Group 1: Company Overview - Jiajia Foods Group Co., Ltd. was established in 1996 and listed on the Shenzhen Stock Exchange in January 2012, recognized as "China's first soy sauce stock" [2]. - The company specializes in the research, production, and sales of soy sauce, vegetable oil, vinegar, chicken essence, oyster sauce, cooking wine, and seasoning products, with total assets of 3.13 billion CNY and net assets of 2.56 billion CNY [2]. - In 2020, the company achieved operating revenue of 2.073 billion CNY and a net profit of 176 million CNY, ranking among the top in the seasoning industry [2]. Group 2: Innovation and Market Strategy - Jiajia Foods has pioneered several industry innovations, including the first soy sauce bottle cap design and the introduction of "light soy sauce" and "dark soy sauce" concepts, which transformed consumer habits [2]. - The company was the first to advertise on CCTV, establishing itself as a national brand and transitioning from traditional manufacturing to smart manufacturing [2]. - Future plans include enhancing innovation to create a distinctive seasoning brand over the next 3-5 years [2]. Group 3: Sales and Distribution - The company plans to increase its sales personnel by approximately 500 this year, with further additions planned for the next year [2]. - The focus for next year's distributor recruitment will be on expanding into first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen, as well as penetrating lower-tier markets [3]. Group 4: Pricing and Market Response - The company has adjusted its product prices due to rising raw material costs, with a price increase that considers market acceptance [5]. - The expected price increase for the seasoning sector is between 3% and 7%, which will impact performance and profits, but market response will take time to materialize [7]. Group 5: Health and Product Differentiation - Jiajia Foods emphasizes health and safety in its product offerings, advocating for reduced salt consumption in line with WHO recommendations [6]. - The company has introduced "low-salt light soy sauce" as a strategic product, aligning with health-conscious consumer trends [6].

编号：2021-17 证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------------------|--------------------------------------------------------------|------------------------------------------------------------| | 投资者关 \n系活动类 \n别 | ☑ 特定对象调研 \n□ 媒体采访 \n□ 新闻发布会 \n□ 现场参观 | ☑ 分析师会议 \n□ 业绩说明会 \n□ 路演活动 \n☑ 其他:电话会议 | | | 12 月 23 日 10:00-11:00 | 线上： | | | 志开投资 | 吕斐斐 | | | 银华 | 郭思捷 | | | 循远资产 段怡帆 | | | | 新华资产 | 雷凯 | | | 新华基金 蔡春红 | | | | 相生资产 苏文晶 | | | | 溪牛投资 王真忆 | | | | 驼铃资产 廖英飞 | | | | | | | | 平安银行 ...

编号：2021-15 证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |------------------------------|-------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ ...

证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 编号：2021-16 | --- | --- | --- | |-------------------------------|-----------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 投资者关 系活动类 别 | ☑ 特定对象调研 ☑ □ 媒体采访 □ □ 新闻发布会 □ □ ...

编号：2021-19 证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------------------|-------------------------------------------------------------|------------------------------------------------------------| | 投资者关 \n系活动类 \n别 | □ 特定对象调研 \n□ 媒体采访 \n□ 新闻发布会 \n□ 现场参观 | □ 分析师会议 \n□ 业绩说明会 \n□ 路演活动 \n☑ 其他:电话会议 | | | 兴业证券 苏铖、林佳雯 | | | | 平安养老 陈徐姗 | | | | PAG | 王明昊 | | | 万联证券自营 高翔 | | | | 上海景林资产 卢顺风 | | | | 世诚投资 | 晏坤 | | | 东方基金 吕燕晨 | | | | 中信保诚 万力 | | | | 中科沃土基金 游彤煦 | | | | 亚太财险 | 董丽蒙 | | | | | | ...

编号：2022-03 证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------------------|-------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 别 | □ 新闻发布会 □ □ 现场参观 ☑ | 路演活动 其他:电话会议 | | | 2022 年 2 月 23 日线下会议： | | | | 国金证券 叶韬、蔡昊 国金证券（广州） 王艳洁 东方证券 刘晶晶 | | | | 上海国际信托 吴杏 银叶投资 秦怀宝 | 玖歌投资 李祎诺、郭飞、宋岩峰 ...

Company Overview - Jiajia Foods was established in 1996 and listed on the Shenzhen Stock Exchange in January 2012, recognized as "China's first soy sauce stock" [2][3]. - The company specializes in the research, production, and sales of soy sauce, vegetable oil, vinegar, chicken essence, oyster sauce, cooking wine, and seasoning products, with core products being "Jiajia" soy sauce and "Pan Zhong Can" vegetable oil [2][3]. - As of 2020, Jiajia Foods had total assets of CNY 3.13 billion and net assets of CNY 2.56 billion, achieving operating revenue of CNY 2.073 billion and a net profit of CNY 176 million [2]. Development Phases - **1996-2000**: Focused on innovation with the introduction of a unique bottle cap design, establishing a marketing model with exclusive distributors in each city [3]. - **2001-2004**: Positioned as a high-end brand and expanded nationwide, implementing a marketing strategy that emphasized the dual-use of soy sauce [3]. - **2005-2014**: Diversified product offerings and began e-commerce initiatives [3]. - **2015-2018**: Continued diversification and launched new product lines [3]. - **2019-Present**: Focused on reducing salt content in products and enhancing brand strategy [3]. Financial Performance - In 2021, the company experienced a decline in sales revenue due to increased competition and rising raw material costs, leading to a significant drop in net profit [4]. - The overall gross margin decreased as product prices were only raised towards the end of the year [4]. Strategic Adjustments - In 2021, Jiajia Foods implemented several strategic changes, including: - Focusing on low-salt products as a key offering [4]. - Adjusting product SKUs to increase the proportion of high-margin products [4]. - Restructuring the organization to improve management efficiency [4]. - The company plans to enhance its marketing and sales strategies to better penetrate traditional and emerging channels [5][6]. Pricing Strategy - In November 2021, Jiajia Foods announced a price increase of 3% to 7% for soy sauce, oyster sauce, cooking wine, chicken essence, and vinegar, which accounted for approximately 5% of total sales [4]. Channel Strategy - The company employs a "1+4" channel strategy, focusing on traditional retail while expanding into restaurant, KA (Key Account) supermarket, new retail, and welfare channels [5]. - Efforts are being made to strengthen the traditional distribution network while exploring new retail opportunities [5][6]. Brand Competitiveness - Jiajia Foods emphasizes product quality, taste, and health as key factors in maintaining brand competitiveness [7].

Company Overview - Founded in 1996, 加加食品 (Jiajia Foods) is recognized as "China's first soy sauce stock" and was listed on the Shenzhen Stock Exchange in January 2012 [2]. - The company specializes in the research, production, and sales of soy sauce, vegetable oil, vinegar, chicken essence, oyster sauce, cooking wine, and seasoning products [2]. Financial Performance - In 2020, the company achieved a revenue of 20.73 billion CNY, with a net profit of 1.76 billion CNY [2]. - Total assets amounted to 3.13 billion CNY, and net assets were 2.56 billion CNY [2]. Development Phases 1. **1996-2000**: Innovation in packaging with the introduction of the pull-ring cap for soy sauce bottles, enhancing usability and market penetration [2]. 2. **2001-2004**: Established a unique marketing model by developing exclusive distributors in each city, focusing on high-end market positioning [3]. 3. **2005-2014**: Launched a national sales network and implemented a marketing strategy emphasizing the dual use of soy sauce products [3]. 4. **2015-2018**: Diversified investments into e-commerce, dining, and high-end consumption sectors [3]. 5. **2019-Present**: Focused on product structure optimization and the introduction of low-sodium products, aiming to enhance brand strategy and market presence [3]. Recent Changes and Strategies - In 2021, the company emphasized the reduction of SKUs that were not well-received, focusing on high-margin products and enhancing sales team performance through a 20% salary increase and stricter performance evaluations [3][4]. - The company has initiated a stock option incentive plan to motivate core marketing personnel [4]. - A strategic partnership with Xue Tian Salt Industry was established to leverage complementary resources and enhance product offerings [5]. Product Development - The company has developed a series of low-sodium products, maintaining flavor while reducing salt content by 30% [6]. - The core selling point of these products is "reducing salt without losing freshness," catering to health-conscious consumers [6]. Market Focus - Currently, the primary focus remains on traditional distribution channels, with plans to expand into new retail and dining channels [4]. - The company aims to differentiate its product offerings in emerging channels and innovate business models for better market penetration [4].

证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 编号：2022-07 | --- | --- | --- | |-------------------|-------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 投资者关 系活动类 | ☑ 特定对象调研 □ 媒体采访 □ 新闻发布会 | □ 分析师会议 □ 业绩说明会 □ 路演活动 | | 别 | □ 现场参观 | □ 其他:电话会议 | | | 2022 年 5 月 19 | 日上午 1 ...

证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 编号：2022-11 | --- | --- | --- | |-------------------------------|-------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 投资者关 系活动类 别 | □ 特定对象调研 □ 媒体采访 □ 新闻发布会 □ 现场参观 | □ 分析师会议 □ 业绩说明会 □ 路演活动 ☑ 其他:电话会议 | | | 国元证券 邓晖 | | | | 国元证券 袁帆 | | | | 中天汇富基金 许高飞 | | | | 光大 ...