Financial Performance - The company's operating revenue for the first half of 2023 was CNY 1,174,141,082.73, a decrease of 39.65% compared to CNY 1,945,524,055.05 in the same period last year[27]. - The net profit attributable to shareholders of the listed company was CNY 8,515,860.64, down 95.12% from CNY 174,463,058.57 year-on-year[27]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was CNY 2,885,457.70, a decline of 98.31% compared to CNY 171,096,632.33 in the previous year[27]. - The net cash flow from operating activities was CNY -176,808,005.16, a decrease of 298.60% from CNY 89,026,848.38 in the same period last year[27]. - Basic earnings per share were CNY 0.04, down 94.94% from CNY 0.79 in the previous year[27]. - The company's total revenue for the reporting period was ¥1,174,141,082.73, a decrease of 39.65% compared to ¥1,945,524,055.05 in the same period last year, primarily due to reduced sales of Winter Olympic licensed products[55]. - The net cash flow from operating activities was -¥176,808,005.16, a significant decline of 298.60% compared to ¥89,026,848.38 in the previous year, attributed to decreased collections from licensed products[55]. - The company reported a net increase in cash and cash equivalents of -¥128,785,054.87, a decrease of 39.48% compared to -¥92,332,786.87 in the same period last year[57]. Assets and Liabilities - Total assets at the end of the reporting period were CNY 1,785,824,231.86, a decrease of 0.54% from CNY 1,795,476,409.09 at the end of the previous year[27]. - The net assets attributable to shareholders of the listed company were CNY 919,835,419.84, down 9.43% from CNY 1,015,644,149.98 at the end of the previous year[27]. - The total liabilities rose to CNY 835,871,311.02 from CNY 758,926,836.27, reflecting an increase of about 10.1%[138]. - The company's total assets amounted to CNY 1,025 million, reflecting a solid asset base[168]. - The total liabilities increased to CNY 566,442,763.12 from CNY 512,942,927.57, reflecting an increase of 10.4%[142]. Revenue Segments - In the first half of 2023, the marketing business segment achieved revenue of 1,024.76 million yuan, a year-on-year increase of 16.60%, with a gross margin of 18.09%, up by 0.67 percentage points[48]. - The new media marketing business generated revenue of 490.26 million yuan, a year-on-year growth of 32.07%, with a gross margin of 18.63%, down by 0.93 percentage points[52]. - The company’s promotional services revenue reached 76.74 million yuan, a significant year-on-year increase of 97.45%[50]. - Marketing business revenue increased by 16.60% to ¥1,024,761,513.62, accounting for 87.28% of total revenue, while licensed and other business revenue plummeted by 86.00% to ¥149,379,569.11[58]. Strategic Initiatives - The company aims to become a leader in the "Big IP + Technology" strategy, enhancing its marketing services through innovative IP resources[38]. - The company has established a complete integrated industry chain for IP operations, covering design, development, and sales of cultural creative products[37]. - The company is focusing on enhancing its creative design capabilities and expanding its marketing channels to maintain its market leadership[77]. - The company plans to expand its market presence by launching new products and enhancing its technology development efforts[157]. - The company is exploring potential mergers and acquisitions to enhance its market position[157]. Research and Development - The company’s R&D investment as a percentage of revenue increased from 3.14% in the previous year to 4.80% in the current period, enhancing its core competitiveness[54]. - The company has allocated 61 million yuan for research and development in new technologies and products[156]. - The company aims to enhance its technological capabilities through ongoing research and development initiatives[162]. Risk Management - The company has detailed the major risks it will face in the future and corresponding countermeasures in the report[6]. - The company is facing risks from external economic conditions, market competition, and potential loss of core customers, which may impact its performance[76][77][78]. Corporate Governance - The company has a governance structure that includes a board of directors, supervisory board, and 12 business divisions, indicating a robust organizational framework[173]. - The company adheres to legal regulations to protect the rights of shareholders, employees, and partners, ensuring compliance with relevant laws[90]. - The company maintains a strong focus on investor relations management, ensuring timely and accurate information disclosure[90]. Environmental Responsibility - The company emphasizes its commitment to environmental protection and does not fall under the key pollutant discharge units as per environmental authorities[89]. - The company actively implements green development concepts in its operations, increasing the selection ratio of recyclable materials[91]. - The company has not faced any administrative penalties related to environmental issues during the reporting period[89]. Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 21,913[122]. - The largest shareholder, Yuanlong Yatu (Beijing) Investment Co., Ltd., holds 38.10% of the shares, totaling 85,027,553 shares[122]. - The total number of restricted shares at the beginning of the period was 29,787,785, with a decrease of 1,807,860 shares, resulting in 27,979,925 restricted shares at the end of the period[120]. Financial Reporting - The half-year financial report has not been audited[98]. - The company's financial statements are prepared in accordance with the accounting standards issued by the Ministry of Finance, ensuring compliance and transparency[176]. - The company’s financial reports reflect its financial position and operational results as of June 30, 2023, adhering to the principles of continuous operation[179].

证券代码：002878 证券简称：元隆雅图 公告编号：2023-067 北京元隆雅图文化传播股份有限公司 关于公司与北京聚星动力文化传媒有限公司 签署战略合作协议的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假 记载、误导性陈述或重大遗漏。 特别提示： 1、协议履行期间可能遇到外部宏观环境发生重大变化、突发意外事件，以 及其他不可抗力或不可预计的因素，可能对合同的履行造成影响，因此存在一定 履约风险和不确定性，敬请投资者注意投资风险； 2、本协议的顺利履行预计将对公司未来经营业绩产生积极影响。 一、协议签署情况及主要内容 近日，北京元隆雅图文化传播股份有限公司（以下简称"公司"）与北京聚 星动力文化传媒有限公司（以下简称"聚星动力"）就体育 IP 产品开发合作、 销售渠道合作、广告营销合作等方面签订了战略合作协议。 1、体育 IP 产品开发合作： 基于双方在体育 IP 运营领域的资源，发挥双方在体育赛事运营、IP 授权和 开发、产品设计生产、营销策划与传播等方面优势，拓展双方在体育营销产业中 的营销合作模式，形成优势互补，推动双方在体育产业中的商业化合作。 2、销售渠道合作： 3、广 ...

证券代码：002878 证券简称：元隆雅图 北京元隆雅图文化传播股份有限公司 投资者关系活动记录表 编号：2023-001 投资者关系活 动类别 特定对象调研 □分析师会议 □媒体采访 业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 （投资者集体接待日活动） 形式 ☐现场 网上 ☐电话会议 参与单位名称 及人员姓名 线上参与公司 2022 年度网上业绩说明会的投资者 时间 2023 年 5 月 5 日 15:00-17:00 地点 价值在线（https://www.ir-online.cn/）网络互动 上市公司接待 人员姓名 董事长：孙震先生 副总经理兼财务总监：边雨辰先生 副总经理兼董事会秘书：王莎莎女士 独立董事：金永生先生 投资者关系活 动主要内容介 绍 1.礼赠品行业的发展趋势和市场空间如何？ 答:礼赠品行业具有大行业小公司的特点，全国礼品市场规模在万 亿级水平，企业数量众多。公司自 98 年成立以来持续深耕礼赠品行 业，是国内礼赠品行业龙头企业和第一家上市公司。礼赠品的商业模 式有 2B2C 的特点，即主要面向 B 端企业销售，但最终服务于 C 端消费 者。因此，礼赠品需求会随着消费者需求 ...

Financial Performance - The company's revenue for Q1 2023 was ¥410,913,406.01, a decrease of 58.01% compared to ¥978,712,305.28 in the same period last year[5] - The net profit attributable to shareholders was a loss of ¥8,451,760.39, representing a decline of 109.15% from a profit of ¥92,417,597.14 in Q1 2022[5] - The basic earnings per share (EPS) was -¥0.04, down 109.52% from ¥0.42 in the previous year[5] - The company reported a total comprehensive loss of CNY 8,073,436.82 for Q1 2023, contrasting with a comprehensive income of CNY 94,076,742.99 in the previous year[21] - The company's operating profit for Q1 2023 was a loss of CNY 10,922,997.15, compared to a profit of CNY 108,292,682.04 in the previous year[21] Cash Flow - Cash flow from operating activities showed a net outflow of ¥2,154,630.40, a decrease of 103.05% compared to a net inflow of ¥70,685,433.65 in Q1 2022[5] - The net cash flow from operating activities for Q1 2023 was -2,154,630.40, compared to 70,685,433.65 in Q1 2022, indicating a significant decline[24] - Total cash inflow from operating activities was 653,546,428.48, while cash outflow was 655,701,058.88, resulting in a net cash flow deficit[24] - The net cash flow from investing activities was -2,075,945.49, compared to -40,237,706.36 in the previous year, showing a decrease in cash outflow[24] - Cash inflow from financing activities totaled 20,489,830.77, while cash outflow was 81,040,197.41, leading to a net cash flow of -60,550,366.64[25] Assets and Liabilities - The total assets at the end of Q1 2023 were ¥1,594,445,343.64, a decrease of 11.20% from ¥1,795,476,409.09 at the end of the previous year[5] - The total liabilities as of Q1 2023 amounted to CNY 561,835,710.89, down 26.0% from CNY 758,926,836.27 in the previous year[20] - The total current assets decreased to CNY 1,293,651,905.31 from CNY 1,495,124,520.40, a decrease of about 13.5%[17] - The company's cash and cash equivalents decreased to CNY 398,723,374.92 from CNY 463,494,803.68, representing a decline of about 14.0%[17] - Accounts receivable decreased to CNY 546,103,530.59 from CNY 701,507,708.64, indicating a reduction of approximately 22.1%[17] Operational Insights - The company experienced a significant decline in revenue due to the end of the Winter Olympics, which previously boosted sales of licensed products[8] - The company expects a recovery in business performance in Q2 2023 as the economic environment improves[8] - The company recorded a 46.56% decrease in cash paid for goods and services, amounting to ¥557,847,641.05 compared to ¥1,043,965,277.35 in the previous year[11] - Research and development expenses for Q1 2023 were CNY 23,411,071.85, down 20.6% from CNY 29,509,844.82 in the same period last year[20] - The company’s weighted average return on equity was -0.83%, down from 9.85% in the same period last year[5] Shareholder Information - The company reported a total of 10 major shareholders, with the largest being Yuanlong Yatu (Beijing) Investment Co., Ltd., holding 86,457,553 shares[14] - The total equity attributable to shareholders of the parent company was CNY 1,011,326,262.82, a slight decrease from CNY 1,015,644,149.98 year-over-year[20]

Financial Performance - The company's operating revenue for 2022 was approximately ¥3.29 billion, representing a 43.95% increase compared to ¥2.29 billion in 2021[23]. - The net profit attributable to shareholders for 2022 was approximately ¥167.35 million, up 44.79% from ¥115.59 million in 2021[23]. - The net cash flow from operating activities was approximately ¥126.74 million, reflecting a 3.72% increase from ¥122.20 million in 2021[23]. - The basic earnings per share for 2022 was ¥0.75, a 41.51% increase from ¥0.53 in 2021[23]. - The total assets at the end of 2022 were approximately ¥1.80 billion, a 1.82% increase from ¥1.76 billion at the end of 2021[23]. - The net assets attributable to shareholders at the end of 2022 were approximately ¥1.02 billion, up 15.86% from ¥876.60 million at the end of 2021[23]. - Total revenue for 2022 reached ¥3,290,464,867.5, representing a year-on-year increase of 43.95% compared to ¥2,285,823,534.3 in 2021[67]. - Marketing business revenue reached 2,152.78 million yuan in 2022, a year-on-year increase of 4.64%, with gift products growing by 14.25% to 1,138.54 million yuan[58]. - The revenue from Winter Olympic licensed merchandise and precious metal business was CNY 1.135 billion, a significant increase of 401.96% compared to the previous year[57]. - The company reported a total revenue of 7,046 million CNY for the year 2022, representing a growth of 6.5% compared to the previous year[124]. Dividend Distribution - The company plans to distribute a cash dividend of 5 RMB per 10 shares to all shareholders, based on a total of 223,170,841 shares[4]. - The company reported a cash dividend distribution of 111,585,420.50 CNY, with a cash dividend of 5.00 CNY per 10 shares[150]. - The total distributable profit for the company was 471,443,326.84 CNY, with the cash dividend amounting to 100% of the profit distribution total[150]. Risk Management - The company emphasizes the importance of risk awareness regarding forward-looking statements, which are subject to market conditions and operational realities[4]. - The company has detailed its future risks and countermeasures in the "Management Discussion and Analysis" section of the report[4]. - The company has a comprehensive risk management strategy in place to address potential challenges in its future operations[4]. - The company has identified external economic environment risks that may impact business demand and is adjusting its business direction and cost structure accordingly[106]. - The domestic gift industry is characterized by a large market size, numerous participants, and low industry concentration, leading to intensified competition risks[107]. - New business ventures, including IP cultural derivatives and metaverse initiatives, require substantial resource investment and may not meet expectations, posing a risk to company performance[109]. Market Position and Strategy - The company is positioned to benefit from supportive policies aimed at cultural industry innovation and development, as outlined in the "14th Five-Year Plan" for cultural industry development[35]. - The company is a leading player in the gift and promotional products industry, which has a market size in the trillion-level range in China[38]. - The company is focusing on creating new marketing ecosystems through the combination of AI technology and the metaverse[37]. - The company is actively exploring new business models, including IP e-commerce and virtual products, to adapt to market demands[44]. - The company aims to optimize its client structure, particularly in the internet and finance sectors, to drive future revenue growth[58]. - The company plans to enhance its dual main businesses of gift products and new media marketing, aiming for stable growth and improved gross margins[102]. Innovation and Development - The integration of AI and big data analytics is enhancing consumer insights and improving marketing effectiveness[37]. - The company has developed nearly 700 licensed products for the Beijing Winter Olympics, showcasing its creative design capabilities[44]. - The company is focusing on the development of IP cultural derivative products and e-commerce, with plans to strengthen C-end channel construction and operational capabilities[104]. - The company has invested 500 million CNY in R&D for new technologies in the past year[124]. - Research and development expenses increased by 25% in 2022, totaling 300 million RMB, to support innovation and new technology[141]. Governance and Compliance - The board of directors held 9 meetings and reviewed 46 proposals during the reporting period, ensuring effective governance[112]. - The supervisory board also convened 9 meetings, reviewing 24 proposals, to maintain oversight of financial and operational compliance[113]. - The company emphasizes independent operations, with clear asset ownership and no reliance on controlling shareholders[117]. - The company has established a transparent performance evaluation and incentive mechanism for its management team[114]. - The company is committed to timely and accurate information disclosure to enhance transparency and protect shareholder rights[115]. - The company has established a comprehensive internal control system to safeguard shareholder interests and ensure legal compliance in major decisions[159]. Employee and Talent Management - The company has a total of 28 training sessions conducted during the reporting period, totaling 160 hours[147]. - The employee composition includes 215 creative and design personnel, 290 sales and customer service personnel, and 65 IT and digital marketing personnel[145]. - The company has implemented a "successor plan" for talent development, ensuring sufficient talent reserves for each position[147]. - The company has received the "Excellence in Talent Development" award for three consecutive years, enhancing its employer brand image[147]. - The total remuneration paid to directors, supervisors, and senior management in 2022 amounted to 11.97 million yuan[134]. Financial Health and Investments - The company reported a significant increase in short-term borrowings to CNY 284,125,532.19, which is 15.82% of total assets, up by 1.58% due to increased funding needs for new media marketing and promotional products[88]. - The company has established long-term partnerships with over 100 Fortune Global 500 companies, enhancing its market position[53]. - The company has completed a strategic acquisition of a smaller tech firm for 200 million RMB to enhance its product offerings[141]. - The company has maintained effective internal control over financial reporting as of December 31, 2022, according to the internal control audit report[162]. Shareholder Relations - The company is focused on enhancing investor relations management to provide accurate and timely information to investors[167]. - The company has established a foundation for long-term cooperation with partners, effectively mitigating risks of commercial bribery and unethical transactions[167]. - The company has committed to avoiding competition with its major shareholders and related parties, ensuring fair business practices[171].

证券代码：002878 证券简称：元隆雅图 公告编号：2023-022 北京元隆雅图文化传播股份有限公司 关于举办2022年度网上业绩说明会的公告 本公司及全体董事会成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 重要内容提示： 北京元隆雅图文化传播股份有限公司（以下简称"公司"）已于 2023 年 4 月 20 日在巨潮资讯网上披露了《2022 年年度报告》及《2022 年年度报告摘要》。 为便于广大投资者更加全面深入地了解公司经营业绩、发展战略等情况，公司定 于 2023 年 5 月 5 日（星期五）15:00-17:00 在"价值在线"（www.ir-online.cn） 会议召开时间：2023 年 5 月 5 日（星期五）15:00-17:00 会议召开方式：网络互动方式 会议召开地点：价值在线（www.ir-online.cn） 会议问题征集： 投资者可于 2023 年 5 月 5 日 前 访 问 网 址 https://eseb.cn/13TnlmZO52M 或使用微信扫描下方小程序码进行会前提 问，公司将通过本次业绩说明会，在信息披露允许范围内就投资者普遍 关注的 ...

北京元隆雅图文化传播股份有限公司 投资者关系活动记录表 编号：2018-003 | --- | --- | --- | |-----------------------|-------------------------|-----------------------------------------------------------------------------------------------| | | | | | 投资者关系活 | □ | 特定对象调研 □分析师会议 | | 动类别 | □ | 媒体采访 □业绩说明会 | | | □新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 | | 华泰证券：王莎莎、刘静；中信证券：李启明、姜恬恬；中 | | 及人员姓名 | | 加基金：于成琨；华商基金：王毅文；中金资管：张曦；万 世椿投资：艾晓峰，九富投资：石岩、来会娟 | | 时间 | 2018 年 3 月 15 | 日 | | 地点 | 公司会议室 | | | | | | | 上市公司接待 人员姓名 | | 董事 ...

Group 1: Business Overview - The company primarily provides integrated marketing services to Fortune 500 companies and well-known domestic enterprises, focusing on creative design and supply of promotional gifts, digital promotion services, and new media marketing [1] - In 2018, the revenue from promotional gifts accounted for 80% of the company's total revenue, which exceeded 1 billion [1] - The company is the only publicly listed firm specializing in promotional products in the media industry's offline marketing sector [1] Group 2: Client Engagement and Contracting - The company generally adopts a "framework agreement + specific orders" model for client engagement, with framework agreements typically lasting 1-2 years and automatically renewed [2] - Major clients include HP, Nestlé, and Huawei, with Nestlé's revenue growth significantly driven by digital marketing services [2][3] - The company has maintained a stable workforce of around 400 employees, with each business unit staffed according to workload and order volume [3] Group 3: Competitive Advantages - The company boasts strong design and R&D capabilities, with its art director being a professor from Tsinghua University [2] - It has a robust supply chain management system involving over 1,000 suppliers, allowing for quick response to orders [2] - The company has accumulated over 3,000 supplier resources in its 20+ years of operation, enhancing its competitive edge [2] Group 4: Market Trends and Future Strategies - The company plans to increase market share by focusing on foreign enterprises, which have more standardized management practices [2] - The acquisition of Qianma is expected to enhance the company's new media marketing segment and facilitate integrated online and offline marketing services [3][4] - The company is exploring opportunities in the financial sector, targeting major banks and financial groups for digital marketing needs [4] Group 5: Risks and Challenges - The company aims to reduce dependency on its top five clients by expanding its client base [4] - Potential risks include the need to strengthen efforts in developing core major clients [4] - The management team is considered stable and motivated, reducing the likelihood of high-level departures [4]

北京元隆雅图文化传播股份有限公司 投资者关系活动记录表 编号：2018-007 | --- | --- | --- | |--------------|---------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | | | | | 投资者关系活 | □ | 特定对象调研 □分析师会议 | | 动类别 | □ 媒体采访 □业绩说明会 | | | | □新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 | 鹏华基金 研究部总经理梁浩 | | | 及人员姓名 | | | | 时 ...

北京元隆雅图文化传播股份有限公司 投资者关系活动记录表 编号：2018-008 | --- | --- | --- | |--------------|----------------------------|--------------------------------------------------------| | | | | | 投资者关系活 | □ | 特定对象调研 □分析师会议 | | 动类别 | □ | 媒体采访 □业绩说明会 | | | □新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 | | 长城财富资产 李臣燕、中邮基金 聂璐、东吴证券研究所 史 | | 及人员姓名 | | 凡可、交银施罗德基金 余李平 沈楠、新时代证券研究所 赵 | | | | 琳、国泰君安研究所 陈筱 陈融、华泰联合证券研究所 孔凌 | | | | 飞 王莎莎、西南证券研究所 杭爱、金元顺安基金 张博、中 | | | | 银基金 王睿 中国人寿资产 鲁士伟、兴全基金 孟灿、宝盈基 | | | 金 陈金伟 | | | 时间 | 2 ...