Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is actively expanding its market presence through innovative marketing strategies and product offerings, while also contributing to rural revitalization efforts in China [2][4]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and milk beverages, with a product range that includes pasteurized milk, sterilized milk, fermented milk, and various liquid dairy products under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][9]. - The company was established on April 25, 2000, and went public on October 31, 2017. Its main business revenue composition includes sterilized milk (37.04%), fermented milk (24.37%), and other dairy products [9]. Market Position - Zhuangyuan Pasture has become a leading dairy product enterprise in Gansu and Qinghai, holding a market share of approximately 20% [3]. - The company has implemented a balanced development strategy that aligns market development with supply capacity, focusing on quality management to meet safety and freshness standards [3]. Marketing Strategies - In the 2024 semi-annual report, the company adopted integrated marketing strategies, leveraging tourism routes to promote new products and enhance market expansion through online and offline channels [2]. - The company has utilized social media platforms and KOLs (Key Opinion Leaders) to increase brand awareness and product visibility, particularly through the promotion of its "Old Lanzhou" product series [2]. Rural Revitalization Efforts - As a state-owned enterprise, Zhuangyuan Pasture actively supports national policies for rural revitalization, engaging in initiatives that enhance farmer income through logistics agreements and order-based procurement models [4]. - The company also promotes local employment and land leasing to further support rural communities [4]. Financial Performance - For the period from January to September 2025, the company reported a revenue of 629 million yuan, reflecting a year-on-year decrease of 3.10%, while the net profit attributable to shareholders was -48.44 million yuan, showing a year-on-year increase of 59.08% [9]. - The company has distributed a total of 646.93 million yuan in dividends since its A-share listing, with cumulative distributions of 121.95 million yuan over the past three years [9].

2010年7月,东岳庙村共有9个村民小组266户1086人,举家挥别故土,搬迁到距离南阳市郊20余公里的 新村安家落户。统一规划的排子房、四通八达的水泥路、明亮的路灯,配套的小学、养老院、球场、绿 化带和健身器材……东岳庙移民搬迁16年来,目之所及的变化,既绣在安居的"面子"上,也植在乐业的"里 子"中。 中国发展改革报社记者 丁南 春节假期,记者回到老家河南省南阳市卧龙区陆营镇过年。除夕清晨的一场小雪和正月初七的一场 春雨,给阡陌纵横的麦田披上连片的新绿,预示着又是一个丰收好年景。 从陆营镇沙河大桥沿010乡道西行近3公里,绿油油的麦苗间坐落着一个特大型移民村——东岳庙村, 是南水北调中线工程第一批移民安置村。自2010年7月9日由淅川县大石桥乡整村搬迁以来,东岳庙村移 民在异地安居生根,走出了一条集体经济不断发展壮大的乡村振兴新路。 腊月二十七日午后,和煦的阳光照进笔直的水泥村道,74岁的任胜华老人和几位村民坐在村部文化广 场旁的石凳上晒太阳、话家常。从昔日辛苦耕种水边的落差地、家庭经济薄弱的淅川县库区老家,到如 今生活在整齐划一的独院式村舍,家门口到村口都是平坦的水泥路,老人们早已习惯了新村的日常。 记 ...

来源：新浪证券-红岸工作室 2月25日，庄园牧场跌0.73%，成交额8300.18万元，换手率3.96%，总市值23.78亿元。 异动分析 乳业+网红经济+生态农业+国企改革+乡村振兴 5、据2023年4月13日互动易回复：庄园牧场作为国家级农业产业化龙头企业，一如既往地积极响应国家 关于实现乡村振兴的政策，坚定不移地支持全面推进乡村振兴的各项工作。公司在确保稳健经营的基础 上，通过产业链带动方式践行乡村振兴工作，主要包括与公司驻地合作社签订物流配送协议支付物流运 输款带动农户增收；与公司自有牧场驻地周边乡镇以"公司+基地+农户"的订单收购模式收购全株玉米 带动农户增收；通过租赁自有牧场驻地农户土地的方式以及通过吸纳驻地农户就业等方式带动农户增 收。 1、兰州庄园牧场股份有限公司主要从事乳制品和含乳饮料的生产、加工、销售及奶牛养殖业务，产品 包括以荷斯坦牛奶为主要原料的巴氏杀菌乳、灭菌乳、调制乳、发酵乳、含乳饮料等各类液态乳制品， 分别主要拥有"庄园牧场"、"圣湖"、"东方多鲜庄园"三个乳品品牌。 2、2024年半年报：公司实施了一系列整合营销策略， 通过"天水—敦煌"旅游路线， 将新品与河西走廊 大 IP ...

（来源：内蒙古日报） 作为一位有着近30年种植经验的老稻农，起初，他沿用老办法，直接将牛粪撒进田里靠伏天高温自然发 酵。然而肥是没少上，可地力就是上不去。吴和金意识到，想把牛粪变成宝，还得琢磨新方法。 2025年，吴和金调整了有机肥配比，将原本70%农家肥加30%秸秆的混合比例，改为70%秸秆加30%农 家粪肥，同时撒入发酵菌剂。"如今用现代堆肥技术，三五天就能完成发酵，发酵过程中温度能达到 80℃左右，能有效杀死虫卵和草籽。"他介绍，施过改良后有机肥的稻田，土壤松软如海绵，地力显著 提升。 转自：内蒙古日报 □本报记者 高敏娜 实习生 马旭 2月9日清晨7点，兴安盟乌兰浩特市义勒力特镇西包达力干嘎查，晨光初露，大地覆着细碎的银霜。52 岁的农民吴和金呵出一口白气，裹紧了身上的棉大衣，走向牛棚。随着一声清脆的铁桶敲击声，数十头 体格健壮的肉牛应声走来，整齐地在食槽前排开队。 "我家水稻种得好，奥秘就在这儿。"吴和金指着院中的牛粪堆，脸上露出朴实的笑容。这些曾被视为负 担的牛粪，经他巧手转化，成了滋养稻田的"黑色宝藏"，铺就出一条"牛—粪—稻"循环发展的生态致富 路。 2025年，吴和金家的稻田产出约12万斤大 ...

（来源：中国吉林网） 初到农村，青山绿水的原生态环境、淳朴的民风让她倍感亲切。"那时候觉得特别接地气，新鲜感十 足。"孙苗苗告诉中国吉林网、吉刻新闻记者。然而，随着对农业的不断深入研究，再加上需要照顾两 个孩子，孙苗苗逐渐感到身心疲惫。 真正的转变发生在2015年。随爱人来到红土崖镇河东村后，面对当地相对偏远的人文地理条件，孙苗苗 非但没有退缩，反而萌生了一个大胆的想法——实现返乡农业创业梦想。 "做农业本身很难，短期看不到效益。特别是做生态农业，更难挣到钱。"创业初期，孙苗苗经历了所有 农业创业者都会面临的困境，投入资金大、运营周期长、市场的不确定性。她坦言自己曾迷茫过、泄气 过，甚至几次都想放弃。 但最终，夫妻二人秉持着"夫妻同心，其利断金"的信念，共同度过了最艰难的时光。"让家人和更多的 人吃上放心的农产品，减少得病的机会，少去医院，储蓄健康——想到这些，我就觉得值得！"这份朴 素而坚定的信念，成为她坚持下去的最大动力。 孙苗苗看中然野农场得天独厚的地理优势——三面环山，海拔较高，依山傍水。"只有优良的环境才能 产出优质的农产品！"她坚信。 转自：中国吉林网 跑山鸡200多只、香猪160余头、本地鹅20 ...

Core Insights - The article highlights the transformation of rural areas in China, showcasing the integration of modern ecological practices and the emergence of highly educated "new farmers" who are reshaping agricultural practices and community engagement [1][2]. Group 1: Ecological Practices - The "Share Harvest Farm," founded by Dr. Cheng Cunwang and Dr. Shi Yan, focuses on ecological agriculture, emphasizing a deep connection between people and land while exploring new paths for urban-rural integration [1][2]. - The farm employs an ecological pest control philosophy that prioritizes minimal intervention, utilizing a combination of soil health, facility protection, and biodiversity planting to manage pests without relying heavily on chemical pesticides [3][4]. Group 2: Economic Impact - The collective economy of Liuzhuanghu Village reached 3.62 million yuan in 2024, marking a 43% year-on-year increase, with an average income of approximately 21,500 yuan per household [4][5]. - The farm's digital system enhances operational efficiency by matching supply with demand, achieving a 90% alignment in product sales through a tiered membership model [5]. Group 3: New Farmers - The article discusses the transition from older farmers to "new farmers," who are characterized by their professional backgrounds, high educational levels, and innovative agricultural philosophies [6]. - The new generation of farmers is increasingly relying on automation and technology, moving away from traditional labor-intensive practices to ensure sustainable agricultural development [6].

在生产端，程存旺和他的团队以"少干预、重系统、强根基"为核心理念，构建起一套生态优先、系统协 同的防控新范式，不仅保障了农产品的安全与品质，也守护了土地的长期生产力。（中国经济网记者 杨秀峰 裴小阁） (责任编辑：李冬阳) 一是培肥地力。健康的土壤是作物抗病的基础。通过长期施用有机肥、轮作休耕等方式提升土壤肥力， 使作物自身具备强大免疫力。二是设施防护。利用现代化大棚有效阻隔外部病虫害侵入，降低感染风 险。三是生物多样性种植。农场常年种植约100个蔬菜品种，通过交叉间作打破单一作物带来的病虫害 累积效应。 "几乎没有哪种方法能完全杜绝病虫害。"程存旺坦言，"但我们通过系统性生态管理，在几乎不用化学 农药的前提下，把病虫害发生率降到最低"。 春节前夕，记者来到北京市顺义区龙湾屯镇柳庄户村，在"分享收获农场"的一间温室大棚里，看到一台 臭氧释放设备。"这台设备用于杀灭大棚内的细菌和真菌。"农场负责人程存旺博士向记者表示，"我们 对病虫害，不是追求彻底消灭，而是通过综合手段将其控制在最低水平。" ...

科技服务暖冬 行，稳产保供迎 新春_南方+_南 方plus 春节将至，蔬菜 稳产保供进入关 键时期。为保障 节日期间蔬菜生 产稳定、质量安 全，2月5日，广 州市从化区农业 上午，农业科技 特派员一行首先 来到鳌头镇塘贝 村蔬菜基地。在 这片100亩的蔬 菜基地里，主要 种植了40多亩西 兰花、苦瓜10 亩、菜心白菜等 50亩，其中西兰 花正值生长盛 期，苦瓜刚定植 约5天，新定植 的苦瓜苗已覆盖 上白色农膜，整 齐排列。 在现场发现个别 西兰花植株根部 腐烂，高级农艺 师谢圣明仔细观 察症状后确定是 根腐病并向农户 指出：近期"回 技术推广中心组 织农业科技特派 员深入鳌头镇、 太平镇蔬菜基 区，开展生产技 术指导服务，为 冬春蔬菜安全生 产保驾护航。 鳌头镇塘贝村： 精准指导科学管 理 南天"环境易诱 发根腐病，但防 治要科学。 他建议：1.药剂 推荐使用噁霉灵 +枯草芽孢杆菌 灌根，既治病又 养根；2.避开中 午高温，选择下 午4点后施药， 重点喷淋茎基 部；3.适当控 水，并增施磷钾 肥提高植株抗 性。对于刚定植 的苦瓜，1.覆膜 后由于昼夜温差 大，晴天中午要 注意揭膜通风； 2.缓苗后喷施海 藻酸 ...

Group 1: Mushroom Industry in Hebei - The mushroom industry in Hebei's Handan city has seen significant improvements, with a new model of "company + base + farmers" being implemented, leading to better production and pricing for farmers [1][2] - Farmers like Yin Yonghui have reported increased incomes, with some earning around 200,000 yuan annually from their mushroom production [3] - The establishment of the Fengshuo Edible Fungus Planting Company has centralized production, technology, and sales, enhancing efficiency and profitability for local mushroom farmers [1][3] Group 2: Economic Development in Shanxi - The village of Gongyang in Shanxi has transformed from a poverty-stricken area to a thriving community through the development of three key industries: wood ear mushrooms, tourism, and beef cattle [4][5] - The wood ear mushroom industry has been supported by favorable policies, including low-interest loans and subsidies for production costs, leading to increased farmer participation and investment [5][6] - The tourism sector has flourished, with local attractions drawing over 80,000 visitors annually, significantly boosting local incomes [7] Group 3: Agricultural Innovations in Liaoning - The agricultural landscape in Zhangwu County, Liaoning, has shifted from traditional crops to high-value products like millet and rice, with significant increases in yield due to improved farming techniques [9] - The county has achieved a historical high in grain production, reaching 2.475 billion jin, thanks to advancements in agricultural practices and technology [9] Group 4: Community Initiatives in Guangdong - The "Integrity Vegetable Stall" in Guangdong has maintained a 23-year record of zero disputes and theft, showcasing a successful model of community trust and ethical business practices [10][11] - The village has implemented various cultural and sports initiatives, contributing to both social cohesion and economic development, with collective income projected to reach 2.8 million yuan in 2024 [11] Group 5: Winter Melon Farming in Hainan - The Daan Village in Hainan has become known for its black-skinned winter melons, with a significant portion of the community engaged in this lucrative crop, leading to substantial profits for farmers [12][14] - The village has adapted to challenges such as climate change and soil acidity by collaborating with agricultural experts to improve crop yields and sustainability [14] Group 6: Tourism Development in Xinjiang - The village of Saluweng in Xinjiang has begun to develop its tourism sector by leveraging its unique border protection stories, attracting over 30,000 visitors and generating 300,000 yuan in tourism revenue [15][16] - Community cleanliness initiatives have improved the village's appeal to tourists, contributing to a positive cycle of increased visitation and local economic growth [16][17]

Core Viewpoint - The article highlights the transformation of Dezhou chicken, particularly Dezhou扒鸡, from a local delicacy into a thriving industry, driven by innovative entrepreneurship and a focus on ecological agriculture and tourism [1][5]. Group 1: Historical Significance - Dezhou chicken, known for its tender meat and low fat content, is a traditional Chinese dish with a rich history, recognized as a national intangible cultural heritage [1]. - The dish gained prominence during the Qing Dynasty when it was served as a tribute to the imperial court [1]. Group 2: Entrepreneurial Development - A character named 阿志, initially perceived as simple-minded, is revealed to be intelligent and ambitious, having trained under a master chef to learn the art of cooking [3][4]. - 阿志's vision includes leveraging the local resources and the popularity of Dezhou扒鸡 to create a new business model that combines culinary arts with tourism [4]. Group 3: Business Transformation - The establishment of "德州人家" marked a significant shift from traditional family-run operations to a modernized, industrial approach to producing Dezhou扒鸡 [5]. - The business has adopted modern production techniques, including the use of high-quality ingredients and pre-packaged products, which have expanded its market reach [5]. Group 4: Market Impact - "德州人家" has become a popular destination for tourists, contributing to the local economy and promoting ecological agriculture [5]. - The brand has successfully registered trademarks and developed a strong cultural identity, making Dezhou扒鸡 a recognized name across China [5].