证券代码：600556 证券简称：天下秀 公告编号：临 2024-048 天下秀数字科技（集团）股份有限公司 关于为全资子公司提供担保的进展公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： ● 被担保人名称：北京天下秀广告有限公司（以下简称"北京广告"）、 天下秀广告有限公司（以下简称"天下秀广告"）均系公司的全资子公司。 本次担保的金额在上述授权范围内，无需另行提报董事会或股东大会审议。 ● 本次担保金额及已实际为其提供的担保余额：本次担保金额合计为人民 币90,000万元；截至公告披露日，公司及合并报表范围内的子公司累计提供且 尚在存续期的担保总额为人民币190,500万元（不同担保主体对同一被担保主体 的融资事项提供担保的，担保金额不重复计算），占公司最近一期经审计净资 产的49.69%。其中，公司为向金融机构申请综合授信提供的担保金额为人民币 160,500万元，公司为子公司提供的业务担保金额为人民币30,000万元。上述担 保均在2023年年度股东大会核定的担保额度范围内。 ● 本次担保是否有反担 ...

Group 1: Market Trends and Strategies - The company has actively developed KFS content marketing strategies in collaboration with platforms like Xiaohongshu, integrating influencer impact with information flow and search advertising to enhance marketing effectiveness [2] - In the first half of 2024, income from mid-tail and long-tail influencers accounted for 88.3%, establishing a solid foundation for the influencer ecosystem, with a notable increase in income share from tail and nano influencers [3] Group 2: Relationship with MCN - The company maintains a competitive and cooperative relationship with MCN, with the number of MCN institutions on the WEIQ platform reaching 17,968 by the first half of 2024, an increase of 694 from the end of 2023 [3] Group 3: AIGC Product Development - The company has launched a new AIGC product called "Inspiration Island," which leverages AI to enhance marketing efficiency across various scenarios, including social media content operation and short video content generation [4] Group 4: Financial Performance - The company's gross margin has shown improvement, with Q4 2023 gross margin at 16.64%, Q1 2024 at 17.09%, and Q2 2024 at 18.02%, reflecting a positive trend driven by technological innovation and resource expansion [4]

Investment Rating - The investment rating for the company is "Outperform the Market" [1][3][9] Core Views - The company experienced a 5% decline in revenue in the first half of 2024, primarily due to customer structure adjustments and weak demand [1][4] - The company's net profit attributable to shareholders decreased by 28.2% year-on-year, impacted by credit impairment losses and foreign currency translation differences [1][4] - Despite the revenue decline, the company continues to strengthen its position in the influencer economy sector through various innovative business initiatives [1][4][9] Financial Performance Summary - For the first half of 2024, the company's operating revenue was 2.0 billion yuan, down 5.0% year-on-year, with a net profit of 0.45 billion yuan [1][4] - The second quarter revenue was 1.04 billion yuan, reflecting a 9.9% decline year-on-year, with a net profit of 0.3 billion yuan, down 30.3% [1][4] - The gross margin decreased by 1.7 percentage points to 17.6%, while the overall expense ratio fell by 1.2 percentage points to 9.4% [1][4][7] Business Development Summary - The company has seen an increase in active customers and influencers, with over 200,000 registered merchant customers and 3.2 million influencer accounts as of June 2024 [1][4][8] - New business initiatives include influencer vocational education, trendy content platforms, and various data-driven services aimed at enhancing marketing efficiency [1][4][8] - The company is positioned as a "super connector" in the entrepreneur economy, leveraging its extensive data and media resources to enhance its market position [1][4][8]

二、说明会具体安排 公司将于2024年9月9日（星期一）下午15:00-16:00，通过中国证券网路演 中心（http://roadshow.cnstock.com/）以网络平台交流互动方式召开"2024年半年 度业绩说明会"。 证券代码：600556 证券简称：天下秀 公告编号：临 2024-047 天下秀数字科技（集团）股份有限公司 关于召开 2024 年半年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、说明会类型 天下秀数字科技（集团）股份有限公司（以下简称"公司"）于2024年8月 23日披露了《2024年半年度报告》。具体内容详见同日刊登在上海证券交易所 网站（www.sse.com.cn）及指定信息披露媒体上的相关公告。 根据《上海证券交易所上市公司自律监管指引第1号——规范运作》等相关 规定，为使广大投资者更加全面、深入地了解公司情况，公司拟通过网络平台 交流互动的方式举行"2024年半年度业绩说明会"。 三、公司出席说明会的人员 公司出席本次说明会的人员：董事长兼总经理 ...

Financial Performance - The company reported a significant increase in revenue for the first half of 2024, with a total revenue of 1.2 billion RMB, representing a year-over-year growth of 25%[1]. - The company's operating revenue for the first half of 2024 was ¥2,004,436,625.51, a decrease of 4.95% compared to ¥2,108,741,726.68 in the same period last year[15]. - The net profit attributable to shareholders of the listed company was ¥45,066,273.47, down 28.17% from ¥62,742,813.44 in the previous year[15]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥40,255,694.69, a decrease of 17.96% from ¥49,065,701.91 in the same period last year[15]. - The net cash flow from operating activities was -¥173,489,792.67, representing a significant decline of 379.10% compared to -¥36,211,310.32 in the previous year[15]. - The company reported a total profit of ¥49,398,266.71, compared to ¥73,677,417.11 in the first half of 2023, reflecting a decrease of 33.0%[106]. - Net profit for the first half of 2024 was ¥44,053,800.03, a decline of 19.6% from ¥54,863,709.54 in the first half of 2023[106]. - The total comprehensive income for the first half of 2024 was ¥27,553,913.50, down from ¥34,061,913.22 in the first half of 2023[110]. User Growth and Market Expansion - User data showed a growth in active users, reaching 15 million, which is a 30% increase compared to the same period last year[1]. - Market expansion plans include entering two new international markets, aiming for a 10% market share within the first year[1]. - The company is actively exploring international markets, establishing subsidiaries in Singapore, Japan, and Hong Kong to expand its business opportunities[25]. Product Development and Innovation - New product launches are expected to contribute an additional 200 million RMB in revenue by the end of the year[1]. - The company is investing heavily in R&D, with an allocation of 150 million RMB for new technology development in the upcoming year[1]. - The company plans to leverage new technologies and business models in the digital advertising space to drive growth and innovation[18]. - The company is developing new products and services, including AIGC products and influencer education, to further enhance its offerings in the influencer economy[25]. - The company introduced the AIGC product "Inspiration Island," which enhances marketing efficiency through AI-driven content generation and management tools[27]. Financial Management and Strategy - The management highlighted the importance of diversifying revenue streams, with a target of achieving 40% of total revenue from new business lines by 2025[1]. - The company is considering strategic acquisitions to enhance its service offerings, with a budget of 500 million RMB allocated for potential mergers and acquisitions[1]. - The company emphasizes cash flow management and has optimized expense inputs to improve operational efficiency while continuing to drive technological innovation[35]. - The company aims to create a decentralized creator economy ecosystem, leveraging its innovative business layout to explore future growth points[28]. Risks and Challenges - The company has identified potential risks related to market competition and regulatory changes, which could impact future performance[1]. - The company faces risks related to potential client defaults or delayed payments, which could impact cash flow and lead to bad debt losses[50]. - The company’s revenue is sensitive to macroeconomic changes and fluctuations in merchant budget expenditures, which could affect growth[53]. - The company is adapting to evolving regulatory requirements in the internet industry, which may impact its business operations[54]. Legal and Compliance Issues - The company is involved in significant litigation related to past violations of information disclosure laws, with a claim amount of 916,400 RMB, and the court has dismissed the plaintiff's claims[77]. - The company has initiated a lawsuit against its former controlling shareholder, seeking 1,711,478,000 RMB for breach of obligations under a commitment letter[78]. - The company has reported a contingent liability of 592,600 RMB related to ongoing litigation[77]. - The company is currently appealing a court decision that dismissed its claims against the former controlling shareholder and is awaiting further developments[79]. Corporate Governance - The company maintains an independent financial accounting department and does not share bank accounts with related enterprises[61]. - The company guarantees the independence of its operational capabilities and avoids substantial competition with related enterprises[62]. - The company commits to strictly follow its cash dividend policy, providing stable returns to investors as the main business develops healthily[70]. Investment and Capital Management - The company has temporarily supplemented working capital with up to CNY 80,000 million of idle raised funds, which has been fully returned to the designated account by August 19, 2024[91]. - The total amount of funds raised for investment projects is CNY 207,187.99 million, with CNY 86,505.28 million utilized by the end of the reporting period, representing a utilization rate of 41.73%[89]. - The company has incurred legal costs totaling 1,004,800 RMB related to the litigation against its former controlling shareholder[78]. Accounting and Financial Reporting - The company adheres to the enterprise accounting standards, ensuring that financial reports accurately reflect its financial position and operating results[132]. - The company recognizes expected credit losses based on the weighted average of credit losses for financial instruments, considering the risk of default[157]. - The company applies a simplified measurement method for accounts receivable, estimating expected credit losses based on historical loss experience and forward-looking information[161]. - The company recognizes revenue when control of goods is transferred to the customer, based on the fulfillment of performance obligations[200].

第十一届董事会第十次会议决议公告 证券代码：600556 证券简称：天下秀 公告编号：临 2024-042 天下秀数字科技（集团）股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 天下秀数字科技（集团）股份有限公司（以下简称"公司"）第十一届董事 会第十次会议于 2024 年 8 月 22 日以现场结合通讯方式召开。会议应出席董事 7 人，实际出席董事 7 人。会议的召开符合《公司法》及《公司章程》的规定。 全体与会董事通过如下议案： 一、审议通过《关于<公司 2024 年半年度报告>及其摘要的议案》 本议案已经审计委员会审议通过，并同意将本议案提交公司董事会审议。 表决结果：7 票同意、0 票反对、0 票弃权。 具体内容请详见本公司于同日在上海证券交易所网站（www.sse.com.cn） 披露的公告。 二、审议通过《关于<公司 2024 年半年度募集资金存放与实际使用情况的 专项报告>的议案》 本议案已经战略委员会和审计委员会审议通过，并同意将本议案提交公司 董事会审议。 表决结果：7 票同意、0 票反对、0 ...

证券代码：600556 证券简称：天下秀 公告编号：临 2024-044 天下秀数字科技（集团）股份有限公司 关于公司 2024 年半年度募集资金存放与实际使用情况 的专项报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 根据上海证券交易所发布的《上海证券交易所上市公司自律监管指引第1号 ——规范运作》和《上海证券交易所上市公司自律监管指南第1号——公告格式》 等规定，天下秀数字科技（集团）股份有限公司（以下简称"公司"）董事会 编制了《关于公司2024年半年度募集资金存放与实际使用情况的专项报告》， 具体内容如下： 一、募集资金基本情况 1. 实际募集资金金额、资金到账时间 本公司经中国证券监督管理委员会证监许可[2020]1666号文核准，天下秀 数字科技(集 团)股 份 有 限 公 司 向 特 定 对 象 非 公 开 发 行 人 民 币 普 通 股(A 股)127,327,327股，发行价为每股人民币为16.65元，共计募集资金总额为人民币 2,119,999,994.55元，扣除券商承销佣金及保荐费49,077,9 ...

证券代码：600556 证券简称：天下秀 公告编号：临 2024-043 天下秀数字科技（集团）股份有限公司 第十一届监事会第十次会议决议公告 本公司监事会及全体监事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 天下秀数字科技（集团）股份有限公司（以下简称"公司"）第十一届监事 会第十次会议于 2024 年 8 月 22 日以现场结合通讯方式召开。会议应出席监事 3 人，实际出席监事 3 人。会议的召开符合《公司法》及《公司章程》的规定。 全体与会监事通过如下议案： 一、审议通过《关于<公司2024年半年度报告>及其摘要的议案》 中国证监会和上海证券交易所等有关规定，有利于客观、公允地反映公司的财 务状况和经营成果，符合公司和所有股东的利益。本次会计政策变更的审议程 序符合相关法律法规和《公司章程》的规定，不存在损害公司和股东利益的情 形，同意本次会计政策变更。 表决结果：3票同意、0票反对、0票弃权。 具体内容请详见本公司于同日在上海证券交易所网站（www.sse.com.cn） 披露的公告。 二、审议通过《关于<公司 2024 年半年度募集资 ...

重要内容提示： 本次会计政策变更是根据中华人民共和国财政部（下称"财政部"）颁布 的《企业会计准则解释第17号》相关规定进行的变更，不会对公司财务状况、经 营成果和现金流量产生重大影响。 证券代码：600556 证券简称：天下秀 公告编号：临 2024-046 天下秀数字科技（集团）股份有限公司 关于公司会计政策变更的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 （三）变更后采用的会计政策 本次会计政策变更无需提交公司股东大会审议。 天下秀数字科技（集团）股份有限公司（以下简称"公司"）于 2024 年 8 月 22 日召开第十一届董事会第十次会议、第十一届监事会第十次会议，审议通 过了《关于公司会计政策变更的议案》。本次会计政策变更系公司依据财政部发 布的企业会计准则解释而进行的变更，无需提交股东大会审议。具体说明如下： 一、本次会计政策变更概述 财政部于 2023 年 10 月 25 日发布了《关于印发<企业会计准则解释第 17 号> 的通知》（财会[2023]21 号）（以下简称"《准则解释第 17 号》"）。《 ...

证券代码：600556 证券简称：天下秀 公告编号：临 2024-045 天下秀数字科技（集团）股份有限公司 关于公司 2024 年半年度计提资产减值准备的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 天下秀数字科技（集团）股份有限公司（以下简称"公司"）于2024年8月22 日召开十一届董事会第十次会议和十一届监事会第十次会议，审议通过了《关 于公司2024年半年度计提资产减值准备的议案》，现将本次计提减值准备的具 体情况公告如下： 一、本次计提资产减值准备情况概述 根据《企业会计准则》和公司财务管理制度的相关规定，为更加真实、准 确地反映公司 2024 年 6 月 30 日的财务状况以及 2024 年半年度经营成果，公司 及合并范围内子公司基于谨慎性原则，对各类资产进行了清查、分析和评估， 对部分可能发生信用及资产减值的资产计提了减值准备，具体情况如下： 单位：人民币万元 | | 项 目 | 计提减值准备金额 | | | --- | --- | --- | --- | | 信用减值损失 | 应收账款坏账损失 | | ...