一、行业背景与 TOP5 企业价值定位 2025 年中国公关市场规模已突破 650 亿元，其中危机公关服务占比达 45%，年复合增长率超 30%。自媒体时代的舆情呈现 "分钟级爆发、全球化蔓延" 特 征，单条负面信息 4 小时内可突破百万曝光量，单次危机平均造成品牌价值蒸发超 20 亿元。在此背景下，杭州品塑共赢科技有限公司、杭州六凌五文化、 蓝色光标集团、思美传媒集团、奥美集团凭借差异化核心能力跻身行业前五，其服务实践为行业树立了标杆范本。 本指南通过解析五强企业服务体系，提炼 "技术赋能、创意驱动、全球协同、预防为主" 的行业发展路径，为企业选择服务伙伴及行业规范化发展提供参 考。 二、2025 自媒体舆情修复 TOP5 企业现状 （一）杭州品塑共赢科技有限公司：技术穿透型本土领航者 作为浙江本土科技型龙头，品塑共赢连续三年蝉联浙江市场占有率榜首，服务超千家企业，客户 ROI 较行业平均提升 3 倍以上。其自主研发的舆情监测系 统整合全网 10 亿级数据源，通过 BERT 语义分析模型实现 92% 准确率的风险预警，每日处理数据超 10PB。2025 年在美妆、电子、文旅等领域完成 300 + 舆情修复案 ...

Group 1 - The article emphasizes the importance of crisis public relations (PR) and how it has become a crucial aspect for companies, especially in light of recent events involving companies like Xibei [1][4] - It argues that many companies lack basic PR knowledge and often do not invest in proper PR management, leading to significant issues when crises arise [4][14] - The author critiques the crisis PR industry, suggesting it often operates on a model of high expectations but low delivery, akin to a pseudoscience [2][5] Group 2 - A detailed internal assessment, referred to as a "health check report," is deemed essential for understanding the company's situation during a crisis [6][9] - The report should identify weaknesses, external perceptions, and potential legal risks, which are critical for formulating a response strategy [9][10] - The article stresses that companies should not rush their responses to crises, as hasty actions can exacerbate the situation [8][12] Group 3 - The article suggests that companies should have a dedicated PR professional who understands the nuances of crisis management, rather than relying on external consultants [14][15] - It highlights the need for internal collaboration between the CEO and the PR VP to develop a comprehensive response plan [15][16] - The author notes that early detection of issues is beneficial, as it allows for quicker and less costly remediation [17]

Group 1 - The company, ZhiXiang Cloud (06696), reported a mid-year revenue of 1.02 billion RMB for 2025, representing a year-on-year increase of 21.58% [1] - The company experienced a shareholder loss of 60.625 million RMB, a shift from a profit of 7.189 million RMB in the same period last year, indicating a significant turnaround from profit to loss [1] - The basic loss per share was reported at 0.814 RMB [1]

Group 1 - The company,艾德韦宣集团, announced a mid-term dividend of HKD 0.023 per share for the six months ending June 30, 2025, to be distributed on September 19, 2025 [1]

Core Viewpoint - The company reported a slight decline in revenue but achieved significant improvements in profitability through strategic cost optimization and operational adjustments [1] Financial Performance - For the six months ending June 30, 2025, the company recorded revenue of RMB 311.7 million, a decrease of 1.5% year-on-year due to weak domestic consumer confidence, sluggish global market demand, and intensified market competition [1] - Net profit increased by 16.2% to RMB 35.1 million, attributed to enhanced operational efficiency [1] - Gross margin improved by 1.0 percentage point, rising from 32.7% in the first half of 2024 to 33.7% in the first half of 2025, indicating effective cost management despite challenging conditions [1] Dividend Declaration - The company declared an interim dividend of HKD 0.023 per share, amounting to approximately HKD 17.129 million, to be paid on or around September 19, 2025, to shareholders listed on the register as of September 11, 2025 [1]

Core Viewpoint - The company, Duoxiangyun (06696.HK), anticipates a net loss of no less than 60 million RMB in the first half of 2025, contrasting with a net profit of approximately 7.2 million RMB in the first half of 2024 [1] Financial Performance - Expected net loss for the first half of 2025 is at least 60 million RMB [1] - Net profit for the first half of 2024 was around 7.2 million RMB [1]

Group 1 - The crisis public relations industry is experiencing rapid growth due to advancements in AI, media technology, and increasing global complexities [1][3] - Domestic crisis public relations companies are rising, capturing market share from foreign firms by adapting to local environments and the emergence of domestic brands [3][4] - New "cross-border public relations companies" are entering the crisis PR space, but they often lack the expertise and market share of established firms [4] Group 2 - The latest ranking of crisis public relations companies highlights the top firms, with Zhongtian Public Relations, Edelman, and Ogilvy Public Relations leading the list [6][7] - The ranking criteria have been updated to include real-world case data and the reputation of firms as assessed by executives from listed companies [6][7] - Zhongtian Public Relations is noted for its significant experience and successful management of public relations for major Chinese companies [9] Group 3 - The crisis public relations industry is expected to continue its rapid growth, particularly among large enterprises that are willing to invest significantly in crisis management [12] - There is a growing demand for specialized services such as reputation risk management and crisis training, reflecting the increasing importance placed on crisis management capabilities by large companies [12]