Core Insights - The article discusses the integration of event IP with urban culture, consumer trends, and youth expression, emphasizing the need for continued exploration to maintain popularity and relevance in public life after the event's success [1]. Group 1: Event IP and Merchandise Sales - The mascots "Xiyangyang" and "Lerongrong" gained popularity during the 15th National Games, transforming into symbols of local cuisine and becoming a new form of "social currency" through internet dissemination [1][14]. - The event's merchandise, particularly a bubble-blowing toy, sold out quickly, indicating high demand and consumer interest [2][8]. - The company Yuanlong Yatu has established a comprehensive sales network for event merchandise, with 51 retail stores in key cities and a total sales revenue of 680 million yuan as of November 15 [4][13]. Group 2: Consumer Behavior and Market Trends - The popularity of event-related products reflects a shift in consumer behavior towards emotional consumption, where products serve as emotional carriers rather than mere functional items [31][34]. - The trend of "breaking the circle" is evident, as event merchandise is expanding beyond traditional collectibles to include practical items and precious metal products, enhancing their utility and value [39]. - The integration of event IP with local culture and consumer trends is crucial for sustaining interest and sales, as seen with the "Bay Chicken" becoming a cultural symbol beyond the event [35][34]. Group 3: Challenges and Future Directions - The industry faces challenges with the decline in interest for event IPs post-event, leading to reduced visibility and resale value in secondary markets [32][34]. - Experts suggest that successful IPs must evolve beyond their initial event context to maintain relevance, potentially linking with broader cultural movements [35][34]. - The company emphasizes a "three-in-one" approach, combining events, culture, and daily life to fully leverage the potential of sports consumption [34].

登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：002878 证券简称：元隆雅图 公告编号：2025-054 北京元隆雅图文化传播股份有限公司 关于归还用于暂时补充流动资金的部分 北京元隆雅图文化传播股份有限公司（以下简称"公司"）于2024年12月24日召开第五届董事会第二次会 议、第五届监事会第二次会议，审议通过了《关于使用部分闲置募集资金暂时补充流动资金的议案》， 同意公司使用不超过28,000.00万元闲置募集资金暂时补充流动资金，使用期限自董事会决议通过之日起 不超过12个月。具体内容详见公司于2024年12月25日在《证券时报》《中国证券报》《上海证券报》 《证券日报》和巨潮资讯网（www.cninfo.com.cn）上披露的《关于使用部分闲置募集资金暂时补充流 动资金的公告》（2024-095）。 在授权金额和期限内，公司实际使用不超过28,000.00万元募集资金暂时补充流动资金，公司对该部分资 金进行了合理的安排与使用，没有影响募集资金使用计划的正常进行，没有变相改变募集资金用途，资 金使用合规。 截至2025年11月20日，公司已将使用的暂时补充流动资金的募集资金全部归还至公司 ...

Group 1 - The company, Yuanlong Yatu, announced that it has fully repaid the temporary supplementary working capital raised funds to its dedicated fundraising account as of November 20, 2025 [2] - The company has notified the sponsor institution and the sponsor representative about the repayment of the raised funds [2]

证券代码：002878 证券简称：元隆雅图 公告编号：2025-054 北京元隆雅图文化传播股份有限公司 截至 2025 年 11 月 20 日，公司已将使用的暂时补充流动资金的募集资金全部 归还至公司募集资金专用账户，并将上述募集资金的归还情况通知了保荐机构及 保荐代表人。 特此公告。 北京元隆雅图文化传播股份有限公司 2025 年 11 月 21 日 关于归还用于暂时补充流动资金的部分闲置募集资金的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 北京元隆雅图文化传播股份有限公司（以下简称"公司"）于 2024 年 12 月 24 日召开第五届董事会第二次会议、第五届监事会第二次会议，审议通过了《关 于使用部分闲置募集资金暂时补充流动资金的议案》，同意公司使用不超过 28,000.00 万元闲置募集资金暂时补充流动资金，使用期限自董事会决议通过之日 起不超过 12 个月。具体内容详见公司于 2024 年 12 月 25 日在《证券时报》《中 国证券报》《上海证券报》《证券日报》和巨潮资讯网（www.cninfo.com.cn）上 披露的《关于使用部分闲 ...

Core Viewpoint - The company held its first extraordinary general meeting of shareholders in 2025, where all proposed resolutions were approved without any objections from shareholders [2][3]. Meeting Details - The meeting was conducted in a hybrid format, combining in-person and online participation, held on November 18, 2025, at the company's headquarters in Beijing [4]. - A total of 394 shareholders attended the meeting, representing 118,830,073 shares, which is 45.3564% of the total voting shares [5]. Voting Participation - Among the attendees, 7 shareholders participated in person, representing 117,403,023 shares (44.8117% of the total voting shares) [6]. - 387 shareholders voted online, representing 1,427,050 shares (0.5447% of the total voting shares) [7]. Small Shareholders Participation - 387 small shareholders participated through online voting, representing 1,427,050 shares (0.5447% of the total voting shares) [8]. Proposal Voting Results - The proposal to cancel the supervisory board and amend the company's articles of association was approved with 118,714,158 shares in favor, accounting for 99.9025% of the valid votes [12]. - The proposal to amend the rules of procedure for shareholder meetings was approved with 118,716,303 shares in favor, accounting for 99.9043% of the valid votes [14]. - The proposal to amend the rules of procedure for board meetings was approved with 118,716,703 shares in favor, accounting for 99.9046% of the valid votes [16]. Legal Opinion - The legal opinion provided by Beijing Zhonglun Law Firm confirmed that the meeting's procedures and resolutions were in compliance with relevant laws and the company's regulations, deeming the resolutions valid [19].

北京市中伦律师事务所 关于北京元隆雅图文化传播股份有限公司 2025 年第一次临时股东会的 法律意见书 二〇二五年十一月 北京 • 上海 • 深圳 • 广州 • 武汉 • 成都 • 重庆 • 青岛 • 杭州 • 南京 • 海口 • 东京 • 香港 • 伦敦 • 纽约 • 洛杉矶 • 旧金山 • 阿拉木图 Beijing • Shanghai • Shenzhen • Guangzhou • Wuhan • Chengdu • Chongqing • Qingdao • Hangzhou • Nanjing • Haikou • Tokyo • Hong Kong • London • New York • Los Angeles • San Francisco • Almaty 北京市中伦律师事务所 关于北京元隆雅图文化传播股份有限公司 2025 年第一次临时股东会的 法律意见书 致：北京元隆雅图文化传播股份有限公司 根据《中华人民共和国公司法》（以下简称"《公司法》"）《中华人民共 和国证券法》以及中国证券监督管理委员会发布的《上市公司股东会规则》的 规定，北京市中伦律师事务所（以下简称"本所"）接受北京元 ...

北京元隆雅图文化传播股份有限公司 证券代码：002878 证券简称：元隆雅图 公告编号：2025-053 2.会议出席情况 1.本次股东会没有出现否决议案的情形。 2.本次股东会不涉及变更以往股东会已通过的决议。 关于 2025 年第一次临时股东会决议的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重 大遗漏。 一、会议召开和出席情况 北京元隆雅图文化传播股份有限公司（以下简称"公司"）2025 年第一次临时股东会采用现场与 网络相结合的方式召开。现场会议于 2025 年 11 月 18 日上午 10:00 在北京市西城区广安门内大街 338 号 12 层 1218 公司大会议室召开；通过深圳证券交易所交易系统进行网络投票的具体时间为 2025 年 11 月 18 日 9:15-9:25，9:30-11:30，13:00-15:00；通过深圳证券交易所互联网投票系统投票的具体时间 为 2025 年 11 月 18 日 9:15 至 15:00。 特别提示： 1.会议召开情况 会议由公司董事会召集，董事长孙震先生主持，公司的董事、监事、部分高级管理人员出席了本次 会议 ...

Group 1 - Kuaishou concept stocks rose by 2.65%, ranking 4th in the concept sector, with 35 stocks increasing in value [1] - The top gainers in the Kuaishou concept include Xuanyua International with a 20% limit up, Yuanlong Yatu, and Vision China, both hitting the limit up as well [1] - The leading decliners in the sector were Sanwei Communication, Wanrun Technology, and Lishang Guochao, with declines of 4.25%, 4.08%, and 3.35% respectively [1] Group 2 - The Kuaishou concept saw a net inflow of 3.529 billion yuan from main funds, with 33 stocks receiving net inflows [2] - Liou Co. led the net inflow with 1.286 billion yuan, followed by Vision China, Yuanlong Yatu, and Zhongwen Online with net inflows of 548 million yuan, 276 million yuan, and 272 million yuan respectively [2] - The net inflow ratios for Yuanlong Yatu, Vision China, and Liou Co. were 45.48%, 20.70%, and 19.09% respectively [3] Group 3 - The trading volume and turnover rates for key stocks in the Kuaishou concept were significant, with Liou Co. at 21.38% turnover and a 7.66% increase, while Vision China had a 16.97% turnover with a 10% increase [3] - Other notable stocks included Zhongwen Online with a 5.07% increase and a turnover of 14.11%, and Worth Buying with a 14.40% increase and a high turnover of 51.26% [3][4]

Core Insights - The Xiaohongshu concept stock increased by 3.16%, leading the sector in gains, with 35 stocks rising, including Fushi Holdings and Xuanya International, which hit the 20% limit up [1][2] Group 1: Market Performance - The Xiaohongshu concept led the market with a 3.16% increase, while other concepts like Pinduoduo and Sora also saw gains of 3.14% and 2.70% respectively [2] - The top gainers within the Xiaohongshu concept included Fushi Holdings at 20.07%, and Liou Co., which rose by 7.66% [1][3] - Conversely, the worst performers included Sanwei Communication and Wanrun Technology, which fell by 4.25% and 4.08% respectively [1][6] Group 2: Capital Flow - The Xiaohongshu concept attracted a net inflow of 2.509 billion yuan, with 28 stocks receiving net inflows, and five stocks exceeding 100 million yuan in net inflow [2] - Liou Co. led the net inflow with 1.286 billion yuan, followed by Fushi Holdings and Yuanlong Yatu with net inflows of 313 million yuan and 276 million yuan respectively [2][3] - The net inflow ratios for Yuanlong Yatu, Liou Co., and Guangyun Technology were 45.48%, 19.09%, and 18.84% respectively, indicating strong investor interest [3]

Core Insights - Pinduoduo concept stocks rose by 3.14%, ranking second in the concept sector, with 20 stocks increasing, including Xuan Ya International and Guangyun Technology reaching a 20% limit up [1][2] - The leading gainers included Yuanlong Yatu, Liren Lizhuang, and Meideng Technology, with increases of 22.82%, 14.40%, and 6.50% respectively [1] - The stocks with the largest declines were Huanle Jia, De Ma Technology, and Evergrande High-tech, with decreases of 4.78%, 3.65%, and 3.29% respectively [1] Market Performance - The Pinduoduo concept sector saw a net inflow of 1.108 billion yuan, with 20 stocks receiving net inflows, and 10 stocks exceeding 50 million yuan in net inflow [2] - Yuanlong Yatu led the net inflow with 276 million yuan, followed by Zhidema, Liren Lizhuang, and Guangyun Technology with net inflows of 250 million yuan, 160 million yuan, and 112 million yuan respectively [2] Fund Flow Ratios - The stocks with the highest net inflow ratios were Liren Lizhuang, Yuanlong Yatu, and Guangyun Technology, with net inflow ratios of 46.65%, 45.48%, and 18.84% respectively [3] - Yuanlong Yatu had a daily increase of 10.02% with a turnover rate of 12.71%, while Zhidema increased by 14.40% with a turnover rate of 51.26% [3][4]