好想你健康食品股份有限公司 投资者关系活动记录表 时 间 2019 年 5 月 7、8、9 日 地 点 上海、厦门 中银国际证券投资策略会 东北证券投资策略会 事 项 华创证券投资策略会 申万宏源证券投资策略会 Q1：公司 2019 年度业绩指引？ 回复：按照《2019 年度财务预算报告》，公司 2019 年预算营 业收入为 56.5 亿元，同比增长 14.13%，预算归属于上市公司股东 的净利润为 1.6 亿元，同比增长 23.81%。 Q2：公司业绩季度波动比较大的原因？ 回复：这是由于公司所处的休闲食品行业决定的，通常一季度 能够实现较好的营收和利润。主要原因是（1）消费者在冬季的时候 往往会比夏季对休闲食品消费的欲望更高，夏季对食品的消费主要 | --- | --- | --- | |----------|--------------------------------------------|--------------------------------| | 公司人员 | 证券事务代表：杨海南 \n顶天投资 榜样投资 | 国都基金 华商基金 宝盈基金 | | | 博时基金 长盛基金 | 深圳前海 ...

Group 1: Financial Performance - The company's profits are primarily concentrated in Q1 due to the peak season for the snack food industry occurring in the months leading up to the Chinese New Year, with significant consumer spending during events like Double 11 and Double 12 [1] - The online penetration rate for snack foods is very low at only 19%, indicating substantial growth potential in the market [3] - The company has over 60 million users, with a high brand loyalty among snack customers [3] Group 2: Market Trends and Strategies - The company plans to maintain competitiveness by ensuring a rich variety of products and a rapid new product launch speed [3] - The offline growth of the brand "百草味" (Baicaowei) was significant in 2018, with a total of 700,000 active stores by the end of the year, indicating successful expansion into new retail channels [4] - The company aims to integrate online and offline marketing strategies for its product "清菲菲" (Qingfeifei), with a focus on expanding its product line and enhancing promotional efforts in 2019 [5] Group 3: Supply Chain and Cost Management - The introduction of red dates futures is expected to positively impact the industry by promoting standardization and rational pricing, which will benefit the company [4] - The company imports about 10% of its nuts, primarily from regions outside the U.S., minimizing the impact of the U.S.-China trade war on its profits [4] Group 4: Consumer Behavior and Sales Insights - During the New Year festival, the average transaction value increases due to a higher proportion of premium gift boxes and group purchases [4] - The repurchase rate for the product "清菲菲" reached 15%, indicating strong consumer interest and potential for future growth [4]

好想你健康食品股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | |----------|-------------------------------------------------------------|----------|----------------------------| | 时 间 | 2019 年 5 月 30 日 | 点 | 北京 | | 事 项 | 国信证券投资策略会 | | | | 公司人员 | 证券事务代表 杨海南先生 | | | | | 方正证券 泓德基金 国信证券 | 益民基金 | | | 参会机构 | 幸福人寿 中加基金 务聚投资 | 中国人保 | 新华基金 | | | 主要交流内容 | | | | Q1 | ：好想你和百草味 2019 年融合的规划？ | | | | 回复： | 2019 年是百草味对赌协议完成后的第一年，公司将会 | | | | | 大跨步推进融合的工作 : 一是电商渠道融合，好想你本部电商运营 | | | | | 部门会陆续搬往杭州融入到百草味的团队当中，更好发挥电商规 | | | | | 模化运营的优势；二是仓 ...

好想你健康食品股份有限公司 投资者交流活动记录表 | --- | --- | --- | --- | |--------------------|-----------------------------------------------------|--------------------|--------------------| | 时 间 | 2018 年 5 月 18 日 | 地 点 | 杭 州 | | 事 项 | 中信证券投资交流会 | | | | 公司人员 | 董事会办公室 杨海南 | | | | | 主要交流内容 | | | | Q1 ：百草味 | 2018 年一季度业绩快速增长的原因？ | | | | 回复：1、 | 2018 年货节时间比去年长，并且年货节期间百草味进行 | | | | 了精准的营销投放。 | | | | | 2 | 、百草味管理效率的提升，促进销量的增长。 | | | | Q2 ：好想你 | 2018 年一季度业绩情况？ | | | | 回复： 2018 | 年好想你整体实现营业收入 | 17.9 | 亿元，归属于上市公 | | 司股东净利润 | 1.2 亿元。 | | ...

好想你健康食品股份有限公司 投资者交流活动记录表 | --- | --- | --- | --- | |-------------------|----------------------------------------------------------|-------|----------------------------| | 时 间 | 2018 年 9 月 12 日 | 地 点 | 北 京 | | 事 项 | 华创证券大消费论坛 | | | | 公司人员 | 证券事务代表 杨海南先生 | | | | 参会机构 | 新华资产 沣沛投资 广发基金 国海富兰克林 | | | | | 主要交流内容 | | | | Q1 | ：好想你冻干食品与传统食品有什么差异？ | | | | | 回复：传统食品大多经过烘焙、油炸、膨化、蜜制而成， | | | | | 如：薯条、虾片、炒制坚果、饼干、方便面等，这些产品大多含 | | | | | 有食品添加剂、防腐剂；而新一代健康冻干食品是非烘焙、非油 | | | | | 炸、非膨化、非蜜制的，如：好想你清菲菲、简单枣面、枣恋、 | | | | | 苹果脆片、红枣脆片 ...

好想你健康食品股份有限公司 投资者交流活动记录表 | --- | --- | --- | --- | --- | |----------|----------------------------------------|---------------------------------------------------------------------------------------------------------------|-------|-------| | 时 间 | 2018 年 9 月 11 | 地 点 | | 郑 州 | | | 好想你健康食品股份有限公司 | | | | | 事 项 | 2018 年第一次临时股东大会 | | | | | 公司人员 | | 全体董事、监事、高级管理人员、董事会秘书 | | | | | | 长城基金 国开泰富基金 东方基金 国泰君安证券 | | | | 参会机构 | | 中金公司 申万宏源证券 中信证券 国海证券 | | | | | | 国信证券 东北证券 东兴证券 中信建投证券 | | | | | 西南证券 华安证券 新时代证券 | | | | | ...

好想你健康食品股份有限公司 投资者交流活动记录表 | --- | --- | --- | --- | |----------|-----------------------------|-------|-------| | 时 间 | 2018 年 9 月 4 日 | 地 点 | 上 海 | | 事 项 | 申万宏源投资策略会 | | | | 公司人员 | 董事会办公室 杨海南 | | | | | 主要交流内容 | | | Q1：2018 年半年度业绩情况？ 回复：2018 上半年年，公司实现营业收入 26.26 亿元，同比 增长 35%；归属于上市公司股东的净利润 10,326 万元，同比增长 50%；归属于上市公司扣除非经常性损益后的净利润 8,627 万元， 同比增长 107%。 | --- | --- | --- | --- | --- | --- | --- | --- | |-------|------------------|-------|-------|----------------------------------------------------------|-------|--- ...

好想你健康食品股份有限公司 投资者交流活动记录表 | --- | --- | --- | --- | |------------|----------------------------------------------------------|-------|----------------------| | 时 间 | 2018 年 11 月 20 日 | 地 点 | 杭 州 | | 事 项 | 机构投资者百草味总部现场调研 | | | | 公司人员 | 公司副董事长、副总经理：邱浩群先生 | | | | | 国信证券 嘉实基金 长城基金 中海基金 | | | | | 西部利得基金 中庚基金 平安养老 农银汇理 | | | | 参会机构 | 华泰柏瑞基金 博道资金 朝衫投资 穿石投资 | | | | | 中泰资管 同犇资本 | | | | | 主要交流内容 | | | | Q1 | ：百草味今年对赌任务完成情况如何？ | | | | 回复： | 今年完成对赌任务问题不大，我们预计能够做到将近 | | | | 4% | 的利润率，预计营业收入能够保持 | 25% | 以上的增速，对赌期顺 | | | 利结 ...

好想你健康食品股份有限公司 投资者交流活动记录表 | --- | --- | --- | --- | |----------|----------------------------------------------------------|----------------|------------------------| | 时 间 | 2018 年 11 月 28 日 | 地 点 | 深 圳 | | 事 项 | 华创证券 2019 | 年资本市场年会 | | | 公司人员 | 证券事务代表：杨海南先生 | | | | | 嘉实基金 天弘基金 天图投资 | | | | 参会机构 | 复星人寿 中银基金 中国人寿 | | | | | 主要交流内容 | | | | Q1 | ：请问好想你更名后产品策略是什么？ | | | | 回复： | 好想你当前的产品开发方向是"红枣+锁鲜食品"，依 | | | | | 托冷冻干燥技术，持续引领"新一代健康锁鲜食品"的消费趋 | | | | | 势，公司产品进行了"一增一减"的调整，即精减红枣 | | SKU 的数 | | | 量，增加冻干锁鲜食品 SKU 的数量 | , ...

Product Performance - The core popular products of the company include "gift boxes," "daily nuts," and "Qing Fei Fei," with the "year's flavor" gift box performing well in January 2019, continuing a two-year trend of strong sales [1] - The daily nuts series achieved the top online sales position in its category starting from July 2018, with annual sales reaching a satisfactory level [1] - The freeze-dried food product "Qing Fei Fei" is well-received by consumers due to its excellent craftsmanship and taste, contributing to the company's performance growth [1] Freeze-Dried Product Development - The company currently has around 100 SKUs of freeze-dried products, which are increasingly represented in their flagship store, accounting for approximately 30% of the product offerings [2] - The company aims to enhance consumer shopping experiences by continuously developing freeze-dried products and expanding the variety available in stores [2] Integration with Baicaowei - The acquisition of Baicaowei in 2016 led to significant integration in product, channel, brand, storage, and management aspects during the 2016-2018 performance guarantee period [2] - 2019 marks the first year post-performance guarantee, with expectations for accelerated integration efforts [2] Online Sales and Market Position - In 2018, Baicaowei's online sales accounted for 90%, with approximately 80% of that from Alibaba and JD platforms [2] - Baicaowei's product categories include nuts, gift boxes, dried fruits, and meat snacks, showcasing a wide range of offerings [2] - By the end of 2018, Baicaowei had established partnerships with over 700,000 stores, including new retail channels like JD New Logistics and Best Logistics [3] Industry Overview - The Chinese snack food industry is rapidly growing, with projections indicating that the market size could exceed 1 trillion yuan in 2019 [3] - The top three players in the online snack market are Three Squirrels, Baicaowei, and Liangpinpuzi, holding a combined market share of around 25%, while the fourth and fifth players each hold about 1% [3]