北京全时天地在线网络信息股份有限公司 2022 年第三季度报告 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、 误导性陈述或重大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息 的真实、准确、完整。 3.第三季度报告是否经过审计 □是 否 1 北京全时天地在线网络信息股份有限公司 2022 年第三季度报告 证券代码：002995 证券简称：天地在线 公告编号：2022-077 北京全时天地在线网络信息股份有限公司 2022 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 （二） 非经常性损益项目和金额 适用 □不适用 单位：元 | 项目 | 本报告期金额 | 年初至报告期期末 | 说明 | | --- | --- | --- | --- | | | | 金额 | | | 非流动资产处置损益（包括已计提资产减 | -1,462.15 | -1,462.15 | | | 值准备的冲销部分） | | | | ...

Financial Performance - The company's operating revenue for the first half of 2022 was ¥1,662,796,919.38, a decrease of 22.76% compared to ¥2,152,704,550.05 in the same period last year[22]. - The net profit attributable to shareholders was a loss of ¥11,316,108.74, representing a decline of 126.93% from a profit of ¥42,022,448.97 in the previous year[22]. - The net profit after deducting non-recurring gains and losses was a loss of ¥12,336,032.02, down 133.94% from ¥36,344,278.17 in the same period last year[22]. - Basic and diluted earnings per share were both -¥0.0893, a decrease of 126.94% from ¥0.3315 in the same period last year[22]. - The weighted average return on net assets was -1.08%, down 5.06% from 3.98% in the previous year[22]. - The company reported a significant decrease in investment income, which fell by 61.09% to ¥1,881,287.49 from ¥4,834,463.63[68]. - The company reported a gross margin of 3.07%, indicating a declining trend in profitability[104]. - The company experienced a significant decline in net profit compared to the previous period, indicating potential challenges in performance[200]. Cash Flow and Assets - The net cash flow from operating activities was a negative ¥116,879,843.26, an improvement of 13.07% compared to a negative ¥134,456,507.91 in the previous year[22]. - Total assets at the end of the reporting period were ¥1,464,747,748.89, a decrease of 11.91% from ¥1,662,828,819.83 at the end of the previous year[22]. - Cash and cash equivalents decreased to ¥305.01 million, accounting for 20.82% of total assets, down from 31.05% last year, a decrease of 10.23%[75]. - The company's total current assets decreased from CNY 1,468,231,554.52 to CNY 1,216,908,482.56, a decline of approximately 17.1%[191]. - The cash and cash equivalents decreased from CNY 516,275,510.43 to CNY 305,014,659.09, a decrease of approximately 41.0%[191]. Strategic Initiatives and Market Trends - The company aims to enhance its internal digital infrastructure and optimize its operational efficiency through a dual approach of external business integration and internal system upgrades[39]. - The company is focusing on digital transformation in the Web3.0 era, offering full-chain digital solutions to enhance brand value[50]. - The company is actively exploring new business models in digital assets, digital content, and digital commercial complexes, focusing on content and technology as drivers for innovation[108]. - The digital economy in China reached a scale of ¥45.5 trillion in 2021, accounting for 39.8% of GDP, showing significant growth from ¥2.6 trillion in 2005[30]. - The global internet advertising market is projected to grow at a compound annual growth rate (CAGR) of 9.5%, reaching a market size of $424.8 billion by 2023[32]. Risk Management and Compliance - The management has highlighted potential risks and corresponding countermeasures in the report[3]. - The company is actively responding to regulatory changes in the internet industry, which aim to create a fair and open market environment[44]. - The company will closely monitor macroeconomic fluctuations to enhance its risk management capabilities[93]. - The company has not faced any administrative penalties for non-compliance in marketing information during the reporting period[107]. Shareholder and Governance - The company held 14 board meetings, 10 supervisory meetings, and 4 shareholder meetings during the reporting period, ensuring effective governance and protection of shareholder and creditor rights[122]. - The company has established a comprehensive internal control system, including internal audits and investor relations, to safeguard shareholder interests[124]. - The total number of ordinary shareholders at the end of the reporting period is 15,851[176]. - The largest shareholder, Xinyi An, holds 32.46% of the shares, totaling 41,521,252 shares, with an increase of 11,863,215 shares during the reporting period[176]. Research and Development - Research and development expenses were ¥22,386,637.92, down 29.74% from ¥31,863,761.80, mainly due to optimization of the R&D team structure[68]. - The company plans to enhance its core technology research and development to improve profitability and manage costs effectively[104]. Subsidiaries and Investments - The total revenue of the subsidiary Beijing Quanshi Pioneer Online Network Information Co., Ltd. is CNY 637.13 million, contributing a net profit of CNY 33.59 million[90]. - The subsidiary Beijing Guanglian Pioneer Network Technology Co., Ltd. reported a total revenue of CNY 153.50 million, with a net profit of CNY 16.39 million[90]. - The company has temporarily used CNY 30 million of idle raised funds to supplement working capital as of June 30, 2022[86].

Dividend and Capital Management - The company plans to distribute a cash dividend of 2.20 RMB per 10 shares to all shareholders, based on a total of 91,371,000 shares[4]. - The company will increase its capital reserve by converting 4 shares for every 10 shares held by shareholders[4]. Risk Management and Compliance - The company emphasizes the importance of risk awareness regarding forward-looking statements and potential risks outlined in the report[4]. - The company has detailed its future development outlook and the risks it may face, along with corresponding countermeasures[4]. - The company’s financial report has been confirmed as true, accurate, and complete by its board of directors and management[3]. - The company has established a comprehensive internal control system for advertising material review, ensuring compliance with marketing regulations[140]. - The company is monitoring industry trends and regulatory changes to ensure the successful implementation of new projects[141]. Financial Performance - The company's operating revenue for 2021 was ¥4,060,841,650.35, representing a 24.18% increase compared to ¥3,270,120,931.50 in 2020[21]. - The net profit attributable to shareholders for 2021 was ¥54,097,973.29, a decrease of 48.45% from ¥104,933,938.83 in 2020[21]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥45,026,147.68, down 55.00% from ¥100,068,754.22 in 2020[21]. - The net cash flow from operating activities was -¥25,874,550.49, a decline of 112.19% compared to -¥12,194,191.53 in 2020[21]. - The basic earnings per share for 2021 was ¥0.5975, a decrease of 54.59% from ¥1.3157 in 2020[21]. - The total assets at the end of 2021 were ¥1,662,828,819.83, an increase of 1.81% from ¥1,633,328,105.03 at the end of 2020[22]. - The net assets attributable to shareholders at the end of 2021 were ¥1,060,785,132.12, up 2.40% from ¥1,035,955,712.35 at the end of 2020[22]. - The company reported a weighted average return on equity of 5.13% for 2021, down from 15.83% in 2020[22]. Market Trends and Industry Insights - The internet advertising market in China achieved revenue of ¥543.5 billion in 2021, growing by 9.32% year-on-year[34]. - The internet marketing market size in China was approximately ¥617.3 billion in 2021, reflecting a growth of 12.36% compared to the previous year[34]. - The short video marketing market in China reached a scale of 140.83 billion yuan in 2020, with a year-on-year growth of 70.0%, and is expected to grow to 194.45 billion yuan in 2021[35]. - The live e-commerce market size in 2021 reached 1.2012 trillion yuan, with a year-on-year growth of 25.0%[35]. - The SaaS industry in China had a market size of 32.26 billion yuan in 2021, with an expected growth to 55.51 billion yuan by 2023, representing a year-on-year increase of 29.7%[42]. - The global SaaS industry is experiencing a compound annual growth rate (CAGR) of 25%[42]. - The company has been focusing on developing its own SaaS products and enhancing internal digital infrastructure to improve operational efficiency and competitiveness[44]. Strategic Initiatives and Future Plans - The company aims to provide comprehensive digital marketing solutions in the Web3.0 era, focusing on creating virtual digital assets and innovative content commercialization services[48]. - The company plans to continue its digital transformation efforts, offering full-chain digital solutions to meet client needs[52]. - The company is committed to digital marketing solutions and aims to enhance its operational efficiency and competitive strength through a three-dimensional integration of diverse traffic channels, refined content operations, and intelligent services[119]. - The company is actively exploring new business opportunities in digital assets, digital content, and integrated digital commercial complexes[141]. - The company plans to focus on optimizing traditional business and steadily improving operational efficiency in 2022[120]. Human Resources and Talent Development - The company emphasizes talent development, implementing long-term incentive mechanisms like restricted stock and stock options to enhance employee engagement[80]. - The company has a strong management team with over ten years of experience in the internet industry, contributing to its operational effectiveness and strategic insights[68]. - The total number of employees at the end of the reporting period is 918, with 493 in the parent company and 425 in major subsidiaries[198]. - The company has established a structured compensation system that includes base salary, position salary, and performance salary[200]. - Performance salary is linked to stage assessments and semi-annual and annual evaluations to attract and retain high-quality talent[200]. Corporate Governance - The company has established a robust corporate governance structure in compliance with relevant laws and regulations, enhancing operational standards and governance levels[148]. - The board of directors consists of 5 members, including 2 independent directors, and held 14 meetings during the reporting period, reviewing 57 proposals[150]. - The supervisory board held 10 meetings and reviewed 41 proposals, ensuring the protection of minority shareholders' interests[151]. - The company maintains a clear separation from its controlling shareholder in terms of business, assets, and finances, ensuring independent operations[156]. - The company has adhered to strict information disclosure practices, ensuring timely and accurate reporting of significant operational matters[158]. Investment and Financial Management - The company has not engaged in any securities or derivative investments during the reporting period[106][107]. - The company utilized 20,033.69 million CNY of the raised funds during the reporting period, with a total of 48,094.78 million CNY raised from the public offering[109]. - The company plans to implement a stock option and restricted stock incentive plan for 2021, aimed at promoting sustainable growth and aligning interests with shareholders[194]. - The company is set to conduct a special report on the use of raised funds for 2021, ensuring transparency and accountability in financial management[196]. Customer and Market Engagement - The company has served over 100,000 enterprise clients since its establishment in 2005, becoming a significant player in the internet marketing service sector in China[51]. - The company has accumulated a stable customer base of tens of thousands of active clients, providing continuous revenue and first-hand industry marketing data[62]. - The company employs a sales model that combines online and offline strategies, primarily using prepayment for advertising services, ensuring cash flow stability[57]. - The company has strengthened its collaboration with major internet companies, enhancing its market position and service capabilities in the digital marketing sector[58].

Financial Performance - The company's revenue for Q1 2022 was ¥826,377,761.27, a decrease of 15.98% compared to ¥983,561,803.68 in the same period last year[3] - The net profit attributable to shareholders was a loss of ¥15,548,217.55, representing a decline of 251.68% from a profit of ¥10,250,832.19 in Q1 2021[3] - The net cash flow from operating activities was negative at ¥130,657,968.17, worsening by 89.39% compared to a negative cash flow of ¥68,987,221.73 in the previous year[3] - Total operating revenue for Q1 2022 was CNY 826,377,761.27, a decrease from CNY 983,561,803.68 in the previous period[20] - Net profit for Q1 2022 was a loss of CNY 14,677,261.03, compared to a profit of CNY 10,250,832.19 in the same period last year[22] - Cash received from sales of goods and services was CNY 777,111,918.98, down from CNY 944,580,162.18 in the prior period[24] Assets and Liabilities - Total assets decreased by 5.44% to ¥1,572,447,541.24 from ¥1,662,828,819.83 at the end of the previous year[3] - The company's current assets decreased from RMB 1,468,231,554.52 at the beginning of the year to RMB 1,336,552,146.82 by the end of the first quarter of 2022, reflecting a decline of approximately 9%[16] - Total liabilities decreased to CNY 522,889,185.59 from CNY 600,120,426.35 year-over-year[21] - The total equity attributable to shareholders of the parent company was CNY 1,046,764,137.77, down from CNY 1,060,785,132.12 in the previous period[21] Cash Flow - The net cash flow from investment activities was -41,033,850.08 CNY, with total cash outflow from investment activities amounting to 297,803,831.00 CNY[25] - The net cash flow from financing activities was -1,144,756.39 CNY, with cash outflow from financing activities totaling 1,144,756.39 CNY[25] - The net increase in cash and cash equivalents was -172,836,574.64 CNY, resulting in an ending balance of 339,234,628.76 CNY[25] - The beginning balance of cash and cash equivalents was 512,071,203.40 CNY[25] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 11,813[11] Research and Development - Research and development expenses were ¥9,572,754.38, a slight decrease of 0.36% compared to ¥15,054,716.23 in the previous year[8] - The company reported a decrease in research and development expenses to CNY 9,572,754.38 from CNY 15,054,716.23 year-over-year[21] Accounts Receivable and Payable - Accounts receivable increased by 52.81% to ¥217,823,971.70, attributed to an increase in credit terms extended to large and medium-sized clients[6] - Accounts receivable increased significantly from RMB 142,546,491.15 to RMB 217,823,971.70, representing an increase of about 53%[16] - The company's accounts payable decreased slightly from RMB 228,977,694.09 to RMB 218,004,300.94, a reduction of about 5%[17] Investment and Financing Activities - The company has proposed to terminate the public issuance of convertible bonds originally planned for 2021, with the application currently under review by the China Securities Regulatory Commission[15] - The company has been actively involved in the issuance of convertible bonds, with a total planned fundraising amount of up to RMB 400 million[13] - The company is in the process of preparing for the issuance of convertible bonds, with various regulatory submissions made to the China Securities Regulatory Commission[14] Other Financial Metrics - The company's basic and diluted earnings per share were both negative at -¥0.1717, compared to ¥0.1132 in the same period last year, marking a decline of 251.68%[3] - The total non-current assets increased from RMB 194,597,265.31 to RMB 235,895,394.42, indicating a growth of about 21%[17] - The company reported a significant drop in investment income, down 73.19% to ¥860,438.12 from ¥3,209,208.71 in the same period last year[8] - The first quarter report was not audited[26]

Financial Performance - The company's operating revenue for 2021 was ¥4,060,841,650.35, representing a 24.18% increase compared to ¥3,270,120,931.50 in 2020[20]. - The net profit attributable to shareholders for 2021 was ¥54,097,973.29, a decrease of 48.45% from ¥104,933,938.83 in 2020[20]. - The net cash flow from operating activities was -¥25,874,550.49, reflecting a decline of 112.19% compared to -¥12,194,191.53 in 2020[20]. - The basic earnings per share for 2021 was ¥0.5975, down 54.59% from ¥1.3157 in 2020[20]. - The total assets at the end of 2021 were ¥1,662,828,819.83, an increase of 1.81% from ¥1,633,328,105.03 at the end of 2020[21]. - The net assets attributable to shareholders at the end of 2021 were ¥1,060,785,132.12, up 2.40% from ¥1,035,955,712.35 at the end of 2020[21]. - The company reported a weighted average return on equity of 5.13% for 2021, down from 15.83% in 2020[21]. - In 2021, the company achieved total operating revenue of 406,084.17 million RMB, representing a year-on-year growth of 24.18%[69]. - The net profit attributable to the parent company was 54.10 million RMB, with a net profit of 45.03 million RMB after deducting non-recurring gains and losses[69]. Dividend and Capital Management - The company plans to distribute a cash dividend of 2.20 RMB per 10 shares to all shareholders, based on a total of 91,371,000 shares[4]. - The company will increase its capital reserve by converting 4 shares for every 10 shares held by shareholders[4]. - The total distributable profit for the parent company was 181,710,780.25 CNY[195]. - The company plans to distribute a cash dividend of ¥2.2 per 10 shares, totaling ¥20,101,620.00, while also increasing the share capital by 36,548,400 shares through capital reserve conversion[198]. - The total share capital will increase to 127,919,400 shares following the implementation of the profit distribution plan[198]. Market Trends and Industry Insights - The internet advertising market in China achieved an advertising revenue of ¥543.5 billion in 2021, a year-on-year increase of 9.32%[32]. - The internet marketing market size in China was approximately ¥617.3 billion in 2021, growing by 12.36% compared to the previous year[32]. - The short video marketing market size reached RMB 140.83 billion in 2020, with a year-on-year growth of 70.0%, and is expected to grow to RMB 194.45 billion in 2021[34]. - The live e-commerce market size in 2021 reached RMB 1.2 trillion, with a year-on-year growth rate of 197.0%, and is projected to exceed RMB 4.9 trillion by 2023[37]. - The SaaS industry in China had a market size of RMB 32.26 billion in 2021, with an expected growth to RMB 55.51 billion by 2023, representing a year-on-year growth of 29.7%[40]. - The overall market for virtual digital humans in China is expected to reach 270 billion yuan by 2030, reflecting significant growth potential in this sector[43]. - The market size for the metaverse economy is projected to grow from $5 million in 2020 to $1.5 trillion by 2030, with a CAGR of 253% over the 10-year period[43]. Digital Transformation and Innovation - The company aims to enhance its digital transformation services for small and medium-sized enterprises by leveraging advanced technologies and top talent[31]. - The company aims to enhance its internal digital infrastructure and upgrade its employee collaboration systems to improve operational efficiency and competitiveness[42]. - The company plans to accelerate the development of its own SaaS products and strengthen internal digital construction[42]. - The company is developing intelligent shooting equipment and advanced production teams to support the creation of virtual digital images and content[48]. - The company aims to provide comprehensive digital marketing solutions, focusing on the integration of virtual digital assets and innovative content commercialization services[48]. - The company is actively exploring new business opportunities in digital assets and digital content, although these initiatives are still in the research and testing phase[139]. - The company plans to leverage digital technology innovations to drive the advertising industry's digital transformation and upgrade[119]. Risk Management and Compliance - The company emphasizes the importance of risk awareness regarding forward-looking statements and potential risks outlined in the report[4]. - The company recognizes the risk of macroeconomic fluctuations affecting internet advertising revenue and plans to enhance its risk management capabilities[129]. - The company is committed to complying with regulatory requirements and improving its internal control system to ensure accurate and timely information disclosure[127]. - The company has established a comprehensive internal control system for advertising material review, ensuring compliance with marketing regulations[138]. - The company is committed to monitoring industry trends and regulatory changes to ensure the successful implementation of new projects[139]. Governance and Management - The company has established clear responsibilities for its management team, ensuring diligent execution of board resolutions[150]. - The company operates independently from its controlling shareholder in all aspects, including business, assets, personnel, and finance[151]. - The company has maintained a stable management team that adheres to integrity obligations without any violations reported[150]. - The company has a diverse board of directors, including independent directors with extensive experience in finance and management, which strengthens corporate governance[168]. - The company is committed to transparency in its financial reporting and governance practices[178]. - The company has a strong emphasis on customer relationship management, ensuring tailored marketing solutions that align with clients' brand strategies[62]. Employee and Talent Management - The company has established a comprehensive training system to enhance employee skills and has implemented online training to reduce costs while ensuring full coverage of training courses[193]. - The company employs a structured salary system that includes basic salary, position salary, and performance salary, aimed at attracting and retaining high-quality talent[192]. - The company emphasizes talent development and has introduced long-term incentive mechanisms to enhance employee engagement and retention[78]. - The total number of employees at the end of the reporting period was 918, with 493 in the parent company and 425 in major subsidiaries[190]. - The company has a total of 301 sales personnel and 105 technical personnel, reflecting its operational focus[190]. Strategic Partnerships and Client Base - The company has established long-term partnerships with major internet platforms such as Tencent, 360, and Baidu, enhancing its media resource diversity[50]. - The company has served over 100,000 enterprise clients since its establishment in 2005, becoming a significant player in the internet marketing service sector in China[50]. - The company has accumulated significant resources in customer, media, and talent, laying a solid foundation for expanding its new media marketing business[35]. - The company has formed strategic partnerships with clients across various sectors, including catering, culture, and entertainment, enhancing its comprehensive marketing system[73].

Financial Performance - The company's operating revenue for Q3 2021 was ¥1,037,742,783.17, representing a 7.38% increase year-over-year, while the year-to-date revenue reached ¥3,190,447,333.22, up 46.28% compared to the same period last year[3] - The net profit attributable to shareholders for Q3 2021 was ¥27,136,402.78, a decrease of 29.35% year-over-year, and the year-to-date net profit was ¥69,158,851.75, down 3.75%[3] - The basic and diluted earnings per share for Q3 2021 were both ¥0.2970, reflecting a 30.00% decline compared to the same quarter last year[4] - The weighted average return on equity for Q3 2021 was 2.56%, down 45.89% year-over-year, while the year-to-date figure was 6.56%, a decrease of 46.99%[4] - The total comprehensive income for Q3 2021 was ¥69,337,000.75, compared to ¥71,854,483.43 in Q3 2020, indicating a decline of about 3.5%[28] Cash Flow and Assets - The company's cash flow from operating activities showed a net outflow of ¥91,292,683.30 for the year-to-date period, a significant decline of 94.94% compared to the previous year[12] - The total assets at the end of Q3 2021 amounted to ¥1,681,234,162.87, an increase of 2.93% from the end of the previous year[4] - The company's cash and cash equivalents increased by 48.94% to ¥505,552,150.51 due to the redemption of structured deposits[8] - The company's accounts receivable rose by 73.82% to ¥202,110,216.80, attributed to the expansion of business scale and credit terms offered to some customers[8] - The net cash flow from investing activities for the year-to-date period was ¥275,825,711.59, a significant increase of 478.49% compared to the previous year[12] Liabilities and Equity - The company's total liabilities decreased to ¥592,866,302.01 from ¥597,372,392.68, reflecting a reduction of approximately 0.9%[24] - The total equity attributable to shareholders increased to ¥1,087,789,711.86 from ¥1,035,955,712.35, marking an increase of about 5%[25] Investment and Financing Activities - The company plans to issue convertible bonds with a total fundraising amount not exceeding RMB 400 million, which is currently under review by the China Securities Regulatory Commission[20] - The company completed the initial grant registration of stock options and restricted stock under its 2021 incentive plan on September 22, 2021[19] - The company reported a total cash outflow from financing activities of 32,530,856.40 CNY, with a net cash flow of -18,419,676.40 CNY, contrasting with a net inflow of 506,692,800.00 CNY in the previous year[31] Research and Development - Research and development expenses for Q3 2021 were ¥44,860,551.25, a slight decrease from ¥48,009,217.00 in Q3 2020, indicating a reduction of about 6.5%[25] Market Strategy and Incentives - The company is actively pursuing market expansion and new strategies, including the issuance of convertible bonds and the implementation of an incentive plan to attract and retain talent[20] - The company has initiated a stock option and restricted stock incentive plan, which was approved in multiple board meetings throughout 2021[18] Other Financial Metrics - The company's total current assets as of September 30, 2021, were RMB 1,496,774,682.71, a slight decrease from RMB 1,549,665,570.73 at the end of 2020, reflecting a decline of approximately 3.4%[23] - Long-term equity investments increased to RMB 16,999,139.24 from RMB 13,982,928.60, showing a growth of approximately 21.6%[23] - The company reported a financial expense of -¥3,201,884.41, compared to -¥2,084,208.34 in the previous year, indicating a worsening in financial costs[25] Audit and Reliability - The third-quarter report was not audited, which may affect the reliability of the financial data presented[34]

Financial Performance - The company's operating revenue for the first half of 2021 was ¥2,152,704,550.05, representing a 77.22% increase compared to ¥1,214,678,185.15 in the same period last year[20]. - The net profit attributable to shareholders for the first half of 2021 was ¥42,022,448.97, which is a 25.65% increase from ¥33,443,458.75 in the previous year[20]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥36,344,278.17, up 14.34% from ¥31,784,913.93 in the same period last year[20]. - The basic earnings per share for the first half of 2021 was ¥0.4641, an increase of 25.64% compared to ¥0.3694 in the previous year[20]. - The total operating revenue for the first half of 2021 reached ¥2,152,704,550.05, a significant increase of 77.2% compared to ¥1,214,678,185.15 in the same period of 2020[155]. - Operating profit for the first half of 2021 was ¥44,420,968.03, up from ¥38,241,148.36 in the first half of 2020, reflecting a growth of 5.5%[157]. - Net profit for the first half of 2021 was ¥42,022,448.97, representing a 25.7% increase from ¥33,443,458.75 in the same period of 2020[158]. - Basic and diluted earnings per share for the first half of 2021 were both ¥0.4641, compared to ¥0.3694 in the first half of 2020, indicating a 25.6% increase[158]. Assets and Liabilities - The total assets at the end of the reporting period were ¥1,648,326,830.88, reflecting a 0.92% increase from ¥1,633,328,105.03 at the end of the previous year[20]. - The net assets attributable to shareholders at the end of the reporting period were ¥1,045,643,161.32, which is a 0.94% increase from ¥1,035,955,712.35 at the end of the previous year[20]. - The total liabilities increased slightly to ¥602,683,669.56 from ¥597,372,392.68, indicating a growth of approximately 0.55%[149]. - The total equity attributable to the parent company at the end of the first half of 2021 was CNY 1,035,000,000[171]. - The total equity at the end of the reporting period was CNY 1,045,000,000, reflecting an increase from the previous period[172]. Cash Flow - The net cash flow from operating activities for the first half of 2021 was -¥134,456,507.91, a decrease of 283.53% compared to ¥73,261,271.13 in the same period last year[20]. - The total cash inflow from operating activities was 2,163,323,145.95 CNY, while cash outflow was 2,297,779,653.86 CNY, resulting in a net cash flow of -134,456,507.91 CNY[165]. - The net cash flow from investment activities was 115,935,393.97 CNY, compared to -42,675,079.84 CNY in the previous period[166]. - The company reported a net cash flow from financing activities of -30,508,629.20 CNY, indicating cash outflow for dividend payments[166]. Operating Costs and Expenses - Operating costs increased by 82.23% to ¥2,050,415,702.19 from ¥1,125,156,056.01, primarily due to the expansion of the company's business scale[50]. - Research and development expenses rose by 7.40% to ¥31,863,761.80 from ¥29,669,010.89, indicating continued investment in innovation[50]. - Total operating costs for the first half of 2021 were ¥2,121,057,615.92, an increase of 79.2% from ¥1,185,153,125.18 in the first half of 2020[156]. Market Position and Strategy - The company has served over 100,000 enterprise clients since its establishment in 2005, establishing itself as a significant player in the internet marketing service sector[28]. - The advertising market showed a year-on-year growth of 27.3% in Q1 2021, indicating a strong recovery and growth potential for the industry[33]. - Short video advertising revenue reached 42.6% of the total advertising market by June 2021, highlighting its dominance over other media[35]. - The company aims to provide comprehensive digital transformation solutions in the post-mobile internet era, focusing on full-chain digital services[29]. - The company is leveraging big data to enhance its marketing services and improve client engagement, thereby increasing customer retention[31]. - The company focuses on short video production and e-commerce live streaming, positioning itself for sustained growth in the evolving market[45]. Risk Management - The management has outlined potential risk factors and corresponding countermeasures in the report[4]. - The company faces risks from macroeconomic fluctuations that could affect internet advertising revenues[68]. - The company acknowledges the impact of regulatory changes in the internet advertising sector on its business operations[71]. Shareholder Information - The company plans not to distribute cash dividends or issue bonus shares for the first half of 2021[89]. - The total number of shareholders at the end of the reporting period was 11,422[132]. - The largest shareholder, Xinyi An, holds 31,649,738 shares, which includes 29,658,037 shares directly and 1,991,701 shares indirectly through employee stock ownership platforms[136]. - The second-largest shareholder, Chen Hongxia, holds 15,513,594 shares, with 14,585,005 shares directly and 928,588 shares indirectly through employee stock ownership platforms[136]. Corporate Governance - The company's financial report was approved by the board on August 27, 2021, reflecting the financial status and operational results[190]. - The company's financial statements are prepared based on the assumption of going concern and comply with the latest accounting standards[194]. - The company has no significant doubts regarding its ability to continue as a going concern for the next 12 months[192].

Financial Performance - The company's revenue for Q1 2021 was ¥983,561,803.68, representing an increase of 85.07% compared to ¥531,443,115.66 in the same period last year[8] - Net profit attributable to shareholders was ¥10,250,832.19, up 42.23% from ¥7,207,455.27 year-on-year[8] - The basic earnings per share increased by 6.66% to ¥0.1585 from ¥0.1486 in the previous year[8] - Net profit for Q1 2021 was CNY 10,250,832.19, compared to CNY 7,207,455.27 in the same period last year, representing an increase of approximately 42.4%[46] - Operating profit reached CNY 5,548,867.96, a substantial increase from the operating loss of CNY 227,259.32 in the previous year[50] - The total comprehensive income for the period was CNY 7,520,461.87, a significant improvement from the loss of CNY 183,192.84 in the same quarter last year[51] Cash Flow - The net cash flow from operating activities was -¥68,987,221.73, a decline of 215.36% compared to -¥21,875,635.53 in the same period last year[8] - The net cash flow from operating activities for Q1 2021 was -¥68.99 million, a 215.36% decline from -¥21.88 million in Q1 2020, attributed to significant credit terms extended to brand clients[18] - The net cash flow from investment activities improved to ¥33.38 million in Q1 2021, compared to -¥43.28 million in Q1 2020, mainly due to the recovery of financial products[19] - The company reported a cash inflow from investment activities of CNY 331,184,598.02, compared to CNY 30,000,000.00 in the previous year, indicating a strong increase in investment recovery[54] - The total cash inflow from investment activities amounted to ¥331,204,118.02, while cash outflow was ¥297,722,550.00, resulting in a positive net cash flow[58] Assets and Liabilities - Total assets at the end of the reporting period were ¥1,684,578,806.52, an increase of 3.14% from ¥1,633,328,105.03 at the end of the previous year[8] - The total assets of the company as of March 31, 2021, amounted to 1,684,578,806.52, up from 1,633,328,105.03 at the end of 2020, indicating a growth of approximately 3.1%[39] - The total liabilities increased from 597,372,392.68 to 638,372,261.98, reflecting an increase of about 6.9%[38] - Total liabilities decreased to CNY 156,179,379.16 from CNY 180,082,927.13, indicating improved financial stability[42] - The company's total equity rose from 1,035,955,712.35 to 1,046,206,544.54, marking an increase of approximately 1.0%[39] - The company reported a total equity of CNY 866,172,563.72, an increase from CNY 858,652,101.85 in the previous period, reflecting a strengthening of shareholder value[42] Operational Metrics - Operating costs for Q1 2021 were ¥944.39 million, reflecting a 90.19% increase from ¥496.56 million in Q1 2020[17] - Total operating costs amounted to CNY 977,552,731.61, up from CNY 524,718,607.98 in the prior period, reflecting a rise in operational expenses[45] - Total revenue from sales of goods and services amounted to CNY 944,580,162.18, up from CNY 480,791,543.84 in the prior year, reflecting a growth of approximately 96.5%[53] Investment and Development - The company invested ¥48.09 million in fundraising projects during the quarter, with a cumulative investment of ¥9.11 million[24] - Research and development expenses for the quarter were CNY 15,054,716.23, compared to CNY 14,165,496.42 in the prior year, indicating continued investment in innovation[45] - The integrated marketing service network project has achieved 18.66% of its planned investment progress as of the end of the reporting period[25] Financial Stability - The company has not reported any overdue commitments from major stakeholders during the reporting period[20] - There were no overdue amounts or expected losses on entrusted financial management, indicating a stable financial position[28] - The company reported no non-operating fund occupation by controlling shareholders or related parties during the reporting period[30] - The company has no violations regarding external guarantees during the reporting period[29] Future Outlook - The company plans to focus on expanding its market presence and enhancing its product offerings in the upcoming quarters[50] - The company has initiated new strategies aimed at improving operational efficiency and financial performance moving forward[50] Miscellaneous - The company did not undergo an audit for the first quarter report, indicating that the figures presented are unaudited[60] - The company did not apply the new leasing standards for the first quarter of 2021, as indicated in the financial statement adjustments[59]

Financial Performance - The company reported a total revenue of 1.2 billion RMB for the fiscal year 2020, representing a year-over-year increase of 15%[12] - The company's operating revenue for 2020 was ¥3,270,120,931.50, representing a 36.66% increase compared to ¥2,392,881,269.93 in 2019[18] - The net profit attributable to shareholders for 2020 was ¥104,933,938.83, a 5.94% increase from ¥99,046,529.25 in 2019[18] - The company reported a basic earnings per share of ¥1.9472 for 2020, a decrease of 4.65% from ¥2.0422 in 2019[18] - The gross profit margin for the internet and related services sector was 7.45%, down from 11.58% in the previous year[62] - The company's gross profit margin for the reporting period was 7.43%, indicating a downward trend influenced by industry competition and supplier policies[110] User Growth and Market Expansion - The user base grew to 30 million active users, an increase of 20% compared to the previous year[12] - The company is expanding its market presence in Southeast Asia, targeting a 25% increase in market share by 2022[12] - The company served over 100,000 enterprise clients, establishing itself as a significant player in the internet marketing service sector[27] Research and Development - The company has allocated 200 million RMB for research and development of new technologies and products in the upcoming year[12] - The company has developed a proprietary Astar cloud service platform, resulting in 30 new software copyrights, totaling 166 copyrights by the end of the reporting period[46] - R&D expenses increased by 22.23% to ¥66,516,051.30, representing 2.03% of operating revenue[70] Strategic Initiatives - A strategic acquisition of a local tech firm was completed for 150 million RMB to enhance service offerings[12] - The company plans to focus on digital transformation in the post-mobile internet era, providing comprehensive digital solutions[28] - The company is focusing on enhancing its SaaS product line, aiming for a 30% increase in subscriptions by the end of 2021[12] Cash Flow and Financial Position - The net cash flow from operating activities was negative at -¥12,194,191.53, a significant decline of 110.65% compared to ¥114,516,922.02 in 2019[18] - Cash and cash equivalents increased by 54.77% compared to the beginning of the period, mainly due to funds raised from the initial public offering[40] - The company held cash and cash equivalents of ¥339,438,798.62 at the end of 2020, down from 27.19% to 20.78% of total assets[77] Shareholder Returns and Capital Management - The company plans to distribute a cash dividend of 5 RMB per 10 shares, totaling approximately 32.34 million RMB[6] - The board of directors has approved a plan to increase capital reserves by 4 shares for every 10 shares held[6] - The company’s cash dividend in 2020 represented 30.81% of the net profit attributable to ordinary shareholders, reflecting a commitment to shareholder returns[120] Risks and Challenges - The company identified potential risks including market competition and regulatory changes, with strategies in place to mitigate these risks[6] - The company faces macroeconomic risks that could impact its revenue from internet advertising and value-added services, necessitating careful business planning[101] - Regulatory risks are heightened due to new advertising laws and standards, which may affect the company's operations in the internet marketing sector[102] Corporate Governance and Compliance - The company has established a sound corporate governance structure, holding 6 board meetings, 4 supervisory meetings, and 4 shareholder meetings during the reporting period[164] - The company has committed to maintaining transparency and accountability in its stock price stabilization efforts[130] - The company has established strict compliance measures for its shareholding commitments to protect shareholder interests[129] Social Responsibility and Community Engagement - The company has actively engaged in social responsibility initiatives, including environmental protection and sustainable development practices[171] - The company has invested a total of RMB 100,000 in poverty alleviation efforts, specifically in a partnership with a village in Xinjiang[172] Market Trends and Industry Outlook - The global internet advertising market is expected to reach a scale of $424.8 billion by 2023, with a compound annual growth rate (CAGR) of 9.5% from 2018 to 2023[33] - In China, the internet advertising market size reached ¥496.6 billion in 2020, maintaining a year-on-year growth of 14.4% despite the impact of COVID-19[33] - The internet advertising market in China is expected to continue its rapid growth, driven by the integration of traditional industries and the internet[35]

Financial Performance - Revenue for the quarter was ¥966,445,855.30, up 44.23% year-over-year[7] - Net profit attributable to shareholders was ¥38,411,024.68, reflecting a 25.76% increase compared to the same period last year[7] - Basic earnings per share were ¥0.6480, a 2.91% increase year-over-year[7] - The net cash flow from operating activities was -¥120,092,670.78, a decline of 324.35% compared to the previous year[7] - The weighted average return on equity was 4.73%, down 40.09% from the previous year[7] - The company reported a net profit of ¥340,052,778.95 for Q3 2020, compared to ¥268,198,295.52 in the same quarter last year[36] - The total profit for the third quarter was CNY 87,248,587.19, compared to CNY 79,010,737.80 in the previous year, marking an increase of approximately 10.4%[54] - The net profit for the third quarter of 2020 reached CNY 38,411,024.68, up from CNY 30,542,845.60 in the same period last year, representing a growth of approximately 25.5%[43] Assets and Liabilities - Total assets reached ¥1,703,720,912.83, an increase of 111.23% compared to the previous year[7] - The company's total liabilities for Q3 2020 were ¥711,913,319.45, up from ¥368,692,211.50 in the previous year[35] - The total current assets reached ¥1,077,724,603.12, a notable rise from ¥436,239,062.76 in the previous year[36] - Total liabilities amounted to CNY 368,692,211.50, with current liabilities at CNY 368,692,211.50[68] - The total equity attributable to shareholders was CNY 437,875,469.02, including retained earnings of CNY 268,198,295.52[68] Cash Flow - The cash inflow from operating activities was CNY 2,410,638,528.86, compared to CNY 1,842,425,742.62 in the previous year, representing a year-over-year increase of approximately 30.9%[59] - The net cash flow from operating activities was negative at CNY -46,831,399.65, a decline from a positive CNY 46,501,217.94 in the same period last year[59] - The total cash inflow from investment activities was CNY 988,919.18, while cash outflow was CNY 73,864,038.66, resulting in a net cash flow of CNY -72,875,119.48[60] - The company raised CNY 506,692,800.00 from financing activities, significantly higher than the outflow of CNY 26,052,700.00, leading to a net cash flow of CNY 506,692,800.00[63] Shareholder Information - The total number of shareholders at the end of the reporting period was 15,490[11] - The top shareholder, Xinyi An, holds 32.76% of the shares, totaling 21,184,312 shares[11] Expenses and Costs - The company reported a significant reduction in sales expenses by 53.56% to CNY 32,781,535.23, due to optimization of the sales team and reduced marketing costs during the pandemic[16] - The total operating costs for the third quarter were CNY 924,443,479.08, up from CNY 634,435,010.84, indicating an increase of about 45.6%[42] - The tax expenses for the third quarter were CNY 9,280,003.58, compared to CNY 7,599,976.09 in the previous year, representing an increase of approximately 22.1%[43] - The company reported a cash outflow of CNY 94,841,957.10 for employee payments, down from CNY 129,139,381.52 in the previous year, showing a decrease of approximately 26.5%[59] Investment and Development - Investment income increased by 145.76% to CNY 3,582,059.92, reflecting higher returns from external investments[16] - Research and development expenses for the third quarter amounted to CNY 18,340,206.11, compared to CNY 13,180,793.19 in the previous year, showing a year-over-year increase of approximately 38.5%[42] - Research and development expenses amounted to CNY 34,963,650.00, indicating a commitment to innovation and product development[54] Capital and Reserves - The company's capital reserve increased by 458.41% to CNY 567,543,081.95, resulting from the initial public offering[18] - The company has a total of ¥567,543,081.95 in capital reserves, significantly higher than ¥101,635,441.02 from the previous year[35] Market Strategy - The company is focusing on expanding its market presence and enhancing its product offerings, although specific new products or technologies were not detailed in the report[36] Accounting Changes - The company has implemented new revenue and leasing standards starting from 2020, which may affect future financial reporting and performance metrics[64] - The company has implemented new revenue and leasing standards starting in 2020, affecting prior comparative data[72]