Group 1 - The sponsorship market for the "Su Super" league has seen significant changes, with the number of sponsors increasing from 6 to 20 within a month, indicating a substantial rise in the commercial value of this regional sports event [1][2] - The current sponsorship landscape includes a diverse range of sponsors from various sectors, including finance, fast-moving consumer goods, and healthcare, reflecting a five-tier sponsorship system [3][4] - Major companies such as JD.com and Yili have joined as sponsors, indicating a shift from local to national brands participating in the sponsorship landscape [2][4] Group 2 - The "Su Super" league has become highly popular, with inquiries from 70 to 80 companies, and the price for official sponsorship seats has surged to 3 million yuan, highlighting the demand for sponsorship opportunities [7] - The league is not only focused on sports but aims to create a community of interests among fans, clubs, sponsors, and cities, promoting a "football+" model that stimulates cultural and tourism consumption [8] - The overall football industry in China is showing signs of recovery, with other major football events also beginning to transform and regain commercial value after years of decline [9]

Core Viewpoint - The "Su Super" league has gained significant popularity and commercial value, attracting numerous sponsors and enhancing its market presence, which is expected to lead to further development and improvement of the league [1][4][5]. Sponsorship Growth - Major companies such as JD.com and Yili have signed sponsorship agreements with the "Su Super" league, indicating a strong interest from large enterprises in the event [1][2]. - The total number of sponsors for the "Su Super" league has increased significantly, with strategic partners rising from 1 to 7 and official sponsors from 1 to 5, reflecting a growing interest in the league [2][3]. - The price for official sponsorship seats has surged to 3 million RMB, showcasing the league's increasing commercial appeal [3]. Impact on Development - The influx of sponsors is expected to improve the league's operational conditions, enhance the quality of matches, and create a positive feedback loop for further growth [4]. - Keeping ticket prices affordable is crucial for maintaining fan engagement and participation, which is essential for the league's future development [5]. Community Engagement - The "Su Super" league has successfully connected with local culture, fostering emotional ties between the community and the sport, thus integrating football into the daily lives of ordinary people [6]. - The league emphasizes the importance of maintaining the essence of football amidst commercial growth, ensuring that the core values of the sport are preserved [5].

Core Insights - The sponsorship market for the "Su Super" league has significantly increased, indicating its growing popularity and commercial value [1][2][3] - Major companies such as JD.com and Yili have joined as official strategic partners and sponsors, enhancing the league's marketability [1][2] - The league's structure now includes a total of 7 strategic partners, 5 sponsors, and an increase in suppliers and partners, reflecting a robust sponsorship ecosystem [2][3] Sponsorship Growth - The number of official strategic partners has risen from 1 to 7, with new additions including JD.com and Li Xiang [1][2] - Official sponsors increased from 1 to 5, with new entrants like Nubia and Yili [1][2] - The total number of sponsors has expanded, including the addition of a public support unit and various regional sponsors [2] Commercial Value and Community Engagement - The increased sponsorship is expected to enhance the league's operational capabilities and improve the overall spectator experience [3][4] - Ticket prices remain affordable, promoting higher attendance and community involvement [4] - The league aims to balance commercial interests with its core values, emphasizing community engagement and the essence of football [4][5] Future Outlook - The influx of sponsors is anticipated to create a positive feedback loop, improving facilities and training conditions, which could attract even more sponsors [3] - Experts suggest that while commercial value is important, the league should maintain its grassroots appeal and community focus [4][5] - The league's connection to local culture and community is seen as a vital aspect of its growth and sustainability [5]

Group 1 - The Jiangsu Province Urban Football League ("Su Super") is experiencing unprecedented popularity, with a match between Wuxi and Changzhou attracting significant fan interest [1] - Shuhua Sports has officially become the sponsor of the Wuxi team for the 2025 "Su Super" League, indicating a strategic partnership to enhance the local football scene [1] - The involvement of players from various professions, such as teachers, students, and delivery personnel, reflects a community-driven approach to sports, aligning with Shuhua's mission to integrate simple exercise into daily life [5] Group 2 - Shuhua Sports is actively supporting national fitness initiatives and has developed solutions for football training facilities, which may drive sales growth in related product lines [5] - The company's "venue + equipment" service model is expected to become a new growth area within the sports industry, capitalizing on the rising interest in football training [5] - With the implementation of national fitness strategies, Shuhua Sports is leveraging emerging technologies like IoT, cloud computing, big data, and AI to promote smart sports parks and community gyms, aiming to increase public participation in sports [5]

Summary of Key Points Core Viewpoint - The company has completed the repurchase and cancellation of shares related to the 2024 employee stock ownership plan, resulting in a reduction of total shares outstanding without changing the ownership structure of the controlling shareholder [1][4]. Group 1: Share Repurchase and Cancellation - The company repurchased and canceled 1,702,926 shares, reducing the total share capital from 410,929,449 shares to 409,226,523 shares as confirmed by the China Securities Depository and Clearing Corporation [1][2]. - The repurchase and cancellation were completed on June 12, 2025, and the company will proceed with the necessary business registration changes [2][3]. Group 2: Shareholding Structure Changes - Following the share repurchase, the controlling shareholder, Shuhua Investment, maintained the number of shares held but saw its ownership percentage increase from 64.97% to 65.24% [3][4]. - Other significant shareholders, Zhang Weijian and Zhang Jinpeng, also experienced slight increases in their ownership percentages, from 4.08% to 4.10% and from 3.46% to 3.47%, respectively [3]. Group 3: Regulatory Compliance - The company has adhered to relevant regulations regarding the disclosure of changes in shareholding percentages, particularly when ownership reaches or exceeds 5% and changes by 1% increments [3][4].

关于回购股份注销完成暨持股 5%以上股东 权益被动变动触及 1%整数倍的提示性公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 经中国证券登记结算有限责任公司上海分公司确认，舒华体育股份有限 公司（以下简称"公司"）回购注销 2024 年员工持股计划部分股份事宜已于 2025 年 6 月 12 日办理完成，本次回购股份注销完成后，公司总股本由 410,929,449 股变更为 409,226,523 股。 本次回购注销完成后，公司控股股东晋江舒华投资发展有限公司（以下 简称"舒华投资"）持有公司的股份数量不变的情况下，持有公司股份比例由 64.97%被动增加至 65.24%，适用权益变动触及 1%整数倍的情形。本次权益变动 不会导致公司控股股东及实际控制人发生变化。 一、本次回购注销完成情况 公司本次回购注销员工持股计划股份数量为 1,702,926 股。经中国证券登记 结算有限责任公司上海分公司确认，回购注销 2024 年员工持股计划部分股份事 宜已于 2025 年 6 月 12 日办理完成。本次回购股份 ...

Group 1 - The A-share football concept sector experienced a price correction, with companies such as Shuhua Sports and Xinghui Entertainment opening down over 5% [1] - Other companies like Shuangxiang Co., Kangliyuan, and Jinpu Garden also saw declines of nearly 2% at the opening [1]

Group 1 - The football concept is experiencing a partial recovery, with companies like Shuhua Sports hitting the daily limit up, and Guangdong Media achieving three consecutive gains [1] - The recent popularity of "Su Super" has led to increased interest in football events from other provinces and cities [1] - The Guangdong Football Association announced that the "Yue Super" league is scheduled to take place from July to October 2025, featuring 16 teams currently in the pre-registration phase [1]

Core Viewpoint - The company, Shuhua Sports, is actively promoting its six major solutions for public fitness, which include comprehensive services for football field construction and training equipment [1] Group 1: Solutions Offered - The company provides solutions for football field construction, including products like the JLG-360 360° circular football field and the JLG-110 integrated basketball hoop and football goal [1] - Additional training products aimed at enhancing football training capabilities are available, such as the SH-G8902 standard frame training device, SH-G8914 standing hard pull trainer, and SH-G8924 suspended core trainer [1]

Group 1 - The core focus of the article is on the recent surge in the A-share market, particularly in the sports sector, with specific mention of stocks like Gongchuang Turf and Jinling Sports experiencing significant price increases [1][5][6] - Gongchuang Turf (605099) achieved its seventh consecutive limit-up, while Jinling Sports (300651) opened high but faced volatility, reflecting the overall market sentiment [1][4] - Other football-related stocks, such as Yue Media and Shuhua Sports, also saw substantial gains, indicating a broader trend in the sports sector [1][4] Group 2 - The sports sector, especially related to the Suzhou Super League, has become a hot topic, gaining popularity after recent events in the national football scene [5][6] - The A-share market has seen a strong performance in football concept stocks, driven by both institutional and retail investors, leading to a shared enthusiasm for trading [6][7] - Notable trading activities were recorded, with significant purchases from various securities firms, indicating strong interest from top investors in stocks like Gongchuang Turf and Jinling Sports [6][7]