证券代码：002485 证券简称：*ST 雪发 雪松发展股份有限公司投资者关系活动记录表 编号：2023-001 □特定对象调研 □分析师会议 □媒体采访 √业绩说明会 投资者关 系活动类 □新闻发布会 □路演活动 别 □现场参观 □其他 （ ） 参与单位 投资者 名称及人 员姓名 时间 2023 年 5 月 23 日 15:00-17:00 地点 深圳证券交易所"互动易平台"http://irm.cninfo.com.cn"云访谈"栏目 上市公司 公司董事/总经理苏齐先生、董事会秘书梁月明女士、财务总监倪振凤女士和独立 董事刘善敏先生 接待人员 姓名 1、公司盈利能力有限必然影响到持续经营，请问未来公司对于发展模式和盈利能力有何 规划和进展如何？ 回复：您好，报告期内，公司秉承"坚守实业、创造价值"的理念，在"多元化发展， 专业化运作"的战略指引下，在积极发展文化旅游业务的同时，大力提升供应链运营管理和 投资者关 | --- | |----------------------------------------------------------------------------------| | 综合服 ...

Financial Performance - The company reported a significant increase in revenue for 2022, reaching RMB 1.5 billion, representing a growth of 25% compared to the previous year[17]. - The company's operating revenue for 2022 was ¥1,706,801,782.35, a 15.61% increase from ¥1,476,387,521.63 in 2021[24]. - The net profit attributable to shareholders was -¥348,887,898.13, showing a 21.20% improvement compared to -¥442,951,816.30 in 2021[24]. - Total revenue for 2022 reached ¥1,706,801,782.35, representing a year-on-year increase of 15.61% compared to ¥1,476,387,521.63 in 2021[46]. - The company reported a significant loss of -¥320,825,078.00 in retained earnings due to operational losses during the year[64]. - The company reported a net profit of -348,887,898.13 RMB for the year 2022, with total revenue of 1,706,801,782.35 RMB[184]. User Engagement - User data showed a total of 2 million active users by the end of 2022, an increase of 15% year-over-year[17]. - User data showed a 30% increase in active users, reaching 2 million by the end of 2022[179]. Future Outlook - The company has outlined a future outlook with a projected revenue growth of 20% for 2023, driven by new product launches and market expansion strategies[17]. - The company provided a positive outlook for 2023, projecting a revenue growth of 10% to 1.32 billion RMB, driven by new product launches and market expansion strategies[109]. - The company plans to expand its market presence in Southeast Asia, targeting a 30% increase in regional sales by 2024[17]. - The company is expanding its market presence in Southeast Asia, targeting a 15% market share by the end of 2023[180]. Research and Development - Research and development efforts have led to the introduction of three new products in 2022, contributing to a 10% increase in market share[17]. - Investment in new technology development increased by 25%, totaling 200 million RMB, focusing on enhancing product features and user experience[109]. - Research and development investments increased by 40%, totaling 100 million, to drive innovation in product offerings[180]. - R&D investment decreased by 72.98% to ¥869,074.77 in 2022, accounting for only 0.05% of operating revenue[59]. - The number of R&D personnel dropped to 0 in 2022, a 100% decrease from 2021[59]. Strategic Acquisitions - The company is actively pursuing strategic acquisitions to enhance its service offerings and market reach, with a budget of RMB 500 million allocated for this purpose[17]. - A strategic acquisition of a local competitor was announced, expected to enhance the company's product offerings and customer base, valued at approximately 300 million RMB[109]. - The company announced a strategic acquisition, with the company acquiring a competitor for 300 million, expected to enhance market capabilities[179]. Market Challenges - The company has identified risks related to natural disasters and market competition, which may impact future performance[4]. - The company faces risks from natural disasters, economic cycles, commodity price fluctuations, and intensified market competition, which may impact its operational performance[81][82][83][84]. - The company has faced regulatory challenges, with ongoing investigations impacting stock performance, but remains committed to compliance and transparency[180]. Internal Controls and Governance - The company has implemented strict internal controls and risk management measures to enhance operational efficiency and reduce business risks[44]. - The internal control system was continuously updated and effectively implemented, ensuring compliance and safeguarding assets[126]. - The company maintained effective internal control over financial reporting as of December 31, 2022, according to the internal control audit report[130]. - The company has taken measures to improve its governance structure and enhance compliance with regulatory requirements, following past administrative penalties[88]. Shareholder Information - No cash dividends or stock bonuses will be distributed to shareholders for the fiscal year 2022[5]. - The company did not propose any cash dividend distribution plan during the reporting period, despite having positive distributable profits[124]. - The company has committed to protecting the rights of shareholders, especially minority shareholders, and ensuring compliance with legal disclosure obligations[135]. Asset Management - The company’s total assets as of December 31, 2022, amounted to RMB 3 billion, reflecting a 12% increase from the previous year[17]. - The total assets at the end of 2022 were ¥2,746,691,887.04, a decrease of 14.24% from ¥3,202,464,834.22 at the end of 2021[24]. - The company’s net assets at the end of 2022 amounted to 1,385,334,574.83 RMB[184]. Marketing Strategies - The company has organized innovative marketing activities, such as cultural events, to attract new generations of tourists to its destinations[39]. - The company has initiated a new marketing strategy aimed at increasing brand awareness, with a budget allocation of 50 million RMB for 2023[109]. Legal and Compliance Issues - The company is under investigation by the China Securities Regulatory Commission for suspected violations of information disclosure laws[143]. - The company was penalized for failing to disclose expected operating revenue data in its 2021 performance forecast, leading to an administrative penalty from the China Securities Regulatory Commission[156]. - The company aims to enhance its compliance with relevant laws and regulations to protect the interests of investors and ensure stable development[156]. Employee and Management Structure - The total number of employees at the end of the reporting period was 130, with 66 in sales, 2 in technology, 29 in finance, 15 in administration, and 18 in other roles[121]. - The company has a focus on talent development, emphasizing the cultivation of comprehensive and high-end talents to maintain a dynamic human resources team[122]. - The management team includes individuals with extensive experience in various sectors, which is expected to drive the company's growth and innovation[102].

Financial Performance - The company's operating revenue for Q1 2023 was ¥188,122,228.44, a decrease of 6.09% compared to the same period last year[5]. - Net profit attributable to shareholders was ¥60,354,011.55, representing a significant increase of 2,689.52% year-on-year[5]. - Basic earnings per share rose to ¥0.1109, up 2,679.07% from the previous year[5]. - Total revenue for Q1 2023 was CNY 188,122,228.44, a decrease of 6.1% from CNY 200,316,663.75 in the previous period[23]. - Net profit for Q1 2023 was CNY 60,284,002.74, compared to a net loss of CNY 1,702,238.90 in the same period last year[23]. - The total comprehensive income attributable to the parent company for Q1 2023 was CNY 60,354,011.55, a decrease of 2,330,706.36 compared to the previous period[24]. - Basic and diluted earnings per share for Q1 2023 were CNY 0.1109, down by 0.0043 from the previous period[24]. Cash Flow and Assets - The net cash flow from operating activities decreased by 86.56% to ¥10,597,044.13 compared to the previous year[5]. - Cash inflow from operating activities totaled CNY 1,878,179,897.59, compared to CNY 1,149,825,507.49 in the previous period, reflecting a growth of approximately 63.5%[25]. - Cash outflow from operating activities was CNY 1,867,582,853.46, an increase from CNY 1,070,970,698.61 in the previous period[26]. - The ending balance of cash and cash equivalents as of Q1 2023 was CNY 297,045,306.26, compared to CNY 21,866,830.74 at the end of the previous period[26]. - The company's cash and cash equivalents increased by 246.11% compared to the beginning of the year, mainly due to the recovery of equity and shop payments[9]. - The net cash flow from investing activities was CNY 221,620,169.65, a recovery from a negative cash flow of CNY 36,334,896.18 in the previous period[26]. - The company experienced a decrease in cash flow from operating activities due to increased payments related to operational expenses[26]. Assets and Liabilities - Total assets at the end of the reporting period were ¥2,617,823,403.45, down 4.69% from the end of the previous year[5]. - The company's total assets decreased to CNY 2,617,823,403.45 from CNY 2,746,691,887.04 at the beginning of the year[22]. - Total liabilities decreased to CNY 1,172,260,529.57 from CNY 1,349,871,426.20[22]. - Accounts receivable decreased to CNY 125,014,373.88 from CNY 151,602,424.97[22]. - Inventory increased to CNY 50,117,349.41 from CNY 25,546,115.02[22]. Investments and Equity - The balance of trading financial assets grew by 287.25%, attributed to increased hedging investments[9]. - The company reported a significant increase in investment income to CNY 3,698,870.72 from CNY 1,358,548.67[23]. - The company has authorized management to conduct futures hedging with a maximum guarantee amount of RMB 100 million, including RMB 30 million for steel products[16]. - The company transferred 51% equity of Guizhou Tianyue Travel Agency for RMB 724,955.84, and previously transferred 51% equity of 6 travel agencies for RMB 8.603 million[15]. Operational Changes - The company confirmed rental income of RMB 1.2047 million from 10 leased properties[14]. - The company plans to sell or lease up to 10 properties with a total book value not exceeding RMB 386 million in 2023[13]. - The company completed the sale of a property in Zibo for a total transaction amount of RMB 3.9 million[13]. - The company has completed the transfer of equity and received all transfer payments as of the announcement date[15]. Shareholder Information - The company has 63.62% of its shares held by Guangzhou Xuesong Cultural Tourism Investment Co., Ltd., which is under the same actual controller as Guangzhou Jun Kai Investment Co., Ltd.[12]. - The company has a total of 10 major shareholders, with the top two holding 63.62% and 5.78% of shares respectively[12]. Miscellaneous - The company reported a net profit of -RMB 348.92 million for the year 2022, with total revenue of RMB 1.7068 billion[17]. - The company has applied to revoke the delisting risk warning for its stock, as it no longer meets the criteria for such warnings[18]. - The company did not conduct an audit for the Q1 2023 report[27]. - The company experienced a 652,060.64% increase in non-operating expenses, mainly due to the provision for penalties related to Huaron[9].

本公司及董事会全体成员保证信息披露的内容真实、准确、完整， 没有虚假记载、误导性陈述或重大遗漏。 雪松发展股份有限公司（以下简称"公司"）定于2023年5月23日（星期二） 下午15:00—17:00在深圳证券交易所（以下简称"深交所"）"互动易"平台举办 2022年度业绩说明会，本次说明会将采用网络远程方式举行，投资者可登陆深交 所"互动易"平台（http://irm.cninfo.com.cn）进入"云访谈"栏目参与本次年度 业绩说明会。 证券代码：002485 证券简称：*ST 雪发 公告编号：2023-031 雪松发展股份有限公司 关于举行 2022 年度网上业绩说明会的公告 出席本次说明会的人员有：公司董事长范佳昱先生、董事会秘书梁月明女士、 财务总监倪振凤女士和独立董事刘善敏先生。 为充分尊重投资者、提升交流的针对性，现就公司2022年度业绩说明会提前 向投资者公开征集问题，广泛听取投资者的意见和建议。投资者可于2023年5月 22日（星期一）15:00前登录深交所"互动易"平台进入公司本次业绩说明会页 面进行提问。公司将在2022年度业绩说明会上，对投资者普遍关注的问题进行回 答。敬请广大投资者 ...

Group 1: Industry Overview - The men's clothing industry has transitioned from rapid expansion to a focus on enhancing operational efficiency and product precision, as external expansion faces pressure due to rising costs in commercial properties and distribution channels [2][3] - The industry is undergoing a transformation, with traditional growth through store openings reaching its limit; future growth will depend on improving operational efficiency and cost-effectiveness [2][3] Group 2: Market Competition - The current market lacks a dominant leader, especially in the men's clothing segment, leading to intense competition among companies in areas such as talent, channels, and supply chains [3] - The rapid changes in the domestic clothing industry, driven by the internet and mobile internet, have created unprecedented challenges, with ongoing adjustments in growth models and pricing structures [3] Group 3: Company Store Network - As of December 31, 2013, the company operated 178 directly-owned stores and 519 franchised stores, primarily in six provinces: Shandong, Hebei, Henan, Shanxi, Jiangsu, and Shaanxi [3] Group 4: Financial Performance - Domestic sales account for approximately 74% of total revenue, while foreign trade contributes about 26% [4] - The company's performance in the first half of the year was below expectations due to factors such as macroeconomic impacts, reduced sales from franchise stores, and increased promotional activities leading to a decline in gross margin [4][5] Group 5: Future Outlook - The company's performance improvement depends on both internal measures taken and the overall retail market conditions; management is committed to operational excellence to deliver good results for investors [5] - The company has initiated e-commerce operations and is exploring O2O (Online to Offline) business models, with a flagship store on Tmall established in the second half of 2013 [5]

证券代码：002485 证券简称：希努尔 编号：2014-002 希努尔男装股份有限公司投资者关系活动记录表 | --- | --- | --- | |-------------------------|------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

Group 1: Marketing Strategy - The company continues to strengthen the transformation and integration of marketing channels, promoting a "product + order + customization" marketing model to achieve low inventory, low risk, and high returns at marketing terminals [2] - Implementation of store grading management and opening of Xi Nuo Er men's clothing art galleries in select A-class business districts to optimize terminal image [2] - Accelerating the construction of discount stores and organizing special sales events to effectively promote inventory turnover and maintain channel health [2] Group 2: Financial Performance - In the first half of the year, the company's revenue was CNY 350,912,463.78, a decrease of 30.68% year-on-year, while the total profit was CNY 36,011,458.21, an increase of 415.02% year-on-year [6] - The net profit attributable to shareholders was CNY 27,274,258.86, an increase of 421.94% year-on-year [6] - The gross profit margin for domestic sales was 32.67%, down 10.47% from the previous year, while for international sales, it was 7.09%, down 1.94% [4] Group 3: Future Plans and Challenges - The company plans to continue its growth strategy by combining internal growth with external expansion, seeking new profit growth points through mergers and acquisitions [3] - The restructuring project with Xinghe Huitong was terminated due to disagreements on future development strategies and uncertainties in the market environment [5] Group 4: Inventory and Sales - The company's inventory situation has improved compared to the same period last year [4] - The company primarily focuses on domestic sales while actively expanding overseas, establishing good relationships with quality clients in Europe and the United States [6] Group 5: Ownership and Control - The actual controller of the company is Mr. Wang Guibo, and the controlling shareholder, Xinlang Xinuo Group, is primarily engaged in the manufacturing of clothing and furniture [7]

证券代码：002485 证券简称：希努尔 希努尔男装股份有限公司投资者关系活动记录表 编号：2020-001 | --- | --- | --- | |------------|----------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------| | | 特定对象调研 | □ 分析师会议 | | 投资者关系 | □ 媒体采访 | □ 业绩说明会 | | 活动类别 | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ 其他 （ ） | | | 参与单位名 | | | | 称及人员姓 | 北京匀丰资产管理有限公司 张小青 | | | 名 | | | | | | | | 时间 | 2020 年 11 月 26 日 | 15:00-16:00 | | | | | | 地点 ...

证券代码：002485 证券简称：希努尔 希努尔男装股份有限公司投资者关系活动记录表 编号：2021-001 | --- | --- | --- | |-------------------------|-----------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

证券代码：002485 证券简称：*ST 雪发 雪松发展股份有限公司投资者关系活动记录表 编号：2022-002 | --- | --- | --- | |--------------------------|--------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...