Core Viewpoint - The sports sector is experiencing localized fluctuations, with Tianfu Culture and Shuhua Sports both hitting the daily limit up, driven by the upcoming 2025 World Games to be held in Chengdu, Sichuan, China from August 7 to August 17, 2025, focusing on non-Olympic events [1] Group 1 - Tianfu Culture and Shuhua Sports have both reached the daily limit up in early trading [1] - Other companies such as Yuanlong Yatu, Guoen Co., Jinling Sports, and Qujiang Culture are also seeing gains [1] - The 2025 World Games will feature primarily non-Olympic sports [1]

Core Viewpoint - Shuhua Sports has become the first fitness equipment brand in China to receive the prestigious IGR ergonomic certification from Germany, marking a significant achievement in the industry and establishing a new benchmark for ergonomic application in fitness equipment [1][4]. Group 1: Certification and Standards - The IGR certification is recognized as a "gold standard" in ergonomic testing, established in 1998 and composed of top experts in orthopedics, sports rehabilitation, and engineering mechanics [3]. - The testing process for Shuhua's 88 series took four months and adhered to strict international standards, including DIN EN ISO 26800 and EN ISO 15537, evaluating comfort, usability, durability, and motion trajectory [4]. Group 2: Research and Development - Shuhua has established a national-level advanced laboratory and collaborates with various authoritative institutions, including Beijing Sport University and the American College of Sports Medicine, to study physical differences among different regional populations [6]. - The company has over 400 national patents and has led or participated in the formulation of more than 40 national and group standards [6]. Group 3: Global Reach and Recognition - Shuhua's products are sold in 110 countries and regions, providing training support to sports teams from 99 countries, with over 600 Olympic champions having used Shuhua products [8]. - The company aims to implement a global strategy to promote more products for international certification, enhancing the quality of Chinese manufacturing to benefit users worldwide [9].

Core Insights - The fitness equipment industry is undergoing a transformation from "mechanical tools" to "smart health managers," driven by the integration of technology and fitness [1] - The Chinese smart fitness market is projected to reach a scale of 82 billion yuan by 2025, indicating a surge in user demand for scientific and efficient exercise [1] Group 1: Product Innovation - The launch of the Shuhua V10+ AI Running Master, which incorporates advanced AI technology and innovative design, aims to provide users with an unprecedented running experience [1][3] - The V10+ features the new FlexAir dynamic running platform, allowing users to switch between five different running surface modes, enhancing the running experience beyond traditional limitations [3] Group 2: AI Integration - The V10+ is equipped with the SRC patented running posture monitoring system, utilizing AI algorithms to monitor users' running data in real-time, helping to adjust running posture and reduce the risk of injuries [5] - The "AI Fitness Assistant" customizes exercise plans based on users' physical conditions, habits, and goals, promoting more scientific and efficient workouts [5] Group 3: Quality and Design - The V10+ boasts high-performance commercial motors and a dual-layer waxed running board, which doubles its lifespan and reduces joint pressure through an intelligent suspension system [7] - The integration of Siemens Sinamics V20 inverter provides millisecond response speeds for smooth speed adjustments, enhancing user comfort [7] Group 4: Industry Impact - The introduction of the V10+ represents a significant breakthrough for Shuhua Sports in the AI fitness sector, accelerating the industry's shift towards smarter and more user-friendly equipment [9] - Shuhua Sports is committed to continuous technological innovation, aiming to offer high-quality, intelligent fitness products that contribute to healthier lifestyles [9]

关于以集中竞价交易方式回购股份的进展公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 证券代码：605299 证券简称：舒华体育 公告编号：2025-036 舒华体育股份有限公司 | 回购方案首次披露日 | 2025/3/12 | | --- | --- | | 回购方案实施期限 | 2025/3/10~2026/3/9 | | 预计回购金额 | 2,000万元~4,000万元 | | 回购用途 | □减少注册资本 √用于员工持股计划或股权激励 □用于转换公司可转债 | | | □为维护公司价值及股东权益 | | 累计已回购股数 | 68.52万股 | | 累计已回购股数占总股本比例 | 0.17% | | 累计已回购金额 | 548.96万元 | | 实际回购价格区间 | 7.40元/股~9.1957元/股 | 一、回购股份的基本情况 舒华体育股份有限公司（以下简称"公司"）于 2025 年 3 月 10 日分别召开 第四届董事会第十五次会议、第四届监事会第十五次会议，审议通过了《关于以 集中竞价交易方式 ...

Group 1 - Company Shuhua Sports (605299) showcased its high-end commercial fitness products at the Elevate Global Fitness Expo in London, aiming to expand its presence in the European market [1] - The Elevate Expo is a leading event in the fitness, sports, rehabilitation, and health sectors, featuring over 200 top global exhibitors and attracting thousands of industry attendees [1] - Shuhua's team engaged in intensive business discussions with several European fitness chain brands, regional agents, and professional distributors, laying the groundwork for a stable sales and service network in Europe [1] Group 2 - Shuhua Sports displayed flagship commercial fitness products, including the notable 88 and 89 strength series, as well as the star product 9100 cardio series, which attracted significant attention from professional attendees [3] - The 9100 cardio series includes high-end commercial treadmills, ellipticals, and exercise bikes, demonstrating exceptional stability, durability, and support based on experience from major events like the Beijing Winter Olympics and Hangzhou Asian Games [7] - The 88 series was developed in collaboration with world champions, focusing on providing precise movement trajectories and ergonomic resistance curves for a professional training experience [7] Group 3 - Shuhua's international business has seen rapid growth, with global sales ranking among the industry's top, covering over 110 countries and regions [9] - The participation in the Elevate Expo is part of Shuhua's strategy to accelerate its global expansion, promoting the vision of "Becoming Shuhua of the World" and integrating simple, scientific, and efficient exercise experiences into the lives of people worldwide [9]

Core Insights - The "Su Super" league has seen a significant increase in sponsorship, growing from 6 sponsors at the start to 19 sponsors by June 13, indicating strong commercial interest and engagement in the league [1][3]. Sponsorship Growth - The initial sponsors included Jiangsu Bank as the main title sponsor, with strategic partners and other sponsors totaling 6 [1]. - By the fourth round of matches, the number of sponsors had expanded to 19, with new strategic partners such as Longpan Technology, Ideal Auto, and KFC joining the league [1]. - The league's official sponsors increased to 5, with new additions like Nubia and Yili, while the number of official suppliers rose to 4 [1]. Comparison with Other Leagues - The number of sponsors for "Su Super" has surpassed that of the 2025 Chinese Super League (CSL), which had fewer than 10 sponsors listed [4]. - Despite the higher number of sponsors, the sponsorship fees for "Su Super" are significantly lower than those for the CSL, with the entire season's sponsorship price reaching 3 million yuan, while the CSL's title sponsorship can exceed 100 million yuan [4][5].

Group 1 - The sponsorship market for the "Su Super" league has seen significant changes, with the number of sponsors increasing from 6 to 20 within a month, indicating a substantial rise in the commercial value of this regional sports event [1][2] - The current sponsorship landscape includes a diverse range of sponsors from various sectors, including finance, fast-moving consumer goods, and healthcare, reflecting a five-tier sponsorship system [3][4] - Major companies such as JD.com and Yili have joined as sponsors, indicating a shift from local to national brands participating in the sponsorship landscape [2][4] Group 2 - The "Su Super" league has become highly popular, with inquiries from 70 to 80 companies, and the price for official sponsorship seats has surged to 3 million yuan, highlighting the demand for sponsorship opportunities [7] - The league is not only focused on sports but aims to create a community of interests among fans, clubs, sponsors, and cities, promoting a "football+" model that stimulates cultural and tourism consumption [8] - The overall football industry in China is showing signs of recovery, with other major football events also beginning to transform and regain commercial value after years of decline [9]

Core Viewpoint - The "Su Super" league has gained significant popularity and commercial value, attracting numerous sponsors and enhancing its market presence, which is expected to lead to further development and improvement of the league [1][4][5]. Sponsorship Growth - Major companies such as JD.com and Yili have signed sponsorship agreements with the "Su Super" league, indicating a strong interest from large enterprises in the event [1][2]. - The total number of sponsors for the "Su Super" league has increased significantly, with strategic partners rising from 1 to 7 and official sponsors from 1 to 5, reflecting a growing interest in the league [2][3]. - The price for official sponsorship seats has surged to 3 million RMB, showcasing the league's increasing commercial appeal [3]. Impact on Development - The influx of sponsors is expected to improve the league's operational conditions, enhance the quality of matches, and create a positive feedback loop for further growth [4]. - Keeping ticket prices affordable is crucial for maintaining fan engagement and participation, which is essential for the league's future development [5]. Community Engagement - The "Su Super" league has successfully connected with local culture, fostering emotional ties between the community and the sport, thus integrating football into the daily lives of ordinary people [6]. - The league emphasizes the importance of maintaining the essence of football amidst commercial growth, ensuring that the core values of the sport are preserved [5].

Core Insights - The sponsorship market for the "Su Super" league has significantly increased, indicating its growing popularity and commercial value [1][2][3] - Major companies such as JD.com and Yili have joined as official strategic partners and sponsors, enhancing the league's marketability [1][2] - The league's structure now includes a total of 7 strategic partners, 5 sponsors, and an increase in suppliers and partners, reflecting a robust sponsorship ecosystem [2][3] Sponsorship Growth - The number of official strategic partners has risen from 1 to 7, with new additions including JD.com and Li Xiang [1][2] - Official sponsors increased from 1 to 5, with new entrants like Nubia and Yili [1][2] - The total number of sponsors has expanded, including the addition of a public support unit and various regional sponsors [2] Commercial Value and Community Engagement - The increased sponsorship is expected to enhance the league's operational capabilities and improve the overall spectator experience [3][4] - Ticket prices remain affordable, promoting higher attendance and community involvement [4] - The league aims to balance commercial interests with its core values, emphasizing community engagement and the essence of football [4][5] Future Outlook - The influx of sponsors is anticipated to create a positive feedback loop, improving facilities and training conditions, which could attract even more sponsors [3] - Experts suggest that while commercial value is important, the league should maintain its grassroots appeal and community focus [4][5] - The league's connection to local culture and community is seen as a vital aspect of its growth and sustainability [5]

Group 1 - The Jiangsu Province Urban Football League ("Su Super") is experiencing unprecedented popularity, with a match between Wuxi and Changzhou attracting significant fan interest [1] - Shuhua Sports has officially become the sponsor of the Wuxi team for the 2025 "Su Super" League, indicating a strategic partnership to enhance the local football scene [1] - The involvement of players from various professions, such as teachers, students, and delivery personnel, reflects a community-driven approach to sports, aligning with Shuhua's mission to integrate simple exercise into daily life [5] Group 2 - Shuhua Sports is actively supporting national fitness initiatives and has developed solutions for football training facilities, which may drive sales growth in related product lines [5] - The company's "venue + equipment" service model is expected to become a new growth area within the sports industry, capitalizing on the rising interest in football training [5] - With the implementation of national fitness strategies, Shuhua Sports is leveraging emerging technologies like IoT, cloud computing, big data, and AI to promote smart sports parks and community gyms, aiming to increase public participation in sports [5]