period, the Group had no material acquisitions or disposals of subsidiaries and associates[44](index=44&type=chunk) [Capital Commitments](index=12&type=section&id=%E8%B3%87%E6%9C%AC%E6%89%BF%E6%93%94) As of June 30, 2025, the Group's capital commitments amounted to approximately RMB 5.1 million for future capital expenditures Capital Commitments | Metric | June 30, 2025 (RMB million) | December 31, 2024 (RMB million) | | :--- | :--- | :--- | | Capital Commitments | 5.1 | 5.1 | [Material Investments](index=12&type=section&id=%E9%87%8D%E5%A4%A7%E6%8A%95%E8%B3%87) As of June 30, 2025, the Group had no material investments - As of June 30, 2025, the Group had no material investments[46](index=46&type=chunk) [Future Plans for Material Investments or Capital Assets](index=12&type=section&id=%E9%87%8D%E5%A4%A7%E6%8A%95%E8%B3%87%E6%88%96%E8%B3%87%E6%9C%AC%E8%B3%87%E7%94%A2%E7%9A%84%E6%9C%AA%E4%BE%86%E8%A8%88%E5%8A%83) As of the date of this announcement, the Group had no plans for material investments and capital assets for the year ending December 31, 2025 - As of the date of this announcement, the Group had no plans for material investments and capital assets for the year ending December 31, 2025[47](index=47&type=chunk) [Foreign Exchange Risk](index=12&type=section&id=%E5%A4%96%E5%8C%AF%E9%A2%A8%E9%9A%AA) The majority of the Group's revenue and expenses are denominated in RMB, resulting in no significant foreign exchange risk, and the company will continue to monitor the foreign exchange market and explore hedging arrangements - The majority of the Group's revenue and expenses are denominated in RMB, resulting in no significant foreign exchange risk[48](index=48&type=chunk) [Interim Condensed Consolidated Financial Statements](index=13&type=section&id=%E4%B8%AD%E6%9C%9F%E7%B0%A1%E6%98%8E%E7%B6%9C%E5%90%88%E8%B2%A1%E5%8B%99%E5%A0%B1%E8%A1%A8) [Interim Condensed Consolidated Statement of Profit or Loss](index=13&type=section&id=%E4%B8%AD%E6%9C%9F%E7%B0%A1%E6%98%8E%E7%B6%9C%E5%90%88%E6%90%8D%E7%9B%8A%E8%A1%A8) The statement of profit or loss shows revenue of RMB 311,658 thousand and net profit of RMB 35,136 thousand for 2025 interim, with basic earnings per share of RMB 4.31 cents Interim Condensed Consolidated Statement of Profit or Loss Summary | Metric | 2025 (RMB thousand) | 2024 (RMB thousand) | | :--- | :--- | :--- | | Revenue | 311,658 | 316,361 | | Cost of Sales | (206,593) | (212,970) | | Gross Profit | 105,065 | 103,391 | | Profit Before Tax | 54,434 | 42,087 | | Profit for the Period | 35,136 | 30,153 | | Profit Attributable to Owners of the Parent | 32,028 | 26,858 | | Basic Earnings Per Share (RMB cents) | 4.31 | 3.70 | [Interim Condensed Consolidated Statement of Comprehensive Income](index=14&type=section&id=%E4%B8%AD%E6%9C%9F%E7%B0%A1%E6%98%8E%E7%B6%9C%E5%90%88%E5%85%A8%E9%9D%A2%E6%94%B6%E7%9B%8A%E8%A1%A8) The statement of comprehensive income shows total comprehensive income of RMB 32,788 thousand for 2025 interim, including other comprehensive loss from exchange differences on translation of foreign operations Interim Condensed Consolidated Statement of Comprehensive Income Summary | Metric | 2025 (RMB thousand) | 2024 (RMB thousand) | | :--- | :--- | :--- | | Profit for the Period | 35,136 | 30,153 | | Exchange Differences on Translation of Foreign Operations | (2,348) | (7,457) | | Total Comprehensive Income for the Period | 32,788 | 22,696 | | Total Comprehensive Income Attributable to Owners of the Parent | 29,680 | 19,401 | [Interim Condensed Consolidated Statement of Financial Position](index=15&type=section&id=%E4%B8%AD%E6%9C%9F%E7%B0%A1%E6%98%8E%E7%B6%9C%E5%90%88%E8%B2%A1%E5%8B%99%E7%8B%80%E6%B3%81%E8%A1%A8) The statement of financial position shows total assets of RMB 602,733 thousand, total liabilities of RMB 261,493 thousand, and total equity of RMB 341,240 thousand as of June 30, 2025 Interim Condensed Consolidated Statement of Financial Position Summary | Metric | June 30, 2025 (RMB thousand) | December 31, 2024 (RMB thousand) | | :--- | :--- | :--- | | Total Non-current Assets | 74,385 | 72,979 | | Total Current Assets | 528,348 | 672,930 | | Total Current Liabilities | 251,260 | 375,560 | | Net Current Assets | 277,088 | 297,370 | | Total Assets Less Current Liabilities | 351,473 | 370,349 | | Total Non-current Liabilities | 10,233 | 9,205 | | Total Equity | 341,240 | 361,144 | [Notes to the Interim Condensed Consolidated Financial Information](index=17&type=section&id=%E4%B8%AD%E6%9C%9F%E7%B0%A1%E6%98%8E%E7%B6%9C%E5%90%88%E8%B2%A1%E5%8B%99%E8%B3%87%E6%96%99%E9%99%84%E8%A8%BB) [Company and Group Information](index=17&type=section&id=%E5%85%AC%E5%8F%B8%E5%8F%8A%E9%9B%86%E5%9C%98%E8%B3%87%E6%96%99) Aidevi XUAN Group Holdings Limited is registered in the Cayman Islands, with its principal place of business in Shanghai, China, and its shares listed on the HKEX on January 16, 2020 - The Company is an investment holding company, with its subsidiaries primarily engaged in experiential marketing services, digital marketing and promotion services, and IP expansion services[54](index=54&type=chunk)[57](index=57&type=chunk) [Basis of Preparation and Changes in Accounting Policies](index=17&type=section&id=%E7%B7%A8%E8%A3%BD%E5%9F%BA%E6%BA%96%E5%8F%8A%E6%9C%83%E8%A8%88%E6%94%BF%E7%AD%96%E8%AE%8A%E5%8B%95) The interim condensed consolidated financial information is prepared under HKAS 34 and adopted revised HKFRS accounting standards for the first time, with no material impact from HKAS 21 amendments - The financial information is prepared in accordance with Hong Kong Accounting Standard 34 and has adopted the revised Hong Kong Financial Reporting Standards for the first time[54](index=54&type=chunk)[55](index=55&type=chunk) - The amendments to Hong Kong Accounting Standard 21, concerning the assessment of a currency lacking exchangeability, had no impact on the Group's interim condensed consolidated financial information[56](index=56&type=chunk) [Operating Segment Information](index=18&type=section&id=%E7%B6%93%E7%87%9F%E5%88%86%E9%83%A8%E8%B3%87%E6%96%99) The Group is managed and evaluated based on three operating segments: experiential marketing services, digital marketing and promotion services, and IP expansion, with segment results assessed by adjusted profit/loss before tax - The Group is organized into three reportable operating segments: experiential marketing services, digital marketing and promotion services, and IP expansion services[58](index=58&type=chunk)[59](index=59&type=chunk) 2025 Interim Operating Segment Results | Segment | Revenue (RMB thousand) | Result (RMB thousand) | | :--- | :--- | :--- | | Experiential Marketing Services | 246,234 | 41,983 | | Digital Marketing and Promotion Services | 65,193 | 14,588 | | IP Expansion | 231 | 454 | | **Total** | **311,658** | **57,025** | 2024 Interim Operating Segment Results | Segment | Revenue (RMB thousand) | Result (RMB thousand) | | :--- | :--- | :--- | | Experiential Marketing Services | 257,517 | 45,595 | | Digital Marketing and Promotion Services | 48,936 | 4,545 | | IP Expansion | 9,908 | 3,879 | | **Total** | **316,361** | **54,019** | [Revenue, Other Income and Gains](index=21&type=section&id=%E6%94%B6%E7%9B%8A%E3%80%81%E5%85%B6%E4%BB%96%E6%94%B6%E5%85%A5%E5%8F%8A%E6%94%B6%E7%9B%8A) Revenue primarily derived from experiential and digital marketing services in Mainland China, with significant contributions from clients C, D, E, and F in 2025 interim, and other income mainly from bank interest and government grants Revenue by Geographical Location (RMB thousand) | Region | Experiential Marketing Services (2025) | Experiential Marketing Services (2024) | Digital Marketing and Promotion Services (2025) | Digital Marketing and Promotion Services (2024) | IP Expansion (2025) | IP Expansion (2024) | | :--- | :--- | :--- | :--- | :--- | :--- | :--- | | Mainland China | 236,874 | 230,729 | 65,082 | 47,893 | 231 | 9,908 | | Hong Kong & Singapore | 9,360 | 26,788 | 111 | 1,043 | - | - | Revenue Contribution by Major Clients (RMB thousand) | Client | 2025 | 2024 | | :--- | :--- | :--- | | Client A | 42,468 | 68,303 | | Client B | —* | 39,209 | | Client C | 54,572 | 34,744 | | Client D | 46,468 | —* | | Client E | 42,605 | —* | | Client F | 33,061 | —* | Other Income and Gains (RMB thousand) | Item | 2025 | 2024 | | :--- | :--- | :--- | | Bank interest income | 1,696 | 1,010 | | Government grants and subsidies | 3,184 | 4,107 | | Others | 480 | 210 | | **Total** | **5,360** | **5,327** | [Profit Before Tax](index=23&type=section&id=%E9%99%A4%E7%A8%85%E5%89%8D%E6%BA%A2%E5%88%A9) Profit before tax is calculated after deducting costs of services, depreciation of property, plant and equipment, right-of-use assets, amortization of intangible assets, net impairment loss on trade receivables, and net exchange differences Profit Before Tax Deductions (RMB thousand) | Item | 2025 | 2024 | | :--- | :--- | :--- | | Cost of services provided | 206,593 | 212,970 | | Depreciation of property, plant and equipment | 1,033 | 1,149 | | Depreciation of right-of-use assets | 1,310 | 1,362 | | Amortisation of intangible assets | 125 | 135 | | Net impairment loss on trade receivables | 605 | 1,128 | | Net exchange differences | 46 | 2 | [Income Tax](index=24&type=section&id=%E6%89%80%E5%BE%97%E7%A8%85) Income tax expense for 2025 interim was RMB 19,298 thousand, primarily comprising Mainland China corporate income tax (25%), Hong Kong profits tax (16.5% or 8.25%), and Singapore income tax (17%) - Mainland China's corporate income tax rate is **25%**, Hong Kong's profits tax rate is **16.5%** (with **8.25%** for qualifying profits), and Singapore's income tax rate is **17%**[70](index=70&type=chunk) Income Tax Expense (RMB thousand) | Item | 2025 | 2024 | | :--- | :--- | :--- | | Current — China | 19,294 | 11,288 | | Deferred | 4 | 646 | | **Total Tax Expense for the Period (RMB thousand)** | **19,298** | **11,934** | [Earnings Per Share Attributable to Ordinary Equity Holders of the Parent](index=24&type=section&id=%E6%AF%8D%E5%85%AC%E5%8F%B8%E6%99%AE%E9%80%9A%E8%82%A1%E6%8C%81%E6%9C%89%E4%BA%BA%E6%87%89%E4%BD%B5%E6%AF%8F%E8%82%A1%E7%9B%88%E5%88%A9) Basic earnings per share for 2025 interim was RMB 4.31 cents, and diluted earnings per share was RMB 4.31 cents, calculated based on profit attributable to ordinary equity holders and adjusted weighted average shares Earnings Per Share (RMB cents) | Metric | 2025 | 2024 | | :--- | :--- | :--- | | Basic | 4.31 | 3.70 | | Diluted | 4.31 | 3.61 | Number of Shares for EPS Calculation | Metric | June 30, 2025 | June 30, 2024 | | :--- | :--- | :--- | | Weighted average number of shares for basic EPS | 742,979,050 | 725,104,265 | | Dilutive effect — share awards | 569,342 | 18,718,272 | | Number of shares for diluted EPS | 743,548,392 | 743,822,537 | [Dividends](index=25&type=section&id=%E8%82%A1%E6%81%AF) The Company declared an interim dividend of 2.3 HK cents per ordinary share for 2025 interim, totaling RMB 15,879 thousand Declared Dividends (RMB thousand) | Item | 2025 | 2024 | | :--- | :--- | :--- | | Interim dividend (per ordinary share) | 2.3 HK cents | 2.0 HK cents | | Total Amount | 15,879 | 13,868 | [Trade Receivables](index=25&type=section&id=%E8%B2%BF%E6%98%93%E6%87%89%E6%94%B6%E6%AC%BE%E9%A0%85) As of June 30, 2025, total trade receivables amounted to RMB 211,273 thousand, comprising RMB 68,526 thousand billed and RMB 142,747 thousand unbilled Trade Receivables Aging Analysis (RMB thousand) | Aging | June 30, 2025 | December 31, 2024 | | :--- | :--- | :--- | | **Billed** | | | | Within one month | 63,329 | 98,802 | | One to three months | 3,938 | 434 | | Over three months | 1,259 | 794 | | **Subtotal** | **68,526** | **100,030** | | **Unbilled** | **142,747** | **164,705** | | **Total** | **211,273** | **264,935** | [Trade Payables](index=26&type=section&id=%E8%B2%BF%E6%98%93%E6%87%89%E4%BB%98%E6%AC%BE%E9%A0%85) As of June 30, 2025, total trade payables amounted to RMB 206,579 thousand, with RMB 150,650 thousand due within one month, and are generally interest-free and settled within 60 to 90 days Trade Payables Aging Analysis (RMB thousand) | Aging | June 30, 2025 | December 31, 2024 | | :--- | :--- | :--- | | Within one month | 150,650 | 234,741 | | One to three months | 1,868 | 37,821 | | Over three months | 54,061 | 22,139 | | **Total** | **206,579** | **294,701** | - Trade payables are interest-free and generally settled within 60 to 90 days[77](index=77&type=chunk) [Other Information](index=27&type=section&id=%E5%85%B6%E4%BB%96%E4%BF%A1%E6%81%AF) [Closure of Register of Members](index=27&type=section&id=%E6%9A%AB%E5%81%9C%E8%BE%A6%E7%90%86%E8%82%A1%E4%BB%BD%E9%81%8E%E6%88%B6%E7%99%BB%E8%A8%98) The Company will close its register of members from September 6 to September 11, 2025, to determine shareholders entitled to the interim dividend - The register of members will be closed from Saturday, September 6, 2025, to Thursday, September 11, 2025, to determine shareholders entitled to the interim dividend[78](index=78&type=chunk) [Purchase, Sale or Redemption of the Company's Listed Securities](index=27&type=section&id=%E8%B3%BC%E8%B2%B7%E3%80%81%E5%87%BA%E5%94%AE%E6%88%96%E8%B3%96%E5%9B%9E%E6%9C%AC%E5%85%AC%E5%8F%B8%E4%B8%8A%E5%B8%82%E8%AD%89%E5%88%B8) During the 2025 interim period, neither the Company nor its subsidiaries repurchased, sold, or redeemed any listed securities, and no treasury shares were held as of June 30, 2025 - During the 2025 interim period, neither the Company nor its subsidiaries repurchased, sold, or redeemed any listed securities[79](index=79&type=chunk) - As of June 30, 2025, the Company held no treasury shares[79](index=79&type=chunk) [Compliance with the Corporate Governance Code](index=27&type=section&id=%E9%81%B5%E5%AE%88%E3%80%8A%E4%BC%81%E6%A5%AD%E7%AE%A1%E6%B2%BB%E5%AE%88%E5%89%87%E3%80%8B) The Company has adopted and generally complied with the Corporate Governance Code, though the roles of Co-Chairman and CEO are combined, an arrangement the Board will regularly review - The Company has adopted and generally complied with the Corporate Governance Code, though Mr. Liu Jin Yao concurrently holds the roles of Co-Chairman and Chief Executive Officer, an arrangement the Board will regularly review[80](index=80&type=chunk) [Model Code for Securities Transactions](index=28&type=section&id=%E8%AD%89%E5%88%B8%E4%BA%A4%E6%98%93%E8%A1%8C%E7%82%BA%E5%AE%88%E5%89%87) The Company has adopted the Model Code for Securities Transactions and confirmed strict compliance by all directors and relevant employees during the 2025 interim period - The Company has adopted the Model Code to regulate securities transactions by directors and relevant employees, confirming strict compliance by all directors and relevant employees during the 2025 interim period[81](index=81&type=chunk) [Audit Committee and Review of Financial Statements](index=28&type=section&id=%E5%AF%A9%E6%A0%B8%E5%A7%94%E5%93%A1%E6%9C%83%E5%8F%8A%E8%B2%A1%E5%8B%99%E5%A0%B1%E8%A1%A8%E5%AF%A9%E9%96%B1) The Audit Committee, composed of three independent non-executive directors, reviewed the 2025 interim unaudited results, confirming compliance with accounting principles and adequate disclosure - The Audit Committee, comprising three independent non-executive directors, has reviewed the 2025 interim unaudited interim results, confirming compliance with accounting principles and adequate disclosure[82](index=82&type=chunk) [Publication of 2025 Interim Results and Interim Report](index=28&type=section&id=%E5%88%8A%E7%99%BC2025%E5%B9%B4%E4%B8%AD%E6%9C%9F%E6%A5%AD%E7%B8%BE%E5%8F%8A%E4%B8%AD%E6%9C%9F%E5%A0%B1%E5%91%8A) The 2025 interim results announcement has been published on the HKEX and Company websites, with the interim report to be published in September 2025 - The 2025 interim results announcement has been published on the HKEX and Company websites, with the interim report to be published in September 2025[83](index=83&type=chunk) [Acknowledgement](index=29&type=section&id=%E8%87%B4%E8%AC%9D) The Board extends its sincere gratitude to the Group's management, employees, regulatory bodies, shareholders, and clients - The Board expresses its sincere gratitude to the Group's management, employees, regulatory bodies, shareholders, and clients[84](index=84&type=chunk)

Core Viewpoint - The event planning industry in China is experiencing significant growth driven by increasing demand from various sectors, including government, enterprises, and individuals, with a projected market size of CNY 346.08 billion in 2024, reflecting a year-on-year growth of 8.23% [1][11]. Industry Background - The event planning industry is closely linked to the cultural and entertainment sectors, supported by various government policies aimed at promoting cultural creativity and consumer rights [4]. - The rising economic development and consumer spending in China have led to a growing demand for event planning services, both for corporate branding and personal celebrations [4][11]. Industry Chain - The upstream of the event planning industry includes various resource providers such as venues, equipment suppliers, and technical service providers, while the downstream consists of corporate clients, government entities, and individual customers [7][8]. Current Development - The event planning industry is expanding its service scope due to increasing demand from diverse clients, with offline events accounting for approximately 60.34% and online events for about 39.66% of the market [11]. Competitive Landscape - The industry is characterized by a large number of small to medium-sized enterprises, with over 2.5 million companies operating in the sector, leading to intense competition [13]. - Major players in the industry include companies like艾德韦宣集团, 蓝色光标, and others, which leverage their resources and expertise to capture market share [14][15]. Industry Trends - Future trends indicate a growing integration of big data, VR/AR technologies, and cross-industry collaborations, enhancing the quality and diversity of event planning services [23].

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年7月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 艾德韋宣集團控股有限公司 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09919 | 說明 | 普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.001 | HKD | | 10,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.001 | HKD | | 10,000,000 | 本月底法定/註冊股本總額： HK ...

Financial Performance - The company's revenue for the fiscal year 2024 was approximately RMB 847.8 million, a decrease of 12.3% compared to RMB 967.2 million in fiscal year 2023[44]. - The net profit for fiscal year 2024 was approximately RMB 87.4 million, down 26.2% from RMB 118.4 million in fiscal year 2023, with a net profit margin of 10.3%, a decline of 1.9 percentage points from 12.2% in the previous year[44]. - The earnings attributable to equity shareholders were RMB 79.2 million, compared to RMB 108.0 million in fiscal year 2023, with basic earnings per share of RMB 10.88, down from RMB 14.80 in the previous year[44]. - The group's gross profit decreased by 14.7% to RMB 254.3 million in FY2024 from RMB 298.2 million in FY2023, with a gross profit margin of 30.0% compared to 30.8% in FY2023[93]. - The profit before tax for 2024 was RMB 120.13 million, down 27.06% from RMB 164.79 million in 2023[116]. - The total revenue for the fiscal year 2024 was RMB 847.75 million, a decrease of 12.35% from RMB 967.23 million in 2023[116]. - In FY2024, the revenue from digital marketing and promotion was approximately RMB 178.0 million, a decrease of 5.4% from RMB 188.2 million in FY2023, accounting for 21.0% of the total revenue[89]. Market Position and Strategy - The company maintained a market share of 13.8% in the high-end luxury brand experiential marketing services sector in Greater China for 2024[39]. - The global luxury goods market is expected to see a growth rate in 2024 drop to single digits, with a particularly noticeable slowdown in China[42]. - The company is adapting its marketing strategies to focus more on targeted and precise engagement with high-net-worth clients, aiming to build deeper relationships and long-term brand loyalty[43]. - The group plans to expand its customer base beyond luxury goods, targeting high-growth categories such as sportswear, beauty, and premium alcoholic beverages[49]. - The high-end market is expected to continue expanding, driven by evolving consumer preferences for quality, cultural narratives, and innovative design[48]. - The company is actively collaborating with emerging mid-to-high-end brands in China to enhance their market positioning and consumer connections[56]. Events and Client Engagement - The company successfully hosted several high-profile events in 2024, including CHANEL's 2024/25 Craft Workshop series in Hangzhou and MONCLER GENIUS "City of Genius" in Shanghai, reinforcing its leadership position in experiential marketing for luxury brands[43]. - The company has over 550 clients from globally recognized brands, including high-end fashion and automotive brands, as well as local Chinese brands[41]. - The company hosted multiple high-profile events in 2024, showcasing its capabilities in experiential marketing solutions[84]. Technology and Innovation - The group is focusing on integrating AI tools into marketing strategies to enhance operational efficiency and improve decision-making speed[51]. - The company has invested in AI tools to enhance operational efficiency, leading to improved content creation and customer engagement[54]. - AI tools have significantly accelerated decision-making processes, with one client reporting visualizations generated in under an hour[57]. - The integration of AI-driven solutions is expected to deliver impressive results to clients, ensuring seamless and engaging customer experiences[54]. - The company is actively exploring AI-driven solutions to improve operational efficiency and enhance marketing effectiveness[87]. Governance and Management - The board consists of seven members, including four executive directors and three independent non-executive directors, ensuring diverse business experience and expertise[128]. - The company has complied with the corporate governance code, maintaining a culture of open communication and effective engagement with shareholders[129]. - The company has established a robust internal control and risk management system to promote a proactive culture[126]. - The board is responsible for overseeing the company's operational and financial performance, as well as approving major investment decisions[127]. - The company has established a Nomination Committee to recommend procedures for the election of directors and assess the independence of non-executive directors[151]. Employee and Diversity Initiatives - As of December 31, 2024, the gender distribution among employees is approximately 39.8% male and 60.2% female, compared to 42.8% and 57.2% in the fiscal year 2023 respectively[156]. - The board has adopted a diversity policy, with two female members currently, indicating a commitment to gender diversity[155]. - The company plans to provide comprehensive training for female employees to enhance their skills in operations, management, accounting, finance, legal compliance, and R&D[156]. Financial Management and Dividends - The board proposed a final dividend of HKD 3.70 per share and a special final dividend of HKD 3.30 per share, totaling approximately HKD 52.1 million, pending shareholder approval[40]. - The total dividend for the fiscal year 2024 is expected to be HKD 0.090 per share, a decrease from HKD 0.1258 per share in fiscal year 2023[190]. - The company’s financial performance and operational funding needs are regularly assessed to inform dividend decisions[183]. Risk Management - The group faces economic risks from local and overseas economic developments, which could adversely affect its financial condition and operating performance[176]. - Cybersecurity risks are significant, with potential impacts from network attacks leading to high remediation costs and business losses, which could exceed the group's insurance coverage[178]. - The board has reviewed the effectiveness of the group's risk management and internal control systems, finding them reasonable and effective without any significant deficiencies[179].

Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company reported a revenue of 848 million yuan in 2024, a decrease of 12.4% year-on-year, and a net profit of 79 million yuan, down 26.6% year-on-year [1] - The company is actively expanding its customer base and market presence, focusing on AI-enabled marketing and efficiency improvements [3] - Despite a decline in high-end consumer spending, the company retains its leading position in the luxury brand experience marketing sector, with a market share of 13.8% in 2024 [2] Financial Performance - Revenue breakdown shows that experience marketing services generated 653 million yuan, down 14.3% year-on-year, while digital marketing and promotion services brought in 178 million yuan, down 5.4% [2] - The company's gross margin for 2024 was 30.0%, a decrease of 0.8 percentage points year-on-year, attributed to reduced revenue [4] - The net profit margin for 2024 was 10.3%, down 1.9 percentage points year-on-year, with total net profit decreasing by 26.2% to 87 million yuan [4] Strategic Focus - The company aims to enhance operational efficiency through AI tools and expand its geographic reach, particularly in Southeast Asia, with a new office established in Singapore [3] - Future strategies include diversifying the customer base beyond traditional luxury brands to include sectors like sportswear, beauty, and high-end alcoholic beverages [3] Financial Projections - Revenue projections for 2025-2027 are adjusted to 970 million yuan, 1.087 billion yuan, and 1.201 billion yuan, respectively, with net profit estimates of 92 million yuan, 104 million yuan, and 116 million yuan [4] - The current price-to-earnings (P/E) ratios for 2025, 2026, and 2027 are projected at 6.8, 6.0, and 5.4 times, respectively [4]

Investment Rating - The report maintains a "Buy" rating for the company [7] Core Insights - The company reported a revenue of 848 million yuan for 2024, a decrease of 12.4% year-on-year, and a net profit of 79 million yuan, down 26.6% year-on-year [1] - The company is focusing on expanding its customer base and market presence, particularly through AI-enabled marketing and efficiency improvements [3] - The company plans to distribute a final dividend of 0.037 HKD per share and a special dividend of 0.033 HKD per share [1] Revenue Breakdown - Experience marketing services generated revenue of 653 million yuan, accounting for 77% of total revenue, with a year-on-year decline of 14.3% [2] - Digital marketing and promotion services achieved revenue of 178 million yuan, representing 21% of total revenue, with a year-on-year decline of 5.4% [2] - IP expansion business generated revenue of 17 million yuan, accounting for 2% of total revenue, with a year-on-year decline of 1.8% [2] Regional Performance - Revenue from mainland China was 767 million yuan, accounting for 90.4% of total revenue, with a year-on-year decline of 11.6% [2] - Revenue from Hong Kong and Singapore was 81 million yuan, accounting for 9.6% of total revenue, with a year-on-year decline of 18.8% [2] Strategic Focus for 2025 - The company aims to enhance integrated marketing services through AI-driven solutions and personalized marketing activities [3] - The company is focused on improving operational efficiency and expanding its customer base to include diverse sectors such as sportswear and high-end alcoholic beverages [3] - The establishment of an office in Singapore is part of the strategy to tap into the growing high-end consumer market in Southeast Asia [3] Financial Metrics - The company's gross margin for 2024 was 30.0%, a decrease of 0.8 percentage points year-on-year [4] - The net profit margin for 2024 was 10.3%, down 1.9 percentage points year-on-year [4] - The projected revenues for 2025, 2026, and 2027 are 970 million yuan, 1,087 million yuan, and 1,201 million yuan respectively, with corresponding net profits of 92 million yuan, 104 million yuan, and 116 million yuan [4][6]

Financial Performance - The group's revenue for the fiscal year 2024 was approximately RMB 847.8 million, a decrease of 12.3% compared to RMB 967.2 million in fiscal year 2023[9]. - The net profit for fiscal year 2024 was approximately RMB 87.4 million, down 26.2% from RMB 118.4 million in fiscal year 2023, with a net profit margin of 10.3%, down 1.9 percentage points from 12.2% in the previous year[9]. - The net profit attributable to equity shareholders for fiscal year 2024 was RMB 79.2 million, compared to RMB 108.0 million in fiscal year 2023, with basic earnings per share of RMB 0.1088[9]. - The gross profit decreased by 14.7% from RMB 298.2 million in fiscal year 2023 to RMB 254.3 million in fiscal year 2024, with a gross profit margin of 30.0% compared to 30.8% in the previous year[44]. - The total comprehensive income for the year was RMB 78.97 million, down from RMB 104.56 million in 2023, reflecting a decrease in other comprehensive income[71]. - The company reported a pre-tax profit of RMB 120,131,000 for 2024, which is a decrease from RMB 164,785,000 in 2023, marking a decline of around 27%[83]. - The group reported a total tax expense of RMB 32,753,000 for 2024, down from RMB 46,366,000 in 2023[100]. Revenue Breakdown - Revenue from the experiential marketing services segment was RMB 653.0 million in 2024, down 14.3% from RMB 762.0 million in 2023, accounting for 77.0% of total revenue[33]. - The digital marketing and promotion services segment generated RMB 178.0 million in 2024, a decline from RMB 188.2 million in 2023[28]. - The overall revenue from the IP expansion segment was RMB 16.7 million in 2024, slightly down from RMB 17.0 million in 2023[28]. - Revenue from mainland China for 2024 was RMB 766,627,000, down from RMB 867,277,000 in 2023, representing a decrease of approximately 11.6%[87]. - Experience marketing service revenue decreased to RMB 653,047,000 in 2024 from RMB 761,972,000 in 2023, representing a decline of 13.5%[92]. - Digital marketing and promotion service revenue decreased to RMB 177,971,000 in 2024 from RMB 188,237,000 in 2023, a decline of 5.4%[92]. Dividends and Shareholder Information - The proposed final dividend for fiscal year 2024 is HKD 0.037 per share, along with a special dividend of HKD 0.033 per share, totaling approximately HKD 52.1 million, which is subject to shareholder approval[4]. - The proposed final dividend for 2024 is RMB 25,656,000, a decrease of 37.1% from RMB 40,766,000 in 2023[102]. - The record date for the proposed final dividend and special dividend is May 29, 2025, with a suspension of share transfer registration from May 24 to May 29, 2025[121]. - The 2025 Annual General Meeting is scheduled for May 15, 2025, with related documents to be sent to shareholders in April 2025[119]. Market Position and Strategy - The group maintains a market share of 13.8% in the high-end luxury brand experiential marketing services sector in Greater China for 2024[5]. - The luxury goods market in China is experiencing a temporary slowdown, but long-term growth opportunities remain due to the increasing purchasing power of high-net-worth individuals[7]. - The group aims to expand its customer base beyond luxury goods, targeting high-growth categories such as sportswear, beauty, and premium alcoholic beverages[16]. - The group anticipates continued active participation from luxury brands in large-scale marketing and promotional activities in the Chinese market over the coming years[12]. - The group is actively diversifying its customer base to mitigate risks and seize opportunities in emerging high-potential industries, including sportswear and beauty[22]. - The group is leveraging its expertise in luxury marketing to support emerging mid-to-high-end brands in China, enhancing their market positioning[22]. Operational Efficiency and Digital Transformation - The group is focusing on operational efficiency and resource optimization to improve profitability amidst a complex global macroeconomic environment[16]. - The integration of advanced AI tools into marketing strategies is a core pillar of the group's digital transformation, enhancing decision-making speed and customer engagement[19]. - The use of AI-driven solutions has significantly improved delivery quality and customer experience, allowing for diverse creative directions[21]. - The company is exploring AI-driven solutions to enhance operational efficiency and provide innovative marketing strategies[36]. - The group plans to further enhance its digital capabilities to provide higher value to clients, aiming to leverage the increasing importance of digital marketing in overall marketing strategies[39]. Employee and Administrative Information - As of December 31, 2024, the total number of employees in the group is approximately 221, a decrease from 243 in 2023, with employee benefits expenses amounting to RMB 118.7 million, up from RMB 114.2 million in the previous fiscal year[60]. - The increase in general and administrative expenses from RMB 58.6 million in fiscal year 2023 to RMB 61.6 million in fiscal year 2024 was primarily due to an increase in share-based payment expenses[47]. Financial Position and Assets - As of December 31, 2024, the group's cash and cash equivalents were approximately RMB 379.2 million, an increase from RMB 307.1 million on December 31, 2023[51]. - The group had no interest-bearing borrowings as of December 31, 2024, maintaining a capital-to-debt ratio of zero[58]. - The total assets of the company as of December 31, 2024, amounted to RMB 745,909,000, compared to RMB 795,401,000 in 2023, reflecting a reduction of approximately 6.2%[85]. - The total liabilities of the company as of December 31, 2024, were RMB 384,765,000, compared to RMB 435,426,000 in 2023, indicating a decrease of about 11.6%[85]. - Trade receivables decreased from RMB 397.6 million as of December 31, 2023, to RMB 264.9 million as of December 31, 2024, while trade payables also decreased from RMB 339.4 million to RMB 294.7 million during the same period[61]. Compliance and Governance - The company has fully complied with the Corporate Governance Code for the fiscal year 2024, except for the deviation regarding the separation of the roles of Chairman and CEO[113]. - The Audit Committee, composed of three independent non-executive directors, has reviewed the annual performance for fiscal year 2024 and confirmed compliance with applicable accounting principles and regulations[116]. - There were no significant matters to disclose after December 31, 2024[118].

Dividend Declaration - The board declared an interim dividend of HKD 0.02 per share for the 2024 interim period, amounting to approximately HKD 14,895,000, consistent with the 2023 interim dividend[12]. - The company declared an interim dividend of RMB 13,868 thousand for the six months ended June 30, 2024, compared to RMB 13,235 thousand for the same period in 2023, representing an increase of 4.8%[122]. Financial Performance - The interim financial results for 2024 have been reviewed by the company's audit committee, comparing with the 2023 interim figures[11]. - The group's revenue for the first half of 2024 was approximately RMB 316.3 million, a decrease from RMB 350.3 million in the same period of 2023, representing a decline of about 9.4%[14]. - Net profit for the first half of 2024 was approximately RMB 30.2 million, down from RMB 41.0 million in the same period of 2023, reflecting a decrease of about 26.5%[14]. - The group's gross profit margin increased from 30.0% to 32.7%, an annual growth of 2.7 percentage points[14]. - The group's gross profit decreased by 1.6% from RMB 105.1 million in the first half of 2023 to RMB 103.4 million in the first half of 2024, while the overall gross profit margin increased from 30.0% to 32.7%[32]. - The net profit for the six months ended June 30, 2024, was RMB 30,153 thousand, down 26.5% from RMB 41,026 thousand in the previous year[70]. - Basic earnings per share for the period was RMB 3.70, compared to RMB 5.11 for the same period in 2023, indicating a decline of 27.5%[68]. - The group’s profit before tax for the six months ended June 30, 2024, was RMB 26,858,000, compared to RMB 38,082,000 for the same period in 2023, reflecting a decrease of 29.5%[110]. Revenue Breakdown - The group's experience marketing service revenue was approximately RMB 257.5 million, down from RMB 280.2 million in the same period of 2023, a decline of about 8.9%[22]. - Digital marketing and promotion service revenue was approximately RMB 48.9 million, down from RMB 61.6 million in the same period of 2023, a decrease of about 20.7%[22]. - Revenue from the experiential marketing segment for the first half of 2024 was approximately RMB 257.5 million, a decrease of 8.1% compared to RMB 280.2 million in the first half of 2023[25]. - Digital marketing and promotion revenue for the first half of 2024 was approximately RMB 48.9 million, down 20.6% from RMB 61.6 million in the first half of 2023, representing 15.5% of total revenue[28]. - The group’s IP expansion business generated revenue of approximately RMB 9.9 million in the first half of 2024, up from RMB 8.5 million in the first half of 2023, accounting for 3.1% of total revenue[29]. - Revenue from mainland China was RMB 288,530 thousand, down 7.9% from RMB 313,159 thousand in the previous year[96]. - Experience marketing services revenue in mainland China was RMB 230,729,000, down 5.4% from RMB 243,939,000 year-over-year[102]. - Digital marketing and promotion services revenue in mainland China decreased to RMB 47,893,000, a decline of 21.3% from RMB 60,769,000 in the previous year[102]. Market Position and Growth Opportunities - The group's market share in the Greater China region for 2023 was 12.7%, maintaining its position as the largest provider of mid-to-high-end fashion brand experience marketing services[14]. - The group is optimistic about future growth opportunities in the luxury goods market, particularly in China, which is expected to account for 35-40% of global luxury market share by 2030[17]. - The group is exploring expansion opportunities in Southeast Asia and focusing on local brands, beauty products, and wine and spirits to enhance its market influence[19]. - The group remains the largest high-end fashion brand experiential marketing service provider in Greater China, with a market share of 12.7% in 2023[23]. Operational Highlights - The experiential marketing segment accounted for 81.4% of the group's total revenue in the first half of 2024, highlighting its dominant position in the market[25]. - The group hosted multiple high-profile events in the first half of 2024, reinforcing its leadership and expertise in experiential marketing[25]. - The group has actively promoted data-driven interactive marketing since 2020, combining physical events with online promotion to enhance marketing effectiveness[23]. - The luxury brand marketing strategies can effectively be applied to Chinese high-end brands, as demonstrated by a fashion show that attracted 400-500 key clients and generated over 500 million online views[23]. Expenses and Financial Management - General and administrative expenses rose from RMB 24.1 million in the first half of 2023 to RMB 29.4 million in the first half of 2024, mainly due to an increase in share-based payment expenses from RMB 3.8 million to RMB 9.6 million[34]. - The company experienced a significant increase in share-based payment expenses, which rose to RMB 9,586 thousand, compared to RMB 3,763 thousand in the previous year, marking a 154.1% increase[80]. - The sales and distribution expenses for the six months were RMB 37,089 thousand, slightly up from RMB 36,754 thousand in 2023[68]. Assets and Liabilities - As of June 30, 2024, the group's cash and cash equivalents amounted to RMB 288.6 million, down from RMB 307.1 million as of December 31, 2023[38]. - Trade receivables decreased from approximately RMB 397.6 million as of December 31, 2023, to approximately RMB 204.7 million as of June 30, 2024, while trade payables decreased from approximately RMB 339.4 million to approximately RMB 200.8 million in the same period[46]. - Total assets as of June 30, 2024, amounted to RMB 596,449 thousand, compared to RMB 795,401 thousand as of December 31, 2023[91]. - Total liabilities as of June 30, 2024, were RMB 274,154 thousand, a decrease from RMB 435,426 thousand at the end of 2023[91]. - The company's net asset value as of June 30, 2024, was RMB 322,295 thousand, down from RMB 359,975 thousand, reflecting a decrease of about 10.5%[74]. - The company reported a significant reduction in current liabilities, which fell to RMB 264,840 thousand from RMB 428,722 thousand, a decrease of about 38.3%[72]. Shareholder Information - As of June 30, 2024, the company had a total of 744,742,000 shares issued, with major shareholders holding significant stakes, including 17.20% by Mr. Wu and 23.14% by Mr. Liu[54][58]. - Mr. Wu holds 10,404,580 shares directly and has controlled interests in 117,669,156 shares through a controlled corporation, totaling 128,073,736 shares[54][55]. - Mr. Liu directly owns 17,913,288 shares and has controlled interests in 154,413,522 shares, amounting to 172,326,810 shares[54][55]. - Ms. Liu holds 20,300,521 shares directly and has controlled interests in 41,854,717 shares, totaling 62,155,238 shares[54][55]. Corporate Governance - The company has adopted the Corporate Governance Code and claims full compliance as of mid-2024, except for the combined roles of Chairman and CEO held by Mr. Liu[50]. - The company confirmed that all directors strictly adhered to the Securities Trading Code during the mid-2024 period[51]. - The company will regularly review the need to separate the roles of Chairman and CEO to maintain good corporate governance[50]. - No changes in director information were disclosed as required by the listing rules for mid-2024[52]. Miscellaneous - The company has not repurchased, sold, or redeemed any of its listed securities during the mid-2024 period[62]. - The company did not utilize any of the net proceeds from the global offering as of June 30, 2024, and plans to utilize all unutilized net proceeds by the end of the fiscal year ending December 31, 2025[42].

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance in the next six months [3]. Core Views - The company reported a revenue of 316 million HKD for H1 2024, a decrease of 9.68% year-on-year, and a net profit of 27 million HKD, down 29.47% year-on-year. The interim dividend declared is 0.02 HKD per share, totaling 14.89 million HKD [1]. - The revenue breakdown shows that experience marketing accounted for 81.4% of total revenue, with a decline of 8.1% year-on-year, while digital marketing and promotion saw a 20.6% decrease, contributing 15.5% to total revenue. IP expansion, however, grew by 16.5%, making up 3.1% of total revenue [1]. - The gross margin improved by 2.7 percentage points to 32.7%, while the overall net profit margin decreased by 2.2 percentage points to 9.5% [1]. - The long-term outlook is positive due to the increasing focus of international brands on the domestic market and the rise of local brands, which positions the company favorably as a data-driven marketing group [1]. Financial Summary - For the fiscal years 2024 to 2026, the company is projected to achieve revenues of 947 million HKD, 1.083 billion HKD, and 1.214 billion HKD, respectively, with net profits of 110 million HKD, 124 million HKD, and 137 million HKD [2]. - The projected P/E ratios for 2024, 2025, and 2026 are 6.6, 5.8, and 5.3, respectively, indicating a potentially undervalued stock [2]. - The company’s return on equity (ROE) is expected to decline from 25.4% in 2024 to 19.7% in 2026, reflecting a gradual decrease in profitability [2].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a slight decline in performance for H1 2024, with revenue of HKD 316 million, down 9.7% year-on-year, and a net profit of HKD 30 million, down 26.5% year-on-year. The interim dividend was approximately HKD 15 million, with a payout ratio increased to about 50% [2] - Despite the challenges posed by a slowdown in the luxury goods sector and seasonal impacts, the company remains the largest mid-to-high-end fashion brand experience marketing service provider in Greater China, with a market share of 12.7% in 2023 and over 550 brand clients [2] - The company has slightly adjusted its profit forecast for 2024-2026, expecting net profits of HKD 110 million, HKD 130 million, and HKD 150 million respectively, with year-on-year growth rates of 3.3%, 18.8%, and 12.9% [2] - The company's earnings per share (EPS) are projected at HKD 0.17, HKD 0.19, and HKD 0.22 for 2024, 2025, and 2026 respectively, with corresponding price-to-earnings (P/E) ratios of 6.4, 5.4, and 4.8 [2] Financial Summary and Valuation Metrics - For 2024, the company is expected to achieve revenue of HKD 1,001 million, with a year-on-year growth of 3.5%. The net profit is projected at HKD 112 million, reflecting a year-on-year increase of 3.3% [3] - The gross margin is expected to be 32.3% in 2024, while the net margin is projected at 11.1% [3] - The return on equity (ROE) is forecasted to be 21.5% for 2024, with an EPS of HKD 0.17 and a P/E ratio of 6.4 [3]