重要内容提示： 引力传媒股份有限公司（以下简称"公司"）于2025年7月24日召开第五届 董事会第九次会议和第五届监事会第九次会议，审议通过了《关于2024年限制性 股票与股票期权激励计划第一个行权期行权条件成就的议案》，现就相关事项说 明如下： 一、本次激励计划批准及实施情况 证券代码：603598 证券简称：引力传媒 公告编号：2025-037 引力传媒股份有限公司 关于 2024 年限制性股票与股票期权激励计划第一个 行权期自主行权实施公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 （一）本次激励计划批准情况 1、2024年7月21日，公司召开第五届董事会薪酬与考核委员会2024年第二次 会议，审议通过了《关于公司<2024年限制性股票与股票期权激励计划（草案）> 及其摘要的议案》及《关于公司<2024年限制性股票与股票期权激励计划实施考 核管理办法>的议案》，并同意提交董事会审议。 2、2024年7月22日，公司分别召开第五届董事会第三次会议和第五届监事会 第三次会议，审议通过了《关于公司<2024年限制性股票与 ...

Core Viewpoint - The company, Inertia Media, plans to raise up to 470 million yuan through a private placement of A-shares to fund its "Global Social Marketing Cloud Project," "Content Creation Cloud Project," and to supplement working capital, which is expected to enhance its business expansion and financial structure [1][2]. Group 1: Fundraising and Allocation - The total amount to be raised is expected to be no more than 470 million yuan, with 250 million yuan allocated to the "Global Social Marketing Cloud Project," 80 million yuan to the "Content Creation Cloud Project," and the remaining 140 million yuan for working capital [1]. - The fundraising is anticipated to improve the company's capital structure, reduce the asset-liability ratio, and enhance its debt repayment capacity and risk resistance [1][2]. Group 2: Financial Impact - Following the completion of the fundraising, both total assets and net assets of the company will increase, leading to a reduction in the asset-liability ratio and a more robust financial structure [1]. - The influx of cash from the fundraising will directly enhance the company's cash flow, improving short-term debt repayment capabilities and operational flexibility [1]. Group 3: Project Benefits - The "Global Social Marketing Cloud Project" is expected to facilitate business expansion in global markets and attract more domestic and international brand clients [2]. - The "Content Creation Cloud Project" aims to enhance the company's content creation capabilities, providing better services to clients and increasing customer loyalty and revenue sources [2]. - The completion of these projects is projected to lead to long-term cash flow improvements, driven by operational efficiency and profitability enhancements [2].

Group 1 - AI technology is significantly transforming content production and creative generation, enhancing the quality and efficiency of marketing content [1] - The Chinese cross-border marketing market is projected to grow to 786.6 billion yuan by 2029, with a compound annual growth rate of 12.3% [1] - The global marketing industry is expected to reach 8.94 trillion yuan in 2024, with an average annual growth rate of 9.5% over the next five years [1] Group 2 - The company is accelerating its global expansion strategy, having established nodes in Hong Kong, London, and New York, creating a service network that covers Europe, Southeast Asia, and Japan [1] - The recent fundraising plan aims to raise up to 470 million yuan for the "Global Social Marketing Cloud Project," "Content Creation Cloud Project," and working capital, reflecting the company's strategic intent to enhance its digital marketing capabilities [4] - The company aims to capture new opportunities in the integration of AI and marketing, solidifying its leading position in the digital marketing industry [2]

Core Viewpoint - The company, Gravity Media, is restarting its private placement to raise up to 470 million yuan for global social marketing and content creation projects, as well as to supplement working capital, amidst a history of failed refinancing attempts and ongoing financial losses [1][3][5]. Group 1: Fundraising and Financial Performance - Gravity Media plans to issue up to 80.54 million shares to no more than 35 specific investors, aiming to raise a total of 470 million yuan, with net proceeds allocated to three main projects: global social marketing cloud (317 million yuan), content creation cloud (115 million yuan), and working capital (140 million yuan) [3]. - The company reported a revenue of 6.289 billion yuan in 2024, a year-on-year increase of 32.73%, but incurred a net loss of 18.11 million yuan, with a net loss of 17.28 million yuan after excluding non-recurring items [1][7]. - Since its IPO in 2015, Gravity Media has accumulated total revenues of 40.762 billion yuan but has faced cumulative net losses of 195 million yuan and 390 million yuan for net profit and net profit excluding non-recurring items, respectively [7]. Group 2: Historical Context of Financing Attempts - Gravity Media has attempted multiple refinancing plans since its IPO, including a failed 11.51 billion yuan plan in 2017 and a 5.75 billion yuan plan in 2019, all of which did not materialize [6][5]. - The company has not distributed dividends since 2018, reflecting ongoing financial challenges [7]. Group 3: Shareholder Actions - The controlling shareholder, Luo Yanjie, sold 5.029% of the company's shares for 194 million yuan to a private equity firm in early 2025, contributing to a total of 664 million yuan in shares sold by the controlling shareholders in recent years [2][8][9].

Group 1 - The core stock price of Gravity Media as of August 20, 2025, is 18.14 yuan, reflecting a decrease of 0.82% from the previous trading day, with a trading volume of 245 million yuan and a turnover rate of 5.05% [1] - Gravity Media's main business encompasses the cultural media sector, focusing on social marketing, content creation, and global marketing services [1] - The company has announced a plan to raise no more than 470 million yuan through a private placement to enhance its AI technology application in marketing by developing "Global Social Marketing Cloud" and "Content Creation Cloud" projects [1] Group 2 - On August 20, the net outflow of main funds was 18.82 million yuan, with a cumulative net outflow of 71.54 million yuan over the past five days [2]

Core Viewpoint - The company plans to raise up to 470 million yuan by issuing no more than 80.54 million A-shares to specific investors, with the funds allocated to global social marketing cloud projects, content creative cloud projects, and working capital supplementation [1] Group 1: Global Social Marketing Cloud Project - The company aims to build a "Global Social Marketing Cloud Project" in Hangzhou, targeting global clients and supporting multiple social media platforms and languages [1] - This project will leverage internal and external global data combined with AI data analysis to automate workflows, enhancing efficiency in brand and influencer marketing [2] - Successful implementation of this project will accelerate the company's globalization efforts and increase the proportion of overseas business [2] Group 2: Content Creative Cloud Project - The company plans to establish a content creative cloud project in Hangzhou to enhance its competitiveness in content innovation [3] - This project will utilize a localized cloud service architecture and AI agents to streamline the content creation process, improving output efficiency and quality [3] - The creative cloud will enable the development of diverse interactive content, including advertising applications and digital avatars, while empowering talent with AI tools [3] Group 3: Industry Growth Potential - The cross-border marketing industry in China is projected to grow from 440.4 billion yuan in 2024 to 786.6 billion yuan by 2029, with a compound annual growth rate of 12.3%, providing a favorable market environment for the company's global expansion [4] - The global marketing industry is expected to reach 8.94 trillion yuan in 2024, with a growth rate of 9.5% over the next five years, indicating significant opportunities for Chinese marketing service providers in the international market [4]

Group 1 - The core stock price of Gravity Media as of August 19, 2025, is 18.29 yuan, reflecting a decrease of 1.08% from the previous trading day [1] - The trading volume on that day was 133,200 shares, with a total transaction amount of 243 million yuan [1] - Gravity Media operates in the cultural media industry, focusing on digital marketing services and content creation, having established partnerships with over a thousand clients [1] Group 2 - On August 18, Gravity Media announced plans to issue A-shares to specific investors to raise no more than 470 million yuan [1] - The raised funds will primarily be allocated to the "Global Social Marketing Cloud Project" and "Content Creation Cloud Project," as well as to supplement working capital [1] - The objective of the projects is to create a social marketing cloud platform serving global clients, enhancing marketing efficiency through AI technology [1] Group 3 - On August 19, the net outflow of main funds for Gravity Media was 39.73 million yuan, with a cumulative net outflow of 35.20 million yuan over the past five days [1]

Core Viewpoint - The company, Inry Media, announced a plan to issue A-shares to specific investors, aiming to raise up to 470 million yuan for various projects and working capital [1][2]. Fundraising Details - The total amount expected to be raised is 47 million yuan, which will be allocated to the following projects: - Global Social Marketing Cloud Project: 31.73 million yuan total investment, 25 million yuan from the fundraising - Content Creative Cloud Project: 11.55 million yuan total investment, 8 million yuan from the fundraising - Supplementing Working Capital: 14 million yuan, fully funded by the fundraising [2]. Issuance Structure - The shares will be issued to no more than 35 specific investors, including qualified institutional investors as defined by the China Securities Regulatory Commission (CSRC) [3]. - The issuance price will be no less than 80% of the average trading price over the 20 trading days prior to the pricing date [3]. - The number of shares issued will not exceed 30% of the company's total share capital before the issuance, amounting to a maximum of 80,538,870 shares [3]. Lock-up Period - Shares acquired through this issuance will be subject to a lock-up period of six months post-issuance, with compliance to any additional regulations [4]. Shareholder Structure - The controlling shareholder is Luo Yanjiji, who, along with the actual controllers, holds 39.39% of the company's total shares. Post-issuance, their shareholding will decrease to no less than 30.30%, maintaining control over the company [4]. Financial Performance - In 2024, Inry Media reported revenue of 6.29 billion yuan, a year-on-year increase of 32.73%, but a net loss attributable to shareholders of 18.11 million yuan, a decrease of 137.69% [5][6]. - For Q1 2025, the company achieved revenue of 1.99 billion yuan, a 56.98% increase year-on-year, but a slight decrease in net profit by 6.23% [7].

Core Viewpoint - The company plans to raise up to 470 million RMB through a private placement of A-shares to fund its "Global Social Marketing Cloud Project," "Content Creation Cloud Project," and to supplement working capital, indicating a deepening strategic focus on digital marketing and a commitment to expanding its global market presence [1][2]. Group 1: Strategic Initiatives - The "Global Social Marketing Cloud Project" aims to create a social marketing platform that serves global clients, covering major social media platforms like YouTube, Instagram, TikTok, Facebook, Line, and Pinterest, and supporting multiple languages [2]. - The "Content Creation Cloud Project" will integrate AI into the company's operations, automating the entire content creation process from planning to production, thereby enhancing efficiency and quality [2][3]. Group 2: Market Potential - The application of AI tools is expected to enhance the company's marketing capabilities and strengthen its competitive edge in a rapidly evolving market [3]. - The cross-border marketing industry in China is projected to grow from 440.4 billion RMB in 2024 to 786.6 billion RMB by 2029, with a compound annual growth rate of 12.3%, providing a favorable environment for the company's global expansion [4]. Group 3: Global Expansion - The company has made significant strides in its globalization strategy, establishing nodes in major international hubs such as Hong Kong, London, and New York, and covering both mainstream and emerging social media platforms [5]. - The fundraising initiative is a crucial step in advancing the company's global strategy and enhancing its core competitiveness in meeting the needs of domestic and international brand clients [5].

Core Viewpoint - The company, Inertia Media (603598.SH), has announced a fundraising plan of 470 million yuan through a private placement of 80.54 million shares, targeting investments in global social marketing cloud, content creative cloud, and working capital [1] Group 1: Fundraising and Investment Plans - The fundraising plan aims to allocate 250 million yuan to the global social marketing cloud project, 80 million yuan to the content creative cloud, and 140 million yuan for working capital [1] - The social marketing cloud project focuses on overseas markets, utilizing AI technology for KOL selection and content review automation, with an expected post-tax return rate of 12.19% [1] - The content creative cloud will implement a localized cloud architecture to support virtual employees in generating multi-modal marketing content, although it does not have direct revenue [1] Group 2: Financial Performance and Risks - The company's net profit has fluctuated significantly over the past three years, reporting a loss of 100 million yuan in 2022 and an expected loss of 18.1 million yuan in 2024 [1] - In Q1 2025, the net profit was only 7.54 million yuan, while the operating cash flow showed a net outflow of 166.7 million yuan [1] - The debt ratio has exceeded 83% for three consecutive years, reaching 90.16% in Q1 2025, with total liabilities amounting to 1.76 billion yuan [1] Group 3: Accounts Receivable and Regulatory Issues - As of the end of 2024, accounts receivable stood at 769 million yuan, accounting for 59.24% of current assets, which increased to 981 million yuan by the end of Q1 2025 [1] - Prepaid accounts surged by 231% to 627 million yuan, representing 34% of current assets [1] - The company faced regulatory scrutiny, receiving a reprimand from the Shanghai Stock Exchange in July 2025 for failing to timely disclose the 2024 performance loss forecast, leading to accountability for four senior executives [1]