证券之星消息，7月30日广告营销板块较上一交易日上涨0.17%，福石控股领涨。当日上证指数报收于 3615.72，上涨0.17%。深证成指报收于11203.03，下跌0.77%。广告营销板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 300071 | 福石控股 | 5.24 | 3.15% | 88.05万 | 4.56亿 | | 603598 | 引力传媒 | 18.54 | 2.60% | 25.42万 | 4.68亿 | | 002291 | 遥望科技 | 6.68 | 2.45% | 73.96万 | 4.91亿 | | 300242 | 佳云科技 | 4.61 | 1.54% | - 30.36万 | 1.40亿 | | 300805 | 电声股份 | 11.35 | 1.52% | 12.29万 | 1.39亿 | | 002027 | 分众传媒 | 7.64 | 1.33% | 97.10万 | 7.39亿 | | 600556 | 天下秀 | 5.12 | ...

资金流向方面，今日主力资金净流出1924.83万元，占比成交额2.71%。其中，超大单净流出873.21万 元、占成交额1.23%，大单净流出1051.63万元、占成交额1.48%，中单净流出流入2596.45万元、占成交 额3.66%，小单净流出671.62万元、占成交额0.95%。 元隆雅图最新一期业绩显示，截至2025一季报，公司营业总收入6.85亿元、同比增长15.40%，归属净利 润2476.76万元，同比减少13.74%，扣非净利润2264.87万元，同比减少13.17%，流动比率2.318、速动比 率1.966、资产负债率37.29%。 金融界消息 截至2025年7月29日收盘，元隆雅图（002878）报收于19.85元，上涨0.81%，换手率 15.41%，成交量36.09万手，成交金额7.10亿元。 来源：金融界 天眼查商业履历信息显示，北京元隆雅图文化传播股份有限公司，成立于1998年，位于北京市，是一家 以从事文化艺术业为主的企业。企业注册资本26098.8227万人民币，实缴资本9749.39152万人民币。公 司法定代表人为孙震。 通过天眼查大数据分析，北京元隆雅图文化传播股份有限公 ...

Group 1 - Kuaishou concept stocks fell by 1.31%, ranking among the top declines in the concept sector, with leading decliners including Liou Co., Shengtian Network, and Shiji Hengtong [1] - Among the Kuaishou concept stocks, six stocks saw price increases, with Yuanlong Yatu, Lishang Guochao, and Yiwan Yichuang rising by 0.63%, 0.56%, and 0.40% respectively [1] - The Kuaishou concept sector experienced a net outflow of 1.984 billion yuan in main funds, with 43 stocks seeing net outflows, and five stocks exceeding 100 million yuan in outflows [2] Group 2 - The top net outflow stock was Liou Co., with a net outflow of 422 million yuan, followed by Meiri Interactive, Zhongwen Online, and Tianyu Digital Science with net outflows of 148 million yuan, 125 million yuan, and 116 million yuan respectively [2] - The stocks with the highest net inflows in the Kuaishou concept sector included Lishang Guochao, Yuanlong Yatu, and Huamei Holdings, with net inflows of 11.88 million yuan, 8.51 million yuan, and 2.76 million yuan respectively [2][4]

Group 1 - Yuanlong Yatu officially established a wholly-owned subsidiary, Yuanlong Yuanchuang, and launched a retail sub-brand, marking a new phase in its "Big IP Cultural and Creative" strategy [2][3] - The first pop-up store, featuring the classic IP animated film "How to Train Your Dragon," opened on July 19 and will operate until September 15, showcasing a range of related products [2] - The pop-up store introduced several internationally recognized IP co-branded products, including Jurassic World and Minions, which have gained popularity among Generation Z consumers [2] Group 2 - The first offline experiential store will debut in August at the Dajixiang commercial area, integrating cultural, immersive consumption, and social spaces [3] - Yuanlong Yuanchuang's establishment and the opening of its first store signify Yuanlong Yatu's transition from B2B to B2C markets, initiating a new chapter in IP cultural retail [3] - The company plans to develop a strategic layout combining gift products, new media marketing, and big IP culture, leveraging Web3 and AI technologies to connect with consumers [3]

证券代码：002878 证券简称：元隆雅图 公告编号：2025-037 北京元隆雅图文化传播股份有限公司 关于收到《行政监管措施决定书》的公告 本公司及全体董事会成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 北京元隆雅图文化传播股份有限公司（以下简称"公司"）及相关人员于近 日收到中国证券监督管理委员会北京监管局（以下简称"北京证监局"）出具的 《关于对北京元隆雅图文化传播股份有限公司、孙震、边雨辰采取责令改正行政 监管措施的决定》（〔2025〕130 号）（以下简称"《决定书》"）。现将相关 情况公告如下： 一、决定书主要内容 北京元隆雅图文化传播股份有限公司董事会 孙震作为董事长兼总经理、边雨辰作为财务负责人，应当对公司信息披露违 规事项承担主要责任，出现上述状况违反了《上市公司信息披露管理办法》(证 监会令第 182 号)第四条及第五十一条的规定。 根据《上市公司信息披露管理办法》(证监会令第 182 号)第五十二条的规定， 我局决定对你们的信息披露违规行为采取责令改正的行政监管措施，并记入证券 期货市场诚信档案。你们应当吸取经验教训，全面自查梳理，根据自查情况及时 更 ...

Core Viewpoint - The company, Yuanlong Yatu (002878), has received an administrative regulatory measure from the Beijing Securities Regulatory Bureau due to allegations of a sales employee engaging in fraudulent activities, potentially affecting financial statements for multiple years [1] Group 1: Regulatory Actions - The Beijing Securities Regulatory Bureau issued a decision to impose corrective administrative measures on Yuanlong Yatu and related personnel [1] - The decision highlights that a sales employee allegedly forged company client seals and sales contracts to fabricate sales revenue [1] Group 2: Financial Implications - The fraudulent activities are reported to involve sales revenue for the first quarters of 2023, 2024, and 2025, which may lead to corrections in related financial statement items such as revenue and profit [1] - The company and related personnel are required to strictly adhere to the directives from the Beijing Securities Regulatory Bureau and submit a written rectification report promptly [1]

Core Viewpoint - Beijing Yuanglong Yatu Cultural Communication Co., Ltd. is facing regulatory measures due to information disclosure violations related to fabricated sales activities by an employee [1] Group 1: Regulatory Actions - The Beijing Securities Regulatory Bureau has issued corrective administrative measures against Beijing Yuanglong Yatu, its chairman Sun Zhen, and financial officer Bian Yuchen for information disclosure violations [1] - The company reported to the police regarding an employee's alleged forgery of company seals and sales contracts, which could affect financial statements for sales revenue in 2023, 2024, and the first quarter of 2025 [1] Group 2: Governance Issues - The incident highlights deficiencies in corporate governance and operational compliance within the company [1] - Sun Zhen and Bian Yuchen are held primarily responsible for the company's information disclosure violations [1]

Core Viewpoint - Yuanlong Yatu has established a wholly-owned subsidiary, Yuanlong Yuanchuang Culture (Beijing) Co., Ltd., and launched a retail sub-brand "Yuanlong Yuanchuang," marking its entry into the C-end consumer market and the beginning of a new journey in IP cultural retail [1][2] Group 1 - The establishment of Yuanlong Yuanchuang signifies Yuanlong Yatu's transition from being a B-end industry leader to entering the C-end consumer sector, enhancing its "big IP cultural" strategy [1] - The new retail brand will focus on creating immersive IP cultural experiences through various scenarios, with the first offline store set to open in August in Beijing's Dajixiang commercial area, a new urban landmark [1] - The store will feature popular IPs such as Minions, How to Train Your Dragon, Jurassic World, and NBA, offering a one-stop immersive IP experience for consumers [1] Group 2 - In addition to popular domestic and international IPs, Yuanlong Yatu is also exploring and integrating traditional Chinese culture through products like "Fuman Zhonghua" and red-themed series, which will be available in the new retail space [2] - The company plans to drive growth through a combination of "gift products + new media marketing + big IP culture," leveraging Web3 and AI technologies to create new consumer connection models [2] - Yuanlong Yuanchuang will serve as a frontline platform for connecting young users with IPs and is seen as a key driver for exploring new growth trajectories for Yuanlong Yatu [2]

Core Viewpoint - Yuanlong Yatu, a company that gained popularity for designing the "Bing Dwen Dwen" mascot, has recently announced a significant shift in its financial performance, projecting a net loss of 5 to 10 million yuan for the first half of the year, compared to a profit of 25.79 million yuan in the same period of 2024 [1][2]. Financial Performance - The company has identified a case of embezzlement by a sales employee, who allegedly forged contracts and misrepresented sales, impacting the company's revenue significantly. The estimated impact on sales revenue for the first quarter alone is approximately 29.35 million yuan [2]. - Yuanlong Yatu's revenue decreased by 18.19% year-on-year in 2023, with net profit dropping by 85.86%. The company is expected to report its first loss since going public in 2024, with a projected net profit of -184 million yuan [3][4]. Market Reaction - Following the announcement of the financial issues, Yuanlong Yatu's stock price fell to the daily limit, resulting in a market value loss of about 540 million yuan. This decline occurred after a significant increase of 123% over 45 trading days earlier in April [4]. Industry Context - The new media marketing industry is facing intensified competition, which is expected to slow down the growth of Yuanlong Yatu's related business and decrease its gross margin. The company's high-margin licensed business is also anticipated to suffer due to fewer major events in 2024 [4].

Core Viewpoint - Yuanlong Yatu has come under scrutiny due to a sales employee's forgery of sales contracts, which has led to a significant overstatement of profits and raised questions about the company's internal controls [2][4][12]. Financial Impact - The fraudulent activities resulted in an inflated profit of 29.35 million yuan for the first quarter of this year, causing the company's net profit to shift from a profit of 24.76 million yuan to a loss [2][4]. - For the first quarter of this year, Yuanlong Yatu reported a revenue of 685 million yuan and a net profit of 2.5 million yuan, indicating a substantial financial impact from the fraudulent activities [4]. - The company anticipates a net loss of 5 to 10 million yuan for the first half of this year, compared to a profit of 25.79 million yuan in the same period last year [5]. Internal Control Issues - Despite previous claims of effective internal controls, the company failed to detect the fraudulent activities over a three-year period, raising concerns about the robustness of its internal audit processes [12][13]. - The internal control audit conducted by a third-party firm concluded that the company maintained effective financial reporting controls, which has now been called into question [12][13]. - The incident has led to speculation about whether the fraudulent actions were the result of a single employee's misconduct or indicative of broader systemic issues within the company's operations [9][10]. Market Reactions - There is skepticism in the market regarding the company's ability to manage internal controls effectively, with some analysts questioning how a single employee could manipulate such significant financial figures without detection [9][10]. - The incident has sparked discussions about the reliability of third-party audits and the potential for undiscovered fraudulent activities within the company [12][13].