Summary of Mona Lisa's Conference Call Industry Overview - The ceramic tile industry is experiencing intensified competition, leading to price reductions as companies strive for survival. [2][3] - The overall demand in the building ceramics sector has declined, with a significant drop in product specifications and categories, resulting in continuous price decreases. [3] - The industry is facing a historical low in capacity utilization, approximately 50%, with expected sales of around 4 billion square meters in 2025, a notable decrease from 5.9 billion square meters the previous year. [9] Company Performance - Mona Lisa has maintained a production capacity utilization rate 20% higher than the industry average, yet reported slight losses in the first half of the year due to unexpected price drops in similar products. [2][5] - The company’s revenue for the first half of the year decreased by over 10%, primarily due to a downturn in the real estate market, which saw a nearly 50% decline. [2][7] - Despite the challenges, Mona Lisa's cash flow management was positive, with a net cash flow of 140 million yuan, and the company is committed to its sales targets without arbitrary reductions. [4][12] Strategic Initiatives - Mona Lisa is focusing on sustainable development, with environmental standards significantly exceeding national requirements, resulting in a cost increase of 0.5 yuan per square meter compared to competitors. [2][6] - The company has introduced differentiated products, such as "Wuji Shijian," which allows for independent pricing power, and has seen positive performance from its new showroom in Changsha. [2][5] - The implementation of digital and intelligent upgrades to production lines is aimed at improving efficiency and controlling costs, adapting to flexible order demands. [4][23] Market Challenges and Responses - The government’s anti-involution policy is crucial for high-quality development, as low-price bidding undermines quality assurance. Mona Lisa advocates for practical government procurement policies that align with these standards. [2][8] - The company has adopted measures to combat rising labor and auxiliary material costs, including digital transformation of production lines to enhance efficiency. [23] - The "smile delivery" model has shown promising results, with some distributors becoming secondary profit centers, contributing to stable operations. [24] Future Outlook - The overall market outlook remains cautious, with the need for observation regarding the impact of government policies like the old-for-new program on demand. [9] - The ceramic tile industry is expected to undergo significant consolidation, with many smaller companies likely exiting the market due to financial pressures. [11][13] Financial Management - Mona Lisa has repurchased 8.8 billion yuan in convertible bonds and plans to continue repurchasing remaining bonds to reduce investor losses and improve its debt ratio. [15] - The company emphasizes maintaining a balance between quality and pricing, ensuring that price reductions do not compromise product standards. [14] Conclusion - Mona Lisa is navigating a challenging market environment by focusing on quality, innovation, and strategic cost management while advocating for industry-wide standards that promote sustainable growth. [2][8][26]

Investment Rating - The report maintains a recommendation for the construction materials sector, indicating a positive outlook for performance recovery in categories such as cement and fiberglass [2]. Core Insights - The ongoing "anti-involution" campaign is expected to improve the profitability of leading companies in the construction materials sector, particularly in the consumer segment [6][13]. - Cement prices are experiencing a slight downward trend due to high temperatures and rainy seasons affecting demand, with a recent average price drop of 0.4% [10][21]. - The fiberglass market shows stable pricing for non-alkali roving, while electronic yarn prices are expected to rise for high-end products [12][14]. Summary by Sections Industry Scale - The construction materials sector comprises 96 listed companies with a total market capitalization of 817.2 billion [2]. Industry Dynamics - Cement: The national average cement price has decreased by 0.4%, with significant drops in regions like Anhui and Hubei [10][21]. - Float Glass: The average price is 1173 yuan/ton, reflecting a slight decrease of 0.24% [11]. - Fiberglass: The market for non-alkali roving remains stable, while electronic yarn prices are expected to increase [12]. Consumer Construction Materials - The consumer market is showing signs of recovery, with a 3.0% year-on-year increase in retail sales of construction and decoration materials from January to May 2025 [13]. - The report highlights the importance of leading companies with strong distribution channels and healthy cash flow [13]. Recommended Stocks - The report recommends several companies, including Weixing New Materials, Keda Manufacturing, and Mona Lisa, for their strong market positions and growth strategies [14][15][16].

Performance Forecast - The company expects a net loss attributable to shareholders of between 3.2 million and 6.3 million yuan for the current reporting period, a significant decline of 103.87% to 107.63% compared to a profit of 82.6 million yuan in the same period last year [1] - The expected operating revenue is projected to be between 1.8 billion and 2.1 billion yuan, down from 2.33452 billion yuan in the previous year [1] Reasons for Performance Change - The company has strengthened its distribution business and actively expanded the market while implementing lean management, resulting in improved production costs and operational efficiency [2] - Despite cost control measures leading to a decrease in total expenses, the average selling price of products has declined year-on-year, causing overall sales revenue to fall short of expectations [2] - The real estate industry, closely related to the company's strategic engineering business, has entered a stock era, leading to a significant reduction in tile orders and consequently impacting sales revenue from engineering channels [2] - The company has made provisions for asset impairment based on accounting standards due to indications of impairment for certain assets as of the reporting period [2]

[Core Performance Indicators Forecast](index=1&type=section&id=I.%E3%80%81Current%20Period%20Performance%20Forecast) The company forecasts a shift from profit to loss in H1 2025, with net profit attributable to shareholders expected to decline over 100% and operating revenue also decreasing Key Financial Performance Forecast | Item | Current Period (Million Yuan) | Prior Year Period (Million Yuan) | | :--- | :--- | :--- | | **Net Profit Attributable to Shareholders of Listed Company** | Loss: 3.2 - 6.3 | Profit: 82.6021 | | Year-on-Year Change | Decrease: 103.87% - 107.63% | - | | **Net Profit After Deducting Non-Recurring Gains and Losses** | Loss: 15.2 - 18.3 | Profit: 68.7346 | | Year-on-Year Change | Decrease: 122.11% - 126.62% | - | | **Operating Revenue** | 1,800 - 2,100 | 2,334.5201 | | **Basic Earnings Per Share** | Loss: 0.01 - 0.02 Yuan/Share | Profit: 0.20 Yuan/Share | [Communication with Accounting Firm](index=1&type=section&id=II.%E3%80%81Communication%20with%20Accounting%20Firm) The company has pre-communicated with its accounting firm regarding the performance forecast, with no disagreements on data, though it remains unaudited - This performance forecast has not been pre-audited by the accounting firm, but the company has pre-communicated with the accounting firm on related matters, and **no disagreements exist** between the parties[5](index=5&type=chunk) [Analysis of Performance Changes](index=1&type=section&id=III.%E3%80%81Explanation%20of%20Performance%20Changes) Performance decline is attributed to intense market competition, reduced real estate-related orders, lower average product selling prices, and asset impairment provisions, despite internal cost control efforts - The external market environment is severe, with intense competition in the architectural ceramics industry and the real estate sector entering a stock era, leading to a **significant reduction in tile orders** and restricting strategic engineering business development[6](index=6&type=chunk)[7](index=7&type=chunk) - Core negative factors include a year-on-year decline in **average product selling prices**, resulting in overall sales revenue falling short of expectations, and a year-on-year decrease in **engineering channel sales revenue**[7](index=7&type=chunk) - The company implemented countermeasures such as strengthening distribution, lean management, and cost reduction to improve production costs, operational efficiency, and period expenses; however, **asset impairment provisions** were made in accordance with accounting standards, further impacting profit[6](index=6&type=chunk)[7](index=7&type=chunk) [Risk Warning](index=2&type=section&id=IV.%E3%80%81Risk%20Warning) The company emphasizes this performance forecast is a preliminary, unaudited estimate, with final data subject to the 2025 semi-annual report, advising investor caution - This performance forecast is a preliminary estimate by the company's finance department, **unaudited by an auditing firm**, and the final data will be based on the 2025 semi-annual report[8](index=8&type=chunk)

Core Viewpoint - The promulgation of the "Private Economy Promotion Law" in China is a significant boost for the private sector, providing a sense of security for private entrepreneurs and expanding their development space [2][5]. Group 1: Impact of the Private Economy Promotion Law - The law establishes a nationwide unified negative list for market access, allowing private enterprises to enter any field not listed, thus broadening their opportunities for growth [2]. - Private enterprises are crucial to China's technological innovation, with over 92% of national high-tech enterprises and 95% of specialized and innovative small and medium-sized enterprises being privately owned [2]. Group 2: Technological Innovation at Mona Lisa Group - Mona Lisa Group has established the world's first demonstration production line for zero-carbon ammonia-hydrogen combustion technology, marking a significant achievement in the high-temperature industrial sector [3]. - Despite facing challenges such as high costs of ammonia compared to natural gas and difficulties in obtaining technical transformation subsidies, the company remains committed to technological innovation to enhance product competitiveness [3][6]. - Technological innovation has allowed Mona Lisa to offer differentiated products, improving average prices and profit margins, which is essential for survival in the current market environment [3]. Group 3: Industry Influence and Brand Image - The breakthroughs in zero-carbon ammonia-hydrogen combustion technology have garnered widespread attention, enhancing the brand image of Mona Lisa and the overall reputation of the Chinese ceramic industry [4]. Group 4: Future Directions and Challenges - The Private Economy Promotion Law encourages private enterprises to play an active role in technological innovation and the development of modern industrial systems [5]. - Mona Lisa aims to become a century-old enterprise by focusing on quality, delivery, cost, and innovation, with technological innovation being a key component for high-quality development [5][6]. - The company recognizes the need to adapt to market changes and maintain competitive advantages through continuous research and development [5][6].

Investment Rating - The report maintains a recommendation for the building materials sector, indicating a positive outlook for profitability recovery in the industry [2]. Core Insights - The building materials industry is experiencing a "de-involution" campaign aimed at improving overall profitability, particularly in the cement sector, where demand is currently suppressed due to high temperatures and rainy weather [1][10]. - The report highlights a significant increase in land acquisition by the top 100 real estate companies, with a year-on-year growth of 33.3%, reflecting a recovery in investment confidence among real estate enterprises [6][13]. - Price adjustments in the waterproofing materials sector are noted, with leading companies implementing price increases of 1% to 13% across various product categories, indicating a shift towards healthier competition in the consumer building materials market [6][13]. Summary by Sections Cement Industry - The national average cement price has continued to decline, with a drop of 10-15 CNY/ton in certain regions, while some areas like Jilin and Chongqing have seen price increases of 30-50 CNY/ton [10][22]. - The cement market is under pressure with a current inventory ratio of 76.00%, indicating a continued accumulation of stock [10][22]. - The China Cement Association has initiated measures to address supply-demand imbalances, which are expected to enhance overall industry profitability [10][11]. Float Glass Industry - The float glass market is experiencing weak price performance, with a national average price of 1174 CNY/ton, down 3.27 CNY/ton from the previous period [11]. - Inventory levels have decreased slightly, with a total of 6.9085 million heavy boxes reported, and production has increased to 110.34 million tons [11][12]. - Despite some replenishment activities in the downstream market, overall demand remains limited, leading to expectations of continued price weakness [11][12]. Fiberglass Industry - The market for non-alkali fiberglass remains stable, with prices around 3700 CNY/ton for high-end products, while electronic fiberglass prices are expected to rise due to tight supply [12]. - The main product G75 in the electronic fiberglass market is priced between 8800-9200 CNY/ton, showing stability compared to the previous week [12]. Consumer Building Materials - The report emphasizes the trend of price increases among leading companies in the waterproofing sector, which is seen as a positive sign for the industry's competitive landscape [6][13]. - Recommendations for investment include companies like Weixing New Materials, Keda Manufacturing, and Mona Lisa, which are positioned well for growth in the current market environment [14][15][16].

Investment Rating - The report maintains a "Recommendation" rating for the building materials industry [2] Core Views - The real estate policy continues to stabilize, which is expected to support the recovery of leading companies in the consumption building materials sector [14][15] - The cement market is experiencing continued low demand and overall price decline, with a national average shipment rate of 43.4% [11][21] - The float glass market is facing price declines and weak supply-demand support, with a current average price of 1174 RMB/ton [12][21] - The fiberglass market shows stable pricing for alkali-free roving, while electronic yarn prices remain steady [13] Summary by Sections Industry Dynamics - The cement market saw a price drop of 1.1% this week, with significant declines in various regions, while some areas like Jilin and Henan experienced slight price increases [11][21] - The float glass market's average price decreased by 7.14 RMB/ton, with a total production of 1.0909 million tons this week, reflecting a year-on-year decline of 8.2% [12][21] - The fiberglass market remains stable, with prices for alkali-free roving around 3500-3600 RMB/ton, while electronic yarn prices are expected to remain stable due to tight supply [13] Consumption Building Materials - The real estate policy is expected to drive demand for high-quality building materials, with the "Good House" national standard promoting industry transformation [14][15] - The report highlights the potential for recovery in the consumption building materials sector, particularly for leading companies [15] Recommended Stocks - Key recommended stocks include Weixing New Materials, Keda Manufacturing, Mona Lisa, Beixin Building Materials, Keshun Co., Dongpeng Holdings, with a focus on companies like China National Materials and Tianan New Materials [16][18]

| 证券代码：002918 | 证券简称：蒙娜丽莎 | 公告编号：2025-044 | | --- | --- | --- | | 债券代码：127044 | 债券简称：蒙娜转债 | | 蒙娜丽莎集团股份有限公司 关于 2025 年第二季度可转换公司债券转股情况的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 特别提示： 3、转股价格：人民币 19.80 元/股 4、转股期起止日期：2022 年 2 月 21 日至 2027 年 8 月 15 日 根据《深圳证券交易所股票上市规则》《深圳证券交易所上市公司自律监管指引第 15 号——可转换公司债券》的有关规定，蒙娜丽莎集团股份有限公司（以下简称"公司"） 现将 2025 年第二季度可转换公司债券（以下简称"可转债"或"蒙娜转债"）转股及公司 股份变动情况公告如下： 一、可转债发行上市基本情况 （一）可转债发行情况 经中国证券监督管理委员会"证监许可【2021】2510 号"文核准，公司于 2021 年 8 月 16 日公开发行了 1,168.93 万张可转换公司债券，每张面值 100 元，发行总额 116 ...

| 证券代码：002918 | 证券简称：蒙娜丽莎 | 公告编号：2025-043 | | --- | --- | --- | | 债券代码：127044 | 债券简称：蒙娜转债 | | 蒙娜丽莎集团股份有限公司 上述担保事项在公司 2024 年度股东大会审批的担保额度范围内。截至 2025 年 6 月 30 日，公司为桂蒙公司提供的实际担保余额为 37,987.67 万元，剩余实际可用担保额度为 112,012.33 万元。 三、被担保人基本情况 1. 公司名称：广西蒙娜丽莎新材料有限公司 关于为全资子公司提供担保的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 一、担保情况概述 蒙娜丽莎集团股份有限公司（以下简称"公司"）为满足控股子公司日常经营和业务 发展资金需要，提高公司融资决策效率，公司分别于 2025 年 4 月 16 日召开第四届董事会 第八次会议、第四届监事会第五次会议，于 2025 年 5 月 16 日召开 2024 年度股东大会， 审议通过了《关于 2025 年度对外担保额度预计的议案》，同意公司 2025 年度为控股子公 司提供 ...

本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 特别提示： 债券代码：127044 | 证券代码：002918 | 证券简称：蒙娜丽莎 | 公告编号：2025-042 | | --- | --- | --- | | 债券代码：127044 | 债券简称：蒙娜转债 | | 蒙娜丽莎集团股份有限公司 关于蒙娜转债恢复转股的公告 债券简称：蒙娜转债 恢复转股时间：自 2025 年 6 月 26 日起恢复转股 蒙娜丽莎集团股份有限公司董事会 2025 年 6 月 25 日 根据相关规定，"蒙娜转债"将在本次权益分派股权登记日后的第一个交易日，即 2025 年 6 月 26 日起恢复转股。敬请公司可转换公司债券持有人留意。 特此公告。 蒙娜丽莎集团股份有限公司（以下简称"公司"）因实施 2024 年度权益分派方案， 根据《蒙娜丽莎集团股份有限公司公开发行可转换公司债券募集说明书》相关条款的规定， 公司可转换公司债券（债券简称：蒙娜转债；债券代码：127044）自 2025 年 6 月 18 日至 公司 2024 年度权益分派股权登记日暂停转股。具体内容详见公司于 202 ...