证券日报网讯2月26日，元隆雅图（002878）在互动平台回答投资者提问时表示，截至2026年2月10日， 公司股东总户数41108户。 ...

证券日报网讯 2月26日，元隆雅图在互动平台回答投资者提问时表示，截至2026年2月13日，公司股东 总户数39462户。 （文章来源：证券日报） ...

Core Viewpoint - Yuanlong Yatu (元隆雅图) aims to achieve significant milestones in 2025 by advancing its "Big IP + Technology" strategy, focusing on both B-end and C-end markets to drive growth and enhance service efficiency through the application of cutting-edge technologies like AI [1] Group 1: B-end Business Development - Yuanlong Yatu continues to deepen its service for major B-end clients, providing customized solutions in gift planning, digital marketing, and new media marketing, leveraging a collaborative advantage of "physical gifts + content dissemination + data empowerment" [2] - The company has successfully created benchmark cases, such as the "Meow Delivery" pet product series for McDonald's, which has seen high sales and social media engagement, showcasing the effectiveness of product-driven commercial growth [2] - IP collaboration remains a key focus, with the company leveraging the popularity of "Zootopia 2" to create themed plush products that support brand strategies aimed at younger audiences [2] Group 2: C-end Retail Business - 2025 marks a pivotal year for Yuanlong Yatu's C-end strategy, with the launch of over a hundred IP-themed toys and cultural products, including the well-received "Lucky Horse" blind box [4] - The new retail sub-brand "Yuanlong Yuanchuang" has been established, with its first offline store opening in Beijing, indicating the start of the company's "retail year" and expanding into various retail formats [4] - The company is actively engaging in major event licensing, partnering with top-tier events to develop a wide range of licensed products, further solidifying its leadership in the IP cultural industry [4] Group 3: Future Strategy and Technology Empowerment - Looking ahead to 2026, Yuanlong Yatu plans to continue its "Big IP + Technology" dual-driven strategy, focusing on enhancing core capabilities and collaborating with clients and partners to explore new trends and create value [5] - In the B-end sector, the company will concentrate on high-quality marketing services and improve its creative strategies and data insights to deliver high-value solutions tailored to industry needs [6] - For the C-end, the company aims to enrich its IP toy and cultural product offerings, optimize online operations, and leverage its role in the Beijing Commercial Association to promote local cultural products [6] - The company will increase investments in digitalization and intelligence, integrating AI into various business processes to accelerate its transformation and enhance high-quality development [6]

Group 1 - The article discusses the growing trend of AI-generated video content across various industries, highlighting companies leveraging AI technology to enhance content creation and distribution efficiency [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21][22][23][24][25][26][27][28][29][30][31][32][33][34][35][36][37][38][39][40][41][42][43][44][45][46][47][48][49][50][51][52][53][54][55][56][57][58][59][60][61] Group 2 - Companies like 中文在线 and 捷成股份 are utilizing AI to transform scripts and text into video content, thereby reducing production barriers and enhancing IP monetization [1][2] - 万兴科技 and 流金科技 are focusing on AI video generation tools to support various sectors, including e-commerce and broadcasting, indicating a shift towards integrating AI in traditional industries [4][5] - The article emphasizes the potential for significant revenue growth as demand for AI-generated video content surges, with companies like 当虹科技 and 昆仑万维 already seeing rapid growth in their AI-related product revenues [9][10][11]

Core Insights - The article highlights the fusion of traditional and modern consumer experiences during the upcoming Spring Festival, emphasizing the role of new technologies and retail formats in enhancing the festive atmosphere [1] - The focus is on the rising trend of immersive cultural experiences over mere sightseeing, with a particular emphasis on the Citywalk concept that integrates cultural heritage with contemporary consumerism [1][9] Group 1: New Retail Trends - The launch of "Yuanlong Yuanchuang," a retail brand by Yuanlong Yatu, aims to connect traditional cultural elements with modern consumer experiences, particularly targeting the younger generation [2][9] - The brand's strategy includes establishing stores at popular cultural landmarks in Beijing, creating a unique Spring Festival experience that combines local flavor with contemporary trends [2][9] Group 2: Cultural and Consumer Experience - The article describes various experiential retail locations, such as the Yuanlong Yuanchuang store in the historic hutong of Lankou, which features festive decorations and culturally themed products that resonate with visitors [3][4] - The immersive experiences offered at these locations, such as character interactions and themed merchandise, cater to the emotional needs of consumers, particularly the younger demographic [4][9] Group 3: Integration of Tradition and Modernity - The article notes that the new retail experiences in Beijing are designed to reflect the city's rich cultural heritage while appealing to modern consumer preferences, creating a vibrant atmosphere during the Spring Festival [6][9] - Events and activities, such as traditional crafts and performances, are integrated into the shopping experience, enhancing the cultural significance of the consumer journey [8][9]

Core Viewpoint - The article highlights the cultural and commercial initiatives by Yuanlong Yuantu's retail brand "Yuanlong Yuanchuang" to enhance consumer experience and engagement during the upcoming Lunar New Year, focusing on emotional value and cultural integration in urban retail spaces [1][3][13]. Group 1: Cultural and Retail Initiatives - Yuanlong Yuanchuang has created a cultural travel route in Beijing, connecting historical and trendy locations to infuse the New Year market with cultural significance [1]. - The brand's retail stores are strategically located in popular cultural and commercial areas such as the bustling Qianmen Street and Nanluoguxiang, enhancing the shopping experience with a blend of traditional and modern elements [9][10]. - The stores feature unique products, including plush toys and themed decorations that resonate with the sentiments of the Z generation, aiming to fulfill their emotional value needs [3][7]. Group 2: Consumer Engagement Strategies - The brand has introduced immersive experiences, such as character parades and interactive scenes, to attract contemporary consumers, particularly the "working class" [7]. - Yuanlong Yuanchuang's retail strategy emphasizes the integration of cultural storytelling and consumer engagement through themed products and experiences, enhancing the overall shopping atmosphere [9][10]. - The company aims to leverage its retail brand to respond to national consumption policies and to establish a strong presence in the "first launch economy" [13]. Group 3: Future Development and Support - As part of the "14th Five-Year Plan," the company is focused on improving service consumption as a key driver for economic development and enhancing the quality of life for consumers [13]. - Yuanlong Yuanchuang plans to deepen its online and offline presence, supported by its parent company Yuanlong Yatu, to foster high-quality growth in the cultural and creative industry [13].

Core Insights - The cultural and tourism market in China is experiencing a significant resurgence, driven by the popularity of traditional and modern cultural elements, with a notable increase in consumer engagement during the 2026 New Year holiday [1][2] - Yuanlong Yatu, a leading company in the cultural and creative industry, is innovating its retail strategy by integrating immersive experiences with cultural products, particularly during the festive season [1][13] Group 1: Market Trends - The domestic tourism market saw a strong start in 2026, with Beijing receiving 8.808 million visitors during the New Year holiday, making it the most popular destination [1] - The trend of Citywalk, focusing on immersive cultural experiences, is becoming a key way for tourists to engage with urban culture and the festive atmosphere [2][10] Group 2: Company Strategy - Yuanlong Yatu's retail brand "Yuanlong Yuanchuang" is strategically located in popular cultural tourism landmarks in Beijing, such as Qianmen Street and Tiananmen Square, to attract foot traffic and enhance consumer engagement [2][10] - The brand is leveraging its unique cultural products, including those themed around the Year of the Horse, to create immersive shopping experiences that blend traditional culture with contemporary trends [2][11] Group 3: Consumer Engagement - The company is focusing on emotional value as a core demand for Generation Z consumers, creating products that resonate with their preferences and social interactions [4][8] - Yuanlong Yuanchuang is implementing interactive experiences, such as character parades and themed installations, to enhance customer engagement and drive foot traffic to its stores [8][11] Group 4: Future Outlook - The establishment of Yuanlong Yuanchuang marks a significant step for Yuanlong Yatu in expanding into retail and cultural products, aligning with national policies aimed at boosting consumer spending [13] - The company aims to deepen its online and offline presence, focusing on high-quality development in the cultural and creative industry as part of the 14th Five-Year Plan [13]

Group 1 - The core viewpoint of the article is that Yuanlong Yatu's subsidiary, Qianma Network, is actively developing various applications in AI marketing, including AI number selection, AIGC creative production, and AI data analysis and insights [1] - The company's AI applications are primarily focused on improving efficiency and reducing costs, and have not yet generated direct revenue [1] - Investors are advised to be cautious regarding the risks associated with the company's current AI initiatives [1]

Group 1 - The core point of the article is that Yuanlong Yatu (002878) reported a total of 40,731 shareholders as of January 30, 2026 [1]

Group 1 - The core viewpoint of the article highlights that Yuanlong Yatu (002878) is actively promoting the application of cutting-edge technologies to enhance efficiency and achieve cost reduction [1] Group 2 - The company's creative design team has been utilizing AIGC image tools since 2022 to assist in creative design work, aiming to improve creativity and work efficiency [1] - The subsidiary Qianma Network is engaged in various AI marketing applications, including AI number selection, AIGC creative production, and AI data analysis and insights [1] - Currently, the company's AI applications primarily focus on improving efficiency and reducing costs, without directly generating revenue [1]