2024 年股票期权激励计划 证券代码：603908 公司简称：牧高笛 上海荣正企业咨询服务（集团）股份有限公司 关于 牧高笛户外用品股份有限公司 （草案） 一、释义 在本独立财务顾问报告中，除非特别载明，以下简称具有如下含义： | 独立财务顾问 | 指 | 上海荣正企业咨询服务（集团）股份有限公司 | | --- | --- | --- | | 独立财务顾问报告 | 指 | 《上海荣正企业咨询服务（集团）股份有限公司关 于牧高笛户外用品股份有限公司 年股票期权 | | | | 2024 | | | | 激励计划（草案）之独立财务顾问报告》 | | 牧高笛、本公司、公司、上市 公司 | 指 | 牧高笛户外用品股份有限公司 | | 本激励计划、股权激励计划、 | | 牧高笛户外用品股份有限公司 2024 年股票期权激 | | 本计划 | 指 | 励计划 | | 股票期权、期权 | 指 | 公司授予激励对象在未来一定期限内以预先确定的 | | | | 价格和条件购买公司一定数量股票的权利 | | 激励对象 | 指 | 按照本激励计划规定，获得股票期权的在公司（含 子公司）任职的董事，高级管理人员，核心管理、 | ...

牧高笛户外用品股份有限公司监事会 关于公司 2024 年股票期权激励计划相关事项的核查意见 根据《中华人民共和国公司法》（以下简称"《公司法》"）、《中华人民共和国 证券法》（以下简称"《证券法》"）、《上市公司股权激励管理办法》（以下简称"《管 理办法》"）等法律、法规以及《牧高笛户外用品股份有限公司章程》（以下简称 "《公司章程》"）的规定，牧高笛户外用品股份有限公司（以下简称"公司"）监 事会对公司 2024 年股票期权激励计划（以下简称"本激励计划"）相关事项进行 了核查，发表意见如下： 1、公司不存在《管理办法》等法律、法规和规范性文件规定的禁止实施股 权激励计划的情形，公司具备实施股权激励计划的主体资格。 2024 年 5 月 15 日 2、公司 2024 年股票期权激励计划所确定的激励对象具备《公司法》、《证券 法》、《公司章程》等法律、法规和规范性文件规定的任职资格；不存在最近 12 个月内被证券交易所认定为不适当人选的情形；不存在最近 12 个月内被中国证 监会及其派出机构认定为不适当人选的情形；不存在最近 12 个月内因重大违法 违规行为被中国证监会及其派出机构行政处罚或者采取市场禁入措施 ...

证券代码：603908 证券简称：牧高笛 公告编号：2024-022 牧高笛户外用品股份有限公司 关于独立董事公开征集委托投票权的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 特别声明： 1、本次征集提案权为依法公开征集，征集人曹海江先生公司符合《证券法》第 九十条、《上市公司股东大会规则》第三十一条、《公开征集上市公司股东权利管 理暂行规定》第三条规定的征集条件。征集投票权的起止时间：2024 年 5 月 29 日 至 2024 年 5 月 31 日（每日上午 9:00-11:00，下午 14:00-17:00）； 2、征集人对所有表决事项的表决意见：同意； 3、截至本公告日，征集人未持有公司股份。 根据中国证券监督管理委员会（以下简称"中国证监会"）《上市公司股权激励 管理办法》（以下简称"《管理办法》"）的有关规定，牧高笛户外用品股份有限公 司（以下简称"公司"或"本公司"）独立董事曹海江先生受其他独立董事委托作为征 集人，就公司拟于 2024 年 6 月 3 日召开的 2024 年第一次临时股东大会所审议 ...

证券代码：603908 证券简称：牧高笛 公告编号：2024-018 牧高笛户外用品股份有限公司 2024 年股票期权激励计划（草案）摘要 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 一、公司基本情况 （一）经中国证券监督管理委员会批准，公司于 2017 年 3 月 7 日在上海证券 交易所挂牌上市。公司注册地址为浙江省衢州市世纪大道 895 号 1 幢。公司经营 范围为：户外用品、纺织服装、皮箱、包袋、鞋、帽、睡袋、羽绒制品、纺织面 料、棉及化纤制品的设计、研发、销售；帐篷的设计、研发和销售；帐篷检测（凭 资质证书经营）；货物进出口（法律法规限制的除外，应当取得许可证的凭许可 证经营）。（依法须经批准的项目，经相关部门批准后方可开展经营活动）。 （二）近三年主要业绩情况 | 主要会计数据 | 年度 2023 | 年度 2022 | 年度 2021 | | --- | --- | --- | --- | | 营业收入 | 1,455,869,412.68 | 1,435,830,775.55 | 92 ...

牧高笛户外用品股份有限公司（以下简称"公司"）已于 2024 年 4 月 30 日 发布公司 2023 年度报告及 2024 年第一季度报告，为便于广大投资者更全面深 入地了解公司 2023 年度经营成果、财务状况，公司计划于 2024 年 05 月 21 日 上午 10:00-11:00 举行 2023 年度暨 2024 年第一季度业绩说明会，就投资者关心 的问题进行交流。 一、说明会类型 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 本次投资者说明会以网络互动形式召开，公司将针对2023年度及2024年一 季度的经营成果及财务指标的具体情况与投资者进行互动交流和沟通，在信息 披露允许的范围内就投资者普遍关注的问题进行回答。 二、说明会召开的时间、地点 （一） 会议召开时间：2024 年 05 月 21 日 上午 10:00-11:00 （二） 会议召开地点：上证路演中心 证券代码：603908 证券简称：牧高笛 公告编号：2024-017 牧高笛户外用品股份有限公司 关于召开 2023 年度暨 20 ...

Financial Performance - The company achieved a net profit attributable to shareholders of RMB 106,796,937.49 in 2023, a decrease of 24.05% compared to RMB 140,622,935.57 in 2022[5]. - Total revenue for 2023 was RMB 1,455,869,412.68, reflecting a year-on-year increase of 1.40% from RMB 1,435,830,775.55 in 2022[22]. - Basic earnings per share decreased to RMB 1.61 in 2023 from RMB 2.11 in 2022, a decline of 23.7%[23]. - The weighted average return on equity fell to 19.70% in 2023, down 8.27 percentage points from 27.97% in 2022[23]. - The company's total assets decreased by 6.63% to RMB 1,252,160,215.50 at the end of 2023, compared to RMB 1,341,137,932.05 at the end of 2022[22]. - The net profit for 2023 was 107 million RMB, representing a year-on-year decrease of 24.05%[30]. - The gross profit margin for outdoor products was 28.37%, with a year-on-year increase of 0.30 percentage points[61]. Dividend and Share Capital - The company plans to distribute a cash dividend of RMB 12 per 10 shares, totaling RMB 80,028,000.00, which represents 74.93% of the net profit for the year[5]. - The company intends to increase its share capital by 4 shares for every 10 shares held, resulting in a new total of 93,366,000 shares[5]. - The total cash dividend amount for 2023 is projected to be RMB 80,028,000, which is 74.93% of the net profit attributable to ordinary shareholders[151]. - The company implemented a cash dividend policy, distributing a cash dividend of RMB 12 per 10 shares, totaling RMB 79,735,440, which represents 56.70% of the net profit attributable to shareholders in 2022[147]. Revenue Breakdown - The company's proprietary brand business generated revenue of 926 million RMB, up 31.25% year-on-year[30]. - The OEM/ODM business reported revenue of 529 million RMB, down 26.15% year-on-year[30]. - Revenue from the tent and equipment segment was ¥1,334,257,457.12, with a gross margin of 27.86%[62]. - Domestic revenue was ¥938,073,141.66, showing a 24.92% increase year-on-year, while international revenue decreased by 22.95%[62]. - Outdoor products self-branded business revenue increased by 41.63% to ¥657.03 million, representing 63.04% of total revenue, driven by growth in self-branded sales[65]. Operational Efficiency - Cash flow from operating activities increased significantly to RMB 278,639,823.35 in 2023, compared to RMB 1,186,821.20 in 2022[22]. - The net cash flow from operating activities surged to ¥278,639,823.35, a significant increase from ¥1,186,821.20 in the previous year[59]. - The company completed the implementation of the SAP-ERP system, improving operational efficiency and international management capabilities[40]. - The newly established smart assembly and warehousing center has improved storage efficiency while reducing labor and rental costs[41]. Market Expansion and Product Development - The company is actively expanding its online sales channels, including partnerships with platforms like Tmall and JD, while also exploring social e-commerce platforms[51]. - The company launched a new outdoor hiking product line, including the "Cold Mountain" tent, tailored for Chinese terrain and climate[30]. - The company aims to enhance product innovation by focusing on design and technology, ensuring products empower daily life scenarios[104]. - The strategic plan includes building brand momentum around high-altitude climbing and long-distance hiking products, leveraging authentic brand stories[104]. - Future channel development will focus on fine-tuning potential channels and exploring new retail formats to increase user engagement[105]. Risk Management and Governance - The company has established a comprehensive risk management framework to address potential internal management challenges[110]. - The company has implemented a new governance structure to ensure compliance with legal regulations and protect shareholder rights[112]. - The company is focusing on foreign exchange hedging activities to mitigate financial risks[118]. - The company has not faced any rejected proposals during the recent shareholder meetings, indicating strong governance support[118]. Environmental and Social Responsibility - The company invested 634,300 RMB in environmental protection during the reporting period[161]. - The company successfully reduced carbon emissions by 476 tons through measures such as using clean energy and upgrading equipment[164]. - The company achieved 100% green electricity usage through solar power and purchased green electricity, significantly lowering carbon emissions[163]. - Total donations for public welfare projects amounted to 21,200 RMB, benefiting 50 individuals[166]. Employee and Management Structure - The total number of employees in the parent company is 24, while the main subsidiaries employ 2,629, resulting in a total of 2,653 employees[143]. - The company emphasizes employee training and has established a mechanism for training and re-education, focusing on new employee onboarding and management enhancement[145]. - The company has a structured remuneration management system that aligns with the positions held by directors and senior management[133]. - The company has confirmed the appointment of senior management personnel in its recent meetings[141]. Financial Management and Investments - The company reported a total guarantee amount of 136,898,992.52 RMB, which accounts for 24.36% of its net assets[187]. - The company has invested 12,000,000 RMB in bank wealth management products, with an outstanding balance of 7,900,000 RMB[189]. - The cumulative investment of raised funds reached 22,814.53 million RMB, with a utilization progress of 69.04%[196]. - The company has a total of 4,400 million RMB in entrusted financial management products scheduled for termination on September 27, 2024[193].

2024 年第一季度报告 证券代码：603908 证券简称：牧高笛 牧高笛户外用品股份有限公司 2024 年第一季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整，不存 在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务信息 的真实、准确、完整。 第一季度财务报表是否经审计 □是 √否 一、 主要财务数据 (一)主要会计数据和财务指标 单位：元 币种：人民币 | 项目 | 本报告期 | 本报告期比上年同期增减 | | --- | --- | --- | | | | 变动幅度(%) | | 营业收入 | 356,001,355.91 | 3.75 | | 归属于上市公司股东的净利润 | 31,558,117.02 | 9.28 | | 归属于上市公司股东的扣除非经常 | 29,955,818.61 | 16.87 | | 性损益的净利润 ...

证券代码：603908 证券简称：牧高笛 公告编号：2024-016 牧高笛户外用品股份有限公司 关于2024年第一季度主要经营数据的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 牧高笛户外用品股份有限公司（以下简称"公司"）根据上海证券交易所《上 市公司行业信息披露指引第十二号-服装》的相关规定，现将公司品牌运营业务 2024年第一季度主要经营数据（未经审计）公告如下： 备注：大牧：牧高笛 MOBI GARDEN，指公司户外露营装备品牌。 小牧：牧高笛鹿标 MOBI GARDEN URBAN，指公司户外鞋服品牌。 二、 报告期主营业务经营情况 报告期内，公司实现主营业务收入 35,586.69 万元，同比增长 3.86%；其中： OEM/ODM 业务实现营业收入 21,500.85 万元，同比增长 14.03%；自主品牌业务 实现营业收入 14,085.84 万元，同比下降 8.58%。品牌业务具体情况如下： （一）报告期内直营店和加盟店的盈利情况 | | | | | 主营业务 | 主营业务 | 毛利率 | | ...

Investment Rating - The report assigns a rating of "Accumulate" to the company, with a target price of 39.68 CNY, down from a previous forecast of 66.65 CNY [1][14]. Core Views - The company is experiencing rapid growth in its proprietary brand, while facing pressure on export orders due to downstream destocking. It is anticipated that as destocking concludes, export business will recover, leading to significant improvement in performance [1][14]. Summary by Sections Investment Recommendations - The EPS forecast for 2023-2025 has been adjusted to 2.01, 2.48, and 2.95 CNY respectively, reflecting a slight decrease compared to previous estimates [1][14]. - The company is expected to maintain a growth rate that is slightly below the industry average PE ratio [1][14]. Financial Performance - Revenue for 2023 is projected at 1,478 million CNY, with a growth forecast to 1,717 million CNY in 2024 [1][14]. - The net profit attributable to shareholders is expected to be 134 million CNY in 2023, increasing to 166 million CNY in 2024 [1][14]. - The company’s operating profit margin is forecasted to be 11.3% in 2023, improving to 12.5% in 2024 [1][14]. Market Position - The company is positioned as a leader in the outdoor camping equipment sector, with a diverse product line that includes tents, sleeping bags, and outdoor apparel [1][14]. - The domestic tourism market is expected to grow, with 1.19 billion domestic trips anticipated in 2024, which may benefit the company's sales [1][14]. Operational Insights - The proprietary brand business has shown a year-on-year growth of 29.3% in the first three quarters of 2023, indicating strong internal sales performance [1][14]. - The ODM/OEM business, however, has faced a decline of 23.3% year-on-year due to high inventory levels among overseas clients [1][14]. Valuation Metrics - The company’s PE ratio is projected to be 16.18 for 2023, decreasing to 13.12 by 2025, indicating a potential undervaluation compared to peers [1][14]. - The dividend yield is expected to increase from 3.7% in 2023 to 6.3% by 2025, reflecting a commitment to returning value to shareholders [1][14].

牧高笛户外用品股份有限公司 关于使用部分暂时闲置募集资金购买理财产品到期赎回的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 证券代码：603908 证券简称：牧高笛 公告编号：2024-002 牧高笛户外用品股份有限公司董事会 2024 年 4 月 23 日 近日，公司到期赎回上述理财产品，收回本金 4,400 万元，获得理财收益 59.68 万元，与预期收益不存在重大差异。 二、截至本公告日，公司前十二个月使用闲置募集资金理财的情况 单位：万元 | 序号 | 理财产品类型 实际投入金额 | | 实际收回本金 | 实际收 | 尚未收回 | | --- | --- | --- | --- | --- | --- | | | | | | 益 | 本金金额 | | 1 | 银行理财产品 | 6,000 | 6,000 | 178.03 | - | | 2 | 银行理财产品 | 6,000 | 6,000 | 9.60 | - | | 3 | 银行理财产品 | 4,000 | 4,000 | 27.12 | - | | ...