关于部分募投项目调整并延期公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 天津桂发祥十八街麻花食品股份有限公司（简称公司或本公司）于 2023 年 8 月 18 日召开第四届董事会第十四次会议、第四届监事会第十四次会议，审议 并通过了《关于部分募投项目调整并延期的议案》，因公司首次公开发行股份 募集资金投资项目（简称募投项目）实施过程中市场环境发生较大变化，继续 按原计划实施难以满足公司发展需求，公司从维护全体股东和企业利益角度出 发，本着审慎和效益最大化的原则，结合当前募投项目的实施进度、市场变化 等情况，计划对部分募投项目建设方案调整并延期。该事项尚需提交股东大会 审议。现将具体情况说明如下： 证券代码：002820 证券简称：桂发祥 公告编号：2023-033 天津桂发祥十八街麻花食品股份有限公司 单位：元 | 募集资金专户开户行 | 账号 | 余额 | | --- | --- | --- | | 中信银行天津分行营业部 | 8111401012800161252 | 7,872,873.55 | | 中信银行天津分行营业部 | 811140101 ...

证券代码：002820 证券简称：桂发祥 公告编号：2023-032 天津桂发祥十八街麻花食品股份有限公司 关于独立董事辞职暨补选独立董事的公告 根据《深圳证券交易所股票上市规则》《深圳证券交易所上市公司自律监管指引第 1 号——主板上市公司规范运作》等相关规定，史岳臣先生辞职将导致公司独立董事人 数少于董事会成员的三分之一，故在股东大会选举出新任独立董事之前，史岳臣先生将 按相关法律、行政法规和《公司章程》的规定，继续履行公司独立董事及董事会相关专 门委员会委员的职责。 史岳臣先生任在职期间恪尽职守、勤勉尽责，为公司战略规划、公司治理和规范运 作等作出了积极重要的贡献。在此，公司董事会对史岳臣先生表示衷心感谢！ 二、补选独立董事的情况 为保障董事会规范运作，根据《公司法》《深圳证券交易所上市公司自律监管指引 第 1 号——主板上市公司规范运作》等法律法规、规范性文件及《公司章程》等有关规 定，经公司董事会提名委员会审查，公司于 2023 年 8 月 18 日召开了第四届董事会第十 四次会议，审议通过了《关于补选第四届董事会独立董事的议案》及《关于补选董事会 1 专门委员会委员的议案》，同意提名任建国先生（简 ...

中信建投证券股份有限公司关于 天津桂发祥十八街麻花食品股份有限公司 部分募投项目调整并延期的核查意见 深圳证券交易所： 中信建投证券股份有限公司（以下简称"中信建投证券"或"保荐人"）作 为天津桂发祥十八街麻花食品股份有限公司（以下简称"桂发祥"、"公司"）首 次公开发行股票的保荐人，根据《证券发行上市保荐业务管理办法》《深圳证券 交易所股票上市规则》和《深圳证券交易所上市公司自律监管指引第 13 号—— 保荐业务》等有关规定，对桂发祥部分募集资金投资项目调整并延期的事项进行 了核查，并发表如下核查意见： 一、募集资金基本情况 经中国证券监督管理委员会《关于核准天津桂发祥十八街麻花食品股份有限 公司首次公开发行股票的批复》（证监许可[2016]2094 号）核准，深圳证券交易 所《关于天津桂发祥十八街麻花食品股份有限公司人民币普通股股票上市的通知》 （深证上[2016]808 号）同意，公司首次公开发行的人民币普通股（A 股）股票 3,200 万股已于 2016 年 11 月 18 日在深圳证券交易所中小板上市。募集资金总额 为人民币 531,200,000.00 元，扣除其他发行费用后的募集资金净额为人民币 ...

Group 1: Company Overview and Strategy - The company focuses on enhancing direct sales channels to improve performance recovery and operational management, aiming to increase profitability [2][3] - Direct sales channels play a crucial role in sales proportion, brand promotion, and market control, with plans to expand into surrounding areas [3] Group 2: Product Development and Production Capacity - The company has developed a new line of small-sized filled snacks, with automated production processes to improve efficiency and reduce costs [3][5] - Production capacity utilization has gradually increased, alleviating previous constraints due to external factors [3][5] Group 3: Online Channel Development - The main focus for online business this year includes customizing products for online channels and enhancing product variety [4] - The company plans to leverage platforms like Douyin for live streaming and marketing activities to boost online sales [4] Group 4: Distributor Relations and Market Expansion - The company aims to support local distributors through product supply and brand promotion to help restore their business [4][5] - Expansion plans for external distributors focus on major cities like Beijing and Shanghai, targeting various retail channels [4][5] Group 5: Financial Performance and Challenges - The decline in gross margin last year was attributed to rising raw material costs and decreased production volume, leading to higher unit costs [5] - The company maintains autonomy in operations while being accountable to the State-owned Assets Supervision and Administration Commission [5]

证券代码：002820 证券简称：桂发祥 天津桂发祥十八街麻花食品股份有限公司 投资者关系活动记录表 编号：2023-03 投资者关系活 特定对象调研 分析师会议 动类别 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 参与单位名称 及人员姓名 华鑫证券 孙山山 时间 2023-5-24（周三）上午 9:30-11:00 地点 天津市河西区洞庭路 32 号公司三楼会议室 上市公司接待 人员姓名 董事会秘书 黄靓雅 证券事务代表 乔璐 一、签署《调研来访承诺书》 二、参观公司十八街麻花文化馆，了解公司基本情况 三、互动问答 问题 1. 目前麻花之外的产品，打造与推进情况如何，侧重点和 打法是什么？ 投资者关系活 答：公司产品目前可划分为四大类，一是麻花；二是糕点及方便 动主要内容介 食品，涵盖中西式糕点，还有元宵粽子月饼等节令食品，以及嘎 绍 巴菜、茶汤等天津风味的方便食品；三是 OEM 产品，主要是京冀 区域的特色小食；另外还有外采食品，以丰富直营店产品品类。 前几年受外部因素影响，公司直营及经销渠道麻花销量均有一定 程度萎缩，在今年消费复苏前提下，公司将以传统麻花类产品为 基础，在直 ...

Market Expansion Strategy - The company plans to expand its market presence outside Tianjin, focusing initially on Beijing and Shanghai, with a structured team and distributor management system in place [2][3] - The brand has a relatively high recognition in surrounding regions, leveraging its brand and product advantages for gradual nationwide expansion [3] Product Development and Sales Channels - The company aims to enhance its product line by focusing on leisure snacks, with plans to automate production of 8g filled snacks as a key product [3][4] - Online sales channels will include traditional e-commerce platforms like JD and Taobao, as well as emerging platforms like Douyin for short video commerce [3][4] Distribution and Pricing Strategy - The company acknowledges a past decline in distributor channels and plans to strengthen support for local distributors while expanding recruitment efforts in markets outside Tianjin [3][4] - There is a differentiation in pricing strategies between direct sales and distributor channels, with direct sales playing a crucial role in market price control [3][4] Financial Performance and Projections - The company projects a revenue target of CNY 460 million and a net profit of CNY 60 million for the year, reflecting a recovery in performance [5][6] - The sales expense ratio is higher than industry peers due to the direct sales model, which incurs fixed costs for store operations [7] Operational Improvements - The company is investing in automation and production efficiency to address past challenges in meeting market demand [7] - Plans are in place to enhance service quality and operational management in direct sales to improve profitability [6][7] Marketing and Brand Development - The company is focusing on online marketing strategies, including live streaming and word-of-mouth promotion, to boost brand awareness and drive sales [4][6] - A pilot project for an old brand collective store is being developed to create a cultural consumption experience center [4][5] Investment and Acquisition Plans - The company is actively seeking investment and acquisition opportunities within the food industry to support strategic growth [5][7] - There is a focus on utilizing excess cash for strategic investments while managing cash flow efficiently [7]

证券代码：002820 证券简称：桂发祥 天津桂发祥十八街麻花食品股份有限公司 投资者关系活动记录表 答：您好，感谢关注。下一步，公司将继续发力，以创新为驱动， 打造老字号融合发展平台，聚焦核心优势，促进产品分类升级； 同时进一步加强线上平台建设，结合品牌宣传与营销，线上线下 全渠道拓展市场，持续拉动业绩回升。具体经营计划详见公司于 指定媒体披露的《2022 年年度报告》"管理层讨论与分析"之 "公司未来发展的展望"部分。谢谢！ 问题 10.你股价再跌就破产了。 编号：2023-01 投资者关系活 动类别 □特定对象调研 □分析师会议 □媒体采访 ■业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 参与单位名称 及人员姓名 全景网（https://rs.p5w.net/html/137037.shtml）交流互动网 友 时间 2023-4-28（周五）下午 15:00-17:00 地点 全景网（https://rs.p5w.net/html/132007.shtml） 上市公司接待 人员姓名 董事长 李 路 董事/总经理 李铭祥 独立董事 张俊民 副总经理/财务总监 蒋桂洁 董事会秘书 黄靓雅 投资者 ...

Financial Performance - The company's revenue for Q1 2023 reached ¥142,651,899.09, representing a significant increase of 108.19% compared to ¥68,519,272.64 in the same period last year[5] - Net profit attributable to shareholders was ¥25,536,569.67, a turnaround from a loss of ¥19,261,561.06 in Q1 2022, marking a growth of 239.16%[5] - The net profit after deducting non-recurring gains and losses was ¥24,106,134.81, compared to a loss of ¥21,708,866.10 in the previous year, reflecting a 215.91% increase[5] - Cash flow from operating activities showed a net inflow of ¥49,421,560.86, a substantial improvement from a negative cash flow of ¥7,127,553.85 in Q1 2022, indicating a growth of 793.39%[5] - Basic and diluted earnings per share were both ¥0.13, compared to a loss of ¥0.10 per share in the same quarter last year, representing a 244.44% increase[5] - Operating profit for the quarter was ¥24,997,112.86, compared to a loss of ¥19,101,994.56 in the same period last year, indicating a turnaround in profitability[22] - Net profit for the quarter was ¥25,536,569.67, a substantial improvement from a net loss of ¥18,349,865.13 in the previous year[23] - The company reported a total comprehensive income of ¥25,535,424.94, contrasting with a loss of ¥18,353,316.20 in the same quarter last year[23] Assets and Liabilities - Total assets at the end of the reporting period were ¥1,078,422,696.63, up 4.41% from ¥1,032,872,101.44 at the end of the previous year[5] - The company's equity attributable to shareholders increased by 2.68% to ¥976,905,051.71 from ¥952,784,557.16 at the end of the last year[5] - Total assets increased to ¥1,078,422,696.63 from ¥1,032,874,381.69, showing a growth of about 4.4%[19] - Total liabilities rose to ¥101,517,644.92 from ¥81,504,754.92, indicating an increase of approximately 24.6%[18] Cash Flow and Investments - The company's cash and cash equivalents increased to ¥641,524,154.58 from ¥597,711,701.40 at the beginning of the year, representing a growth of approximately 7.3%[17] - Cash and cash equivalents at the end of the period totaled ¥641,524,154.58, up from ¥250,881,516.61 at the end of the previous period[24] - The company recorded investment cash inflows of ¥402,610,989.34, primarily from the recovery of investments[24] Shareholder Information - The total number of common shareholders at the end of the reporting period is 33,234[14] - The largest shareholder, Tianjin Guifaxiang Mahua Food Group Co., Ltd., holds 33.99% of the shares, totaling 68,273,314 shares[14] Operational Insights - The company launched new products and multiple festive gift boxes during the Spring Festival, which contributed to the significant revenue growth[10] - The increase in accounts receivable and payable was attributed to the "sales-driven production" model, which required a proportional increase in raw material procurement[11] - The company reported a decrease in R&D expenses due to the completion of certain projects, while financial expenses increased due to higher transaction fees from increased sales frequency[12] - Total operating costs for the quarter were ¥120,648,174.03, an increase from ¥90,698,178.76 in the previous period[20] - The company incurred research and development expenses of ¥736,179.19, down from ¥1,735,398.63 in the previous year, indicating a reduction in R&D spending[20] Legal and Recovery Efforts - The company has recovered a total of ¥7,356,700 from a case involving embezzlement, which will not significantly impact the 2023 financial results[15] - The company will continue to cooperate with judicial authorities to recover the remaining funds from the embezzlement case[15]

Financial Performance - The company's operating revenue for 2022 was ¥236,335,777.19, a decrease of 41.66% compared to ¥405,124,206.90 in 2021[18] - The net profit attributable to shareholders was -¥70,612,720.35, representing a decline of 431.72% from ¥21,286,635.53 in the previous year[18] - The basic earnings per share for 2022 was -¥0.35, down 418.18% from ¥0.11 in 2021[18] - Total assets at the end of 2022 were ¥1,032,872,101.44, a decrease of 10.44% from ¥1,153,302,419.55 at the end of 2021[18] - The net assets attributable to shareholders decreased by 9.56% to ¥952,784,557.16 from ¥1,053,517,349.24 in 2021[18] - The company reported a net cash flow from operating activities of -¥21,750,200.32, a decline of 134.47% from ¥63,102,139.98 in 2021[18] - The weighted average return on equity was -7.06%, down from 2.02% in the previous year[18] - The company's total revenue for Q1 2022 was ¥68,519,272.64, while Q2 revenue dropped to ¥40,491,599.63, and Q3 revenue increased to ¥84,977,007.68, before falling again to ¥42,347,897.24 in Q4[22] - The net profit attributable to shareholders for Q3 2022 was a loss of ¥1,508,235.12, with Q1 and Q2 losses of ¥19,261,561.06 and ¥25,615,589.69 respectively, and a significant loss of ¥24,227,334.48 in Q4[22] Market and Industry Trends - The total market size of the leisure snack industry in China was ¥734.2 billion in 2022, with an expected growth to ¥976.5 billion by 2027, indicating a robust growth trend[29] - The baking food industry in China reached a market size of ¥285.3 billion in 2022, growing by 9.7% year-on-year[29] - In 2022, the total retail sales of consumer goods in China decreased by 0.2%, with food retail sales increasing by 8.7%[31] - The company faced challenges due to a 22.1% decline in domestic tourist numbers and a 30% drop in domestic tourism revenue in 2022, impacting sales[32] Product and Sales Strategy - The company’s main product, the traditional snack "Eighteen Street Mahua," is well-regarded and has a strong market presence, particularly in the Tianjin region[30] - The company has expanded its e-commerce channels by entering platforms such as Douyin and Kuaishou, aiming to enhance consumer interaction and brand exposure[34] - The company has implemented product packaging upgrades and launched new product combinations to meet changing consumer demands, particularly in the home consumption sector[34] - The company has developed new products tailored for e-commerce, targeting younger consumers and aligning with festive promotional activities[34] - The company has adjusted its product offerings to include more convenient and flexible packaging options, enhancing the shopping experience for consumers[34] Operational Challenges - The company faced significant risks in the retail and food industries, which were detailed in the report[3] - The company has acknowledged uncertainties regarding its ability to continue as a going concern due to negative net profits in recent years[18] - The company reported a significant decline in store operating profit, with a loss of approximately ¥23.44 million compared to a profit of approximately ¥48.98 million in the previous period[37] - The number of distributors in the Tianjin region decreased by 19.06% to 225, while the total number of distributors decreased by 15.13% to 286[46] Financial Management and Investments - The company received government subsidies amounting to ¥2,146,503.35 in 2022, which are closely related to its normal business operations[24] - The company reported a non-operating income of ¥4,086,001.19 from entrusted investment management in 2022, reflecting its strategy to optimize asset management[24] - The company invested ¥5,174,151.02 in research and development, which is a 7.73% increase from ¥4,802,966.02 in the previous year[57] - The company has committed to a dividend payout ratio of 30% of net profits, ensuring returns to shareholders while maintaining growth investments[184] Corporate Governance and Management Changes - The company reported a resignation of the chairman, Feng Guodong, on September 1, 2022, due to health reasons, and a resignation of director Ma Hongtao for work reasons on the same date[132] - The company appointed Li Lu as the new chairman on November 2, 2022, following the resignation of the previous chairman[132] - The company experienced a change in the supervisory board with the resignation of Zhao Li as the chairwoman on November 28, 2022, due to work adjustments[132] - The company has expanded its board with independent directors who bring extensive experience from various industries, including food and beverage[135] Social Responsibility and Community Engagement - The company has received multiple honors for its social responsibility efforts, including "National Civilized Unit" and "National Model Labor Relations Harmonious Enterprise" awards[175] - The company has provided over 10,000 hours of volunteer service in community support activities, reflecting its dedication to social welfare[178] - The company has actively participated in important community health and safety initiatives, including fire safety and health education campaigns[178] - The company donated a total of 70,000 yuan to the Tianjin Red Cross and 10,000 yuan to the Tianjin Youth Development Foundation, demonstrating its commitment to social responsibility[179] Future Outlook and Strategic Plans - In 2023, the company aims to leverage policy optimizations to boost consumption and tourism recovery, while also addressing ongoing economic pressures and rising raw material costs[105] - The company plans to establish a platform for the integration of time-honored brands, creating a collection store that showcases local specialties and cultural heritage, enhancing consumer experience[105] - The company is considering strategic acquisitions to enhance its product portfolio and market presence, with a budget of 200 million RMB allocated for potential deals[184] - The company plans to expand its distribution channels, particularly targeting local tourism and convenience stores, while also developing markets outside Tianjin, starting with Beijing[111]

证券代码：002820 证券简称：桂发祥 公告编号：2023-017 天津桂发祥十八街麻花食品股份有限公司 关于举行 2022 年度网上业绩说明会的公告 1 （问题征集专题页面二维码） 特此通知。 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 天津桂发祥十八街麻花食品股份有限公司（以下简称公司）已于 2023 年 4 月 21 日在《中国证券报》《证券时报》《上海证券报》《证券日报》和巨潮资讯网 （http://www.cninfo.com.cn）上披露了《2022 年年度报告》全文及《2022 年年度 报告摘要》。为了便于广大投资者更深入全面地了解公司情况，公司将于 2023 年 4 月 28 日（星期五）下午 15:00—17:00 在全景网举办公司 2022 年度网上业绩说明会。 本次说明会将采用网络远程的方式举行，投资者可登陆全景网"投资者关系互动平台" （http://ir.p5w.net）参与本次年度业绩说明会。 出席本次年度报告网上业绩说明会的人员有：公司董事长李路先生、总经理李铭 祥先生，独立董事张俊民先生，副总经理兼财务总监蒋桂洁女士，董事 ...