证券代码：603598 证券简称：引力传媒 引力传媒股份有限公司 2022 年第三季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整， 不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务 信息的真实、准确、完整。 第三季度财务报表是否经审计 □是 √否 2022 年第三季度报告 一、 主要财务数据 (一)主要会计数据和财务指标 单位：元 币种：人民币 | 项目 | 本报告期 | 本报告期 比上年同 | 年初至报告期末 | 年初至报告 期末比上年 | | --- | --- | --- | --- | --- | | | | 期增减变 | | 同期增减变 | | | | 动幅度(%) | | 动幅度(%) | | 营业收入 | 1,127,046,849.41 | -9.61 | 3,101,276,660.67 | -21.22 ...

Financial Performance - The company's operating revenue for the first half of 2022 was ¥1,974,229,811.26, a decrease of 26.60% compared to ¥2,689,640,390.16 in the same period last year[18]. - The net profit attributable to shareholders for the first half of 2022 was ¥22,461,669.46, down 1.37% from ¥22,773,600.96 in the previous year[18]. - The net profit after deducting non-recurring gains and losses increased by 20.87% to ¥14,140,716.91 from ¥11,699,456.91 year-on-year[18]. - The net cash flow from operating activities was negative at -¥129,964,849.42, a decline of 237.35% compared to ¥94,620,852.05 in the same period last year[18]. - The net assets attributable to shareholders increased by 9.94% to ¥271,656,659.78 from ¥247,089,526.37 at the end of the previous year[18]. - Total assets decreased by 18.90% to ¥1,383,020,372.57 from ¥1,705,398,221.10 at the end of the previous year[18]. - Basic earnings per share remained unchanged at ¥0.08 compared to the same period last year[19]. - The weighted average return on net assets increased by 3.76 percentage points to 8.66% from 4.90% year-on-year[19]. - The company achieved a revenue of 1.974 billion yuan in the first half of 2022, a year-on-year decrease of 26.60%[46]. - The net profit attributable to shareholders was 22.46 million yuan, a year-on-year decrease of 1.37%, while the net profit excluding non-recurring gains and losses increased by 20.87% to 14.14 million yuan[46]. Market Trends - The digital economy in China reached a scale of 45.5 trillion yuan in 2021, accounting for 39.8% of GDP, highlighting its critical role in high-quality economic development[31]. - The internet advertising market in China was estimated at 290.34 billion yuan in the first half of 2022, reflecting a decrease of 2.3% year-on-year, although video and social media advertising maintained relative growth[32]. - The brand e-commerce service industry in China is projected to reach a market size of 366.32 billion yuan in 2022, with a year-on-year growth of 24.1%[34]. Business Operations - The company has established long-term partnerships with nearly 1,000 domestic and international brand enterprises, including over 100 clients for more than 10 years[25]. - The company collaborates with over 300 media outlets, including major traditional and digital platforms, to meet diverse advertising needs[26]. - The company's marketing services are divided into four main segments: brand marketing, performance marketing, social marketing, and e-commerce marketing and operations[24]. - The company leverages rich customer resources and media partnerships to create a private traffic matrix for clients, enhancing business growth through social marketing[29]. - The company has developed innovative performance marketing capabilities driven by creative content and data technology, improving advertising effectiveness and ROI for clients[27]. - The company aims to provide comprehensive data-driven marketing strategies to assist clients in decision-making and achieving business growth objectives[30]. - The company has a professional team of over 300 people dedicated to content creation and marketing, capable of producing nearly 5,000 short videos monthly[37]. - The company has developed a data technology platform to enhance its marketing capabilities, focusing on data-driven and technology innovation[43]. - The company has improved its gross profit margin, particularly in social marketing and e-commerce services, despite a decline in overall business scale[46]. - The company has actively expanded its effect advertising, social marketing, and e-commerce data services to meet client demands[39]. Financial Management - The company's cash and cash equivalents decreased by 50.04% to ¥105,420,767.33 from ¥211,017,930.08 year-on-year[61]. - Accounts receivable decreased by 34.04% to ¥684,480,434.60 from ¥1,037,720,541.65 in the previous year, reflecting a reduction in business scale[61]. - Prepaid accounts increased by 58.23% to ¥373,867,685.08 from ¥236,274,671.40, attributed to new business development[61]. - The company reported a significant increase in investment income, rising to ¥221,154.38 from a loss of -¥307,605.58, marking a 171.90% improvement[59]. - The net cash flow from financing activities increased by 157.17% to ¥25,934,264.64 from ¥10,084,678.26 year-on-year[59]. - The company faces potential risks from regulatory changes in advertising and data protection laws, which may impact its operations[64][65]. Corporate Governance - Independent director Lu Chuang will resign after serving for nearly six years, in compliance with regulations limiting the term of independent directors to six years[73]. - Chen Gang has been nominated as the independent director candidate, with his term starting from the approval date of the 2021 annual general meeting until the end of the current board's term[74]. - The company will not distribute cash dividends, issue bonus shares, or increase capital from the capital reserve for the first half of 2022[75]. - The company has not granted any of the reserved 1.3 million stock options from the 2020 stock option incentive plan, which have now expired[78]. - The company has made commitments to avoid competition with its subsidiaries and ensure no direct competition arises post-acquisition[82]. - The company has established measures to minimize related party transactions and will sign agreements in accordance with relevant laws and regulations when unavoidable[83]. - The company has committed to not engaging in any competitive business activities that could harm its interests or those of its shareholders[85]. - The company will not allow its controlling shareholders to seek improper benefits that could damage the interests of other shareholders[85]. - The company has set a deadline for compliance with its commitments until the controlling shareholder ceases to be a shareholder of the company[85]. - The company will take necessary actions to terminate any competitive business activities if they arise during the holding period[85]. Risk Management - The company has strengthened risk control in its performance marketing business by optimizing client selection and increasing the proportion of advance payments[48]. - The company has committed to compensating for any economic losses incurred by shareholders due to violations of commitments made by the controlling shareholders[85]. - The company has committed to minimizing related party transactions with Gravity Media, ensuring compliance with relevant laws and regulations[87]. Shareholder Information - The total number of ordinary shareholders as of the end of the reporting period was 35,752[99]. - The largest shareholder, 罗衍记, held 42.23% of the shares, with a total of 113,126,000 shares[101]. - The second-largest shareholder, 滨州合众信息科技中心, held 7.47% of the shares, totaling 20,000,000 shares[101]. - The company did not experience any changes in its total share capital or share structure during the reporting period[98]. Accounting Policies - The company’s financial report was approved by the board of directors on August 30, 2022, ensuring compliance with regulatory requirements[142]. - The company's financial statements are prepared based on the assumption of going concern, in accordance with the relevant accounting standards and policies[144]. - The company adheres to the accounting standards, ensuring that its financial reports accurately reflect its financial position and operating results[147]. - The company consolidates all controlled subsidiaries and structured entities in its financial statements[152]. - The company recognizes financial assets and liabilities based on their classification and measurement methods, including fair value and amortized cost[155].

Financial Performance - The company's operating revenue for Q1 2022 was ¥806,869,926.88, a decrease of 39.22% compared to the same period last year[6]. - The net profit attributable to shareholders was ¥195,845.02, down 98.76% year-on-year[6]. - The net cash flow from operating activities was -¥109,336,332.96, a decline of 12.53% compared to the previous year[6]. - Basic earnings per share were ¥0.0009, reflecting a decrease of 98.48% year-on-year[7]. - The company reported a net loss of RMB 44,323,899.78 for Q1 2022, compared to a loss of RMB 44,519,744.80 in Q1 2021[16]. - The total revenue from operating activities decreased to CNY 1,302,867,483.16 in Q1 2022 from CNY 1,658,209,396.86 in Q1 2021, representing a decline of approximately 21.4%[22]. - The total operating profit for Q1 2022 was CNY 121,301.26, a sharp decline from CNY 20,742,570.72 in Q1 2021[19]. Assets and Liabilities - Total assets at the end of the reporting period were ¥1,459,314,665.23, down 14.43% from the end of the previous year[7]. - Current assets totaled RMB 1,282,203,472.93 as of March 31, 2022, compared to RMB 1,534,847,138.78 at the end of 2021, reflecting a decrease of 16.4%[14]. - Non-current assets amounted to RMB 177,111,192.30, an increase from RMB 170,551,082.32 year-over-year[15]. - Total liabilities reached RMB 1,211,086,805.36, a decrease from RMB 1,458,459,647.34, representing a reduction of 17.0%[16]. - Shareholders' equity totaled RMB 248,227,859.87, slightly up from RMB 246,938,573.76 year-over-year[16]. Shareholder Information - The number of ordinary shareholders at the end of the reporting period was 40,397[9]. - The top shareholder, Luo Yanjie, holds 42.33% of the shares, amounting to 113,376,000 shares[10]. Operating Costs and Expenses - The company reported a 39.73% decrease in operating costs, attributed to scale control and the selection of quality clients[8]. - Research and development expenses decreased by 54.14%, indicating reduced investment in this area[8]. - Research and development expenses decreased to CNY 2,790,082.36 in Q1 2022 from CNY 6,083,901.40 in Q1 2021, a reduction of approximately 54.1%[19]. - The company's interest expenses for Q1 2022 were CNY 2,486,980.56, down from CNY 2,739,221.14 in Q1 2021[19]. Cash Flow and Equivalents - Cash and cash equivalents were RMB 124,071,114.12, down from RMB 211,017,930.08 in the previous year, reflecting a decrease of 41.2%[14]. - The cash and cash equivalents at the end of Q1 2022 were CNY 117,698,648.70, slightly up from CNY 113,862,665.68 at the end of Q1 2021[24].

Financial Performance - The company's operating revenue for 2021 was ¥5,496,738,497.10, a decrease of 1.78% compared to ¥5,596,166,688.57 in 2020[21] - The net profit attributable to shareholders was a loss of ¥207,335,932.39, representing a decline of 302.99% from a profit of ¥102,138,635.20 in the previous year[21] - The basic earnings per share for 2021 was -¥0.77, a decline of 302.63% from ¥0.38 in 2020[22] - The diluted earnings per share for 2021 was -0.77 CNY, a decrease of 302.63% compared to the previous year[23] - The net profit attributable to shareholders for Q4 2021 was -279,642,116.7 CNY, marking a significant decline from previous quarters[26] - The company reported a net loss of CNY 44,519,744.80 for the year 2021, compared to a profit of CNY 188,832,134.89 in 2020, indicating a significant turnaround in performance[200] Cash Flow and Assets - The net cash flow from operating activities was ¥183,327,838.45, a significant improvement from a negative cash flow of ¥23,373,539.84 in 2020, marking an increase of 884.34%[21] - The net cash flow from operating activities in Q4 2021 was 136,545,434.11 CNY, indicating a recovery from previous quarters[26] - The total assets decreased by 18.67% to ¥1,705,398,221.10 at the end of 2021, down from ¥2,096,844,922.83 at the end of 2020[21] - The total equity attributable to shareholders decreased to CNY 247,089,526.37 in 2021 from CNY 450,916,352.21 in 2020, a drop of approximately 45.2%[200] - Accounts receivable decreased significantly to CNY 1,037,720,541.65 in 2021 from CNY 1,222,419,026.71 in 2020, a decline of around 15.1%[198] Business Operations and Strategy - The company aims to leverage digital technology to enhance brand analysis, user insights, and integrated marketing services[30] - The company has established a data technology platform to enhance marketing services and improve operational capabilities[31] - The company has strengthened its position in content marketing, with notable collaborations in various media productions[32] - The company aims to enhance its supply chain capabilities and expand its DP e-commerce business, building a cross-platform sales network and improving brand incubation capabilities[36] - The company has developed its proprietary "Nuclear Power System," enhancing operational efficiency and enabling precise advertising targeting through features like data analysis and multi-end data sharing[33] Market Trends and Projections - The Chinese online advertising market is projected to grow to 934.3 billion yuan in 2021, with a year-on-year increase of 21.9%[37] - The live e-commerce market is expected to reach 2.27 trillion yuan in 2021, reflecting a year-on-year growth rate of approximately 83.3%[39] - The brand e-commerce service market in China is anticipated to exceed 295 billion yuan in 2021, with a compound annual growth rate of 31.4%[39] - The metaverse is projected to reach a market size of $800 billion by 2024, reshaping the marketing landscape and driving demand for innovative digital marketing solutions[40] Corporate Governance and Compliance - The company has implemented a robust corporate governance structure, ensuring compliance with laws and regulations, and protecting shareholder rights[90] - The company emphasizes transparency in information disclosure, adhering to regulations to ensure all shareholders have equal access to information[91] - The company has not faced any penalties from securities regulatory authorities in the past three years[105] - The company has established specialized committees under the board, including audit, nomination, remuneration and assessment, and strategy committees[108] Employee and Management Information - The total number of employees at the parent company and major subsidiaries is 1,004, with 177 at the parent company and 827 at subsidiaries[117] - The employee composition includes 162 sales personnel, 44 technical staff, and 464 business support personnel[117] - The company has a training plan aimed at enhancing core competitiveness and improving employee management quality[120] - The total remuneration for all directors, supervisors, and senior management during the reporting period amounted to 610.15 million yuan[103] Shareholder Information - The total number of shares held by the chairman, Luo Yanjie, decreased from 119,525,000 to 114,525,000, a reduction of 5,000,000 shares due to a divestment plan[96] - The total number of shares held by all directors, supervisors, and senior management at the end of the reporting period was 115,389,300, down from 121,069,800, a decrease of 5,680,500 shares[99] - The largest shareholder, Luo Yanjie, holds 114,525,000 shares, representing 42.76% of the total shares, with 51,464,700 shares pledged[168] Research and Development - The company invested CNY 8,819.48 million in research and development, reflecting a 2.53% increase compared to the previous year[56] - The total number of R&D personnel is 33, representing 3.29% of the company's total workforce, with a majority holding bachelor's degrees[67] - The company is investing $50 million in research and development for new technologies aimed at enhancing user experience[141] Risk Management - The report includes a risk statement regarding forward-looking statements, advising investors to be aware of investment risks[6] - The company faces potential policy risks due to new regulations such as the "Data Security Law" and "Personal Information Protection Law," which may introduce uncertainties in operations[85] - The company has not reported any risk issues during the reporting period according to the Supervisory Board[116]

Financial Performance - The company's operating revenue for Q3 2021 was ¥1,246,839,642.56, a decrease of 19.09% compared to the same period last year[6] - The net profit attributable to shareholders was ¥441,877.71, down 99.02% year-on-year[6] - The net profit attributable to shareholders after deducting non-recurring gains and losses was -¥3,779,820.63, a decline of 110.12% compared to the previous year[6] - The basic and diluted earnings per share were both ¥0.002, reflecting a decrease of 98.82% year-on-year[7] - The company reported a net profit decline of 67.89% due to increased investments in innovative business segments and related costs[12] - In Q3 2021, the company's net profit was CNY 23,197,013.64, a decrease of 68.1% compared to CNY 72,256,110.80 in Q3 2020[23] - The company's operating profit for Q3 2021 was CNY 32,802,879.65, down 63.4% from CNY 89,555,441.83 in Q3 2020[23] - The company reported a net loss for the first three quarters of 2021, with total costs exceeding total revenues[22] Assets and Liabilities - The total assets at the end of the reporting period were ¥1,616,710,371.89, a decrease of 22.90% from the end of the previous year[7] - Total assets as of September 30, 2021, amounted to RMB 1,616,710,371.89, down from RMB 2,096,844,922.83 at the end of 2020[18] - Total liabilities decreased to RMB 1,134,497,189.29 from RMB 1,646,166,381.49, showing a reduction of about 30.9%[19] - Total liabilities reached approximately $1.65 billion, with current liabilities at about $1.62 billion and non-current liabilities at approximately $30.60 million[32] - The total liabilities and equity matched the total assets, confirming the balance sheet integrity at approximately $2.10 billion[32] Cash Flow - The company's cash flow from operating activities showed a net increase of 101.78% year-on-year, amounting to ¥94,395,659.79[7] - The cash flow from operating activities for the first nine months of 2021 was CNY 94,395,659.79, compared to CNY 46,782,404.34 in the same period of 2020, reflecting a significant increase[27] - The company reported a net cash outflow from investing activities of CNY 87,649,694.85 in Q3 2021, compared to a net outflow of CNY 7,267,542.22 in Q3 2020[28] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 27,115[14] - The largest shareholder, Luo Yanjiji, held 44.62% of the shares, with 63,000,000 shares pledged[14] - Shareholders' equity totaled approximately $450.68 million, with total equity attributable to the parent company at about $450.92 million[32] Research and Development - Research and development expenses increased by 88.24%, indicating a significant investment in technology development and personnel expansion[12] - Research and development expenses in Q3 2021 amounted to CNY 19,634,404.34, up 88.1% from CNY 10,430,433.58 in Q3 2020[23] Operational Metrics - Total operating revenue for the first three quarters of 2021 reached RMB 3,936,480,032.72, an increase of 12.14% compared to RMB 3,510,002,534.16 in the same period of 2020[22] - Total operating costs for the first three quarters of 2021 were RMB 3,963,703,054.16, up from RMB 3,430,692,742.31 in the previous year, reflecting a growth of 15.5%[22] - The company's total expenses for sales in Q3 2021 were CNY 97,363,293.01, an increase of 84.9% from CNY 52,622,213.10 in Q3 2020[23] Other Information - The company has not disclosed any new product developments or market expansion strategies during this reporting period[16] - There are no significant mergers or acquisitions reported in the current financial period[16] - The company adopted new leasing standards effective January 1, 2021, impacting the financial statements[33] - The company incurred a credit impairment loss of CNY 35,203,771.78 in Q3 2021, compared to a reversal of CNY 11,493,888.12 in Q3 2020[23] - The company's cash and cash equivalents as of September 30, 2021, were RMB 139,203,922.36, a decrease from RMB 217,518,376.99 at the end of 2020[17] - Accounts receivable decreased to RMB 839,372,772.39 from RMB 1,222,419,026.71 at the end of 2020, indicating a reduction of approximately 31.3%[17] - Accounts receivable stood at approximately $1.22 billion, while inventory was reported at $15,228.32[30] - The company reported short-term borrowings of $140 million and accounts payable of approximately $955.19 million[31] - The goodwill recorded was approximately $226.70 million, and the deferred tax assets were about $56.73 million[31] - The company has a negative minority interest of approximately $237,810.87, indicating a loss attributable to minority shareholders[32]

2021 年半年度报告 公司代码：603598 公司简称：引力传媒 引力传媒股份有限公司 2021 年半年度报告 1/149 2021 年半年度报告 重要提示 一、 本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实、准确、完 整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 公司2021年半年度不分配现金股利，不送红股，不进行资本公积金转增股本。 六、 前瞻性陈述的风险声明 √适用 □不适用 本半年度报告涉及未来发展战略和经营计划等前瞻性陈述，不构成公司对投资者的实质承 诺，请投资者注意投资风险。 七、 是否存在被控股股东及其关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况？ 否 九、 是否存在半数以上董事无法保证公司所披露半年度报告的真实性、准确性和完整性 否 十、 重大风险提示 公司已在本报告中详细描述可能存在的相关风险，敬请查阅第三节经营情况的讨论与分析中 可能面对的风险部分的内容。 十一、 其他 □适用 √不适用 2/149 三 ...

Financial Performance - Operating revenue increased by 70.62% to CNY 1,327,615,746.49 year-on-year[5] - Net profit attributable to shareholders rose by 80.30% to CNY 15,734,429.46 compared to the same period last year[5] - Basic and diluted earnings per share doubled to CNY 0.06 from CNY 0.03[5] - The company reported a non-recurring profit of CNY 5,813,720.13 for the quarter[6] - The net profit after deducting non-recurring gains and losses increased by 123.65% to CNY 9,920,709.33[5] - Total revenue for Q1 2021 reached ¥1,327,615,746.49, a significant increase from ¥778,115,382.89 in Q1 2020, representing a growth of approximately 70.5%[23] - Net profit for Q1 2021 reached CNY 15,718,558.04, representing a 80.5% increase from CNY 8,726,528.23 in Q1 2020[25] - Operating profit for Q1 2021 was CNY 20,742,570.72, up from CNY 10,038,526.38 in the same period last year, indicating a growth of 106.9%[24] - The total comprehensive income for Q1 2021 was CNY 15,718,558.04, compared to CNY 8,726,528.23 in Q1 2020, indicating a growth of 80.5%[25] Cash Flow and Liquidity - Net cash flow from operating activities was negative at CNY -91,499,886.59, a decrease of 524.95% year-on-year[5] - Cash and cash equivalents decreased by 38.14% to RMB 134,557,469.60 from RMB 217,518,376.99 at the beginning of the period[9] - Cash received from sales of goods and services in Q1 2021 was CNY 1,658,209,396.86, significantly higher than CNY 902,015,762.10 in Q1 2020, marking an increase of 83.9%[30] - Operating cash inflow for Q1 2021 was CNY 563,818,755.52, up from CNY 323,231,613.53 in Q1 2020, representing a 74.5% increase[34] - The ending balance of cash and cash equivalents was CNY 12,725,063.99, down from CNY 73,401,836.44 at the end of Q1 2020[35] - Cash outflow from investing activities totaled CNY 5,069,378.00, with a net cash flow from investing activities of -CNY 5,067,878.00[35] - Cash inflow from financing activities was CNY 30,000,000.00, with net cash flow from financing activities of CNY 2,930,473.23[35] Assets and Liabilities - Total assets decreased by 14.36% to CNY 1,795,838,572.76 compared to the end of the previous year[5] - Total liabilities amounted to CNY 1,646,166,381.49, with current liabilities at CNY 1,615,567,552.33, indicating a significant leverage position[39] - Total assets amounted to CNY 2,096,844,922.83 as of Q1 2021[38] - The company reported a cash balance of ¥33,385,200.38 as of March 31, 2021, compared to ¥61,053,559.71 at the end of 2020, a decrease of approximately 45.4%[18] - Accounts receivable decreased to ¥265,582,669.98 from ¥337,303,739.80, representing a decline of about 21.2%[18] - Current liabilities decreased to ¥777,987,421.91 from ¥831,382,882.52, reflecting a reduction of approximately 6.4%[20] - Total liabilities were reported at ¥807,987,421.91, down from ¥861,382,882.52, marking a decline of around 6.2%[20] Shareholder Information - The number of shareholders reached 28,237 by the end of the reporting period[7] - The largest shareholder, Luo Yanjiji, holds 44.17% of shares, with 58 million shares pledged[8] - The total equity attributable to shareholders was CNY 450,916,352.21, reflecting a strong capital base despite the liabilities[40] Research and Development - Research and development expenses surged by 120.45% to RMB 6,083,901.40, up from RMB 2,759,785.60 in the previous year[9] - Research and development expenses in Q1 2021 were CNY 6,083,901.40, compared to CNY 2,759,785.60 in Q1 2020, reflecting a significant increase of 120.5%[24] Business Outlook - The company plans to continue expanding its business and has seen growth in both existing and new business lines contributing to revenue increases[10] - The company anticipates that the expiration of the stock issuance approval will not significantly impact its operational activities[11] - The company has received approval for a non-public offering of up to 54,124,600 new shares, although the issuance has not yet been completed due to regulatory changes[11]

Financial Performance - The company's operating revenue for 2020 was approximately ¥5.60 billion, an increase of 86.55% compared to ¥3.00 billion in 2019[22]. - The net profit attributable to shareholders for 2020 was approximately ¥102.14 million, a significant turnaround from a loss of ¥210.99 million in 2019, representing a 148.41% increase[22]. - The basic earnings per share for 2020 was ¥0.38, a recovery from a loss of ¥0.78 per share in 2019, marking a 148.72% increase[23]. - The weighted average return on equity for 2020 was 25.54%, an increase of 71.54 percentage points from -46.00% in 2019[23]. - The company achieved total revenue of 559.62 million yuan in 2020, representing a year-on-year growth of 86.55%[60]. - The net profit attributable to shareholders was 102.14 million yuan, with a significant turnaround from a loss to a profit, and the net profit after deducting non-recurring gains and losses was 18.14 million yuan[60]. - The operating costs increased by 97.47% year-on-year, amounting to CNY 528.40 million, primarily due to the growth in revenue[74]. Cash Flow and Assets - The net cash flow from operating activities was negative at approximately -¥23.37 million, a decline of 111.15% compared to a positive cash flow of ¥209.56 million in 2019[22]. - The company's cash and cash equivalents decreased by 35.75% to RMB 217.52 million due to changes in business structure and customer payment scales[46]. - Accounts receivable increased by 95.21% to RMB 1.22 billion, primarily due to business scale growth[46]. - The total assets at the end of 2020 were approximately ¥2.10 billion, reflecting a 29.66% increase from ¥1.62 billion at the end of 2019[22]. - The net assets attributable to shareholders increased by 29.28% to approximately ¥450.92 million at the end of 2020, up from ¥348.78 million at the end of 2019[22]. Market and Industry Trends - The advertising market in China saw a shift towards mobile advertising, with internet advertising market share increasing, particularly in the information flow advertising sector[37]. - In 2020, China's online advertising market is expected to reach RMB 793.24 billion, with a year-on-year growth of 22.7%[38]. - The short video industry in China is projected to grow to RMB 203.51 billion in 2020, representing a year-on-year increase of 56.3%[41]. - The live e-commerce market is expected to reach RMB 1.05 trillion in 2020, with a penetration rate of approximately 8.9%[42]. - The digital economy's contribution to GDP in 2019 was 36.2%, with a growth contribution rate of 67.7%[39]. Marketing Strategies - The company has developed a comprehensive marketing service system that includes brand marketing, performance marketing, and influencer marketing, aimed at driving business growth for clients[32]. - The company has built a media resource matrix with over 300 media partners, ensuring diverse advertising solutions for clients[34]. - The performance marketing segment has seen breakthroughs due to collaborations with major platforms like ByteDance and Tencent, improving advertising effectiveness[35]. - The company leverages data and technology to provide clients with comprehensive marketing strategies, enhancing decision-making and operational efficiency[36]. - The company has established long-term partnerships with over 500 domestic and international brands, including major players like Midea and Disney, enhancing its market presence[33]. Risk Management and Compliance - The company has outlined potential risks in its report, advising investors to be cautious regarding future development strategies and operational plans[6]. - The company has focused on risk management by optimizing its client structure and enhancing accounts receivable management to minimize risks[58]. - The regulatory environment for online live streaming and marketing is becoming more stringent, which could affect the company's related business activities[111]. - The company is subject to new regulations regarding online marketing and data protection, which may introduce uncertainties in its business operations[112]. Shareholder and Governance - The company has not conducted any profit distribution or capital reserve transfer in 2020, indicating a focus on maintaining financial stability[118]. - The company has established a long-term and sustainable profit distribution policy, considering actual operating conditions and development goals[118]. - The company emphasizes the importance of investor protection and actively communicates with investors through various channels[158]. - The company has implemented a stock option incentive plan for 76 individuals, representing 2.51% of the total share capital as of April 2021[59]. - The company has established a framework to ensure that any unavoidable related party transactions are conducted legally and transparently[128]. Employee and Management - The total number of employees in the parent company and major subsidiaries is 807, with 217 in the parent company and 590 in subsidiaries[182]. - The company has established a performance evaluation system for senior management, linking their compensation to the completion of annual performance indicators[194]. - The company has implemented a targeted training program to enhance employee management quality and operational efficiency[184]. - The educational background of employees shows that 247 have an associate degree or below, 529 hold a bachelor's degree, and 31 have a graduate degree or above[182]. Audit and Financial Reporting - The audit report confirms that the financial statements of Gravity Media Co. are prepared in accordance with accounting standards and fairly reflect the financial position as of December 31, 2020[199]. - The audit was conducted following Chinese CPA auditing standards, ensuring independence and adherence to ethical responsibilities[200]. - The internal control audit report issued by the accounting firm indicates a standard unqualified opinion on the effectiveness of internal controls as of December 31, 2020[195].

Financial Performance - Net profit attributable to shareholders rose by 18.18% to CNY 72.31 million for the first nine months[6] - Operating revenue for the first nine months reached CNY 3.51 billion, a 72.59% increase year-on-year[11] - The company has achieved a significant increase in operating profit, which rose by 21.73% to CNY 89.56 million[11] - Revenue for Q3 2020 reached ¥3,510,002,534.16, an increase of 72.59% compared to ¥2,033,740,928.81 in the same period last year[22] - Total operating revenue for Q3 2020 reached ¥1,540,985,644.55, a significant increase from ¥919,445,382.50 in Q3 2019, representing an increase of approximately 67.5%[36] - Net profit attributable to shareholders for the first three quarters of 2020 was ¥214,970,915.47, up from ¥138,172,709.30 in the same period of 2019, indicating a growth of approximately 55.5%[33] - The net profit for Q3 2020 reached CNY 44,840,686.82, up from CNY 33,606,774.13 in Q3 2019, reflecting a growth of approximately 33.2%[38] - The total profit for Q3 2020 was CNY 56,324,895.76, compared to CNY 42,239,407.59 in Q3 2019, marking an increase of around 33.4%[38] Revenue Sources - Revenue from content and creative brand marketing reached CNY 1.86 billion, serving over 300 clients[13] - Revenue from short video advertising and content e-commerce reached CNY 0.88 billion, providing live streaming services to nearly 100 clients[14] - The company has expanded its business model to include performance marketing and content e-commerce services[12] Assets and Liabilities - Total assets increased by 17.04% to CNY 1.89 billion compared to the end of the previous year[6] - Accounts receivable increased by 46.73% from the beginning of the period to 918,784,420.56, primarily due to business scale growth[21] - The company’s total liabilities decreased significantly, with accounts payable rising to ¥751,879,053.94, up 55.88% from ¥482,355,374.43[22] - Total assets as of September 30, 2020, amounted to ¥1,892,669,210.67, compared to ¥1,617,181,376.62 at the end of 2019[28] - Total liabilities as of September 30, 2020, were ¥1,471,828,891.65, compared to ¥1,268,597,168.40 at the end of 2019, showing an increase of about 16%[32] Cash Flow - The cash flow from operating activities for the first nine months of 2020 was CNY 46,782,404.34, compared to CNY 54,302,540.35 in the same period of 2019, showing a decrease of about 13.9%[44] - The cash flow from investing activities for the first nine months of 2020 was negative CNY 7,267,542.22, an improvement from negative CNY 121,720,223.13 in the same period of 2019[44] - The company's cash and cash equivalents at the end of Q3 2020 amounted to CNY 285,070,718.72, compared to CNY 210,686,389.68 at the end of Q3 2019, representing an increase of approximately 35.3%[44] Operational Metrics - The total number of fans across all platforms has reached approximately 150 million, with the account matrix of "Magnetic Technology" under the company surpassing 100 million fans, and total video views on Douyin reaching 19.71 billion[16] - The company has an average monthly production and distribution capability of nearly 5,000 short videos, with over 100 influencers incubated and signed, and the ability to conduct over 100 live-streaming sales events monthly[16] - The short video marketing and content e-commerce team has expanded to Beijing, Hangzhou, and Jinan, with a total team size of nearly 200 people, completing the full-service capability construction for the new media and content e-commerce industry chain[16] Compliance and Standards - The company implemented the new revenue recognition standards on January 1, 2020, adjusting the financial statements accordingly without restating prior periods[54] - The company is focused on compliance with the new accounting standards as mandated by the Ministry of Finance[60] - The company’s financial reporting reflects the cumulative impact of the new revenue recognition standards without restating prior periods[54]

Financial Performance - The company's operating revenue for the first half of 2020 was CNY 1,969,016,889.61, representing a 76.71% increase compared to CNY 1,114,295,546.31 in the same period last year[20]. - The net profit attributable to shareholders of the listed company was CNY 27,438,336.54, a slight decrease of 0.5% from CNY 27,577,016.37 in the previous year[20]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was CNY 18,108,791.18, down 24.15% from CNY 23,874,133.51 in the same period last year[20]. - The company reported an operating profit of 33.78 million RMB, a 5.85% increase compared to the same period last year[47]. - The company achieved investment income of CNY 41,102,552.64, a significant increase from CNY 9,904,618.15 in the same period of 2019[111]. - The total comprehensive income attributable to the parent company was CNY 27,438,336.54, slightly down from CNY 27,577,016.37 in the previous year[110]. Cash Flow and Liquidity - The net cash flow from operating activities was negative at CNY -71,303,332.70, a significant decline of 473.66% compared to CNY 19,082,444.34 in the previous year[20]. - The company's cash and cash equivalents decreased by RMB 106.17 million, a decline of 31.36%, primarily due to changes in business and customer structures[34]. - The company's cash flow from operating activities showed a net outflow of CNY 71,303,332.70, compared to a net inflow of CNY 19,082,444.34 in the first half of 2019[114]. - Cash inflow from operating activities totaled 715,465,755.88 RMB in H1 2020, a significant increase of 128% from 312,700,788.60 RMB in H1 2019[117]. - The cash outflow from operating activities increased to 730,819,955.80 RMB in H1 2020, compared to 235,544,477.25 RMB in H1 2019, marking an increase of approximately 210%[117]. Assets and Liabilities - Total assets at the end of the reporting period were CNY 1,616,999,499.81, showing a slight decrease of 0.01% from CNY 1,617,181,376.62 at the end of the previous year[20]. - The company's total liabilities decreased to CNY 1,240,999,867.61 from CNY 1,268,597,168.40, indicating a reduction of about 2.2%[102]. - The equity attributable to shareholders rose to CNY 376,216,053.55 from CNY 348,777,717.01, reflecting an increase of approximately 7.9%[102]. - The company's current assets totaled CNY 1,243,930,014.04, showing a marginal increase from CNY 1,243,250,661.62 in the previous year[100]. - The company reported a significant increase in accounts receivable, which rose to ¥319,568,933.33 from ¥211,318,335.96, an increase of approximately 51.2%[105]. Shareholder Information - The total number of ordinary shareholders at the end of the reporting period is 38,863[86]. - The largest shareholder, 罗衍记, holds 124,700,000 shares, accounting for 46.08% of total shares[89]. - The second-largest shareholder, 北京合众创世管理咨询有限公司, holds 20,000,000 shares, representing 7.39%[89]. Marketing and Business Strategy - The company serves over 500 domestic and international brand enterprises, maintaining long-term relationships with many clients[26]. - The company has established partnerships with major internet platforms, enhancing its effectiveness in performance marketing[28]. - The short video marketing segment has been prioritized, leveraging rich customer resources and media partnerships[29]. - The company offers diverse e-commerce operational strategies, including data insights and consumer asset management[30]. - The company has launched a subsidiary focused on e-commerce data-driven marketing solutions, aiming to better serve rapidly growing e-commerce brands[49]. Research and Development - The company has developed 86 software copyrights related to big data and artificial intelligence, supporting its innovative marketing initiatives[41]. - Research and development expenses for the first half of 2020 were ¥6,459,581.61, down from ¥10,172,453.90 in the first half of 2019, indicating a decrease of about 36.0%[109]. Regulatory and Compliance - The company has not provided guarantees in violation of regulatory decision-making procedures[7]. - The report includes a risk statement regarding forward-looking statements and potential risks faced by the company[5]. - The company reported a commitment to reduce related party transactions as much as possible, ensuring compliance with relevant laws and regulations[71]. Accounting Policies - The financial statements comply with the requirements of the accounting standards, reflecting the company's financial position and operating results accurately[138]. - The company has implemented changes to its accounting policies, specifically adopting the new revenue recognition and leasing standards starting from January 1, 2020[199]. - The company recognizes revenue from product sales when the ownership risks and rewards are transferred to the buyer, and the amount can be reliably measured[187].