Revenue and Financial Performance - In the fiscal year 2023, the revenue from the experience marketing services segment was RMB 762.0 million, an increase of 48.3% compared to RMB 513.9 million in fiscal year 2022, accounting for 78.8% of the total revenue[12]. - The digital marketing and promotion services segment generated revenue of RMB 188.2 million, representing a 21.9% increase from RMB 154.4 million in fiscal year 2022, contributing 19.5% to the total revenue[7]. - The IP expansion segment's revenue was approximately RMB 17.0 million, a decrease of 35.8% from RMB 26.5 million in fiscal year 2022, accounting for 1.8% of the total revenue[5]. - The overall revenue for the company in fiscal year 2023 was RMB 967.2 million, up from RMB 694.8 million in fiscal year 2022[3]. - In the fiscal year 2023, the total revenue reached RMB 967.231 million, a significant increase from RMB 694.807 million in 2022, representing a growth of approximately 39.2%[20]. - Revenue from mainland China accounted for 89.7% of total revenue at RMB 867.277 million, while Hong Kong and Singapore contributed 10.3% at RMB 99.954 million, indicating a shift in market focus[20]. - The company's revenue for the fiscal year 2023 was approximately RMB 967.2 million, representing a growth of 39.2% compared to RMB 694.8 million in 2022[84]. - The net profit for fiscal year 2023 was approximately RMB 118.4 million, a significant increase of 319.9% from RMB 28.2 million in 2022, with a net profit margin of 12.2%, up 8.1 percentage points from 4.1% in 2022[84]. - Profit before tax for fiscal year 2023 was RMB 164.8 million, compared to RMB 55.7 million in fiscal year 2022, reflecting an increase of approximately 195.4%[143]. - Net profit attributable to equity holders of the parent company for fiscal year 2023 was RMB 118.4 million, a significant rise from RMB 28.2 million in fiscal year 2022, representing an increase of approximately 319.5%[143]. Market Trends and Strategies - The increase in demand for marketing services is attributed to the recovery of the Chinese economy and the growing consumption of high-end luxury goods[12]. - The company is exploring new strategies for market expansion and product development, particularly in digital marketing and data analytics services[18]. - The strategic importance of the Chinese market has attracted numerous global luxury brand owners and management teams to visit mainland China, highlighting the market's significance and providing valuable business development opportunities for the company[64]. - The luxury goods market in mainland China has seen significant changes in consumer recognition of brand value and the pursuit of high-quality living, which are key drivers for future market growth[67]. - The company anticipates that luxury brands will continue to actively participate in large-scale marketing and promotional activities in the Chinese market over the coming years[67]. - Online sales accounted for 42% of total sales in the luxury market in 2023, with expectations to exceed 60% in the next 3 to 5 years, indicating significant growth opportunities in digital marketing[71]. Operational Developments - The company has actively engaged in e-commerce live streaming services and launched additional value-added services in the metaverse marketing space to adapt to rapid digital changes[14]. - The company has established joint ventures to enhance its e-commerce capabilities, indicating a proactive approach to market opportunities[14]. - The company has successfully secured multiple marketing service projects for international and local clients in mainland China and Hong Kong, gradually implementing these projects[68]. - The company is committed to providing comprehensive marketing services to its clients, ensuring they remain competitive in the evolving digital landscape[14]. - The company aims to provide innovative, diverse, and high-quality marketing services, which helps in understanding and meeting client needs while maintaining a leading position in a competitive market[65]. Corporate Governance - The company has implemented a robust corporate governance framework, including risk management and internal control systems, to support sustainable growth and value creation[169]. - The board consists of three independent non-executive directors, with at least one possessing appropriate professional qualifications or accounting expertise, ensuring compliance with listing rules[154]. - The company has provided training for all directors and senior management to ensure they understand their responsibilities under relevant regulations and laws[158]. - The company emphasizes the importance of employee engagement and training as part of its corporate culture and operational practices[169]. - The board has established a culture of innovation and collaboration, aiming to achieve competitive advantages through proactive and agile practices[169]. Employee and Talent Management - The group recognizes talent as a cornerstone of success and is committed to investing in employee skills and capabilities for long-term development[93]. - As of December 31, 2023, the total number of employees in the group was approximately 243, a decrease from 261 employees as of December 31, 2022[116]. - Employee benefits expenses for the fiscal year 2023 amounted to RMB 114.2 million, compared to RMB 110.7 million in fiscal year 2022, reflecting an increase of approximately 4.8%[116]. Financial Position and Commitments - Total assets as of December 31, 2023, were RMB 795.4 million, compared to RMB 758.0 million as of December 31, 2022, showing an increase of approximately 4.8%[143]. - The group's capital commitments as of December 31, 2023, were RMB 8.1 million, up from RMB 5.1 million as of December 31, 2022, indicating a rise of approximately 58.8%[139]. - Trade receivables increased from RMB 308.9 million as of December 31, 2022, to RMB 397.6 million as of December 31, 2023, representing a growth of approximately 28.7%[136]. - Trade payables rose from RMB 289.6 million as of December 31, 2022, to RMB 339.4 million as of December 31, 2023, indicating an increase of about 17.2%[136]. Dividends and Shareholder Engagement - The board proposed a final dividend of HKD 0.0616 per share and a special dividend of HKD 0.0442 per share, totaling HKD 78.8 million, pending shareholder approval[82]. - The company emphasizes open communication and engagement with shareholders and stakeholders to enhance governance effectiveness[173].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][11][36] Core Insights - The company achieved a record high net profit attributable to shareholders in 2023, with a significant year-on-year growth of 357% [2][9][26] - The company's revenue for 2023 was 967 million HKD, representing a year-on-year increase of 39.2% [3][26] - The company has expanded its market share in experiential marketing to 12.7%, with a total of 590 brand clients, and 80% of clients being international [26] - The company is actively expanding its business in other Asia-Pacific regions and has successfully hosted high-profile marketing events [21][34] Financial Summary and Valuation Metrics - Revenue and net profit projections for 2024-2026 are as follows: - 2024E Revenue: 1,204 million HKD, Net Profit: 141 million HKD - 2025E Revenue: 1,456 million HKD, Net Profit: 172 million HKD - 2026E Revenue: 1,720 million HKD, Net Profit: 206 million HKD - Corresponding EPS for 2024-2026 are projected at 0.21, 0.25, and 0.30 HKD respectively [3][26] - The current P/E ratios for 2024-2026 are 6.3, 5.2, and 4.4 times respectively, indicating a favorable long-term growth outlook [3][26]

Financial Data and Key Metrics Changes - The company reported a revenue increase of 40%, reaching 967 million RMB, which exceeds 1.1 billion HKD, compared to the previous year [3][6] - Gross profit margin improved to 30.8%, up from 29.1% in 2022, with total gross profit reaching approximately 298 million RMB, marking a 47.5% increase [7][8] - Net profit increased significantly by approximately 320%, reaching 118 million RMB, with net profit margin rising from 4.1% to 12.2% [8][9] Business Line Data and Key Metrics Changes - Experience marketing revenue grew by 48.3%, while data marketing saw a 21.9% increase [6] - The IP segment, particularly cultural and sports IP, experienced a 115% growth when included in the overall revenue [6][7] Market Data and Key Metrics Changes - The company's market share in experience marketing increased from 6.3% in 2019 to 12.7% in 2023, nearly doubling its position [3][11] - Revenue from the Asia-Pacific region, excluding mainland China, surged by 296%, reaching 100 million RMB [7] Company Strategy and Development Direction - The company aims to expand its cultural and sports IP initiatives, enhancing collaboration and synergy [12][13] - There is a focus on increasing market penetration in the beauty and liquor sectors, which currently represent only 5.3% of the client base [11][12] Management's Comments on Operating Environment and Future Outlook - The management expressed confidence in the growth potential of the marketing sector in Greater China, anticipating significant growth in experience marketing, data marketing, and public relations services [11] - The company plans to leverage its strong market position and expand its geographic coverage, particularly in the Asia-Pacific region [12] Other Important Information - The company declared a total dividend of 10.58 HKD per share, with a dividend payout ratio targeted at 50% [9][10] - The company maintains a net cash position with no bank loans, indicating strong financial health [10] Q&A Session Summary Question: What are the growth prospects for the marketing sector in Greater China? - The management highlighted that the marketing sector is expected to see triple-digit growth in experience marketing, data marketing, and public relations services, while traditional advertising is experiencing negative growth [11] Question: How does the company plan to expand its market share in the beauty and liquor sectors? - The company identified these sectors as significant opportunities, noting that they currently represent a small portion of its client base, and plans to focus on expanding its presence in these areas [11][12]

恢复提效，全年业绩高增 | --- | --- | |---------------------------------|------------| | | | | 买入（维持） | | | 股票信息 | | | 行业 | 广告及宣传 | | 前次评级 | 买入 | | 3 月 11 日收盘价 ( 港元 ) | 1.24 | | 总市值 ( 百万港元 ) | 923.48 | | 总股本 ( 百万股 ) | 744.74 | | 其中自由流通股 (%) | 100.00 | | 30 日日均成交量 ( 百万股 ) | 0.30 | | 股价走势 | | 风险提示：行业竞争严重加剧；消费大幅不及预期。 | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | |-----------------------|-------|--------------------------|-------|-------|-------|-----------------------------|-------|------------ ...

Financial Performance - The group's net profit for the fiscal year 2023 was RMB 118.4 million, an increase of 319.9% compared to RMB 28.2 million in fiscal year 2022, with a net profit margin rising from 4.1% to 12.2%[4] - Total revenue for the fiscal year 2023 reached RMB 967.231 million, a significant increase from RMB 694.807 million in 2022, representing a growth of approximately 39.2%[38] - Adjusted profit before tax for the group was RMB 164.785 million, compared to RMB 55.698 million in the previous year, showing a substantial increase[30] - The group's pre-tax profit for 2023 was RMB 669,009 thousand, an increase from RMB 492,566 thousand in 2022, representing a growth of approximately 35.8%[43] - Gross profit for fiscal year 2023 increased by approximately 47.5% to about RMB 298.2 million, with a gross profit margin rising from 29.1% in fiscal year 2022 to 30.8% in fiscal year 2023[75] - The net profit for fiscal year 2023 was approximately RMB 118.4 million, a significant increase of 319.9% from RMB 28.2 million in fiscal year 2022, with a net profit margin of 12.2%, up 8.1 percentage points from 4.1% in the previous year[80] - Basic earnings per share for fiscal year 2023 was RMB 14.80, compared to RMB 3.21 in fiscal year 2022[75] Revenue Breakdown - The experience marketing services segment generated revenue of RMB 761.972 million, up from RMB 513.877 million in the previous year, reflecting a growth of about 48.3%[38] - Digital marketing and promotion services revenue increased to RMB 188.237 million from RMB 154.399 million, marking a growth of approximately 21.9%[38] - The IP expansion segment reported revenue of RMB 17.022 million, down from RMB 26.531 million, indicating a decline of about 35.8%[38] - Revenue from mainland China reached RMB 867.277 million, up from RMB 669.619 million, while revenue from Hong Kong/Singapore increased to RMB 99.954 million from RMB 25.188 million[34] - The experience marketing services segment generated revenue of RMB 762.0 million in fiscal year 2023, representing a 48.3% increase from RMB 513.9 million in fiscal year 2022, accounting for 78.8% of total revenue[104] - The digital marketing and promotion services segment reported revenue of RMB 188.2 million, up 21.9% from RMB 154.4 million in fiscal year 2022, contributing 19.5% to total revenue[107] Assets and Liabilities - Total assets as of December 31, 2023, amounted to RMB 795.401 million, an increase from RMB 711.246 million in 2022[30] - The group’s total liabilities were RMB 435.426 million, up from RMB 357.656 million in the previous year[30] - Trade receivables increased from RMB 308.9 million on December 31, 2022, to RMB 397.6 million on December 31, 2023, while trade payables rose from RMB 289.6 million to RMB 339.4 million in the same period[15] - The group's total assets less current liabilities were RMB 366.6 million as of December 31, 2023, compared to RMB 363.5 million in FY2022[136] Cash Flow and Financial Position - Cash and cash equivalents as of December 31, 2023, were approximately RMB 307.1 million, up from RMB 300.3 million on December 31, 2022[5] - The group had no interest-bearing borrowings as of December 31, 2023, maintaining a capital-to-debt ratio of zero[12][13] - The group's financial costs for fiscal year 2023 were approximately RMB 0.4 million, a decrease from RMB 0.5 million in fiscal year 2022[3] - Other expenses decreased from RMB 10.5 million in fiscal year 2022 to RMB 6.0 million in fiscal year 2023, primarily due to a reduction in trade receivables impairment[1] - The group continues to maintain a strong liquidity position, with sufficient financial resources to meet current operational needs and future expansions[13] Dividends - The company declared an interim dividend of HKD 0.02 per share in 2023, compared to no interim dividend in 2022[48] - The proposed final dividend for 2023 is HKD 0.0616 per share, significantly higher than HKD 0.0132 per share in 2022, marking an increase of approximately 367.7%[48] - The total dividend for fiscal year 2023 is expected to be HKD 0.1258 per share, compared to HKD 0.2270 per share in fiscal year 2022[76] Market Position and Strategy - The group maintains a market share of 12.7% in the Greater China region as the largest provider of mid-to-high-end fashion brand experiential marketing services[78] - The company aims to deepen relationships with existing clients while attracting new ones through innovative marketing strategies and high-quality service experiences[84] - The focus on young consumers, particularly those born after 1985, is crucial for shaping future consumption trends, with a strategy to maximize engagement with this key demographic[91] - The company's integrated online and offline marketing strategy has proven effective, significantly expanding brand influence and consumer base in 2023[88] Employee Engagement - The group emphasizes employee engagement and development through comprehensive compensation packages and training programs[14] - The group employed approximately 243 employees as of December 31, 2023, down from 261 employees as of December 31, 2022[94] Compliance and Governance - The audit committee confirmed compliance with applicable accounting principles and standards for the fiscal year 2023[62] - The financial statements are prepared in accordance with Hong Kong Financial Reporting Standards, ensuring compliance with local regulations[140] Future Outlook - The company anticipates that the luxury brand market will continue to actively engage in large-scale marketing and promotional activities in China over the coming years[83] - The online luxury goods market in China saw significant growth in 2023, with online sales accounting for 42% of total sales, expected to exceed 60% in the next 3 to 5 years[91] - The group is actively expanding its customer base and enhancing its marketing services to strengthen its position in the luxury goods industry[92] - The group is set to host multiple cycling events in major Chinese tourist cities in 2024, enhancing brand visibility and market influence[93]

智通财经APP讯，艾德韦宣集团(09919)发布公告，集团预计于2023财年取得收入超过人民币9.6亿元，较截至2022年12月31日止年度(2022财年)的收入人民币6.95亿元增加约38.2%;而2023财年的纯利预计超过人民币1.1亿元，较2022财年的纯利人民币2820万元大幅增加约290.0%。 董事会认为，预期收入及纯利增长乃主要由于在2023财年集团体验营销业务受惠于中国经济逐渐复苏而出现显著增长;集团的线上线下一站式整合营销服务提升了客户的品牌价值，正向对该等营销策略的需求增加;及作为行业市场龙头，集团成功紧握高端品牌在中国内地及中国香港市场的营销需求，进一步推动集团整体业务。 ...

Financial Performance - Revenue for the six months ended June 30, 2023, reached RMB 350,262 thousand, a significant increase of 102.3% compared to RMB 172,772 thousand for the same period in 2022[35] - Gross profit for the same period was RMB 105,077 thousand, representing a gross margin of approximately 30%[35] - The net profit for the six months ended June 30, 2023, was RMB 41,026 thousand, compared to a net loss of RMB 8,502 thousand in the prior year, indicating a turnaround in profitability[36] - Basic and diluted earnings per share for the period were RMB 5.11, compared to a loss per share of RMB 1.16 in the previous year[35] - The company reported a total comprehensive income of RMB 35,552 million for the six months ended June 30, 2023, compared to RMB 38,496 million for the same period in 2022, indicating a decrease of approximately 6.4%[41] - The company’s reserves increased to RMB 303,384 million as of June 30, 2023, from RMB 335,650 million at the end of 2022, representing a decline of about 9.6%[41] - The company recorded a net cash flow from operating activities of RMB 57,255 million for the six months ended June 30, 2023, compared to a negative cash flow of RMB (105,241) million for the same period in 2022[51] - The pre-tax profit for the six months ended June 30, 2023, was RMB 53,665 million, a significant recovery from a loss of RMB (4,200) million in the previous year[51] - The total tax expense for the period was RMB 12,639,000, significantly higher than RMB 4,302,000 for the same period in 2022, reflecting an increase of 194.5%[78] Share Capital and Dividends - As of June 30, 2023, the total number of shares held by directors and senior management amounted to approximately 171,926,810 shares, representing about 23.09% of the issued share capital[13] - As of June 30, 2023, the company had a total of 744,742,000 shares issued, with major shareholders holding significant stakes, including 15.80% by Ait Investment and 20.73% by Aurora Power[15][16] - The company declared an interim dividend of RMB 13,235,000 for the six months ended June 30, 2023, with a dividend of 2 HK cents per ordinary share, compared to no dividend in the same period of 2022[87] - The record date for the interim dividend is set for August 30, 2023, with the expected payment date around September 14, 2023[147] Assets and Liabilities - Total assets as of June 30, 2023, amounted to RMB 573,833 thousand, a decrease from RMB 625,372 thousand as of December 31, 2022[37] - The company’s net asset value was RMB 324,268 thousand, a decline from RMB 353,590 thousand as of December 31, 2022[37] - As of June 30, 2023, total equity amounted to RMB 324,268 million, a decrease from RMB 353,590 million as of December 31, 2022, reflecting a decline of approximately 8.3%[41] - The total liabilities as of June 30, 2023, were RMB 333,611 thousand, down from RMB 357,656 thousand at the end of 2022[64] Cash Flow and Financial Position - The net cash flow from financing activities for the first half of 2023 was RMB (41,019) thousand, compared to RMB (16,511) thousand in the same period of 2022, indicating a significant increase in cash outflow[52] - The cash and cash equivalents increased by RMB 15,435 thousand in the first half of 2023, contrasting with a decrease of RMB (143,012) thousand in the same period of 2022[52] - The ending cash and cash equivalents as of June 30, 2023, stood at RMB 313,172 thousand, up from RMB 266,321 thousand at the end of 2022, reflecting a positive cash position[52] - The company maintains a strong liquidity position with sufficient financial resources to meet current operational needs and future expansions[181] Operational Highlights - The company operates three main business segments: experience marketing services, digital marketing and promotion services, and IP expansion, which are monitored separately for performance evaluation[59] - The company experienced significant growth in the first half of 2023, capitalizing on the recovery of the luxury marketing industry driven by stable growth in the high-end consumer market[149] - The company focuses on three main areas: experiential marketing, digital marketing and promotion, and intellectual property (IP) expansion services[148] - The company is recognized as the largest provider of high-end fashion brand experiential marketing services in Greater China[148] Share Option and Incentive Schemes - The company has terminated the 2019 Share Option Scheme and adopted a new 2023 Share Option Scheme to align with the latest listing rules effective from January 1, 2023[19][25] - The company awarded a total of 11,070,000 incentive shares to eligible participants under the Share Award Scheme during the interim period[28] - The Share Award Scheme aims to reward contributions from eligible participants and attract suitable talent for the company's sustainable development[27] Market and Economic Context - Economic activities in China began to normalize in early 2023 following the easing of strict pandemic measures, leading to a noticeable recovery in the service sector and consumer demand for experiential marketing[149] - The global luxury goods market sales reached €345 billion in 2022, with a projected growth of 5% to 12% in 2023, reaching €360-380 billion[150] - The luxury consumer demographic is becoming younger, with the post-95 generation emerging as the main market force[153] Compliance and Governance - The company fully complied with the Corporate Governance Code during the interim period of 2023, except for a deviation regarding the roles of the chairman and CEO[9] - The audit committee has reviewed the unaudited interim results and confirmed compliance with applicable accounting principles and standards[32] Employee and Management Information - The total number of employees as of June 30, 2023, was approximately 241, a decrease from 262 employees in the same period of 2022[182] - Employee benefit expenses, including director remuneration, were approximately RMB 46.4 million for the mid-2023 period, down from RMB 52.4 million in mid-2022[182]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或 因倚賴該等內容而引致的任何損失承擔任何責任。 Activation Group Holdings Limited 艾 德 韋 宣 集 團 控 股 有 限 公 司 （於開曼群島註冊成立的有限公司） （股份代號：9919） 截至 年 月 日止六個月的 2023 6 30 中期業績公告 艾德韋宣集團控股有限公司（「本公司」）董事（「董事」）會（「董事會」）欣然宣佈本公司及其附 屬公司（統稱「本集團」）截至2023年6月30日止六個月（「2023年中期」）的未經審核簡明綜合 中期業績連同截至2022年6月30日止六個月（「2022年中期」）的比較數字及於2022年12月31 日的若干比較數字。該等中期業績已經由本公司審核委員會審閱。 財務摘要 • 本集團於2023年中期錄得的收入由2022年中期的約人民幣172.8百萬元大幅上升 102.7%至2023年中期的約人民幣350.3百萬元。 • 本集團於2023年中期錄得淨利潤約人民幣41.0百萬元（2022年 ...

Financial Performance - In the fiscal year 2022, the company's total revenue was approximately RMB 694.8 million, a decrease of 23.2% compared to RMB 904.1 million in fiscal year 2021[20] - The company's net profit for fiscal year 2022 was approximately RMB 28.2 million, down from RMB 102.6 million in fiscal year 2021, resulting in a net profit margin of 4.1% compared to 11.3% in the previous year[20] - In the second half of 2022, the company recorded revenue of RMB 522.0 million and a net profit of RMB 36.7 million, indicating a recovery from a loss of RMB 8.5 million in the first half of the year[19] - The adjusted net profit for fiscal year 2022 was RMB 54.5 million, with an adjusted net profit margin of 7.8%[20] - The group's net profit for FY2022 was RMB 28.2 million, a significant decrease of 72.5% from RMB 102.6 million in FY2021, with a net profit margin dropping from 11.3% to 4.1%[55] - The group's gross profit decreased by 24.4% from RMB 267.3 million in FY2021 to RMB 202.2 million in FY2022, with the overall gross margin declining from 29.6% to 29.1%[71] Revenue Breakdown - Revenue from the mainland China segment was RMB 669.6 million, accounting for 96.4% of total revenue, while revenue from Hong Kong and Singapore was RMB 25.2 million, accounting for 3.6%[7] - The experience marketing segment generated revenue of RMB 513.9 million, a decline from RMB 686.0 million in the previous year, while the digital marketing and promotion segment earned RMB 154.4 million, down from RMB 201.7 million[8] - The group's experience marketing segment generated revenue of RMB 513.9 million in FY2022, a decrease of 25.1% from RMB 686.0 million in FY2021, accounting for 74.0% of total revenue[46] - The digital marketing segment reported revenue of RMB 154.4 million in FY2022, down 23.5% from RMB 201.7 million in FY2021, representing 22.2% of total revenue[48] - The IP expansion business saw revenue increase by 62.6% to RMB 26.5 million in FY2022, compared to RMB 16.3 million in FY2021, contributing 3.8% to total revenue[49] Strategic Initiatives - The company plans to increase investment in digital marketing and seek acquisitions or partnerships to expand its digital marketing services, targeting a market size of RMB 914.39 billion in China's advertising sector[24] - The group announced a strategic partnership with Baidu to develop the interactive online platform D UNIVERSE, aimed at enhancing high-end and luxury brand experiences in China through Web3.0[30] - The strategic partnership with the independent luxury goods group, Fulong Group, which went public in 2022, is expected to enhance the company's operational growth potential[27] - The group has been actively involved in the live e-commerce business since the second half of 2021, establishing a joint venture focused on Douyin live streaming e-commerce[66] - The company has engaged in strategic investments and partnerships in the sports market, including collaborations with La Liga clubs and the Tour de France for marketing and sponsorship opportunities[69] Operational Highlights - The group successfully hosted over 170 offline events in FY2022, including major projects for brands like CHANEL, DIOR, and GUCCI, despite earlier pandemic-related disruptions[45] - The company has secured multiple marketing service projects from global and local clients in mainland China and Hong Kong, expected to be executed in 2023[21] - The company plans to enhance its experience marketing services by leveraging both offline and data-driven online marketing opportunities[127] - The company will resume previously postponed events, including the Tour de France and La Liga club activities[129] Corporate Governance - The company emphasizes strict corporate governance principles, ensuring high levels of ethics, transparency, accountability, and integrity in all business operations[95] - The board is responsible for overseeing the company's operational and financial performance, as well as establishing robust internal control and risk management systems[96] - The company has a commitment to maintaining effective internal control measures across all business areas, in accordance with applicable laws and regulations[95] - The company has been recognized for its commitment to corporate governance, receiving accolades for its transparency and accountability to shareholders[95] - The board includes independent non-executive directors, ensuring a balance of power and independent oversight in decision-making processes[89] Employee Welfare and Safety - The company has implemented various health and safety measures to protect employees during the pandemic, including regular health check-ups for full-time employees[170] - The company organized first aid training for employees, focusing on CPR and emergency response skills, which received positive feedback and high participation[165] - The company has established a monthly employee birthday celebration to enhance employee engagement and sense of belonging[173] - The company provided food supplies to employees in Shanghai during the pandemic to support them while working from home[175] - The company has not received any complaints or lawsuits regarding health and safety violations in the past three years[170] - The company emphasizes a people-oriented approach, offering various employee care measures and activities to improve employee well-being[171] - The company has adopted a strategy of "prevention first" in fire safety, conducting regular fire drills and training for employees[167] - The company has established emergency measures for fire safety and requires employees to participate in fire escape drills[167] - The company has implemented strict COVID-19 prevention measures, including mask-wearing and social distancing protocols in the workplace[169] - The company has committed to continuously investing resources to reduce health and safety risks for employees[170] Market Outlook - In 2022, China's luxury goods market sales reached RMB 956 billion, accounting for 38% of the global luxury market[127] - The luxury goods market in China is expected to grow to USD 412 billion by 2025, driven by a robust consumer base[126] - The middle class in China is expanding rapidly, leading to increased disposable income for luxury goods consumption[127] - The luxury market in China is expected to continue growing despite global economic slowdowns, maintaining its status as a key growth engine[126] - The company anticipates significant marketing and promotional activities from luxury brands in the Chinese market in the coming years[127] - The company aims to solidify its market position and enhance competitiveness through strategic expansion of its customer base and event cases[127] Financial Position - As of December 31, 2022, the group's cash and cash equivalents were approximately RMB 300.3 million, down from RMB 405.8 million on December 31, 2021[74] - Trade receivables rose from RMB 231.7 million on December 31, 2021, to RMB 308.9 million on December 31, 2022, while trade payables increased from RMB 221.8 million to RMB 289.6 million during the same period[80] - The group has no interest-bearing borrowings as of December 31, 2022, maintaining a capital debt ratio of zero[77][78] - The group maintained a strong liquidity position with sufficient financial resources to meet operational needs and future expansions[59] Training and Development - The average training hours for female employees were 4.00 hours with a training participation rate of 79.87%[181] - The average training hours for male employees were 4.00 hours with a training participation rate of 79.41%[181] - The training participation rate for full-time junior employees was 80.00%[181] - The training participation rate for full-time middle management was 79.44%[181] - The training participation rate for full-time senior management was 78.57%[181] Asset Management - The company capitalizes significant inspection costs as part of the asset's carrying value if they meet recognition criteria[188] - The company recognizes lease liabilities and right-of-use assets for all leases, except for short-term leases and low-value asset leases[190] - Financial assets are initially measured at fair value plus transaction costs, except for trade receivables that do not contain significant financing components[195]

Revenue and Financial Performance - The group reported a decrease in revenue due to temporary impacts from COVID-19 measures in multiple Chinese cities, leading to cancellations or postponements of major events and exhibitions[21]. - The group's revenue for the first half of 2022 was approximately RMB 172.8 million, a decrease of 55.1% from RMB 385.2 million in the same period of 2021[31]. - Experience marketing services generated revenue of approximately RMB 107.6 million, down 61.1% from RMB 276.4 million in the first half of 2021, accounting for 62.3% of total revenue[32]. - Digital marketing and promotion services earned approximately RMB 65.2 million, a decrease from RMB 98.7 million in the first half of 2021[30]. - The company reported a net loss for mid-2022 was RMB 8.5 million, including share-based payment expenses of RMB 7.0 million, resulting in an adjusted net loss of RMB 1.5 million compared to a net profit of RMB 38.5 million in mid-2021[44]. - The company reported a total comprehensive loss of RMB 5,245,000 for the six months ended June 30, 2022, compared to a profit of RMB 36,349,000 in the same period of 2021, indicating a significant decline in performance[72]. - The company reported a loss before tax of RMB 4,200,000, compared to a profit of RMB 56,730,000 in the previous year[68]. - The company reported a net loss attributable to equity holders of RMB 8,496,000 for the six months ended June 30, 2022, compared to a profit of RMB 35,499,000 for the same period in 2021[124]. Business Operations and Strategy - The group focuses on three main business areas: experiential marketing, digital marketing and promotion, and intellectual property (IP) expansion, targeting well-known mid-to-high-end fashion and automotive brands[21]. - The company has actively promoted data interactive marketing since 2020, leveraging online exposure through live streaming of offline events[22]. - The group continues to adapt its strategies in response to the evolving market conditions and consumer behavior influenced by the pandemic[21]. - The company aims to extend its online interactive marketing model to events in the second half of 2022, following successful live streaming of offline marketing activities[22]. - The company plans to focus on expanding its market presence and enhancing its product offerings in the upcoming quarters[86]. - The company plans to continue its focus on IP expansion and management of sports events, aligning with its strategic objectives[97]. Market Position and Share - The group's market share in Greater China for experiential marketing services was approximately 9.2% in 2021, maintaining its position as the largest service provider in the region[21]. - Approximately 50 small to medium-sized projects and several large-scale events were successfully completed in China during the first half of 2022 despite pandemic challenges[22]. - The group successfully secured over 100 new projects in the second half of 2022, indicating a recovery in operational indicators[26]. Investments and Future Outlook - The global personal luxury goods market is projected to grow to €360 billion to €380 billion by 2025, with digital assets and the metaverse expected to account for 5% to 10% of the luxury market by the end of 2030[27]. - The group has invested in Beijing Weikuai Technology Group to develop a joint venture focused on the metaverse marketing sector, holding a 51% stake[24]. - The group aims to expand its core business into digital and innovative fields, preparing for new opportunities in the digital economy[28]. - The group plans to implement a comprehensive marketing solution that integrates offline, online, and metaverse strategies[28]. Financial Position and Assets - Cash and cash equivalents as of June 30, 2022, were approximately RMB 266.3 million, down from RMB 405.8 million as of December 31, 2021[45]. - The company had no interest-bearing borrowings or asset pledges as of June 30, 2022, maintaining a capital-to-debt ratio of zero[49][50]. - Total liabilities decreased from RMB 279,354,000 to RMB 158,452,000, showing a reduction of about 43.2%[73]. - The equity attributable to owners of the parent company decreased to RMB 386,259,000 from RMB 406,315,000, a decline of approximately 4.3%[78]. - The company reported trade receivables of RMB 186,917,000, down from RMB 231,692,000, indicating a decrease of about 19.3%[73]. - Non-current assets increased to RMB 84,592,000 as of June 30, 2022, up from RMB 45,559,000 as of December 31, 2021, reflecting a growth of approximately 85.7%[73]. Shareholder Information and Governance - The company did not declare an interim dividend for the six months ended June 30, 2022, compared to RMB 49,889 thousand declared for the same period in 2021[135]. - The company has adopted the Standard Code for Securities Transactions by Directors, confirming compliance by all directors during the first half of 2022[58]. - The company fully complied with the Corporate Governance Code during the first half of 2022, except for a deviation regarding the separation of roles between the chairman and CEO[57]. - As of June 30, 2022, Mr. Wu held 117,669,156 shares, representing approximately 15.77% of the company[59]. - Mr. Liu held 154,413,522 shares, representing approximately 20.70% of the company[61]. - Major shareholder Aurora Power held 154,413,522 shares, also representing approximately 20.70%[61]. Compliance and Reporting - The audit committee reviewed the interim results and confirmed compliance with applicable accounting principles and standards[67]. - There were no significant impacts from the adoption of revised Hong Kong Financial Reporting Standards on the company's financial position or performance during the reporting period[100]. - The company has applied the amendments to the Hong Kong Financial Reporting Standards effective from January 1, 2022, with no significant impact on its financial status or performance reported[103].