Group 1: Import Project Insights - The import project has already been launched, with the website named "Wuzhouhui" focusing primarily on maternal and infant products [5] - The competition in the import sector is similar to that of exports, with a multi-channel sales approach being utilized [5] - The supply chain is mainly reliant on internal procurement, which is closely linked to sales volume [5] Group 2: Advertising and Sales Performance - Advertising efforts are primarily focused on Facebook and Google, with other platforms contributing a smaller share [4] - The average transaction value for electronic and clothing products is around $50 [4] - The conversion rates for clothing and electronic products are approximately 1.5-2 and 1.5, respectively [4] Group 3: Financial and Operational Strategies - The company has increased its workforce in line with performance growth, preparing teams for future projects [4] - The sales distribution between Amazon, eBay, and the company's own platform shows a minor difference, ranging from 15% to 20% [4] - The company has not set specific targets for the import project yet, as it is still in the cultivation phase [6] Group 4: Risk Management and Future Outlook - To mitigate exchange rate risks, the company adjusts prices based on currency fluctuations [6] - The primary sales regions are focused on Europe and the United States, with other regions contributing less [6] - The main challenges for the import project include team development, funding availability, and supply chain efficiency [6]

Group 1: Company Overview - Kuaijingtong focuses on international supply chain services, particularly in the European market, with over 300 brand partnerships since 2011 [3] - The company has expanded into overseas warehousing since 2013, operating both co-built and self-operated warehouses [3] - Kuaijingtong's main business modules include logistics, distribution, and financial services, with logistics divided into bonded cloud warehouses and port construction [4] Group 2: Market Position and Competition - Kuaijingtong's market share in third-party platforms is below 20% [4] - The company emphasizes the importance of resource integration for success in a competitive landscape [4] - The profit margin for exports is currently higher than for imports [7] Group 3: Financial Performance and Strategy - Kuaijingtong's net profit is conservatively managed to attract suppliers and distributors to its platform [5] - The company aims to optimize its supply chain and expand its import business through multiple channels, including Tmall and JD [12] Group 4: Product and Service Development - The company plans to enhance its import offerings, focusing on categories such as maternal and infant products, health supplements, and cosmetics [12] - Kuaijingtong has established a self-built procurement team to ensure quality control and competitive pricing for imported products [6] Group 5: Operational Insights - The utilization rate of overseas warehouses is increasing, accounting for 25% of order volume [11] - The average turnover rate for overseas warehouses is approximately 2.5 to 3 months [12] - The company has a strong focus on improving customer service to enhance repeat purchase rates [8]

Group 1: Company Performance and Growth - The company aims for a net profit of 65 million this year, with a historical revenue growth rate of 130% last year [2] - The fourth quarter is historically the peak sales season, with November and December being the highest sales months [2] - The company plans to maintain high growth rates annually [2] Group 2: Supply Chain and Inventory Management - The company has a robust supply chain and manages inventory based on historical sales data and customer interest [1] - The company has a low return rate, controlled at under 1% [4] Group 3: E-commerce Strategy - The focus remains on self-operated websites rather than third-party platforms [2] - The company is actively promoting across various channels, including Facebook and Google [3] Group 4: Team and Talent Management - The company is continuously hiring to support growth, with a stable employee mindset and a sense of belonging [2] - Current management expenses are lower than competitors, with plans to further reduce them for scale efficiency [3] Group 5: Market Position and Competitive Advantage - The core competitive advantage lies in the team and its collaboration, rather than proprietary secrets [4] - The company believes that China's manufacturing advantages in B2C e-commerce will last at least another decade [4] Group 6: Future Plans and Innovations - The company plans to introduce its own brand in the future [4] - Mobile sales account for over 20% of total revenue, with significant growth compared to desktop sales [4]

Sales Performance - The sales proportion in the European market is approximately 50%, while North America accounts for about 40% [1] - The sales revenue from mobile devices is around 25% [1] - The average transaction value is between $50 and $60 [1] Product Categories - The main products sold are electronic items, including mobile phones, tablets, accessories, cameras, and security products [1] - The gross margin for clothing is estimated to be between 50% and 60% [2] - The company currently focuses on two main categories: electronics and clothing [2] Logistics and Costs - Logistics costs account for about 20% of total sales, while advertising costs are over 15% [2] - The company collaborates with logistics partners such as China Post, FEDEX, DHL, and UPS [2] Marketing and Promotion - The company utilizes various advertising channels, including Google Ads, Facebook Ads, forum promotions, and SEO [2] - The company plans to gradually collaborate with brand owners for future growth [2] Product Development and Inventory - New clothing products are introduced at a rate of approximately 10,000 items per month, while electronic products see around 6,000 new items monthly [2] - The company aims to reduce SKU numbers gradually without affecting sales performance [3] Customer Insights - The customer demographic primarily consists of individuals aged 18 to 25 [4] - The return rate for products exceeds 5% due to various reasons, including customer dissatisfaction and stock shortages [3] Future Outlook - The company anticipates an increase in sales expenses while management expenses are expected to decrease [3] - There are considerations for launching new websites if suitable product categories are identified [2]

Group 1: Investor Relations Activities - The investor relations activity involved a specific audience survey with participation from various financial institutions and analysts [2] - The meeting took place on December 8, 2015, at the Shenzhen Kempinski Hotel, hosted by the company's chairman and vice-chairman [5] Group 2: Financial Overview - The company is currently in the queue for review regarding its public offering, with details available on the China Securities Regulatory Commission website [5] - The planned fundraising from the private placement and corporate bonds is expected to exceed 3 billion, which will significantly impact the company's market share in exports [5] Group 3: User Growth and Market Strategy - The company is experiencing a monthly increase of approximately 2 to 3 million registered users, with a stable repeat purchase rate [6] - The focus is on expanding both online and offline channels while minimizing losses to grow the market [6] Group 4: Business Model and Competition - The logistics and warehousing projects funded by the company are intended for internal use only, not for third-party services [6] - The company aims to build a comprehensive ecosystem, including a B2B platform and financial services for upstream and downstream partners [8] Group 5: Industry Position and Future Plans - The cross-border e-commerce industry is still in its early stages, with the company aspiring to be among the fastest-growing players [7] - The company plans to expand its product categories, focusing on clothing and 3C products, while also exploring new markets [10] Group 6: Import and Export Operations - The company is currently focusing on daily necessities and health products for imports, having established agreements with major European brands [10] - The average profit per order for the bonded model is around 40 yuan, while the direct mail model averages 45 yuan [13] Group 7: Supply Chain and Logistics - The company is implementing an ERP system for overseas warehouses, which is expected to streamline operations [12] - The average daily order volume for both bonded and direct mail models is approximately 7,000 to 8,000 [12] Group 8: Financial Performance - By the end of the year, the company anticipates reaching around 40 million users [11] - The logistics division achieved a net profit of approximately 6 million by November 2015 [13]

证券代码：002640 证券简称：跨境通 跨境通宝电子商务股份有限公司投资者关系活动记录表 编号：2016-007 | --- | --- | --- | |----------------|-------------------------|------------------------------------------------------| | | | | | 投资者关系活动 | √ | 特定对象调研 □分析师会议 | | 类别 | | □媒体采访 □业绩说明会 | | | □ | 新闻发布会 □路演活动 | | | □现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及 | | 中融国际曹翔，上海纺织曾稚，国投瑞银苏超，国金证券徐 | | 人员姓名 | | 问，民生通惠罗丹，兵工财务刘宇婷，星石投资杨英，国信 | | | | | | | | 证券刘茂杰，乐信资产李晋艺，裕兰资本陈作佳，西部证券 | | | | 吕业青，中投证券曾令超，国金证券刘彪，银河证券陈腾 | | | | 曦，创金合信胡尧盛，中金基金王雁杰、源乐晟、吕小九， | | | | 中融信托张媛 ...

Group 1: Company Overview - The company operates in the cross-border e-commerce sector, focusing on B2C exports and leveraging big data for operational analysis [2][3] - The management team has extensive industry experience, which enhances execution efficiency [3][4] Group 2: Sales and Market Strategy - Sales from third-party platforms account for 20%, while self-built e-commerce platforms contribute 80% [4] - The company emphasizes supply chain management and has established long-term partnerships with suppliers [3][6] Group 3: User and Procurement Insights - The company reported a slow increase in registered users due to the off-peak sales season [4] - Procurement is categorized into planned and sporadic purchases, with lead times of 1-1.5 months during off-peak and 2-2.5 months during peak seasons [4][5] Group 4: Logistics and Distribution - Clothing production takes 7-20 days, with logistics costs representing approximately 18% of sales [5][6] - Shipping from Shenzhen to the U.S. takes 3 days via express and 10-15 days via standard mail [5] Group 5: Future Outlook and Challenges - The company anticipates that the import B2C business may underperform due to seasonal sales fluctuations and delayed funding for new projects [6] - Future profitability in the import B2C sector will focus on reducing supply chain costs, avoiding direct competition with established players [6]

Group 1: Brand Positioning and Market Strategy - The target market primarily consists of consumers aged 25-55 in lower-tier cities, focusing on middle-class consumers with mature consumption concepts and capabilities [5] - The company aims to reduce trade intermediaries and costs, enhancing supply chain efficiency while directly addressing individual consumers abroad [6] Group 2: E-commerce Operations - The company operates through self-built platforms like Sammydress and Gearbest, as well as third-party platforms such as eBay and Amazon, reaching over 200 countries [7] - The core customer demographic is concentrated in the 18-35 age range, with a product range primarily in clothing and 3C electronics, boasting over 250,000 SKUs [7] Group 3: Performance Metrics - As of December 31, 2015, the self-operated website had over 36.5 million registered users, with 18 million active users in the last three months and a repeat purchase rate of approximately 36% [11] - The average daily traffic was over 3.5 million unique IPs, with a conversion rate of around 1.5% [11] - The company achieved a sales revenue of over 3.712 billion in 2015, with a compound annual growth rate of 165% from 2012 to 2015 [20] Group 4: Supply Chain and Logistics - The logistics model includes domestic shipping via third-party logistics companies and overseas warehousing for inventory management [10] - The company has established a robust supplier evaluation system, maintaining long-term partnerships with over 800 clothing suppliers [17] Group 5: Competitive Advantages - The company has a leading big data operation capability, optimizing advertising and product recommendations through continuous data analysis [14] - It holds a unique position in the A-share market as the only company focused on cross-border e-commerce, providing strong financial backing for rapid growth [19] Group 6: Investment Projects - The total investment for the cross-border import e-commerce platform construction project is approximately 1.57786 billion, with significant allocations for brand promotion and inventory [23] - The cross-border e-commerce warehousing and transportation project has a proposed investment of 340.25 million, focusing on establishing overseas warehouses and logistics systems [26]

Group 1: Business Overview - The company's main business is export, with an import project established last year expected to improve performance through integration and optimization [4] - In 2015, the company acquired a brand focused on Bluetooth products and mobile power supplies, which has a higher profit margin and complements existing operations [4] - The company aims to expand in B2B supply chain finance, targeting performance improvements in the coming year [4] Group 2: Financial Metrics - The current net profit margin is around 5%, which is considered reasonable depending on the company's growth strategy [4] - The average customer transaction value is approximately $45-50 [6] - The company's gross profit margin remains consistent with the previous year, although competitive pressures may lower it in certain categories [10] Group 3: Market Dynamics - The rapid growth of the cross-border e-commerce industry is attributed to China's manufacturing advantages, advancements in internet technology, and improved logistics and online payment systems [5] - The company exports primarily Chinese products, with a significant share of the B2C market segment [5] - The company has a registered user base of approximately 40 million, with a target to reach 100 million in the future [14] Group 4: Product and Category Insights - The company has around 200,000 SKUs in clothing and 70,000-80,000 in electronics [7] - Clothing accounted for over 60% of B2C sales in 2015, with popular electronic products including mobile phones and tablets [8] - The company does not plan to expand into new categories this year, focusing instead on refining existing clothing and electronics offerings [10] Group 5: Logistics and Supply Chain - The logistics strategy includes partnerships with local courier companies and a shift to self-operated logistics to reduce costs and improve efficiency [8] - Inventory turnover rates are approximately 30 days in the off-season and 45 days in the peak season [9] - The company has a dedicated import team of 150-200 people, with over 40 focused on procurement [10] Group 6: Customer Engagement and Retention - The company's repurchase rate is around 35%, indicating a strong customer retention strategy [14] - The focus on customer experience includes product quality, pricing, shipping speed, and after-sales service [13] - The company plans to enhance its mobile platform, which currently accounts for 35% of revenue, to improve customer engagement [16] Group 7: Future Outlook - The company aims to increase its presence in major economic regions such as the US and Europe, with plans to expand its overseas warehouses [17] - Future growth will rely on both category expansion and regional development, with a focus on increasing traffic and refining product offerings [17] - The company is exploring investments in complementary businesses within the cross-border e-commerce supply chain [19]

Group 1: Business Overview - The company's main business is cross-border e-commerce B2C, with plans to expand into B2B and logistics as the business matures [2][3] - In 2016, the company aims to maintain rapid growth in traditional B2C while ensuring the import business grows without losses [3][4] - The third-party platform currently accounts for approximately 20% of total sales [3] Group 2: Financial Performance - The company exceeded its 2015 import business target, achieving profitability when excluding labor costs [3][5] - The performance commitment for the acquisition of the controlling stake in Patoson was set at CNY 26 million, increasing to no less than CNY 38 million by December [5][6] Group 3: Future Strategies - The company plans to enhance its supply chain and logistics capabilities, focusing on high-demand countries and optimizing existing channels for cost and efficiency [6][7] - Future growth will be driven by increasing transaction volumes, with no restrictions on resource allocation between self-operated and third-party platforms [11] Group 4: Market Positioning - The company competes with local e-commerce by leveraging fast product turnover, competitive pricing, and a wide variety of offerings [9][10] - The company aims to establish a strong brand presence in the electronics sector while gradually expanding into the apparel market [8][9] Group 5: Operational Insights - The overseas warehouse shipping ratio is slightly above 20%, with a focus on healthy sales growth and inventory management [8] - Employee turnover is low, with a stable team structure, and management is focused on internal promotions [9]