Core Insights - The Chinese cheese industry is experiencing significant growth, driven by consumer demand for high-quality, nutritious products and supported by favorable policies [2][3][4] - Miaokelan Duo aims to achieve cumulative revenue of 19.9 billion yuan over three years, focusing on product innovation and market penetration to elevate the cheese consumption trend in China [1][6] Group 1: Market Potential - As of 2023, China's retail cheese consumption has reached parity with Japan, yet per capita consumption remains low at 200 grams compared to 2000 grams in Japan, indicating substantial growth potential [2][3] - The cheese market in China is projected to exceed 30 billion yuan by 2025, supported by government initiatives and increasing consumer health awareness [2][3] Group 2: Company Strategy - Miaokelan Duo is implementing a dual-driven strategy (B+C) to enhance brand value and product matrix, aiming to lead the transition from milk consumption to cheese consumption [1][6] - The company has established a comprehensive supply chain and quality management system to ensure product safety and innovation in cheese production [1][5] Group 3: Financial Performance - In 2024, Miaokelan Duo reported revenue of 4.844 billion yuan, with a 6.92% increase in cheese business revenue and a significant net profit growth of 89.16% [6] - The company aims for a cumulative revenue of no less than 19.9 billion yuan and a net profit of at least 990 million yuan from 2025 to 2027 [6][7] Group 4: Industry Trends - The cheese segment is recognized as a rapidly growing and active market within the dairy industry, with retail cheese product sales growing at an annual rate of 21% from 2015 to 2022 [3][4] - The industry is shifting towards high-value, refined processing of dairy products, with a focus on original cheese production and innovative snack products [2][5]

Group 1: Industry Overview - The domestic dairy industry is transitioning from liquid to solid products, with current per capita cheese consumption remaining low, indicating significant growth potential [1] - The "Healthy China" policy and weight management needs are driving demand for high-quality protein and dairy fat, further enhancing cheese's role as a natural nutritional carrier [1] - The penetration rate of cheese in Western cuisine, tea and coffee, and baking is continuously increasing, with chain brands frequently using products like mozzarella, cheese sauce, mascarpone, and butter, which is educating consumers and boosting demand [1] Group 2: Market Opportunities - The synergy between B-end (business) and C-end (consumer) demand is expected to create a phenomenon-level product, propelling solid dairy products towards a trillion-level market segment [1] - The ongoing research by industry associations regarding the implementation of cheese policies in schools suggests a trend towards "high-protein dairy products in schools," which could create structural opportunities for cheese in student meals [1] Group 3: E-commerce Strategy - The company is integrating Mengniu cheese for online dual-brand layout and optimizing operations on traditional e-commerce platforms like JD, Tmall, and Pinduoduo, while also expanding into interest e-commerce platforms like Douyin and Kuaishou [2] - In 2024, the company's online sales reached 378 million yuan with a gross margin of 41.56%, and the company plans to continue enhancing collaborations with major platforms [2] - During the "618" shopping festival, the company's e-commerce business performed exceptionally well, ranking first in the cheese/dairy category across all platforms, with strong sales of new products [2] Group 4: IP Cooperation - The company signed an IP rights usage service contract with its controlling shareholder, Mengniu, committing to a total of 52 million yuan in pre-tax expenses from 2025 to 2027 for diverse IP cooperation and brand marketing activities [3] - The collaboration aims to leverage marketing planning, media investment, and consulting services from the controlling shareholder to enhance brand exposure and consumer recognition [3] - The company plans to improve the efficiency of sales expenses while maintaining overall scale stability, focusing on enhancing promotional effectiveness [3]

Fundraising Overview - The company has received approval from the China Securities Regulatory Commission for a non-public issuance of A-shares, with the actual net fundraising amount after deducting various issuance costs being in RMB [1] - The company has established a three-party supervision agreement for the management of the raised funds to protect the rights of small investors [1][2] Fund Management and Accounts - The company has opened multiple fundraising special accounts at various banks to enhance the management and efficiency of the raised funds [2][4] - The company has signed three-party supervision agreements with the banks and the sponsor, ensuring compliance with the Shanghai Stock Exchange's regulations [2][4] Agreement Details - The three-party supervision agreement stipulates that the raised funds must be used solely for designated projects and cannot be diverted for other purposes [5][6] - The company is allowed to store part of the raised funds in fixed-term deposits, with obligations to notify the sponsor regarding the management of these funds [5][6] Compliance and Oversight - The sponsor is responsible for ongoing supervision of the company's use of the raised funds, including conducting site investigations and document reviews [6][7] - Any disputes arising from the agreement will be resolved through arbitration in Shanghai, with the arbitration ruling being final and binding [8]

证券代码：600882 证券简称：妙可蓝多 公告编号：2025-055 上海妙可蓝多食品科技股份有限公司 关于新增募集资金专项账户签署三方监管协议的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、募集资金基本情况 经中国证券监督管理委员会《关于核准上海妙可蓝多食品科技股份有限公司 非公开发行股票的批复》（证监许可〔2021〕1466 号）核准，上海妙可蓝多食品 科技股份有限公司（以下简称"公司"）以非公开发行方式发行 A 股股票 100,976,102 股，发行价格为每股 29.71 元，募集资金总额人民币 2,999,999,990.42 元，扣除各项发行费用（不含增值税）后的实际募集资金净额为人民币 2,981,164,864.86 元。利安达会计师事务所（特殊普通合伙）已对公司上述募集 资金到位情况进行了审验，并出具了"利安达验字[2021]京 A2003 号"验资报告。 二、《募集资金专户存储三方监管协议》的签订情况和募集资金专户的开立 情况 为规范公司募集资金管理，保护中小投资者权益，根据有关法律法规及规范 ...

Core Insights - The article discusses the cheese industry in China, focusing on the production processes, patent applications, and the technological aspects of processed cheese [10][11]. Group 1: Cheese Production Process - The production of processed cheese involves a complex process that includes natural cheese treatment, mixing with emulsifying salts and other ingredients, heating, continuous stirring, packaging, cooling, and storage [5][9]. - Key parameters affecting the quality of processed cheese include melting temperature, processing time, stirring speed, and cooling rate, which significantly influence the final product's texture and functionality [2][4][9]. Group 2: Ingredients and Composition - The composition of processed cheese is influenced by various chemical components such as fat content, moisture content, pH value, total calcium content, casein content, lactose content, and whey protein content [7][9]. - The total calcium content in processed cheese affects its manufacturing difficulty and functional properties, with higher calcium levels leading to increased hardness and reduced meltability [9]. - The pH value of processed cheese is crucial for its quality and microstructure, with an optimal range identified between 5.4 and 5.8 [9]. Group 3: Patent Landscape - As of now, there are over 3,700 cheese-related patents in China, with a notable increase in applications since 2015, peaking at 541 applications in 2023 [10][11]. - The leading applicant for cheese-related patents is Yijia Haonai, a subsidiary of Yili Group, with 137 patents, followed by Mengniu Dairy, Bright Dairy, Yili Company, and Miaokelan Duo [11].

Core Viewpoint - The Chinese dairy industry is undergoing a deep adjustment period, with traditional liquid milk consumption growth slowing down, while cheese is emerging as a high-growth segment driven by consumption upgrades and policy support, becoming a new battleground for leading dairy companies [1][2]. Industry Overview - The dairy sector has shown significant differentiation in the capital market, with traditional liquid milk giants like Yili and Mengniu experiencing stock price declines of around 3% to 4%, while companies like China Feihe and Miaokelando in the cheese segment have seen stock price increases of over 5% and 64% respectively, indicating positive market expectations for cheese [1]. - The cheese market in China is still in its early development stage, with a current consumer penetration rate of less than one-third, significantly lower than that of low-temperature yogurt [2][4]. Company Performance - Miaokelando reported a revenue of 1.233 billion yuan in Q1, a year-on-year increase of 6.26%, with a net profit of 82.4 million yuan, marking a substantial year-on-year growth of 114.88% [4]. - The company aims to achieve a cumulative revenue of no less than 19.9 billion yuan and a net profit of no less than 990 million yuan from 2025 to 2027, reflecting confidence in consumer recovery and industry growth [6]. Market Dynamics - The current low price of raw milk presents a rare opportunity for companies to optimize their cost structures, with the average price of fresh milk in major production areas dropping to 3.06 yuan per kilogram, a decrease of 8.4% year-on-year [4][5]. - The dairy industry has entered a phase of oversupply since 2018, primarily due to a lack of product diversity and saturation in overall milk consumption [4]. Strategic Initiatives - Miaokelando is focusing on enhancing its cheese production capabilities, with plans for a new factory in Jilin expected to be operational next year to improve supply chain efficiency and cost competitiveness [2]. - The company is adopting a dual strategy targeting both B-end (industrial catering) and C-end (household consumption) markets, with C-end expected to contribute approximately 65% and B-end around 35% of its business by 2024 [7]. Retail Trends - The retail landscape is undergoing significant changes, with emerging channels like membership stores and snack retailers gaining traction, prompting Miaokelando to adapt its strategies to align with these trends [7]. - The company is committed to deepening its engagement with new retail channels and optimizing traditional e-commerce operations to capture market opportunities [8].

Core Insights - The cheese consumption in China has reached parity with Japan, but per capita consumption remains low at 0.2 kg compared to approximately 2 kg in Japan, South Korea, and Singapore, indicating long-term growth potential for the cheese market in China [1][2] - The cheese industry is currently one of the most dynamic and promising segments within China's dairy sector, driven by favorable policies, industry upgrades, and rising consumer demand for healthy, high-protein foods [1][2][3] Industry Development - Recent policies, including consumption and fertility incentives, have created opportunities for the cheese industry [2] - The Ministry of Agriculture and Rural Affairs has issued plans to enhance the competitiveness of the dairy industry, emphasizing cheese production technology and product development tailored to Chinese tastes [2][3] - The cheese retail market in China was valued at 131 billion yuan in 2021, with an expected growth rate of 14.5% from 2022 to 2026 [2] Market Dynamics - The Chinese Cheese Association aims for national cheese production to reach 500,000 tons and the retail market to exceed 30 billion yuan by 2025 [3] - The cheese market is experiencing rapid growth, driven by economic development and increasing consumer awareness of dairy products [3][4] Competitive Landscape - The cheese sector is attracting numerous entrants due to high profit margins, leading to increased competition and diversification of cheese products [4] - Miao Ke Lan Duo is a leading player in the cheese market, with projected revenues of 4.844 billion yuan in 2024 and a significant increase in net profit [4][5] Strategic Goals - Miao Ke Lan Duo has set a revenue target of no less than 19.9 billion yuan from 2025 to 2027, with annual targets of 5.6 billion, 6.5 billion, and 7.8 billion yuan respectively [5] - The company plans to innovate its product offerings, enhance brand image, and optimize distribution channels to achieve its strategic goals [5][6] Future Outlook - The cheese market in China is expected to undergo a significant transformation, with potential for per capita consumption to increase by 6 to 7 times as consumer awareness grows [6] - The industry is poised for a "golden development period" as it transitions from a focus on liquid dairy products to a more balanced consumption of cheese and milk [6]

Group 1 - The domestic cheese industry is gradually moving out of the price war impact of cheese sticks and is beginning to regain growth through transformation towards snackification and entering the B-end market [1][3] - Major cheese companies in China are shifting their growth strategies towards new snack scenarios and the B-end market, particularly in response to the challenges faced during the price wars [3][5] - In 2024, Miaokelando reported a revenue of 4.84 billion yuan, a decrease of 9% year-on-year, but a net profit attributable to shareholders of 110 million yuan, an increase of 89.2% [3][5] Group 2 - The ready-to-eat nutrition series, including cheese sticks, saw significant revenue declines in 2022 and 2023 due to market competition, but in 2024, this segment's revenue grew by 3.2% to 2.05 billion yuan [5] - The retail cheese market's sales decreased by 8.7% in the first quarter of 2025, but the decline is narrowing, with adult snack cheese showing high growth [5][6] - Companies are expanding their product offerings to cover all age groups and new consumption scenarios, including office snacks and fitness supplements [5][6] Group 3 - The cheese market in China is expected to follow trends seen in Japan, where cheese consumption has increased significantly due to aging demographics and the rise of Western-style dining [7] - The competition is shifting to the supply chain level, with domestic cheese companies relying heavily on imported raw materials, which poses new challenges [8][10] - In the first four months of 2025, China imported 63,000 tons of cheese, a year-on-year increase of 10.6%, primarily from New Zealand and Australia [8][10] Group 4 - Domestic dairy companies are exploring the production of raw cheese to reduce reliance on imports, with Miaokelando constructing a raw cheese factory expected to be operational by 2026 [10][11] - The construction of raw cheese factories can help stabilize the cyclical fluctuations of the dairy industry by converting excess fresh milk into high-value cheese products [10][11] - The long-term economic viability of domestic raw cheese production remains uncertain due to fluctuating milk prices [11]

Core Viewpoint - The company is preparing for the 2024 Annual General Meeting (AGM) and has outlined the procedures and key agenda items for the meeting, including the review of various reports and proposals related to its operations and governance [1][2][4]. Group 1: Meeting Procedures - The company emphasizes the importance of maintaining order during the AGM and requires attendees to present identification and authorization documents [1][2]. - Voting will be conducted through a combination of on-site and online methods, with specific rules regarding late arrivals and participation [2][3]. - Attendees are reminded to respect the meeting's decorum and cooperate with staff to ensure a smooth process [2][3]. Group 2: Financial Performance - For the fiscal year 2024, the company reported a total revenue of CNY 4.84 billion, a decrease of 8.99% compared to the previous year [20][21]. - The net profit attributable to shareholders was CNY 113.62 million, reflecting a significant increase of 89.16% year-on-year [6][21]. - The company achieved a net cash flow from operating activities of CNY 530.73 million, marking a substantial improvement of 101.28% from the previous year [6][21]. Group 3: Business Strategy and Operations - The company continues to focus on its core cheese business, which generated revenue of CNY 3.76 billion, a year-on-year increase of 6.92% [6][7]. - The company has implemented various operational measures to enhance efficiency and reduce costs, contributing to improved profit margins [6][7]. - Product innovation remains a priority, with new offerings such as preservative-free cheese sticks and seasonal products aimed at expanding market share [8][9]. Group 4: Governance and Compliance - The board of directors has adhered to legal and regulatory requirements, holding 14 meetings and convening 5 AGMs during the reporting period [13][14]. - The company has established specialized committees to support governance, including a strategic committee and an audit committee, which have met regularly to oversee key decisions [14][15]. - The company plans to revise its articles of association to align with new regulatory guidelines and enhance corporate governance [27][28].

上海妙可蓝多食品科技股份有限公司 2024 年年度股东大会会议资料 二〇二五年六月 为维护广大投资者合法权益，保证股东及代理人在上海妙可蓝多食品科技股 份有限公司（以下简称"公司"）股东大会依法行使股东权利，确保股东大会正 常秩序和议事效率，根据相关法律法规及《上海妙可蓝多食品科技股份有限公司 章程》（以下简称"《公司章程》"）等有关规定，提请参会股东及代理人注意以下 事项： 一、公司董事会办公室具体负责大会有关程序方面的事宜。 二、出席现场会议的股东及代理人请按规定出示身份证或法人单位证明以及 授权委托书等证件，经验证合格后方可出席会议。 三、会议主持人宣布现场出席会议的股东和代理人人数及所持有表决权的股 份总数之后，迟到股东所持股份数不计入现场有效表决的股份数，但可以通过网 络投票方式参与表决。 四、与会者要保持会场正常秩序，会议期间不要大声喧哗，请关闭手机或将 其调至静音状态。全体出席人员在股东大会召开过程中，应以维护股东合法权益， 确保大会正常秩序和议事效率为原则，认真履行法定职责。 五、股东及代理人参加股东大会，依法享有发言权、质询权、表决权等各项 权利。任何股东及代理人不得以任何方式进行摄像、录音 ...