证券代码：002419 证券简称：天虹商场 天虹商场股份有限公司投资者关系活动记录表 编号：20160525 | --- | --- | --- | |------------|-------------------------------|--------------------------------------------------------------| | | | | | | ■ 特定对象调研 | □ 分析师会议 | | 投资者关系 | □ 媒体采访 | □ 业绩说明会 | | 活动类别 | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名 | | | | 称及人员姓 | | 中金公司樊俊豪、王海量，证信资本漆奕辰 | | 名 | | | | 时间 | 2016 年 5 月 25 日 | 14:30-15:30 | | 地点 | 公司会议室 | | | 上市公司接 | | | | 待人员姓名 | | 公司便利店事业部总经理朱艳霞、证券事务代表黄晓丽 | | 投资者关系 | 1、天虹便利店定位？商品优势？ | ...

证券代码：002419 证券简称：天虹商场 天虹商场股份有限公司投资者关系活动记录表 编号：20161108 | --- | --- | --- | |--------------|------------------------------|--------------------------------------------------------------------| | | | | | | ■ 特定对象调研 | □ 分析师会议 | | 投资者关系活 | □ 媒体采访 | □ 业绩说明会 | | 动类别 | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 | 招商基金贾仁栋、王奇玮 | | | 及人员姓名 | | | | 时间 | 2016 年 11 月 8 | 日上午 | | 地点 | 公司会议室 | | | 上市公司接待 | | 董事会秘书万颖、便利店事业部总经理朱艳霞、证券事务代表黄晓丽、证券 | | 人员姓名 | 事务高级经理罗曾琪 | | | 投资者关系活 | 1 、天虹便利店的定位和特色？ | ...

Group 1: Business Development - The company has opened 35 cross-border e-commerce experience stores to enhance product variety and meet consumer demand for lifestyle-oriented shopping [3] - The "Tianhong to Home" service has been implemented in 45 stores, with plans to expand to all stores, offering 6,000 types of products [4] - The company plans to open 120-150 new convenience stores in 2016, aiming for over 1,000 stores in the next five years [4][5] Group 2: Sales and Revenue - Sales of fresh fruits in convenience stores account for 30% of total sales, while revenue from lifestyle services is approximately 11% [5] - The company is focusing on enhancing its supply chain for the "Tianhong Micro Products" initiative, which currently has about 90,000 store owners, with 40% being external [4] Group 3: Organizational Changes - The company is transitioning from a hierarchical organizational structure to a flatter model to improve decision-making efficiency and support new business developments [5][6] - Task team methodologies are being widely adopted to foster innovation and efficient collaboration [6] Group 4: Investor Relations - The investor relations activity included a presentation by the General Manager on the company's 2015 performance and 2016 plans, followed by a Q&A session with investors [3][6] - The company ensured compliance with regulations during the investor meeting, with no significant undisclosed information leaks [6]

证券代码：002419 证券简称：天虹商场 编号：20161229 天虹商场股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------|------------------------------------|-------------------------------------------------------------------| | | ■ 特定对象调研 | □ 分析师会议 | | 投资者关系活 | □ 媒体采访 | □ 业绩说明会 | | 动类别 | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 | 上投摩根刘亮、中信证券刘娜、韩文博 | | | 及人员姓名 | | | | 时间 | 2016 年 12 月 29 | 日上午 | | 地点 | 公司会议室 | | | 上市公司接待 | | | | 人员姓名 | | 证券事务代表黄晓丽、证券事务高级经理罗曾琪 | | 投资者关系活 | 1 | 、公司今年四季度开店情况？明年开店计划？ | | 动主要内容介 ...

Group 1: Company Overview and Operations - Tianhong Shopping Center has opened 4 locations in Shenzhen, Ji'an, and Hangzhou, with profitable operations in Shenzhen Bao'an and Ji'an, and significant loss reduction in Hangzhou [3] - The company aims to expand its shopping center footprint to over 20 locations and approximately 2 million square meters within the next 5 years [4] Group 2: Business Strategy and Development - The shopping centers focus on diverse experiences including dining, entertainment, and retail, with unique offerings like the first indoor night market food street in Newsha [3] - The company plans to develop independent experiential digital supermarkets, targeting 100-150 new stores within 3 years [4] Group 3: Financial Performance - Comparable store revenue decreased by 3.75% in Q1 2017, while total profit increased by 10.28%, attributed to improved gross margins from higher-margin experiential formats [6] - The gross margin is influenced by seasonal factors and promotional activities [7] Group 4: Cost Control Measures - The company adopts long-term leases (15-20 years) to stabilize rental costs, with periodic adjustments based on contract terms [7] - Efforts to reduce labor costs include implementing self-service technologies and optimizing marketing expenses by shifting to new media [7] Group 5: Employee Incentives and Engagement - The company has initiated a profit-sharing program to enhance employee motivation, sharing excess profits between the company and employees [8] - Engagement with investors included discussions on industry trends and consumer behavior, ensuring compliance with disclosure regulations [8]

证券代码：002419 证券简称：天虹股份 天虹商场股份有限公司投资者关系活动记录表 编号：20170505 | --- | --- | --- | |--------------|---------------------------------|------------------------------------------------------------------| | | ■ 特定对象调研 | □ 分析师会议 | | 投资者关系活 | □ 媒体采访 | □ 业绩说明会 | | 动类别 | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 | | 中信证券徐晓芳；鹏华基金胡颖、谢书英；南方基金李振兴；国投瑞银吴 | | 及人员姓名 | 默村 | | | 时间 | 2017 年 5 月 5 日上午 | | | 地点 | 公司会议室 | | | 上市公司接待 | | 宋瑶明（副总经理兼总会计师）、万颖（董事会秘书）、谢克莉（资本运 | | 人员姓名 | | 营副总监）、黄晓丽（证券事务代表）、罗曾琪（证券事务 ...

Group 1: Company Transformation and Experience Offerings - The company is adapting its department stores to include dining, entertainment, education, and other experiential formats based on consumer demand, with a focus on enhancing customer experience [2][3] - The君尚3019 store, opened on December 9, 2016, has an experience format ratio of 70%, targeting young professionals and fashionable housewives [3] - The company introduced garden and creative market elements in its Minzhi Tianhong store, which opened on December 24, 2016, creating Shenzhen's first garden-style shopping space [3] Group 2: Development of Self-operated and Brand Agency Businesses - The company has established a self-operated platform called RAIN series, which includes Rain&Color, Rain&Home, and Rain&Kids, focusing on curated fashion products [4] - Currently, the company represents five women's clothing brands, including CACHE CACHE and JOJO [4] Group 3: Supermarket Development Strategy - In April 2017, the company decided to independently develop a mid-to-high-end experiential digital supermarket, with plans to open approximately 100-150 stores within three years [4] - The first SP@CE supermarket, transformed from the ShenNan Tianhong supermarket, opened in January 2017 [4] Group 4: Convenience Store Expansion Plans - As of Q1 2017, the company operates 160 convenience stores, focusing on effective expansion in the South China and Southeast regions [5] Group 5: Digital Development and Integration - The company is accelerating its digital transformation, with about 90% of stores having launched the "Tianhong to Home" service, and all stores supporting mobile self-checkout [5] Group 6: Microloan Business Progress - Shenzhen Tianhong Microloan Co., Ltd. is steadily developing its microloan business, primarily serving the financing needs of suppliers [5]

Group 1: Business Strategy and Positioning - Tianhong Convenience Store aims to serve as a community-based online and offline service station, fulfilling the last mile of service for residents [2] - The store focuses on providing five meals a day to meet the needs of young customers, utilizing international procurement, private brands, and domestic direct sourcing to ensure quality and product differentiation [3] Group 2: Supply Chain and Logistics - The supply chain for Tianhong Convenience Store includes a combination of general and branch warehouses to optimize logistics [3] - The product categories include strategic items like fresh food developed in collaboration with partners, and core items such as beverages, dairy products, and snacks [3] Group 3: Competitive Advantages - Tianhong Convenience Store employs a refined management model that adapts product offerings based on customer demand, increasing the supply of private and international brands [4] - The franchise model is a close-knit partnership where Tianhong handles site selection, investment evaluation, and logistics, while franchisees manage store operations and costs [4] Group 4: Service Offerings - The store provides various services, including recharge services, last-mile delivery, and life services such as cleaning, flower delivery, and meal delivery [4] - Digitalization efforts are underway, with some stores already integrated into online platforms for home delivery services [4] Group 5: Brand Development and Future Plans - Tianhong Convenience Store operates under two brands: Weiwo and Wandian Tong, with plans to consolidate operations under the Weiwo brand over the next 3-5 years [5] - The company has engaged in discussions with investors regarding the operational status of convenience stores both domestically and internationally [5]

证券代码：002419 证券简称：天虹商场 编号：20161116 天虹商场股份有限公司投资者关系活动记录表 | --- | --- | --- | |-------------------------|--------------------------|--------------------------------------------------------------------| | | ■ 特定对象调研 | □ 分析师会议 | | 投资者关系活 | □ 媒体采访 | □ 业绩说明会 | | 动类别 | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 及人员姓名 | | 信达澳银刘维华、国泰君安林浩然、招商基金黄馨宜、鹏华基金杜亮 | | 时间 | 2016 年 11 月 16 | 日下午 | | | | | | 地点 | 公司会议室 | | | 上市公司接待 人员姓名 | | 董事会秘书万颖、证券事务代表黄晓丽、证券事务高级经理罗曾琪 | | 投资者关系活 | 1 | 、天虹购物中心的定位及储备情况？ ...

证券代码：002419 证券简称：天虹商场 编号：20170316 天虹商场股份有限公司投资者关系活动记录表 | --- | --- | --- | |-------------------|------------------------------|-------------------------------------------------------------------| | | | | | 投资者关系活 | □ 特定对象调研 | □ 分析师会议 | | 动类别 | □ 媒体采访 | ■ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参 与 单 位 名 称 | | 光大证券 唐佳睿、邬亮；国泰君安 訾猛；海通证券 李宏科、王晴；中信 | | 及人员姓名 | | 证券 徐晓芳；广发证券 倪华、叶群；长江证券 刘亚舟；招商证券 许荣 | | | | 聪；宝盈基金 盖俊龙；融通基金 关山；南方基金 萧嘉倩；中国人寿资 | | | | 产 王礼彬；鹏华基金 林浩然；中欧基金 周晶；华夏基金 刘洋；建 ...