Group 1: Company Overview and Objectives - The acquisition aims to enhance trust with major clients, including top-tier customers with annual budgets exceeding $1 billion [4] - The company plans to integrate existing business with new ventures, focusing on collaborative growth [4] - The goal is to establish a strong market presence and become one of the top three film companies in China within three years [6] Group 2: Content Production and Marketing Strategy - The company has successfully launched several popular programs, including "The Most Beautiful Voice" and "Goddess' New Clothes," which have received high viewer satisfaction [4][5] - The marketing strategy emphasizes content integration, with a focus on creating derivative products and enhancing viewer engagement through innovative formats [5] - The company has a nearly 10-year history in content marketing, starting with "Same Song" in 2005, leading to numerous successful case studies [5] Group 3: Financial Performance and Projections - The company anticipates stable growth in existing client advertising budgets and a significant increase in new client acquisition [4] - The revenue model includes media agency services, brand content marketing, and cultural content production, with a monthly revenue recognition system [8] - The projected revenue from derivative products is expected to surpass that of traditional programming, with plans to expand into fashion, jewelry, and cosmetics [5] Group 4: Competitive Landscape and Future Plans - The company differentiates itself from competitors by integrating production with marketing, ensuring stronger client relationships and revenue streams [7] - Future projects include "Dream Makers," which is expected to have a significant impact on the market, with a 45% investment from the company [6] - The company is exploring partnerships with major television networks to develop customized dramas, enhancing advertising integration [7]

Group 1: Company Overview and Investor Relations - The company involved is Beijing Hualu Baina Film and Television Co., Ltd. (stock code: 300291) [1] - The investor relations activity took place on December 10, 2014, at the Shangri-La Hotel in Pudong, Shanghai [3] - Participants included representatives from various securities firms and investment institutions [2][3] Group 2: Upcoming Programs and Collaborations - The show "The Most Beautiful Voice" will feature three confirmed mentors and is set to enhance collaboration with Disney [4] - "Towards the End of the World" aims to set records for investment in seasonal programs and will collaborate with a top Japanese production company [4] - The second season of "The Goddess's New Clothes" has shown profitability exceeding similar programs by over 100% [5] Group 3: Marketing and Strategic Partnerships - The company emphasizes high-quality productions and aims to deepen collaboration with Alibaba through various e-commerce programs [6] - Future collaborations with Alibaba's other business sectors, such as travel and payment services, are in progress [6] - The company plans to expand into sports marketing, leveraging its experience in entertainment marketing [7] Group 4: Future Plans and Projects - The company aims to enhance its projects in 2016, focusing on quality and introducing 2-3 new projects while increasing film investment [8] - Major film projects include "After the Non-Engagement," expected to be released by the end of 2015, and "Towards the End of the World," which will be developed alongside the TV show [7][8]

证券代码：300291 证券简称：华录百纳 北京华录百纳影视股份有限公司投资者关系活动记录表 编号：2015-002 | --- | --- | --- | |---------------|----------------------------|------------------------------------------------------------| | | | | | 投资者关系 | □ 特定对象调研 | □ 分析师会议 | | 活动类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | √ 其他 投资者交流会 | | | 参与单位名 | | 招商证券王京乐、李妍、王雪萌，安信证券文浩、王晓岩，张 | | 称及人员姓 名 | | 爽，陈宝健，中信证券于聪，缪晟，中信建投陈乐然，华泰证券 | | | | 周钊，宏源证券牟晓凤，华融证券牟欣，东兴证券贾丽杰，兴业 | | | | 证券刘跃，民生证券吴清羽，中金公司印培，中银国际杨艾莉， | | | | 西南证券陈秀杰，东方证券张雪晴，金元证券李晓宇，日信证券 | | ...

证券代码：300291 证券简称：华录百纳 北京华录百纳影视股份有限公司投资者关系活动记录表 编号：2015-003 | --- | --- | --- | --- | |---------------|---------------------|--------------|----------------------------------------------------------| | | | | | | 投资者关系 | □ 特定对象调研 | □ 分析师会议 | | | 活动类别 | □ 媒体采访 | □ 业绩说明会 | | | | □ 新闻发布会 | □ 路演活动 | | | | □ 现场参观 | | | | | √ 其他 投资者交流会 | | | | 参与单位名 | | | 华创证券郝丽芳，信达证券王滔，新时代证券赵沭明、侯迪、 | | 称及人员姓 名 | | | 徐辉，华福证券赵荻、张爱玲，国都证券王宇伟，华泰证券李继 | | | | | 轶，国元证券邹翠利，安信证券杨文硕、陈宝健，民生证券胡 | | | | | 琛，招商证券王京乐，财通证券符艺蕾，国信证券李伟，中金公 | | | | | ...

证券代码：300291 证券简称：华录百纳 北京华录百纳影视股份有限公司投资者关系活动记录表 编号：2015-001 | --- | --- | --- | |---------------|----------------|------------------------------------------------------------| | | | | | 投资者关系 | □ 特定对象调研 | □ 分析师会议 | | 活动类别 | □ 媒体采访 | √ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ 其他 | | | 参与单位名 | | 方正证券王蒙、詹青，高华证券廖绪发，东方证券李竹君、孟 | | 称及人员姓 名 | | 玮，安信证券杨文硕，中信证券缪晟，海通证券张杰伟，中银国 | | | | 际李娜、旷实，国金证券赵文娟，民族证券黄鹏、陈伟，光大证券 | | | | 王铮、高辉，华泰证券许娟，银河证券殷瑞、张博宇，太平洋证券 | | | | 倪爽，长城证券安雅泽、张珂，长江证券刘疆招商证券顾佳、李 | | | | 妍，兴业证券奚晨弗，中山证 ...

证券代码：300291 证券简称：华录百纳 北京华录百纳影视股份有限公司投资者关系活动记录表 编号：2016-001 | --- | --- | --- | |---------------|------------------------|------------------------------------------------------------| | | | | | 投资者关系 | □ 特定对象调研 | 分析师会议 | | 活动类别 | □ 媒体采访 | 业绩说明会 | | | □ 新闻发布会 | 路演活动 | | | □ 现场参观 | | | | √ 其他 投资者交流会 | | | 参与单位名 | | 海通证券郝艳辉、刘欣，国信证券朱元、钟宇，联讯证券陈诤 | | 称及人员姓 名 | | 娴，中信建投翟相栋，中泰证券朱骎楠，华泰证券周钊，国元证 | | | | 券邹翠利，兴业证券赵刚、万宏、安一夫，兴达证券单丹、钟惠、 | | | | 巩婷婷，中金公司印培，国都证券张小强，中银国际旷实、杨艾 | | | | 莉，东兴证券刘巍放，招商证券王光兵、焦子懿，华创证券王冠 | | | | 然、肖丽荣 ...