Business Overview - The main business of Cross-Border E-Commerce Co., Ltd. is cross-border e-commerce, accounting for over 90% of its operations, with clothing retail as a supplementary business [3][4] - The company has over 1,000 offline stores, primarily targeting consumers aged 25-55 [3] Market Presence - The cross-border e-commerce business is mainly B2C, facilitated through the wholly-owned subsidiary Global Easy Buy, selling to over 200 countries, with 60%-70% of sales concentrated in Europe and the USA [3][4] - The core customer demographic is aged 18-35, with a focus on clothing and electronics, and the SKU count exceeds 250,000 [3][4] Financial Performance - In 2015, the company had 36.5 million registered users and achieved a sales revenue of 3.7 billion [4] - The B2C market size is approximately 300 billion, with the company holding a 1% market share [6][10] Investment Projects - The company plans to invest 1.57 billion for a cross-border import e-commerce platform, focusing on system development, personnel, and brand promotion [5] - A total investment of 630 million is allocated for a cross-border export B2B platform, and 340 million for warehousing and logistics projects [5] Competitive Advantages - The company boasts strong data operation capabilities across all processes, including product selection, operations, logistics, marketing, and customer service [4] - A well-established supply chain management system with 800 clothing suppliers and 1,000 electronics suppliers [4] Procurement Strategy - The procurement strategy includes 70% planned purchases for clothing and 70-80% for electronics [5][6] - The company aims to maintain the lowest market prices through both planned and sporadic procurement [6] Logistics and Distribution - Logistics are managed through third-party shipping from domestic warehouses in Shenzhen and overseas warehouses [4] - The company currently relies on domestic shipping for 70-80% of its operations [10] Future Outlook - The company is focused on expanding its import projects and enhancing its supply chain capabilities [10] - Plans to integrate investments in procurement channels and logistics to optimize costs and improve efficiency [10]

Company Overview - The company raised 2.043 billion CNY through a private placement for strategic layout in cross-border e-commerce and logistics projects [5] - The company was officially listed on the Shenzhen Stock Exchange in 2016, with stock code 002640 [5] Business Structure - The company primarily focuses on cross-border B2C business, with subsidiaries Global Easy Buy and Qianhai Patosun accounting for over 95% of total revenue [7] - Global Easy Buy generates over 70% of its revenue from its self-operated website, while 30% comes from third-party platforms [7] Revenue and Growth - In 2016, the company achieved a net profit of 390 million CNY, with a significant increase in operational profit margins [16] - The company’s revenue growth rates for 2014, 2015, and 2016 were 216%, 295%, and 287% respectively, significantly outperforming comparable companies [17] Market Position - The company is a leading player in the cross-border B2C sector, with its self-operated clothing and electronics sites ranking first in sales scale [16] - The cross-border e-commerce market in China grew from 1.7 trillion CNY in 2011 to 6.3 trillion CNY in 2016, with the market share of cross-border e-commerce in total trade increasing from 7.2% to 25.9% [45] Strategic Initiatives - The company aims to build a comprehensive cross-border e-commerce ecosystem by integrating B2C and B2B, export and import, and online and offline operations [49] - Plans to enhance local service capabilities, including logistics and customer service, to improve user experience [52] Future Outlook - The company envisions becoming a top three e-commerce company in 20 major European and American countries within 2-3 years [53] - It aims to incubate 2-3 internationally recognized e-commerce product brands and establish its own core logistics channels [53]

Group 1: Company Overview - The company, Cross-Border E-commerce Co., Ltd., started operations in August 2015, focusing on import business both online and offline [4] - The first offline store was opened on December 6, 2015, at Shenzhen North Station [4] - The company aims for rapid development in 2017, with plans for store expansion and supply chain construction to establish core competitive advantages [4] Group 2: Store Expansion and Operations - In 2017, the company plans to open large stores (150-300 square meters) primarily in shopping malls, while smaller stores will be located in communities and commercial areas [5] - The gross profit margin is approximately 25%, with significant potential for improvement in supply chain management [5] - The company prefers to open stores in second and third-tier cities due to lower rental costs compared to first-tier cities [5] Group 3: Product and Inventory Management - The product categories include maternal and infant products, beauty and daily chemicals, leisure food, and beverages [7] - Inventory turnover will be managed by preparing reasonable stock levels and utilizing small warehouses shared among multiple stores to enhance efficiency [6] - The company is currently in an investment phase, focusing on optimizing product categories and cost management [5] Group 4: Supply Chain and Logistics - Key aspects of supply chain construction include brand partnerships, warehouse logistics base development, inventory management, and payment terms [7] - The online and offline operations are managed by different teams, with no price subsidies for offline stores [7] - The company is committed to sharing supply chain resources between online and offline channels [7]

Group 1: Company Overview - Cross-Border E-commerce Company, Kuaijingtong, is a leading player in the domestic cross-border e-commerce retail sector, officially transforming its business in 2014 through the acquisition of Shenzhen Global Easy Buy [1] - The company has expanded its business ecosystem by acquiring key players like Qianhai Patoson and Shanghai Youyi E-commerce, forming a complete cross-border import and export e-commerce business model [1] Group 2: Business Segments - The company operates two main business segments: cross-border e-commerce export and import [2] - The export segment focuses on online self-operated channels such as Gearbest and ZAFUL, while the import segment, led by Shanghai Youyi E-commerce, provides one-stop operational services for brands [2] Group 3: Financial and Market Insights - The overseas live streaming market was valued at over $2.2 billion in 2018 and is projected to reach $11.1 billion by 2021 [3] - Influencer marketing has proven effective, with a reported return of $6.5 for every $1 spent on KOL marketing [3] Group 4: Collaboration and Marketing Strategies - The company has maintained close collaborations with top influencers like Li Jiaqi and Viya since early 2019, achieving over 50 live streaming sessions with Li Jiaqi alone [2] - The company has expanded its product categories in cross-border imports, focusing on maternal and infant products, health supplements, and personal care items, with 32 brands served by the end of 2019 [2] Group 5: Future Plans - The company plans to enhance its live streaming capabilities, with a live streaming base expected to be operational by mid-2020, aiming for multi-channel and multi-time slot operations [3]

Group 1: Company Overview - U1Baby was established in April 2011, initially focusing on a global maternal and infant e-commerce platform, but shifted to a one-stop e-commerce solution due to high customer acquisition costs [1] - The company currently employs over 400 people, with an efficiency of over 12 million per person [2] Group 2: Business Model - U1Baby is a leader in providing "one-stop" integrated services in e-commerce, offering a range of services including pre-sales, after-sales, and customer complaint handling [3] - The company operates under three main models: agency operation, distribution, and full network distribution, with agency operation being the simplest and lowest entry barrier [4][6] - The net asset return rate for U1Baby reached 40% last year, indicating strong financial performance [4] Group 3: Market Strategy - U1Baby aims to expand into health products and beauty care, with plans to add two major brands in full network distribution expected to generate 500 million in sales [6] - The company emphasizes the importance of selecting reputable brands and channels to mitigate inventory and quality risks [4] Group 4: Financial Insights - U1Baby's operating cash flow was only negative 15 million in 2018, indicating effective cash flow management [5] - The company has a financing leverage of 2.5 times, which provides a competitive advantage in managing accounts receivable [4] Group 5: Industry Trends - The e-commerce industry is experiencing rising traffic costs and declining conversion rates, leading to increased pressure on brands and channels [6] - The trend is shifting towards heavy asset models, where companies with lower capital costs will thrive [6] - U1Baby's comprehensive channel services are becoming more attractive to brands as they seek to optimize sales and financial metrics [7]

Group 1: Impact of US-China Trade Relations - The trade friction between the US and China is expected to increase uncertainty in global economic development, but it may promote the growth of cross-border e-commerce as traditional trade is affected [3] - The average selling price of products sold to the US is significantly below the $800 tax exemption threshold, mitigating the impact of US tax policies [3] - The company plans to increase investment in emerging markets and diversify product categories to counteract potential tax adjustments on certain goods [3] Group 2: Strategic Planning and Growth - The company aims to become the industry leader by significantly increasing its market share, achieving a sales volume nearly double that of its closest competitor by the end of 2016 [3] - From 2018 to 2019, the focus will shift to strengthening the business through technological investments and improving operational efficiency across various systems [3] - Future strategies post-2020 include continuous investment in technology and data analytics to enhance overall sales and inventory turnover [3] Group 3: Financial Performance and Management - Key operational goals for 2018 include market share growth, cash flow optimization, and improved inventory turnover, with a focus on profitability [4] - The company raised a total of 3.03 billion yuan from 2014 to 2017, with 1.32 billion yuan directly invested in business operations [4] - The company has achieved significant growth in exports, increasing from over 100 million yuan in 2014 to over 10 billion yuan in 2017 [4] Group 4: Industry Trends and Challenges - The implementation of VAT in Europe has impacted many companies, but the overall growth of the industry remains stable, with the company meeting expectations in its European operations [5] - The company collaborates with well-known brands such as Huawei, Xiaomi, and Haier, with some products having full-channel operational rights [5] - Ongoing projects for private placement and convertible bonds are progressing as planned, with the private placement expected to launch soon [5]

证券代码：002640 证券简称：跨境通 跨境通宝电子商务股份有限公司投资者关系活动记录表 编号：2018-004 | --- | --- | --- | |-------------------------|------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| ...

证券代码：002640 证券简称：跨境通 跨境通宝电子商务股份有限公司投资者关系活动记录表 编号：2018-003 | --- | --- | --- | |-------------------------|------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | | | | ...

Financial Performance - The company achieved a total revenue of 987,482.14 million yuan in the first half of 2018, representing a year-on-year growth of 77.23% [4] - Operating profit reached 62,493.12 million yuan, with a year-on-year increase of 49.49% [4] - Net profit attributable to shareholders was 50,699.11 million yuan, marking a 61% increase compared to the previous year [4] Operational Improvements - The logistics system has seen significant upgrades, reducing delivery times to the US to approximately 7-8 days with a delivery success rate of about 98% [5] - The integration and enhancement of the supply chain system have been implemented, focusing on systematic management and optimization [5] - The data team has expanded to 130 members, with a total of 1,000+ technical staff across the company [5] Strategic Focus - The company is shifting its core strategy towards platformization for electronic websites and branding for clothing websites, expecting faster growth in the second half of 2018 [6] - The management team has been strengthened, with a focus on high standards and strict performance evaluations [5] - The company anticipates a net profit growth rate of 50%-80% for the period from January to September 2018 compared to the same period last year [6] Market Position and Challenges - The company maintains a competitive edge in the overseas e-commerce market, which is still considered a blue ocean [5] - Despite challenges in the international trade environment, the company expects minimal impact on its B2C business due to its low average order value of $50 [5] - The company is actively optimizing advertising strategies through data analysis to enhance performance [5] Inventory and Financial Metrics - Accounts receivable increased from 663 million yuan at the end of the previous year to 1.511 billion yuan by June 2018, influenced by the consolidation of the subsidiary [7] - The overall gross margin has declined due to changes in business structure after the consolidation of the subsidiary, which has a lower gross margin [7] - Inventory levels rose to 3.761 billion yuan from 2.476 billion yuan year-on-year, with no significant changes in the proportion of clothing and electronics inventory [8]

证券代码：002640 证券简称：跨境通 跨境通宝电子商务股份有限公司投资者关系活动记录表 | --- | --- | --- | |----------------|--------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...