Financial Performance - In the first half of 2023, the company achieved operating revenue of 132 million RMB, a year-on-year decrease of 21.01%[5] - The net profit attributable to shareholders was -12.11 million RMB, a year-on-year decline of 280.06%[5] - The net profit attributable to shareholders after deducting non-recurring gains and losses was -8.50 million RMB, down 234.19% year-on-year[5] - The company's operating revenue for the first half of 2023 was ¥131,984,475.34, representing a decrease of 21.01% compared to ¥167,083,402.00 in the same period last year[24] - The net profit attributable to shareholders for the first half of 2023 was -¥12,109,754.29, a decline of 280.06% from a profit of ¥6,725,467.41 in the previous year[24] - The net cash flow from operating activities was -¥21,802,186.03, a significant decrease of 218.63% compared to ¥18,378,202.14 in the same period last year[24] - The company's net profit excluding non-recurring gains and losses was -¥8,499,906.71, a decline of 234.19% from ¥6,334,463.84 in the same period last year[24] - The basic earnings per share was -0.0166 yuan, down 302.44% from the previous year, reflecting the decline in net profit attributable to shareholders[27] - The net cash flow from operating activities was -21.80 million yuan, a decrease of 218.63% year-on-year, mainly due to a decline in revenue from various platforms[27] Operational Challenges - The company reported a cumulative unremitted loss of 632.45 million RMB, indicating challenges in short-term cash dividends to shareholders[7] - The company faces operational risks due to a decline in revenue from its main business, including guiding and advertising services[7] - The company emphasizes the risk of performance decline impacting overall business performance and profitability[6] - The company is unlikely to distribute cash dividends to shareholders in the short term due to significant accumulated losses[86] - The company faces risks related to macroeconomic fluctuations, which may impact internet service revenue, advertising income, and other value-added services[83] - The company is exposed to competition risks in the online shopping service sector, particularly from major platforms like Alibaba and JD.com[83] Asset and Capital Structure - The total share capital changed from 241.32 million shares to 823.27 million shares after stock issuance, affecting per-share earnings and return on equity metrics[6] - The company has a total of 36 registered trademarks, 155 software copyrights, 6 patents, and 2 registered copyrights, showcasing its strong technological and intellectual property capabilities[49] - The company has established two new subsidiaries with a registered capital of ¥1 million each, maintaining a 100% ownership stake[64] - The company has a total of 17 wholly-owned subsidiaries and 3 equity investments in other companies as of the reporting date[64] - The total number of shares decreased to 729,797,652 after the cancellation of 2,934,938 shares due to the 2021 performance compensation plan[120] Research and Development - The company increased its investment in R&D for new products in the guiding field, although the related expenditure reduction was less than the decline in operating revenue[27] - The company is developing an AI-based e-commerce shopping guide app called "Ruyi," which is currently in internal testing and has no set launch date or specific profit targets[37] - The company has increased its investment in R&D for vertical applications in the shopping guide sector, emphasizing the use of advanced technologies to improve user shopping experiences[37] - Research and development expenses for the first half of 2023 were ¥19,192,404.62, nearly unchanged from ¥19,304,605.62 in the same period of 2022[151] Corporate Governance and Compliance - The company has not proposed any profit distribution or capital reserve transfer plans for the reporting period[5] - The company has not disclosed any employee stock ownership plans or other incentive measures during the reporting period[93] - The company has not reported any significant violations or penalties involving its directors, supervisors, or senior management during the reporting period[112] - The company has made various important commitments related to the major asset restructuring transaction, ensuring the protection of shareholder interests[107] - The company has outlined strategies to reduce related party transactions as part of its commitment to transparency and governance[104] Social Responsibility and Sustainability - The company has actively participated in rural revitalization efforts, including a direct investment in the Ganzhou area and creating a tax contribution of approximately 13 million yuan through its subsidiary[97] - The company donated 30 Lenovo laptops to a school in Yunnan Province to support teachers' information technology work, demonstrating its commitment to social responsibility[97] - The company has implemented measures to reduce carbon emissions, including promoting green office practices and advocating for waste reduction and recycling initiatives[96] - The company has complied with environmental regulations and has not faced any administrative penalties during the reporting period[94] Market Trends and Future Outlook - In the first half of 2023, China's online retail sales reached 7.16 trillion yuan, growing by 13.1% year-on-year, while physical goods online retail sales were 6.06 trillion yuan, up by 10.8%[43] - The internet advertising market in China was valued at 305.56 billion yuan in the first half of 2023, reflecting a growth of 5.2% compared to the previous year[45] - The company is focusing on integrating marketing and advertising services, providing comprehensive marketing solutions driven by digital technology to enhance brand recognition and operational efficiency[38] - The company plans to enhance operational efficiency and continue investing in artificial intelligence applications in the shopping sector[54] - The management aims to balance innovation investments with performance returns while maintaining positive operating cash flow[54]

证券代码：600228 证券简称：返利科技 公告编号：2023-029 返利网数字科技股份有限公司 关于召开 2023 年半年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 会议召开时间：2023 年 8 月 21 日（星期一）下午 15:00-16:00； 会议问题征集方式：投资者可于 2023 年 8 月 14 日（星期一）至 2023 年 8 月 18 日（星期五）下午 16:00 前，通过电话、电子邮件、上证路演中心网络平台 （http://roadshow.sseinfo.com/）、价值在线平台（https://eseb.cn/173pNR8nkAg）等方 式向返利网数字科技股份有限公司（以下简称"公司"）提出关注的问题，公司将 在说明会上就投资者普遍关注的问题，在信息披露允许的范围内进行回答。 一、 说明会类型 公司于 2023 年 8 月 12 日在指定信息披露媒体披露了《2023 年半年度报告》及 其摘要，为便于广大投资者更全面深入地了解公司 2023 年半年度的经营成果及 ...

Financial Performance - The company achieved operating revenue of 511 million RMB in 2022, representing a year-on-year growth of 3.15%[8] - The net profit attributable to shareholders was 68 million RMB, a decrease of 20.42% compared to the previous year[8] - The net profit after deducting non-recurring gains and losses was 69 million RMB, down 16.87% year-on-year[8] - The actual distributable profit available for shareholders was -635,212,131.49 RMB due to significant accumulated losses[5] - The net profit attributable to shareholders for 2022 was approximately ¥68.03 million, a decrease of 20.42% from ¥85.50 million in 2021[28] - The net profit attributable to shareholders after deducting non-recurring gains and losses was approximately ¥69.22 million, down 16.87% from ¥83.26 million in 2021[28] - Basic earnings per share decreased by 24.34% to CNY 0.0833 in 2022 from CNY 0.1101 in 2021[30] - Diluted earnings per share also fell by 24.34% to CNY 0.0833 in 2022 compared to CNY 0.1101 in 2021[30] - The weighted average return on equity decreased by 10.37 percentage points to 7.46% in 2022 from 17.83% in 2021[30] - The company reported a net loss of CNY 6,057,696.57 in Q1 2022, followed by a profit of CNY 12,783,163.98 in Q2[38] - In Q3 2022, the net profit increased to CNY 40,954,229.42, while Q4 net profit was CNY 20,354,892.54[38] - Non-recurring losses amounted to CNY -717,795.02 in 2022, reflecting various financial adjustments[40] Revenue Breakdown - The company's online shopping revenue was RMB 188.30 million, a year-on-year decline of 31.50%, with a gross margin of 62.51%, down 6.42 percentage points[49] - Advertising revenue fell to RMB 51.41 million, a decrease of 53.30% year-on-year, with a gross margin of 54.61%, down 5.73 percentage points[52] - Platform technology service revenue surged to RMB 256.55 million, marking a 484.59% increase year-on-year, with a gross margin of 83.41%, up 35.05 percentage points[54] - The revenue from the company's platform technology services surged by 484.59%, accounting for over 50% of total revenue[75] - Revenue from the company's advertising promotion services decreased by 53.30%, dropping to 10.07% of total revenue[75] - In 2022, the company's revenue from guiding services decreased by 31.50%, accounting for 36.88% of total revenue, down from 55.52% in the previous year[84] Cash Flow and Assets - The net cash flow from operating activities increased significantly to approximately ¥124.24 million, a 297% increase compared to ¥31.30 million in 2021[28] - The company reported a net cash flow from operating activities of RMB 124 million, attributed to improved collection efforts and shorter settlement cycles for certain businesses[48] - The total assets as of the end of 2022 were approximately ¥1.37 billion, a decrease of 11.94% from ¥1.56 billion at the end of 2021[28] - The company's total assets at the end of 2022 were 1.374 billion RMB, down 11.94% year-on-year[71] - The company's cash and cash equivalents decreased by CNY 419,962,479.31, primarily due to significant cash payments for major asset restructuring[96][97] Operational Challenges and Risks - The company faces risks related to potential dilution of immediate returns due to performance shortfalls from Zhongyan Technology[9] - The company reported a significant risk of operational performance decline due to various factors affecting business operations[8] - The company emphasizes the importance of monitoring risks associated with future performance commitments and operational challenges[10] - The company recognizes the risk of macroeconomic fluctuations impacting its internet service revenue and advertising income, which could affect its financial stability[132] - The competitive landscape is intensifying, with increased challenges in user retention and potential policy changes from major e-commerce platforms affecting revenue streams[132] Strategic Initiatives - The company is focused on expanding its market presence and enhancing its technological capabilities through strategic initiatives[28] - The company plans to enhance its existing business and product iterations while exploring opportunities in less affected areas to drive growth[48] - The company aims to strengthen its core profit base by enhancing the management of its main site guiding business, advertising promotion services, and integrated marketing, targeting stable profit growth[130] - The company plans to invest in technology innovation, particularly in artificial intelligence applications within the guiding vertical scene, to enhance its service offerings[129] - The company intends to explore new business opportunities in the internet commercial service sector, leveraging its experience in internet guiding and integrated marketing[129] Corporate Governance and Compliance - The company has established a modern corporate governance structure, including a board of directors and various specialized committees, to ensure compliance and effective decision-making[140] - The company has not experienced any supplementary announcement situations during the reporting period, indicating improved information disclosure quality[140] - The company maintains independence in assets, personnel, finance, and operations, ensuring no interference from the controlling shareholder[142] - The company has a diverse board with members holding various positions in other organizations, enhancing its strategic capabilities[149] - The company is committed to maintaining transparency in its governance and remuneration practices, as evidenced by its reporting procedures[155] Social Responsibility and Community Engagement - The company invested a total of 10.95 million yuan in social responsibility initiatives, benefiting approximately 1,200 individuals[182] - In 2022, the company provided 7.45 million yuan in living materials to employees during special periods, ensuring their welfare[183] - The company contributed 3.5 million yuan in material donations to support public health efforts, benefiting around 500 people[185] - The company engaged in poverty alleviation and rural revitalization projects, with a total investment of 1.91 million yuan[187] - The company actively participated in community service activities, including health protection and supply assurance, through employee volunteer efforts[186] Major Asset Restructuring - The company is currently in the process of a major asset restructuring, with commitments from related parties regarding the authenticity and completeness of the information provided[7] - The company has received assurances from its directors and senior management regarding compliance and integrity in the context of the major asset restructuring[8] - The company’s major asset restructuring measures have been effective, ensuring stable management and laying a solid foundation for business development[113] - The commitments regarding avoiding competition among peers were made by Shanghai Xiangrui, Shanghai Huirui, Ge Yongchang, and Wei Yuanyuan, effective from March 18, 2020, for the long term[193] - The performance compensation guarantees related to the major asset restructuring transaction were provided by the counterparties, ensuring the accuracy and completeness of the information provided[195]

Financial Performance - The company's revenue for Q1 2023 was ¥78,441,081.12, representing a year-on-year increase of 19.33%[4] - The net profit attributable to shareholders was a loss of ¥337,137.60, with a net profit excluding non-recurring items of ¥671,929.60, both figures not applicable for year-on-year comparison[4] - The company's net profit for the first quarter of 2023 was approximately 8.1648 million RMB, achieving only 3.27% of the target net profit of 24.95 million RMB for the year[14] - Operating profit for Q1 2023 was ¥567,724.74, a significant recovery from a loss of ¥5,799,886.03 in Q1 2022[19] - Net profit for Q1 2023 was a loss of ¥337,137.60, improving from a loss of ¥6,057,696.57 in Q1 2022[20] - Basic and diluted earnings per share for Q1 2023 were both -¥0.0005, compared to -¥0.0074 in Q1 2022[20] Cash Flow and Liquidity - The net cash flow from operating activities was negative at ¥10,283,751.50, a decrease of 152.40% compared to the same period last year[4] - Cash flow from operating activities for Q1 2023 was not detailed in the provided documents, indicating a need for further analysis[21] - Total cash inflow from operating activities was $112,055,982.61, while cash outflow was $122,339,734.11, resulting in a net cash outflow of $10,283,751.50[23] - Cash and cash equivalents as of March 31, 2023, were 407,492,697.14 RMB, down from 419,512,363.86 RMB at the end of 2022[15] - The company’s cash and cash equivalents decreased by $12,292,605.36 during the quarter, compared to an increase of $19,450,450.21 in the previous year[24] - The company paid $28,688,658.70 in employee compensation, which was lower than the previous year's $35,762,670.55[23] Assets and Liabilities - Total assets at the end of the reporting period were ¥1,333,282,036.87, down 2.93% from the previous year[4] - Total current assets as of March 31, 2023, amounted to 1,204,725,059.96 RMB, a decrease from 1,243,243,202.47 RMB at the end of 2022[15] - Total liabilities for Q1 2023 were ¥201,958,809.78, down from ¥226,675,117.32 in the previous period[17] - Total equity attributable to shareholders was ¥1,131,323,227.09, a decrease from ¥1,146,892,691.21[17] Shareholder Information - The number of ordinary shareholders at the end of the reporting period was 24,214[8] - The top shareholder, Shanghai Xiangrui Enterprise Management Consulting Partnership, holds 22.78% of the shares[8] - The top ten shareholders include Jiangxi Changjiu Group Co., Ltd. with 61,733,394 shares and Chen Jun with 20,800,000 shares[11] Business Operations and Strategy - The company faced challenges in its traditional business due to seasonal fluctuations and increased competition in the advertising market[12] - The company is focusing on innovation in the internet consumption sector, particularly in artificial intelligence, to enhance user shopping experiences and decision-making[13] - A new e-commerce guide application is currently in internal testing, with no related revenue generated yet[13] - The company has committed to investing in innovative business areas, which has impacted net profit during the reporting period[13] - The increase in operating cash outflow was primarily due to higher payments to channel promotion suppliers compared to the same period last year[6] Non-Recurring Items - The company reported non-recurring gains of ¥334,792.00, after accounting for tax effects[5] - The company reported a credit impairment loss of ¥1,447,948.91, down from ¥2,217,808.45 in the previous year[19]

证券代码：600228 证券简称：返利科技 公告编号：2023-016 返利网数字科技股份有限公司 关于召开 2022 年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 会议召开时间：2023 年 5 月 24 日（星期三）上午 11:00-12:00； 会议召开地点：上海证券交易所"上证路演中心"网络平台（http://roadshow. sseinfo.com/）、"价值在线"平台（www.ir-online.cn）； 会议召开方式：上证路演中心及价值在线平台网络互动； 会议问题征集方式：投资者可于 2023 年 5 月 17 日（星期三）至 2023 年 5 月 23 日（星期二）下午 16:00 前，通过电话、电子邮件、上证路演中心网络平台 （http://roadshow.sseinfo.com/）、价值在线平台（https://eseb.cn/14dbcESZDPi）等方 式向返利网数字科技股份有限公司（以下简称"公司"）提出关注的问题，公司将 在说明会上就投资者普遍关注的问题， ...

重要内容提示： 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整， 不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人葛永昌、主管会计工作负责人隗元元及会计机构负责人（会计主管人员）范波保 证季度报告中财务信息的真实、准确、完整。 第三季度财务报表是否经审计 □是 √否 2022 年第三季度报告 证券代码：600228 证券简称：返利科技 返利网数字科技股份有限公司 2022 年第三季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、 主要财务数据 主要会计数据和财务指标 1 / 14 单位：元 币种：人民币 项目 本报告期 本报告期比上年同 期增减变动幅度 (%) 年初至报告期末 年初至报告期末比 上年同期增减变动 幅度(%) 营业收入 187,133,605.52 42.10 354,217,007.52 1.78 归属于上市公司股东的 净利润 40,954,229.42 1,750.99 47,679,696.83 12.27 归属于上市公司股东的 扣除 ...

Financial Performance - The company reported a revenue of 167 million RMB for the first half of 2022, a decrease of 22.76% year-on-year[4]. - The net profit attributable to shareholders was 6.73 million RMB, down 83.29% compared to the previous year, while the net profit excluding non-recurring gains and losses was 6.33 million RMB, a decline of 84.00%[4]. - The company's operating revenue for the first half of 2022 was RMB 167.08 million, a decrease of 22.76% compared to the same period last year[21]. - The basic earnings per share for the first half of 2022 was RMB 0.0082, representing a decline of 84.47% compared to the previous year[20]. - The weighted average return on net assets decreased by 4.05 percentage points to 0.76% in the first half of 2022[20]. - The net profit attributable to shareholders for the first half of 2022 was RMB 6.73 million, down 83.29% year-on-year[21]. - The company's net profit for the first half of 2022 was CNY 6,725,467.41, a decrease from CNY 40,254,617.78 in the same period of 2021, representing a decline of approximately 83.3%[136]. - The total comprehensive income for the first half of 2022 was CNY 6,725,467.41, down from CNY 40,254,617.78 in the first half of 2021, a decrease of approximately 83.3%[137]. Revenue Breakdown - The online shopping service revenue was 87.42 million yuan, down 45.12% year-on-year, primarily due to the impact of the pandemic and changes in the upstream and downstream landscape[49]. - The advertising promotion service revenue was 25.35 million yuan, a decline of 52.08% year-on-year, attributed to reduced marketing investments from upstream clients[46]. - The platform technology service revenue surged to 49.72 million yuan, reflecting a year-on-year increase of 1842.57%, driven by the introduction of new operational services[46]. - The proportion of online shopping service revenue in total revenue decreased from over 70% to around 50% year-on-year[53]. - The revenue structure changed considerably, with a decline in online shopping and advertising promotion income, while platform technology services and other service revenues increased[75]. Operational Challenges - The company faces risks related to operational performance decline due to industry competition and market fluctuations[4]. - The overall online shopping and advertising promotion industry is under pressure due to public health events and macroeconomic factors[6]. - The decline in revenue was primarily due to a slowdown in social consumption and the impact of the pandemic on internet sales and guiding services[21]. - The company experienced a decrease in advertising and marketing revenue due to upstream clients reducing their spending[21]. - The company aims to optimize its product offerings and enhance user experience in response to the pressures faced in the online shopping industry[37]. Cash Flow and Financial Position - The net cash flow from operating activities was RMB 18.38 million, showing significant growth compared to a negative cash flow in the same period last year[22]. - The total cash and cash equivalents at the end of the reporting period were RMB 742,312,494.14, a decrease of 13.10% from RMB 854,257,155.44 at the end of the previous year[59]. - The company's total liabilities decreased, with contract liabilities down by 22.29% to RMB 6,479,603.84[59]. - The company's cash flow from operating activities was bolstered by a substantial increase in cash received from sales and services, amounting to ¥461,142,243.13[145]. - The total cash outflow for operating activities was reduced to ¥195,833,047.30 from ¥324,454,114.88 in the same period last year, showing improved cash management[142]. Strategic Initiatives - The company is in the process of completing a share repurchase and cancellation plan, which is expected to positively impact earnings per share metrics[23]. - The company plans to enhance its digital marketing capabilities and expand its integrated marketing services to improve brand client offerings[52]. - The company aims to optimize its organizational structure and management mechanisms to ensure steady growth in its core business units[52]. - The company has actively participated in the digital economy development in Ganzhou, contributing over 11 million CNY in tax revenue through investments and branch establishment[91]. - The company has implemented various measures to reduce carbon emissions, including promoting energy-saving practices and advocating for a green lifestyle among employees[90]. Legal and Compliance Matters - There are ongoing major litigation matters involving the company's largest shareholder and subsidiaries, with the company closely monitoring developments[104]. - The company has not been listed as a criminal defendant or executor in the illegal fundraising case involving Zhongyan Technology[105]. - The company is submitting supporting materials to judicial authorities to protect its and its shareholders' legal rights[105]. - The company has not disclosed any significant related party transactions during the reporting period[108]. - There are no reported violations or penalties against the company or its major stakeholders during the reporting period[106]. Shareholder Information - The company has issued 581,947,005 shares, increasing total shares from 241,320,000 to 823,267,005, which may dilute immediate returns if profit declines[77]. - The top ten shareholders hold a total of 24.05% of the shares, with Shanghai Xiangrui Enterprise Management Consulting holding 198,006,528 shares[116]. - The second largest shareholder, Shanghai Huirui Enterprise Management Consulting, holds 87,271,614 shares, representing 10.60% of the total shares[116]. - The company has a total of 17,557 common stock shareholders as of the end of the reporting period[114]. - The company plans to repurchase and cancel 93,469,353 shares at a total price of RMB 1, resulting in a reduction of total shares from 823,267,005 to 729,797,652[111]. Research and Development - Research and development expenses decreased by 24.94% to RMB 19,304,605.62, attributed to a reduction in salaries for R&D personnel[55]. - The company has registered 38 trademarks, 139 software copyrights, 5 patents, and 2 registered copyrights, showcasing its technological development capabilities[44]. Future Outlook - The digital economy's core industry value added is expected to account for 10% of GDP by 2025, with online retail sales projected to grow from 11.76 trillion yuan in 2020 to 17 trillion yuan[37]. - The company confirmed its ability to continue as a going concern for the next 12 months, with no significant doubts regarding its operational capacity[166]. - The report includes forward-looking statements that may differ from actual results due to various uncertainties[3].

证券代码：600228 证券简称：返利科技 公告编号：2022-017 返利网数字科技股份有限公司 关于参加2022年投资者集体接待日活动的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 为便于广大投资者更深入全面地了解返利网数字科技股份有限公司（以下简称 "公司"）2021 年年度报告、公司治理、发展战略、经营状况、融资计划和可持续 发展等投资者关注的问题，公司拟定于 2022 年 5 月 27 日（星期五）15:00-16:30 参 加由江西省上市公司协会举办的"伴行投资者，共筑高质量发展"2022 年投资者集 体接待日活动，现将有关事项公告如下： 本次集体接待日参加方式：投资者可以登录 http://rs.p5w.net 进入集体接待日专 区页面参与交流。 公司计划出席本次集体接待日的人员有：公司董事长、总经理葛永昌先生，财 务总监费岂文先生，董事会秘书陈明先生（如有特殊情况，参会人员将可能进行调 整）。 欢迎广大投资者积极参与。 公司所有信息均以公司在指定的信息披露媒体《中国证券报》《上海证券报》 《证券日 ...

Financial Performance - The company achieved operating revenue of 495 million RMB in 2021, a year-on-year decrease of 1.54%[8] - The net profit attributable to shareholders was 85 million RMB, down 37.46% year-on-year, while the net profit excluding non-recurring gains and losses was 83 million RMB, a decrease of 37.34%[8] - The actual distributable profit for shareholders was -612,660,485.76 RMB due to significant accumulated losses, leading to no profit distribution for 2021[4] - Total revenue for 2021 was approximately ¥495.06 million, a decrease of 1.54% compared to ¥502.81 million in 2020[25] - Net profit attributable to shareholders decreased by 37.46% to ¥85.50 million from ¥136.71 million in 2020[25] - Net cash flow from operating activities fell by 70.84% to ¥31.30 million, down from ¥107.32 million in 2020[25] - Basic earnings per share decreased by 53.13% to ¥0.1101 from ¥0.2349 in 2020[28] - The decrease in net profit was attributed to changes in market conditions, reduced advertising on e-commerce platforms, and increased costs from new business investments[25][26] Business Transition and Strategy - The company transitioned its main business from the chemical industry to third-party online shopping guidance, facing operational risks in the new sector[10] - The company completed a major asset restructuring in March 2021, which involved a reverse acquisition[29] - The company is actively pursuing strategic acquisitions to bolster its technological capabilities and market reach, with a focus on integrating new assets into its existing operations[15] - The company is focusing on enhancing user experience through optimization of the "rebate" APP and exploring innovative business models in local life marketing SaaS and offline traffic platforms[39] - The company is undergoing a major asset restructuring, transitioning its main business to third-party online shopping guide services[39] - The company is exploring strategic acquisitions in the digital economy sector to enhance its market position and achieve synergistic benefits[118] User Engagement and Market Growth - The company reported a significant increase in monthly active users, reaching 5 million, representing a growth of 25% year-over-year[15] - Gross Merchandise Volume (GMV) for the year was approximately 1.2 billion RMB, reflecting a 30% increase compared to the previous year[15] - Future guidance indicates an expected revenue growth of 20% for the next fiscal year, driven by increased user acquisition and retention strategies[15] - The company aims to achieve a 10% increase in user engagement metrics through enhanced marketing strategies and user experience improvements[15] Research and Development - The company has allocated 100 million RMB for research and development in the upcoming year to innovate and enhance its product offerings[15] - The company invested 49.5 million RMB in research and development expenses, a slight increase of 0.86% year-on-year[63] - The company is committed to increasing its investment in technology research and development, particularly in smart data management and digital advertising technologies[116] Governance and Compliance - The company is committed to improving its governance structure and has established a modern governance framework with various committees to ensure compliance and protect investor rights[129] - The company has independent financial management and accounting systems, ensuring no interference from the controlling shareholder in financial decisions[131] - The company has implemented risk control measures to address challenges arising from external environmental changes[122] - The company has established a compliance detection mechanism for user personal information and issued a compliance analysis report to enhance user privacy protection[188] Operational Challenges and Risks - The company emphasizes the risks associated with future performance and the potential for actual results to differ from forward-looking statements[5] - The company has significant unremitted losses, making it difficult to distribute cash dividends in the short term[10] - The company faces risks related to the dilution of immediate returns if it cannot maintain its growth momentum or if profits decline[123] - The company recognizes the risks associated with macroeconomic fluctuations and regulatory changes that could impact its revenue streams[119] Employee and Management Changes - The company reported a total of CNY 8.796 million in remuneration for all listed directors, supervisors, and senior management during the reporting period[138] - The company has undergone a board restructuring, with several directors and supervisors stepping down and new candidates being elected[143] - The company’s management team has extensive experience in various industries, which is expected to contribute positively to its strategic direction[146] - The company is committed to aligning its executive compensation with performance metrics to drive better business outcomes[151] Community and Social Responsibility - The company actively participates in social responsibility initiatives, focusing on employee rights protection and community engagement[182] - The company has provided anti-epidemic supplies to employees to ensure their health and safety during the pandemic[183] - The company contributed a total of 34.72 million yuan in taxes through its subsidiary in Chongming District, promoting local economic development[190]

Financial Performance - The company's operating revenue for Q1 2022 was ¥65,736,225.79, representing a decrease of 30.78% compared to the same period last year[2] - The net profit attributable to shareholders was -¥6,057,696.57, a decline of 136.24% year-over-year[2] - The net profit attributable to shareholders after deducting non-recurring gains and losses was -¥6,259,676.23, down 138.80% from the previous year[2] - The diluted earnings per share were -¥0.0074, reflecting a decrease of 130.90% compared to the same period last year[2] - The net profit for Q1 2022 was -6,057,696.57 RMB, compared to a net profit of 16,713,974.28 RMB in Q1 2021, representing a significant decline[19] - The operating profit for Q1 2022 was -5,799,886.03 RMB, compared to an operating profit of 18,701,798.77 RMB in Q1 2021, reflecting a substantial drop[18] - The total profit before tax for Q1 2022 was -5,801,847.12 RMB, compared to a profit before tax of 18,699,393.24 RMB in Q1 2021[18] - The basic and diluted earnings per share for Q1 2022 were both -0.0074 RMB, compared to 0.0239 RMB in Q1 2021, indicating a negative performance[20] Cash Flow and Assets - The cash flow from operating activities showed a net increase of 170.29%, amounting to ¥19,624,339.30[5] - The company's cash and cash equivalents as of March 31, 2022, amounted to RMB 873,706,408.69, an increase from RMB 854,257,155.44 at the end of 2021[14] - The total cash and cash equivalents at the end of Q1 2022 were 851,071,035.10 RMB, down from 867,786,148.04 RMB at the end of Q1 2021[22] - Total assets at the end of the reporting period were ¥1,537,093,205.16, a decrease of 1.46% from the end of the previous year[3] - The total assets of the company decreased to RMB 1,537,093,205.16 from RMB 1,559,889,100.29 at the end of 2021[16] - The company’s total liabilities decreased to RMB 665,158,294.24 from RMB 681,896,492.80 at the end of 2021[16] Shareholder Information - The company reported a total of 17,147 common shareholders at the end of the reporting period[6] - The top shareholder, Shanghai Xiangrui Enterprise Management Consulting, held 24.05% of the shares, totaling 198,006,528 shares[8] - The company has a total of 18,261,287 shares held in a special account for unconfirmed holders, representing 2.22% of the total share capital[10] Operational Challenges - The company reported a significant decline in traditional advertising and guiding business revenue due to the impact of the Spring Festival and the pandemic, leading to a substantial drop in net profit compared to the previous year[11] - The company is facing increased operational risks due to high costs in agency business and increased market investment in new businesses[11] Revenue and Costs - The company's total revenue for Q1 2022 was RMB 65,736,225.79, a decrease of 30.8% compared to RMB 94,967,027.28 in Q1 2021[17] - Total operating costs for Q1 2022 were 74,846,425.42 RMB, down from 77,278,906.81 RMB in Q1 2021, indicating a decrease of approximately 3.7%[18] - The company reported a decrease in sales revenue from 121,747,963.23 RMB in Q1 2021 to 65,135,052.60 RMB in Q1 2022, a decline of approximately 46.6%[21] Receivables and Expenses - The first quarter's accounts receivable decreased to RMB 104,021,595.57 from RMB 119,883,016.41 at the end of 2021[14] - The company’s other receivables decreased to RMB 491,625,332.03 from RMB 512,731,498.82 at the end of 2021[14] - Research and development expenses for Q1 2022 were 10,854,389.60 RMB, down from 12,795,293.92 RMB in Q1 2021, a decrease of approximately 15.1%[18] - The company experienced a tax expense of 255,849.45 RMB in Q1 2022, down from 1,985,418.96 RMB in Q1 2021, indicating a reduction in tax liabilities[18]