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北鼎股份(300824) - 北鼎股份调研活动信息
2022-11-21 15:38
Company Overview - Beiding Technology was established in 2003, initially providing OEM services for high-quality kitchen appliances, primarily for European and American brands [2] - In 2009, the company registered the Beiding brand and began developing its own products, launching the health pot in 2013, which marked the start of rapid growth [2] - The company has expanded its product categories to include various kitchen appliances and related items, with a balanced development across different product lines [2] Business Model and Strategy - Currently, online sales account for approximately 90% of the company's business, while offline sales make up about 10% [3] - The company is actively developing offline self-operated stores to enhance consumer interaction and brand presentation [3] - The store opening strategy is cautious, focusing on first-tier and strong second-tier cities, with ongoing exploration of different store formats [3] Pricing and Competition - Beiding adopts a cost-based pricing strategy, ensuring that retail prices are not influenced by competitors [5] - The company has established a presence in traditional offline channels, including major supermarkets, while also leveraging self-operated stores for a better consumer experience [5] Product Development - The proportion of non-electrical products is increasing, with plans to continue expanding the product array based on consumer needs [7] - The company is focusing on both domestic and overseas markets, with a strategy to develop products that cater to local demands [8] International Operations - Beiding's overseas sales are primarily focused on North America, with online channels being the main sales avenue [8] - The company is facing challenges from rising shipping costs and logistics issues, which have impacted profit margins [9] - Future strategies include maintaining sufficient inventory in overseas markets to mitigate potential supply chain disruptions [9] Supply Chain and Production - The company does not plan to shift production overseas, prioritizing strengthening supply chain capabilities within China [10] - The current production capacity is deemed sufficient to meet brand development needs [10]
北鼎股份(300824) - 北鼎股份调研活动信息
2022-11-19 01:10
深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码:300824 证券简称:北鼎股份 编号:2022-003 | --- | --- | --- | |------------|----------------------------------|--------------------------------------------------------| | | □特定对象调研 □分析师会议 | | | 投资者关系 | □媒体采访 □业绩说明会 | | | 活动类别 | □新闻发布会 | □路演活动 | | | □现场参观 | 其他(电话会议) | | 参与单位 | 机构。 | 国泰君安、华宝基金、鹏华基金、长信基金、新华基金等多家 | | 时间 | 2022 年 4 月 28 日 | 13:30-14:30 | | 地点 | 北鼎股份会议室 | | | 上市公司 | 董事、副总经理:方镇先生 | | | 接待人员 | | 董事、财务总监兼董事会秘书:牛文娇女士 | | | 一、互动环节 | | | 投资者 | 1. | 一季度受疫情的影响,公司内销表现有所降低,代工业务 | | 关系活动主 ...
北鼎股份(300824) - 北鼎股份调研活动信息
2022-11-11 05:13
Group 1: Financial Performance - The company achieved a revenue of 370 million CNY in the first half of 2022, representing a year-on-year growth of 4.11% [2] - The OEM business saw a decline in revenue by 20.42% due to weakened overseas demand, while the "BUYDEEM" brand business generated approximately 300 million CNY, growing by 12.32% [2] - Domestic revenue for the BUYDEEM brand reached 265 million CNY, a year-on-year increase of 9.41%, while overseas revenue was 33.65 million CNY, growing by 41.9% [2] Group 2: Cost Management and Investment - Despite significant impacts from the pandemic and other factors, the company maintained its investment in key areas such as product R&D, talent development, and digital infrastructure [2] - The company plans to adopt a more cautious approach to expense allocation in the second half of the year, reflecting the need for long-term sustainable growth [3][4] Group 3: Product Development and Strategy - The company introduced new products including an "electronic temperature control kettle" and a "36cm non-stick grill pan" to enhance its product matrix and user experience [2] - Future product launches will focus on exploring new scenarios, expanding existing categories, and updating specifications [3] Group 4: Market and Channel Strategy - The company is actively optimizing its mature channels while exploring new ones, maintaining a commitment to direct sales channels [2] - Adjustments in the opening of offline stores are being made, with a focus on profitability and efficiency [4] Group 5: Overseas Market Challenges - The company has faced significant challenges in overseas markets due to a general decline in consumer demand, impacting both its own brand and OEM businesses [5] - A strategic review of overseas channels is underway to transition from rapid growth to more refined operations [5] Group 6: Gross Margin Analysis - The overall gross margin has declined, primarily due to rising raw material costs and increased logistics expenses, particularly in the overseas business [6][7] - The domestic brand business's gross margin was affected by rising material costs without significant price adjustments [6] Group 7: Future Outlook - The company remains optimistic about its market potential, emphasizing that there are still many consumers who are not familiar with the brand [10] - Plans for expanding product categories and enhancing existing offerings are in place to capture more market share [11][12]
北鼎股份(300824) - 北鼎股份调研活动信息
2022-10-28 10:25
深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码:300824 证券简称:北鼎股份 编号:2022-005 | --- | --- | --- | |------------|---------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...
北鼎股份(300824) - 2022 Q3 - 季度财报
2022-10-26 16:00
深圳市北鼎晶辉科技股份有限公司 2022 年第三季度报告 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整,不存在虚假记载、误导性陈述或重大 遗漏,并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明:保证季度报告中财务信息的真实、准确、完 整。 3.第三季度报告是否经过审计 1 深圳市北鼎晶辉科技股份有限公司 2022 年第三季度报告 证券代码:300824 证券简称:北鼎股份 公告编号:2022-066 深圳市北鼎晶辉科技股份有限公司 2022 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假记载、误导性陈述或重大遗漏。 重要内容提示: □是 否 2 深圳市北鼎晶辉科技股份有限公司 2022 年第三季度报告 一、主要财务数据 (一) 主要会计数据和财务指标 | | 本报告期 | 本报告期比上年同期 | 年初至报告期末 | 年初至报告期末比上 | | --- | --- | --- | --- | --- | | | | 增减 | | 年同期增减 | | 营业收入(元) | 166,235,101.3 ...
北鼎股份(300824) - 2022 Q2 - 季度财报
2022-08-24 16:00
Financial Performance - The company's revenue for the reporting period was ¥368,860,832.15, representing a 4.11% increase compared to ¥354,296,042.50 in the same period last year[23]. - Net profit attributable to shareholders decreased by 54.95% to ¥22,568,163.27 from ¥50,106,695.97 year-on-year[23]. - The net profit after deducting non-recurring gains and losses was ¥18,842,788.02, down 58.08% from ¥44,948,289.04 in the previous year[23]. - Basic and diluted earnings per share decreased by 54.95% to ¥0.0692 from ¥0.1536 in the same period last year[23]. - The weighted average return on equity decreased by 4.33 percentage points to 3.17% from 7.50% year-on-year[23]. - Total assets at the end of the reporting period were ¥884,857,148.80, a decrease of 9.44% from ¥977,059,023.49 at the end of the previous year[23]. - Net assets attributable to shareholders decreased by 3.83% to ¥689,335,802.16 from ¥716,815,958.96 at the end of the previous year[23]. - The company's cash and cash equivalents decreased by 57.18% to ¥-262,172,786.51, compared to ¥-166,801,961.75 in the previous year[93]. - The total amount of raised funds is RMB 281.78 million, with RMB 14.71 million invested during the reporting period[108]. - The company reported a basic earnings per share of 0.0692 CNY, a decrease of 54.95% compared to the same period last year[179]. - The diluted earnings per share also stood at 0.0692 CNY, reflecting a 54.95% decline year-over-year[179]. Capital and Investment - The company reported a registered capital increase from RMB 217.4 million to RMB 326.3 million during the reporting period[22]. - The total investment during the reporting period was ¥516,632,378.39, reflecting a 21.28% increase from ¥426,000,200.00 in the same period last year[103]. - The total initial investment in funds is RMB 291.14 million, with a cumulative investment of RMB 267.26 million at the end of the period[106]. - The company has committed a total investment of 28,178 million, with 21,705 million utilized by the end of the reporting period[111]. - The company plans to permanently supplement its working capital with surplus raised funds amounting to RMB 50,800 (including interest income)[113]. Business Operations and Strategy - The company is focused on improving dietary needs and aims to expand its global business through its "BUYDEEM" brand and OEM/ODM services[31]. - The company has launched various products targeting different dietary scenarios, including health pots, water dispensers, and cooking appliances, and is exploring the coffee scene with new products[39]. - The company has implemented a "self-operated as the main, online and offline in parallel" sales model to enhance user experience[50]. - The company has adopted an "order + safety stock" production model to ensure timely delivery while maintaining product quality[49]. - The company has established a strict supplier evaluation and quality control system to ensure the quality of components[49]. - The company has expanded its overseas market since 2017, covering North America, Japan, and Southeast Asia[54]. - The company plans to continue investing in product development, talent cultivation, and digital infrastructure despite short-term performance fluctuations[70]. Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 17,523[184]. - The largest shareholder, Jinghui Electric Group, holds 28.04% of the shares, totaling 91,500,000 shares, with an increase of 30,500,000 shares during the reporting period[185]. - Zhang Bei, the second-largest shareholder, owns 24.50% of the shares, totaling 79,929,081 shares, with a decrease of 26,643,020 shares during the reporting period[185]. - The company has a total of 5 shareholders holding more than 5% of the shares, with the top 10 shareholders holding significant stakes[186]. - The company has not conducted any repurchase transactions among the top 10 ordinary shareholders during the reporting period[186]. Environmental and Regulatory Compliance - The company has established wastewater treatment facilities that are operating normally and meeting discharge standards without any exceedances[140]. - The company has implemented a hazardous waste classification collection system and has entrusted qualified units for disposal, with no illegal disposal incidents reported[140]. - The company has conducted environmental impact assessments for construction projects and obtained necessary environmental approvals and discharge permits[141]. - The company has a comprehensive emergency response plan for environmental incidents, which has been filed with local environmental authorities[142]. - There were no administrative penalties related to environmental issues during the reporting period[145]. Risk Management - The company emphasizes the importance of risk awareness for investors regarding forward-looking statements and strategic plans[5]. - The company is closely monitoring exchange rate fluctuations, as its overseas sales are primarily settled in USD, which may introduce uncertainty to its performance due to RMB volatility[123]. - The company emphasizes product quality as a core aspect of its operations and has established strict quality control systems to ensure product stability and reliability[124]. - The company plans to increase R&D investment to enhance product innovation and improve user experience to mitigate market competition risks[125].
北鼎股份(300824) - 2022 Q1 - 季度财报
2022-04-27 16:00
Financial Performance - The company's revenue for Q1 2022 was CNY 182,565,252.51, representing a 4.48% increase compared to CNY 174,739,962.71 in the same period last year[5]. - Net profit attributable to shareholders decreased by 42.49% to CNY 16,457,489.17 from CNY 28,617,436.78 year-on-year[5]. - Total operating revenue for Q1 2022 was CNY 182,565,252.51, an increase of 4.73% compared to CNY 174,739,962.71 in the same period last year[36]. - Net profit for Q1 2022 was CNY 16,457,489.17, a decrease of 42.52% compared to CNY 28,617,436.78 in Q1 2021[37]. - The total comprehensive income attributable to the parent company for Q1 2022 was CNY 16,457,489.17, a decrease from CNY 28,617,436.78 in Q1 2021, representing a decline of approximately 42.5%[38]. - Basic and diluted earnings per share for Q1 2022 were both CNY 0.0757, down from CNY 0.1316 in Q1 2021, indicating a decrease of about 42.5%[38]. Cash Flow - The net cash flow from operating activities fell by 51.64% to CNY 7,228,230.83, down from CNY 14,947,440.85 in the previous year[5]. - Cash inflow from operating activities for Q1 2022 was CNY 220,990,593.62, compared to CNY 203,955,978.67 in Q1 2021, reflecting an increase of approximately 8.5%[40]. - Cash inflow from investment activities was CNY 434,874,109.85 in Q1 2022, significantly higher than CNY 30,341,734.30 in Q1 2021, marking an increase of approximately 1,332.5%[41]. - Net cash flow from investment activities was negative at CNY -261,577,896.34 for Q1 2022, slightly improved from CNY -276,568,473.63 in Q1 2021[41]. - The company reported cash outflow from financing activities of CNY -4,027,242.65 in Q1 2022, compared to a positive cash flow of CNY 1,876,474.11 in Q1 2021[41]. Assets and Liabilities - Total assets decreased by 6.51% to CNY 913,495,198.46 compared to CNY 977,059,023.49 at the end of the previous year[5]. - Total liabilities decreased to CNY 178,389,067.85 from CNY 260,243,064.53, a reduction of 31.48%[34]. - Cash and cash equivalents at the end of the period were CNY 180,033,752.69, down 59.36% from CNY 443,508,189.56 at the beginning of the year[32]. - Inventory at the end of the period was CNY 200,901,805.32, down 8.61% from CNY 219,823,588.97 at the beginning of the year[32]. - The company’s total equity increased to CNY 735,106,130.61 from CNY 716,815,958.96, reflecting a growth of 2.00%[34]. Revenue Breakdown - The revenue from the "BUYDEEM" brand reached 145.92 million RMB, a year-on-year growth of 15.52%, accounting for 79.93% of total revenue[21]. - The domestic revenue for "BUYDEEM" in China was 128.96 million RMB, up 10.50% year-on-year, while overseas revenue surged by 76.45% to 16.96 million RMB[22]. - Revenue from electrical products was 99.76 million RMB, a 6.81% increase from the previous year, while revenue from peripheral products and ingredients grew by 40.22% to 46.16 million RMB[27]. - The OEM/ODM business revenue decreased by 24.32% year-on-year to 36.65 million RMB, reflecting weakened overseas demand[20]. Expenses - The company experienced a 63.87% increase in R&D expenses, totaling CNY 7,916,130.54, due to talent acquisition and project cost increases[11]. - Management expenses rose by 33.93% to CNY 19,613,202.13, mainly due to increased labor costs from talent acquisition[11]. - The company reported a significant increase in sales expenses, which rose to CNY 48,030,472.62 from CNY 37,709,867.93, marking a 27.66% increase[37]. - Total operating costs for Q1 2022 were CNY 172,151,873.02, up 14.77% from CNY 149,918,844.97 in Q1 2021[36]. Shareholder Information - The top ten shareholders include Crystal Electric Group with a 28.06% stake and Zhang Bei with a 24.51% stake, indicating significant ownership concentration[14]. - The total number of common stock shareholders at the end of the reporting period was 16,206[14]. Market Strategy - The company is actively expanding its overseas market presence while steadily advancing its domestic business[25]. - The company maintained high levels of investment in talent acquisition, brand promotion, warehousing, and digitalization since Q2 2021, despite facing challenges from fluctuating raw material prices and logistics disruptions[19]. - The company launched new products including the "Enamel Pot Pig Pig Powder Series" and various tea products, enhancing its product offerings[29].
北鼎股份(300824) - 2021 Q4 - 年度财报
2022-03-23 16:00
Financial Performance - The company's operating revenue for 2021 was ¥846,913,164.92, representing a year-on-year increase of 20.84% compared to ¥700,875,386.58 in 2020[5]. - The net profit attributable to shareholders for 2021 was ¥108,489,245.04, an increase of 8.11% from ¥100,349,795.95 in 2020[5]. - The net profit after deducting non-recurring gains and losses was ¥101,103,721.68, up 11.60% from ¥90,591,037.35 in 2020[5]. - The total assets at the end of 2021 were ¥977,059,023.49, a 20.56% increase from ¥810,442,623.93 at the end of 2020[5]. - The net assets attributable to shareholders increased by 8.49% to ¥716,815,958.96 at the end of 2021 from ¥660,727,447.65 at the end of 2020[5]. - The basic earnings per share for 2021 was ¥0.4990, a decrease of 5.40% from ¥0.5275 in 2020[5]. - The weighted average return on equity was 15.98%, down 4 percentage points from 19.98% in 2020[5]. - The company achieved total revenue of 846.91 million yuan, a year-on-year increase of 20.84%[68]. - The net profit attributable to shareholders was 108.49 million yuan, reflecting a year-on-year growth of 8.11%[68]. - The "BUYDEEM" brand revenue reached 632.16 million yuan, up 26.15% compared to the previous year[71]. - The total revenue for the reporting period was 632.16 million yuan, a 26.16% increase compared to the previous year, with domestic revenue accounting for 90.71% and overseas revenue 9.29%[81]. - The company reported a total revenue of RMB 28,178.04 million for the year 2021[129]. - The company reported a total revenue of 1.5 billion RMB for the fiscal year 2021, representing a year-over-year growth of 20%[189]. Research and Development - The company reported a significant focus on R&D for new products and technologies, aiming to enhance its market competitiveness[15]. - R&D investment amounted to 30.78 million yuan, representing 4.87% of the revenue from the proprietary brand[64]. - The company holds a total of 210 patents, including 81 domestic invention patents[64]. - Research and development expenses rose to ¥30,778,996.21, a 16.43% increase from ¥26,435,637.82 in 2020, driven by increased personnel costs and new product development[109]. - The company's R&D investment in 2021 amounted to ¥30,778,996.21, representing 3.63% of total revenue, a slight decrease from 3.77% in 2020[110]. - The number of R&D personnel increased by 35.94% from 64 in 2020 to 87 in 2021, with a notable rise in the proportion of personnel holding bachelor's degrees[110]. - The company plans to increase R&D investment to foster product innovation and enhance user experience to combat market competition[146]. - The company is investing 100 million RMB in R&D for new technologies in the upcoming year[189]. Market Expansion and Strategy - The company is actively pursuing market expansion strategies to increase its market share and reach[15]. - The company plans to expand its global business for the "BUYDEEM" brand, leveraging the trend of e-commerce globalization[36]. - The company has been expanding its overseas market since 2017, with a focus on North America, Japan, and Southeast Asia, utilizing various sales channels[56]. - The company achieved total revenue of 846.91 million yuan, a year-on-year increase of 20.84%[68]. - The company is expanding its market presence in Southeast Asia, targeting a 15% market share by the end of 2023[153]. - The company is exploring potential acquisitions to strengthen its technology portfolio, with a budget of 300 million RMB allocated for this purpose[155]. - Market expansion plans include entering three new international markets by the end of 2022[189]. Governance and Compliance - The company has established a robust governance structure, ensuring effective oversight and management of its operations[4]. - The company has a strong commitment to transparency, with all board members present for the report's approval, ensuring accountability[4]. - The company emphasizes investor relations management and has established effective systems to maintain relationships with investors and regulatory bodies[161]. - The company has implemented an internal audit system that effectively regulates management and ensures normal business operations[164]. - The board of directors has been restructured to include 3 independent directors, ensuring compliance with governance standards[158]. - The company has a diverse board with members holding various professional backgrounds, enhancing its governance structure[173]. - The company has not provided undisclosed information to major shareholders or actual controllers, ensuring compliance with governance standards[163]. - The independent directors have been involved in strategic decision-making processes to ensure compliance and governance[185]. Investor Relations and Communication - The company’s website and contact information are readily available for investor inquiries, promoting open communication[17]. - The company emphasizes the importance of risk awareness among investors regarding future strategic plans and forecasts[5]. - The company held two shareholder meetings during the reporting period, with investor participation rates of 58.29% and 58.94% respectively[169]. - The company has established a management system for information disclosure to ensure the authenticity, accuracy, completeness, timeliness, and fairness of disclosed information[161]. - The company has implemented a new performance evaluation system for management, aimed at improving operational efficiency and accountability[157]. Product Development and Innovation - The company focuses on improving dietary needs and aims to provide high-quality products and services under its "BUYDEEM" brand, including health pots, ovens, and steamers[36][38]. - The product matrix has expanded, with significant growth in the steam pot category, which increased by 75.60% year-on-year[73]. - The company launched several new products, including the "SmartK" health pot and various coffee-related products, expanding its diversified product matrix[77]. - New product launches are expected to contribute an additional 200 million RMB in revenue, with a focus on smart home technology[152]. - The company aims to enhance its product matrix and user experience while exploring new product categories and life scenarios[137]. Operational Efficiency - The overall inventory turnover rate for the company was 2.48 times per year, indicating efficient inventory management[96]. - The total logistics and warehousing expenses amounted to 43.08 million yuan during the reporting period[97]. - The company has implemented a long-term incentive mechanism for employees to align their interests with the company's growth[66]. - The company conducts internal training for new employees to enhance their understanding of the company and its culture[200]. Risks and Challenges - The company faces risks from fluctuations in raw material prices, which could impact cost control and operational performance[141]. - Currency exchange rate fluctuations pose a risk to the company's performance, as sales and imports are primarily settled in USD and HKD[143]. - The company will monitor raw material market changes and implement management measures to mitigate production impacts[142].
北鼎股份(300824) - 2021 Q3 - 季度财报
2021-10-28 16:00
深圳市北鼎晶辉科技股份有限公司 2021 年第三季度报告 1 深圳市北鼎晶辉科技股份有限公司 2021 年第三季度报告 证券代码:300824 证券简称:北鼎股份 公告编号:2021-051 深圳市北鼎晶辉科技股份有限公司 2021 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假记载、误导性陈述或重大遗漏。 重要内容提示: 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整,不存在虚假记载、误导性陈述或重大遗 漏,并承担个别和连带的法律责任 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)保证季度报告中财务信息的真实、准确、完整 3.第三季度财务会计报告是否经审计 □ 是 √ 否 4.审计师发表非标意见的事项 □ 适用 √ 不适用 2 深圳市北鼎晶辉科技股份有限公司 2021 年第三季度报告 一、主要财务数据 (一) 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 本报告期比上年同 | 年初至报告期末 | 年初至报告期末比 | | --- | --- | --- | --- | ...
北鼎股份(300824) - 2021 Q2 - 季度财报
2021-08-23 16:00
Financial Performance - The company's revenue for the first half of 2021 was CNY 354,296,042.50, representing a 26.56% increase compared to CNY 279,937,833.66 in the same period last year[26]. - The net profit attributable to shareholders for the first half of 2021 was CNY 50,106,695.97, an increase of 11.66% from CNY 44,873,516.03 in the previous year[26]. - The net profit after deducting non-recurring gains and losses was CNY 44,948,289.04, up 8.63% from CNY 41,375,660.06 year-on-year[26]. - Basic earnings per share decreased by 16.24% to CNY 0.2305 from CNY 0.2752 in the same period last year[26]. - The company achieved a high-quality dual growth in revenue and profit, meeting expectations despite a high base from the same period last year[28]. - The company reported a net profit of CNY 8,868,186.15, compared to CNY 1,295,737.56 in the first half of 2020, showing significant growth[200]. Cash Flow and Assets - The net cash flow from operating activities decreased by 37.50% to CNY 26,296,835.31 from CNY 42,077,212.08 in the previous year[26]. - Total assets at the end of the reporting period were CNY 922,392,812.93, a 13.81% increase from CNY 810,442,623.93 at the end of the previous year[26]. - The company's total assets included cash and cash equivalents of CNY 346,988,405.63, a decrease of 31.82% compared to the previous year, mainly due to an increase in financial products[108]. - The company's inventory increased by 63.30% to CNY 196,044,513.17, driven by new product launches and market expansion efforts[108]. - The company's total liabilities increased to CNY 265,908,669.31 from CNY 149,715,176.28, marking an increase of about 77.5%[194]. Operational Challenges - The company faces challenges such as rising raw material prices, tight chip supply, and significant fluctuations in the RMB to USD exchange rate[26]. - The net cash flow from operating activities decreased by 37.50% year-on-year, primarily due to strategic material and raw material reserves, increased overseas product stocking, and investments in talent and brand promotion[30]. - The company has increased its strategic material and raw material reserves to ensure supply chain stability amid rising costs and tight chip supply[72]. Research and Development - The company's R&D investment during the reporting period was CNY 12.1044 million, accounting for 4.56% of the revenue from its own brand[65]. - Research and development expenses were CNY 12,104,402.01, slightly increasing from CNY 11,271,219.22 in the previous year, indicating a focus on innovation[200]. - The company plans to increase R&D investment to enhance product innovation and improve user experience to counter market competition risks[132]. Market Expansion and Strategy - The company plans to continue expanding its global business for its "BUYDEEM" brand, leveraging the trend of e-commerce globalization[38]. - The company is focusing on attracting and nurturing talent, brand promotion, self-operated store expansion, and digital construction to solidify the foundation for future brand development[30]. - The company is actively exploring new marketing channels, including live streaming and social media platforms[91]. Quality Control and Sustainability - The company has implemented a strict quality control system, certified by ISO9001:2015, ensuring high product quality and stability[68]. - The company is focused on sustainable product development and has launched a long-term product exchange program to promote environmental responsibility[89]. - The company has established a pollution prevention facility that operates normally, with no incidents of exceeding discharge limits[146]. Shareholder Information - The total number of shares remained unchanged at 217.4 million, with a portion of restricted shares released for trading on June 21, 2021[173]. - The largest shareholder, Crystal Electric Group, holds 28.06% of shares, totaling 61,000,000 shares[178]. - The total number of ordinary shareholders at the end of the reporting period is 17,207[178]. Legal and Governance - There were no significant legal disputes or administrative penalties during the reporting period[155]. - The company reported no non-operating fund occupation by controlling shareholders or related parties[150]. - The company reported a rental income of 5,874.75 thousand yuan from leasing factory space, which impacted profits by over 10%[165].