Group 1: Company Overview - The company, Ocean King Lighting Technology Co., Ltd., was established in 1995 and primarily serves state-owned large and medium-sized enterprises. The customer base is extensive but fragmented, with small individual order amounts [2]. - The company employs nearly 2,000 sales personnel and has established over 100 service centers across various professional sectors, covering more than 800 service departments [3]. Group 2: Competition and Market Position - Major competitors include international lighting companies such as Philips and Cooper. While competition exists in specific markets, Ocean King differentiates itself through its sales model and market segmentation [3]. - The company plans to increase its investment in LED lighting products, particularly in the special environment lighting sector, which currently has low market concentration and few large-scale enterprises [3][4]. Group 3: Market Strategy and Future Plans - Ocean King aims to adapt to the needs of users, influencers, and decision-makers by demonstrating the value of its products and services, especially in a market where many small lighting companies compete primarily on price [3]. - The company has a small but growing overseas market presence, particularly in Southeast Asia, with sales gradually increasing year by year [4]. - E-commerce impact on sales is limited due to the stable customer base and established sales service system, although the company remains open to adapting based on customer needs [4]. Group 4: Employee and Technology Development - The company plans to implement employee stock incentive measures based on future development needs [4]. - Ocean King primarily relies on self-developed technology for its products and intends to increase research and development investment to establish a core advantage in special environment lighting [4].

Group 1: Company Strategy and Market Environment - The company recognizes opportunities for growth due to the "Made in China 2025" initiative and the Belt and Road Initiative, which are expected to drive significant increases in fixed asset investment [1][2] - Challenges include low demand in traditional industries such as coal and metallurgy, which the company must navigate [2] - The company plans to adjust its market layout and service centers based on macroeconomic changes and customer needs to provide better services [2] Group 2: Product Development and Sales Strategy - The company is increasing its investment in LED products to meet customer demands, particularly in special environment lighting [2][4] - The company primarily uses a direct sales model, with nearly 2,000 sales personnel and service engineers who engage directly with customers [3][4] - The company’s products are positioned as mid-to-high-end in the domestic market, with prices higher than domestic competitors but competitive with international products [4] Group 3: Financial Performance and Projections - The company expects a significant decline in net profit for the first half of the year, projecting a decrease of 88.83% to 44.66% [4] - The company is exploring new fields for expansion that complement its existing business and is focused on integrating its supply chain to enhance growth [5] Group 4: Market Position and Competition - The special environment lighting industry has a low concentration of large enterprises, with many small to medium-sized companies competing primarily on price [2][3] - The company aims to differentiate itself by focusing on value and quality rather than competing solely on price [2] Group 5: Employee and Operational Insights - The company is considering implementing employee stock incentives based on future development needs [4] - The company has been innovating its management model and has established new divisions in response to market demands [6]

证券代码：002724 证券简称：海洋王 海洋王照明科技股份有限公司投资者关系活动记录表 编号：2015-001 | --- | --- | --- | |--------------|-----------------------------------|------------------------------------| | | | | | 投资者关系活 | √ 特定对象调研 □分析师会议 | | | 动类别 | □ 媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ 其他 （请文字说明其他活动内容） | | | 参与单位名称 | 招商证券 黄瑜 | | | 及人员姓名 | 博时基金 肖瑞瑾 | | | 时间 | 2015 年 3 月 6 日 | | | 地点 | 公司会议室 | | | 上市公司接待 | 陈慧 | | | 人员姓名 | 唐小芬 | | | 投资者关系活 | 1 、公司的历史沿革？ | | | 动主要内容介 | 公司成立于 1995 | 年，是国内第一家将"工作灯"概念导入 | | 绍 | 中国的企业。 | | | - ...

证券代码：002724 证券简称：海洋王 海洋王照明科技股份有限公司投资者关系活动记录表 编号：2015-005 | --- | --- | --- | |--------------|--------------------------------------|------------------------------------------------------------| | 投资者关系活 | □ 特定对象调研 □分析师会议 | | | 动类别 | √ 媒体采访 □业绩说明会 | | | | □新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ 其他 （请文字说明其他活动内容） | | | 参与单位名称 | 深圳商报 王荣海 | | | 及人员姓名 | | | | 时间 | 2015 年 12 月 10 日下午 | | | 地点 | 公司会议室 | | | 上市公司接待 | 唐小芬（职务：公司财务负责人、董秘） | | | 人员姓名 | 方晓涛（职务：董事会办公室人员） | | | 投资者关系活 | 1 | 、作为国内领先的专业从事特殊环境照明设备的研发、生产、销售 | | ...

证券代码：002724 证券简称：海洋王 编号：2015-004 海洋王照明科技股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------|-------------------------------------|------------------------------------------------------| | | | | | 投资者关系活 | √ 特定对象调研 □分析师会议 | | | 动类别 | □ 媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ 其他 （请文字说明其他活动内容） | | | 参与单位名称 | 深圳证券信息有限公司 任银哲、冯雅琼 | | | 及人员姓名 | | | | 时间 | 2015 年 6 月 5 日 | | | 地点 | 公司会议室 | | | 上市公司接待 | 陈慧 | | | 人员姓名 | 唐小芬 | | | 投资者关系活 | 1 、在公司主营产品中， | LED 照明产品占比情况？ | | 动主要内容介 | | 公司自成立以来一直致力于特殊环 ...

Group 1: Company Overview - The company, Ocean King Lighting Technology Co., Ltd., was introduced, highlighting its history, corporate culture, and product offerings [2] - The organizational structure and operational characteristics were discussed, along with performance data from the past three years [2] Group 2: Financial Performance - In 2015, the company's performance was impacted by low demand in certain industries, such as coal and metallurgy, and relocation compensation costs exceeding 30 million [3] - The projected net profit for 2016 is estimated to be between 95 million and 128 million [3] Group 3: Product and Market Insights - The company's product gross margin is notably high at 70%, attributed to its direct sales model and a focus on high-quality production throughout the entire process [2] - Entering the professional lighting sector poses challenges due to high customer requirements for product specifications and long-term service commitments [2] Group 4: Future Growth and Strategy - The company is focused on the professional lighting sector and does not currently plan to invest in other fields or pursue acquisitions [3] - Despite limited current market demand, there are opportunities for growth in emerging markets and upgrading customer needs [3] - The company is exploring directions such as smart lighting for future expansion [3] Group 5: Product Quality and Delivery - The company maintains a strict delivery schedule, with orders typically in the hundreds of thousands, to ensure quick response to customer needs [4] - Product warranty periods vary based on usage, with specific durations outlined for different lighting products [4] Group 6: Market Conditions - The rise in LED chip prices and the exit of foreign companies like Osram from the Chinese market have had a limited impact on the company, as its customer base remains stable [4]

Group 1: Company Overview - The company, Ocean King Lighting Technology Co., Ltd., provides a comprehensive introduction to its business, including operational characteristics and strategic goals [2] - The company’s products are widely used in critical industries such as electricity, metallurgy, railways, and petrochemicals, which are essential to national economic stability [2] Group 2: Financial Performance - In 2016, the portable lighting equipment segment experienced significant profit growth primarily due to increased sales volume [2] - The company’s performance is influenced by macroeconomic fluctuations and related policy adjustments, but it is diversified across multiple sectors, reducing the impact of downturns in any single industry [2] Group 3: Market Opportunities - New development opportunities arise from state-owned enterprise reforms and initiatives like the Belt and Road strategy, which are expected to drive substantial fixed asset investment growth [3] - The company aims to enhance its competitive edge by integrating new technologies in the lighting sector and focusing on customer-specific solutions [3] Group 4: Product and Quality Assurance - The warranty period for different product types varies; for instance, fixed LED lights have a warranty of 6 years if used for less than 12 hours daily, and 3.5 years if used longer [4] - Since 2016, all new products are required to utilize LED technology, reflecting the company's commitment to modernizing its product line [4] Group 5: Competitive Landscape - The company operates in a niche market within the lighting industry, characterized by diverse market demands and significant industry differences [4] - The company is currently in the process of acquiring HuLe, with the timeline for generating benefits from this acquisition still uncertain [4] Group 6: Internal Management and Strategy - Each industry division within the company is subject to annual performance and profit assessments to ensure alignment with overall business objectives [5]

证券代码：002724 证券简称：海洋王 海洋王照明科技股份有限公司投资者关系活动记录表 编号：2020-001 投资者关系活 √特定对象调研 □分析师会议 动类别 □媒体采访 □业绩说明会 □新闻发布会 R 路演活动 □现场参观 □其他 （请文字说明其他活动内容） | --- | --- | --- | --- | |--------------|-------|--------------|--------| | | | | | | 参与单位名称 | 序号 | 机构名称 | 姓名 | | 及人员姓名 | 1 | 财信证券 | 陈日健 | | | 2 | 创金合信 | 何媛 | | | 3 | 华菱津杉 | 胡宜斌 | | | 4 | 华夏银行 | 黄波 | | | 5 | 华融证券 | 秦尔希 | | | 6 | 允公资产 | 李怡彤 | | | 7 | 方正富邦基金 | 柳政甫 | | | 8 | 中冀投资 | 王健博 | | | 9 | 朗实投资 | 王磊 | | | 10 | 华宝信托 | 杨琳 | | | 11 | 中和资本 | 杜蕾 | | --- | --- | --- | --- | |-- ...

证券代码：002724 证券简称：海洋王 海洋王照明科技股份有限公司投资者关系活动记录表 编号：2017-002 | --- | --- | --- | |--------------|---------------------------------------|-------| | | | | | 投资者关系活 | √ 特定对象调研 □分析师会议 | | | 动类别 | □ 媒体采访 □业绩说明会 | | | | □新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ 其他 （请文字说明其他活动内容） | | | 参与单位名称 | 广州广证恒生证券研究所有限公司 李亚军 | | | 及人员姓名 | 广州广证恒生证券研究所有限公司 刘旭峰 | | | | 华泰证券 胡剑 | | | | 深圳前海互兴资产管理有限公司 林冰 | | | | 深圳前海互兴资产管理有限公司 林敦锦 | | | | 深圳前海互兴资产管理有限公司 何颖欣 | | | 时间 | 2017 年 8 月 31 日下午 | | | 地点 | 公司会议室 | | | 上市公司接待 | 唐小芬（职务：公司财务总监、董秘） | ...

证券代码：002724 证券简称：海洋王 海洋王照明科技股份有限公司投资者关系活动记录表 编号：2020-002 投资者关系活 √特定对象调研 □分析师会议 动类别 □媒体采访 □业绩说明会 □新闻发布会 R 路演活动 □现场参观 □其他 （请文字说明其他活动内容） | --- | --- | --- | --- | |--------------|-------|--------------|--------| | | | | | | 参与单位名称 | 序号 | 机构名称 | 姓名 | | 及人员姓名 | 1 | 乔景资本 | 吴默 | | | 2 | 华泰资管 | 秦瑞 | | | 3 | 华泰资管 | 李为冰 | | | 4 | 华泰资管 | 谢龙 | | | 5 | 华泰资管 | 王海山 | | | 6 | 华泰资管 | 陈辛 | | | 7 | 京道基金 | 施辉伟 | | | 8 | 京道基金 | 吴帆 | | | 9 | 长城国瑞证券 | 张晓亮 | | | 10 | 万和证券 | 韩建林 | | | 11 | 万和证券 | 黎云云 | | --- | --- | --- | --- | |-- ...