股票简称：宣亚国际 股票代码：300612 关于宣亚国际营销科技（北京）股份有限公司 申请向特定对象发行股票的审核问询函 之回复报告 （修订稿） 保荐机构（主承销商） （北京市朝阳区建国路 81 号华贸中心德意志银行大厦 22 层） 二〇二三年八月 宣亚国际营销科技（北京）股份有限公司 审核问询函回复 深圳证券交易所： 根据贵所于 2022 年 8 月 19 日出具的《关于宣亚国际营销科技（北京）股 份有限公司申请向特定对象发行股票的审核问询函》（审核函〔2022〕020196 号）（以下简称"问询函"）的要求，发行人宣亚国际营销科技（北京）股份有 限公司（以下简称"宣亚国际"、"发行人"或"公司"）会同保荐机构中德证 券有限责任公司（以下简称"中德证券"、"保荐机构"）、发行人律师北京德 恒律师事务所（以下简称"发行人律师"）、发行人会计师中兴华会计师事务所 （特殊普通合伙）（以下简称"发行人会计师"）对审核问询函中提出的问题进 行了逐项核实和落实，同时按照审核问询函要求对申请材料进行了相应的修改 和补充，具体回复如下，请予审核。 如无特别说明，本回复中的简称与《宣亚国际营销科技（北京）股份有限 公司 20 ...

北京德恒律师事务所 关于宣亚国际营销科技（北京）股份有限公司 向特定对象发行股票的 补充法律意见（三） 北京市西城区金融街 19 号富凯大厦 B 座 12 层 电话:010-52682888 传真:010-52682999 邮编:100033 | 一、《问询函》问题 | 1 4 | | --- | --- | | 二、《问询函》问题 | 3 40 | | 三、《问询函》问题 | 4 43 | 北京德恒律师事务所 关于宣亚国际营销科技（北京）股份有限公司 向特定对象发行股票的补充法律意见（三） 北京德恒律师事务所 关于宣亚国际营销科技（北京）股份有限公司 向特定对象发行股票的 补充法律意见（三） 德恒 01F20211534-0020 号 致：宣亚国际营销科技（北京）股份有限公司 本所根据与发行人签订的《专项法律服务协议》，接受发行人的委托，担任 发行人本次发行的专项法律顾问，并根据《公司法》《证券法》《发行注册管理 办法》等有关法律、法规和中国证监会的有关规定，按照律师行业公认的业务标 准、道德规范和勤勉尽责精神，就发行人本次发行事宜，出具了《北京德恒律师 事务所关于宣亚国际营销科技（北京）股份有限公司向特定 ...

（一）平台经济领域经营者的定义 《反垄断指南》第二条规定："（一）平台，本指南所称平台为互联网平台， 是指通过网络信息技术，使相互依赖的双边或者多边主体在特定载体提供的规则 下交互，以此共同创造价值的商业组织形态。（二）平台经营者，是指向自然人、 法人及其他市场主体提供经营场所、交易撮合、信息交流等互联网平台服务的经 营者。（三）平台内经营者，是指在互联网平台内提供商品或者服务（以下统称 商品）的经营者。平台经营者在运营平台的同时，也可能直接通过平台提供商品。 （四）平台经济领域经营者，包括平台经营者、平台内经营者以及其他参与平台 经济的经营者。" （二）发行人及子公司、本次募投项目是否提供、参与或与客户共同运营网 站、APP 等互联网平台业务（包括已下架业务），是否属于《反垄断指南》中规 中德证券有限责任公司 关于宣亚国际营销科技（北京）股份有限公司 是否违反《国务院反垄断委员会关于平台经济领域的 反垄断指南》等相关文件规定之专项核查报告 中德证券有限责任公司（以下简称"中德证券"、"保荐机构"）作为宣亚 国际营销科技（北京）股份有限公司（以下简称"宣亚国际"、"公司"或"发 行人"） 2021 年度创业板 ...

北京德恒律师事务所 关于宣亚国际营销科技（北京）股份有限公司 是否违反《国务院反垄断委员会关于平台经济领域 的反垄断指南》等相关文件规定之 专项核查报告（修订稿） 北京市西城区金融街 19 号富凯大厦 B 座 12 层 电话:010-52682888 传真:010-52682999 邮编:100033 北京德恒律师事务所 关于宣亚国际营销科技（北京）股份有限公司 是否违反《国务院反垄断委员会关于平台经济领域的 反垄断指南》等相关文件规定之专项核查报告（修订稿） 北京德恒律师事务所 关于宣亚国际营销科技（北京）股份有限公司 是否违反《国务院反垄断委员会关于平台经济 领域的反垄断指南》等相关文件规定之 专项核查报告（修订稿） 德恒 01F20211534-0021 号 致：宣亚国际营销科技（北京）股份有限公司 北京德恒律师事务所（以下简称"本所"）根据与宣亚国际营销科技（北京） 股份有限公司（以下简称"发行人"或"公司"或"宣亚国际"）签订的《专项 法律服务协议》，接受发行人的委托，担任发行人向特定对象发行股票（以下简 称"本次发行"）的专项法律顾问，并根据《公司法》《证券法》《发行注册管 理办法》等有关法律、法 ...

证券代码：300612 证券简称：宣亚国际 公告编号：2023-037 宣亚国际营销科技（北京）股份有限公司（以下简称"公司"）于 2022 年 8 月 19 日收到深圳证券交易所（以下简称"深交所"）上市审核中心出具的《关 于宣亚国际营销科技（北京）股份有限公司申请向特定对象发行股票的审核问 询函》（审核函〔2022〕020196 号）（以下简称"审核问询函"），深交所对公司 提交的向特定对象发行股票的申请文件进行了审核，并形成了审核问询问题。 公司按照审核问询函的要求，会同相关中介机构对审核问询函所列问题进 行了认真研究和逐项落实，根据要求对审核问询函的回复进行了公开披露，具 体内容详见公司于 2022 年 9 月 7 日在巨潮资讯网（www.cninfo.com.cn，网址 下同）上披露的《关于公司申请向特定对象发行股票的审核问询函之回复报告》 及其他相关文件。 根据深交所进一步审核意见，公司会同相关中介机构对问询函回复相关文 件的内容进行了修订及更新，具体内容详见公司同日在巨潮资讯网上披露的相 关公告。本审核问询函回复相关文件披露后，公司将通过深交所发行上市审核 业务系统及时报送相关文件。 公司本次向 ...

证券代码：300612 证券简称：宣亚国际 公告编号：2023-036 宣亚国际营销科技（北京）股份有限公司 关于控股股东减持计划期限届满暨实施结果的公告 控股股东北京宣亚国际投资有限公司保证向本公司提供的信息内容真实、准 确、完整，没有虚假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 宣亚国际营销科技（北京）股份有限公司（以下简称"公司"）于2023年4 月17日在巨潮资讯网（www.cninfo.com.cn，下同）上披露了《关于控股股东减 持股份预披露公告》（公告编号：2023-010），控股股东北京宣亚国际投资有限 公司（以下简称"宣亚投资"）计划减持公司股份数量不超过4,770,000股，即 不超过公司总股本的3%。其中在上述公告披露之日起15个交易日后的90个自然日 内（即自2023年5月11日至2023年8月9日）以集中竞价方式减持公司股份不超过 1,590,000股，即不超过公司总股本的1%；在上述公告披露之日起3个交易日后的 90个自然日内（即自2023年4月20日至2023年7月19日）以大宗交易方式减持公司 股份不超过3,180,000 ...

Financial Performance - In Q1 2023, the company achieved a revenue of 228.35 million yuan, a year-on-year increase of 19.72%, but the net profit attributable to shareholders was only 1.3 million yuan, a decline of 85.22% compared to the previous year [3] - The revenue from the data technology product service segment significantly decreased, attributed to its status as an innovative business still in the exploratory phase [3][5] - Historical revenue for the data technology product service segment from 2020 to 2022 was 5.62 million yuan, 38.97 million yuan, and 31.50 million yuan, representing 0.91%, 4.25%, and 2.84% of total revenue respectively [6][7] Business Strategy and Development - The company is actively researching and developing artificial intelligence (AI) technologies, with its self-developed "Giant Wave Technology Platform" capable of intelligent content generation and video editing [4][8] - Plans to raise funds through a private placement to upgrade the "Giant Wave Technology Platform" and enhance its AI capabilities are underway, pending regulatory approval [4][8] - The company emphasizes the importance of maintaining a strong core competency in digital marketing and advertising while adapting to emerging technologies and market trends [6] Investor Relations and Communication - The company held an online performance briefing on May 8, 2023, to engage with investors and address their concerns, allowing for a Q&A session with executives [2] - Investors expressed concerns regarding the company's stock performance and the impact of AI developments on future growth, to which the company responded by highlighting ongoing technological advancements and market strategies [5][8] - The company reassured investors about its commitment to transparency and timely information disclosure regarding its financial and operational status [6][7]

Financial Performance - The company's revenue for Q1 2023 was ¥228,350,628.34, representing a 19.72% increase compared to ¥190,738,107.50 in the same period last year[4] - Net profit attributable to shareholders decreased by 85.22% to ¥1,300,199.49 from ¥8,795,843.86 year-on-year[4] - The company's basic earnings per share fell by 85.17% to ¥0.0082 from ¥0.0553 in the same period last year[4] - The company reported an investment loss of ¥1,407,396.70 in Q1 2023, compared to a loss of ¥1,334,890.43 in the same period last year[26] - The net profit for Q1 2023 was ¥1,100,720.54, a decrease of 87.0% compared to ¥8,425,613.42 in Q1 2022[27] - The total profit for Q1 2023 was ¥2,790,694.99, down from ¥11,218,638.56 in the same period last year, representing a decline of 75.1%[27] - Operating income for Q1 2023 was ¥2,795,299.66, significantly lower than ¥11,218,638.56 in Q1 2022, indicating a decrease of 75.1%[27] - The company experienced a total comprehensive income of -¥544,322.16 in Q1 2023, compared to ¥8,583,520.28 in Q1 2022, marking a significant decline[27] Cash Flow and Liquidity - The net cash flow from operating activities improved significantly, reaching ¥19,369,326.97, a 162.26% increase from -¥31,108,924.37 in the previous year[12] - Cash and cash equivalents increased to ¥66,258,804.05 at the end of Q1 2023, compared to ¥56,138,316.61 at the beginning of the year, marking a growth of 18.8%[22] - The cash flow from financing activities in Q1 2023 was -¥9,199,953.18, compared to a positive cash flow of ¥10,715,070.87 in Q1 2022[30] - The company recorded operating cash inflows of ¥323,221,412.24 in Q1 2023, an increase from ¥215,012,241.56 in Q1 2022, representing a growth of 50.3%[29] Expenses and Costs - Total operating costs for Q1 2023 were ¥226,352,377.70, up from ¥177,572,314.09 in Q1 2022, reflecting a year-over-year increase of 27.4%[26] - The company's net profit margin for Q1 2023 was impacted by increased operating costs, with a significant rise in sales expenses to ¥19,455,785.91 from ¥14,752,627.12 in the previous year[26] - Research and development expenses decreased by 72.76% to ¥1,200,104.99, down from ¥4,405,264.64 in the previous year, due to adjustments in project investments and personnel[10] - Research and development expenses for Q1 2023 were ¥1,200,104.99, down from ¥4,405,264.64 in Q1 2022, indicating a decrease of 72.7%[26] - The company reported a significant increase in tax and additional fees, which rose by 330.68% to ¥3,223,645.04 compared to ¥748,492.73 in the previous year[10] - The company incurred a tax expense of ¥1,689,974.45 in Q1 2023, down from ¥2,793,025.14 in Q1 2022, indicating a decrease of 39.5%[27] Assets and Liabilities - Total assets at the end of Q1 2023 were ¥842,946,631.92, down 5.12% from ¥888,432,883.88 at the end of the previous year[5] - Accounts receivable decreased to ¥380,500,528.18 from ¥445,467,398.41, indicating a reduction of 14.6%[22] - Total liabilities decreased to ¥511,815,543.60 from ¥558,353,433.01, reflecting a reduction of 8.3%[23] - The company's equity attributable to shareholders increased slightly to ¥339,778,908.72 from ¥338,527,792.32, showing a marginal growth of 0.4%[23] - The total equity attributable to shareholders increased slightly by 0.37% to ¥339,778,908.72 from ¥338,527,792.32 at the end of the previous year[5] Shareholder Information - The total number of common shareholders at the end of the reporting period is 32,930[14] - The largest shareholder, Beijing Xuanya International Investment Co., Ltd., holds 40,080,000 shares, representing 25.20% of the total shares[14] - The company’s controlling shareholder, Zhang Xiubin, directly holds 1,650,075 shares, accounting for 1.04% of the total shares, and indirectly holds 22.68% through Xuanya Investment[14] - The top ten shareholders do not have any related party relationships or concerted actions among them[14] Guarantees and Loans - The company’s controlling shareholder provided a loan of RMB 30 million to its wholly-owned subsidiary, Xingyan Yunhui, to support business development[15] - The company approved a guarantee limit of up to RMB 80 million for its wholly-owned subsidiary, with a rolling usage period of one year[17] - The company signed a maximum guarantee contract with Nanjing Bank for a maximum principal amount of RMB 15 million, with a guarantee period of three years[17] - A comprehensive credit agreement was signed with China Everbright Bank for a maximum credit limit of RMB 10 million, valid until April 11, 2024[18] - The company provided a maximum guarantee of RMB 8 million to Jiangsu Bank for loans and credit business, with a guarantee period of three years[19] - The company disclosed various announcements on its official information platform regarding these transactions and guarantees[20] Other Financial Metrics - The company experienced a 75.08% decline in operating profit, which amounted to ¥2,795,299.66, down from ¥11,218,638.56 in the previous year[10] - The company reported a 169.97% increase in receivables financing, reaching ¥21,569,969.70, attributed to an increase in receivable bills during the reporting period[9]

Financial Performance - The company's operating revenue for 2022 was ¥1,107,824,450.25, representing a 20.75% increase compared to ¥917,442,120.75 in 2021[19] - The net profit attributable to shareholders for 2022 was ¥53,477,563.52, a significant increase of 446.50% from ¥9,785,443.57 in the previous year[19] - The net profit after deducting non-recurring gains and losses was ¥52,014,332.58, up 429.49% from ¥9,823,469.63 in 2021[19] - The basic earnings per share for 2022 was ¥0.34, which is a 466.67% increase compared to ¥0.06 in 2021[19] - The total assets at the end of 2022 amounted to ¥888,432,883.88, reflecting a 10.87% increase from ¥801,309,787.75 at the end of 2021[19] - The net assets attributable to shareholders increased by 13.76% to ¥338,527,792.32 from ¥297,568,813.72 in the previous year[19] - The cash flow from operating activities improved to -¥14,362,842.50, an 81.68% improvement from -¥78,410,769.49 in 2021[19] - The weighted average return on equity for 2022 was 16.53%, up from 3.34% in 2021, indicating improved profitability[19] Revenue Breakdown - Internet marketing revenue totaled 779.86 million yuan in 2022, accounting for 70.40% of total operating revenue, up from 67.81% in 2021, with a year-on-year growth of 25.35%[33] - Revenue from the automotive sector was 757.13 million yuan in 2022, making up 68.34% of total revenue, compared to 65.87% in 2021, reflecting a growth of 25.28%[34] - The revenue from smart marketing services reached CNY 296.77 million, representing a year-on-year growth of 14.83%, accounting for 26.79% of total revenue[47] - The revenue from digital advertising services was CNY 779.55 million, with a year-on-year increase of 25.73%, making up 70.37% of total revenue[50] - The automotive sector contributed CNY 869.22 million, showing a growth of 23.75% year-on-year and representing 78.46% of total revenue[56] Strategic Initiatives - The company is focusing on technological innovation, utilizing AIGC technology for intelligent design and marketing solutions, enhancing efficiency and reducing costs for brand owners[31] - The company is committed to expanding its market presence and enhancing its service offerings through technological advancements and strategic partnerships[31] - The company launched the "Mountain and Sea China" metaverse ecological cooperation plan, integrating various digital services for cultural and tourism resources[43] - The establishment of "Giant Wave Lab" aims to explore AI and virtual-real integration technologies to empower high-quality development of the real economy[45] - The company is actively exploring the "Mountain-Sea China" metaverse ecological cooperation plan, which aims to apply metaverse technology across various industries[52] Market Trends and Risks - The digital marketing industry is expected to grow significantly, driven by government policies promoting digital economy development, with a target for the core digital economy industries to account for 10% of GDP by 2025[28] - The user base for mobile internet in China has reached a saturation point, with monthly active users growing from 1.11 billion in 2018 to 1.16 billion in 2021, indicating a shift towards competition in existing markets[30] - The company acknowledges potential risks in future operations but currently does not face significant operational risks[4] - The company faces risks related to macroeconomic conditions and potential impacts on downstream industries, which could affect marketing budgets and overall performance[106] - The company's gross profit margin is at risk of decline due to intensified market competition and changes in the policy environment, which could lead to reduced client spending[115] Corporate Governance - The company has established a robust corporate governance structure, including independent directors and specialized committees, to enhance decision-making and oversight[123] - The company maintains complete operational independence from its controlling shareholders, with no competition or unfair transactions occurring[134] - The company has established a complete and independent corporate governance structure, with no significant discrepancies from legal and regulatory requirements[131] - The company has a structured approach to evaluating and approving remuneration for its directors and senior management, enhancing transparency[156] - The company is committed to protecting the interests of all shareholders, particularly minority investors, through effective governance practices[164] Employee and Talent Management - The total number of employees at the end of the reporting period was 294, with 128 in the parent company and 166 in major subsidiaries[171] - The company has a comprehensive salary and welfare policy, including various types of insurance and additional leave based on years of service[173] - Training programs are categorized into corporate culture, professional quality, and business skills, aimed at aligning employee needs with company development[174] - The company prioritizes hiring interns from its own programs, fostering talent from the ground up[178] - The company emphasizes the importance of employee rights, adhering to labor laws and providing various social insurances[195] Future Outlook - The company provided a forward guidance of 10% revenue growth for the next fiscal year, projecting revenues to reach approximately 1.65 billion RMB[151] - New product launches are expected to contribute an additional 200 million RMB in revenue, with a focus on enhancing digital marketing solutions[151] - Market expansion plans include entering two new international markets by Q3 2023, targeting a 5% increase in overall market share[151] - The company is exploring potential acquisitions to enhance its service offerings, with a budget of 300 million RMB allocated for this purpose[151] - Future guidance indicates a commitment to sustainable practices, aiming for a 30% reduction in carbon footprint by 2025[166]

证券代码：300612 证券简称：宣亚国际 公告编号：2023-019 宣亚国际营销科技（北京）股份有限公司 关于召开 2022 年度网上业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 宣亚国际营销科技（北京）股份有限公司（以下简称"公司"）于 2023 年 4 月 21 日在巨潮资讯网（www.cninfo.com.cn）上披露了《2022 年年度报告》及 《2022 年年度报告摘要》。 为便于广大投资者进一步了解公司的经营情况，公司定于 2023 年 5 月 8 日 （星期一）15:00-17:00 在全景网举办 2022 年度网上业绩说明会。本次说明会 采用网络远程方式召开，投资者可登陆全景网"投资者关系互动 平台" （http://ir.p5w.net）参与本次年度业绩说明会。 出席本次年度业绩说明会的人员有公司董事长、首席执行官（总裁）邬涛先 生，董事、副总裁、财务总监宾卫女士，董事、副总裁、董事会秘书任翔先生， 独立董事张鹏洲先生。 为充分尊重投资者，提升交流的针对性，现就公司 2022 年度业绩说明会提 前向投资者公开征集问题， ...