深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2020-002 | --- | --- | --- | |-------------------|------------------------------------------------------------------------------------------|-------------------------------------------------------| | | 特定对象调研 | □分析师会议 | | 投资者关系 | □媒体采访 □业绩说明会 | | | 活动类别 | □新闻发布会 □路演活动 | | | | | □现场参观 □其他（电话交流） | | 参与单位 | | 中金公司、海通证券、西南证券、东兴证券等共 11 位 | | 时间 | 2020 年 09 月 11 日 | | | 地点 | 北鼎股份会议室 | | | 上市公司 接待人员 | 董事长： George Mohan Zhang 董事、副总经理：方镇 董事：钟鑫 财务总监、董事会秘书：牛文娇 | | | ...

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2020-003 | --- | --- | --- | |-------------------|-------------------------------------------------|---------------------------------------------------------------------------------------------| | | 特定对象调研 | □分析师会议 | | 投资者关系 | □媒体采访 □业绩说明会 | | | 活动类别 | □新闻发布会 □路演活动 | | | | | □现场参观 □其他（电话交流） | | 参与单位 | 南证券、东兴证券等共 | 中金公司、安信证券、光大证券、招商证券、广发证券、西 164 位 | | 时间 | 2020 年 10 月 29 日 | | | 地点 | 线上交流 | | | | 董事、副总经理：方镇 | | | 上市公司 接待人员 | 财务总监、董事会秘书：牛文娇 证代：车舟、李冠楠 | | | 投 ...

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2021-001 | --- | --- | --- | |-----------------------|-------------------------------------------------|-----------------------------------------------------------| | | □特定对象调研 | □分析师会议 | | 投资者关系 | □媒体采访 □业绩说明会 | | | 活动类别 | □新闻发布会 □路演活动 | | | | □现场参观 | 其他（海通证券社区生态链大会） | | 参与单位 | 海通证券、天弘基金、九泰基金等 | | | 时间 | 2021 年 01 月 13 日 | | | 地点 | 深圳香格里拉酒店 | | | 上市公司 | 董事、副总经理：方镇 | | | 接待人员 | 财务总监、董事会秘书：牛文娇 证代：车舟、李冠楠 | | | | 1 | 、公司全年自主品牌和代工业务的销售占比大概是多少？ | | | | 全年的经营数据构 ...

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2021-006 | --- | --- | --- | |------------|--------------------------------|--------------------------------------------------------| | | | □特定对象调研 □分析师会议 | | | | □媒体采访 □业绩说明会 | | 投资者关系 | □新闻发布会 | □路演活动 | | 活动类别 | □现场参观 | | | | 其他（广发证券 | (香港) 大消费行业线上交流会） | | | | 广发证券、安信证券、北京神农投资、北京知盈投资、毕方 | | | （杭州）资管、长信基金、 | China Re Asset Management (Hong | | | | Kong) Company Limited、Goldman Sachs Assets Management | | | (HK) Ltd | 、古槐资本、国联证券、泓铭同道（珠海）资管、 | | | | 华宝基金、汇安 ...

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2021-004 | --- | --- | --- | |------------|---------------------------------------|-------------------------------------------------------------------------------------------------------------| | | | 特定对象调研 □分析师会议 | | 投资者关系 | □媒体采访 □业绩说明会 | | | 活动类别 | □新闻发布会 | □路演活动 | | | □现场参观 □其他 | | | | 中金公司、 | Alliance Bernstein 、 Neuberger Berman、 | | | Oberweis | 、博时基金、德邦资管、点钢投资、东方阿尔法基 | | 参与单位 | | 金、复星保德信、国泰君安资产管理、幻方量化、鹏扬基金、 | | | | 平安证券、浦银安盛基金、深圳锦洋投资、深圳前海海雅金 融、深圳市红 ...

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2021-005 | --- | --- | --- | |------------|---------------------------------------|------------------------------------------------------| | | | 特定对象调研 □分析师会议 | | 投资者关系 | | □媒体采访 □业绩说明会 | | 活动类别 | □新闻发布会 | □路演活动 | | | □现场参观 □其他 | | | | | 海通证券、高瓴资本、古槐资本、国泰基金、泓澄投资、中 | | 参与单位 | 及个人投资者 | 金资管、陈强胜、古志宽、马洋洋、谢天赐、余效豹等机构 | | | | | | 时间 | 2021 年 5 月 25 日 | 10:00-12:00 | | 地点 | 北鼎股份会议室 | | | 上市公司 | 董事长、总经理： 董事、副总经理：方镇 | GEORGE MOHAN ZHANG | | 接待人员 | | 董事、财务总监、董事会秘书：牛文娇 ...

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2021-007 | --- | --- | --- | |------------|------------------------------|-----------------------------------------------------------------------------------------------------------| | | | □特定对象调研 □分析师会议 | | | | □媒体采访 □业绩说明会 | | 投资者关系 | □新闻发布会 | □路演活动 | | 活动类别 | □现场参观 | | | | 其他（北鼎股份 2021 | 半年报解读电话会议） | | | Everest Growth Capital、UOB | 投资、安信证券、德邦资管、 | | 参与单位 | | 东方证券、高毅资产、古槐资本、广发证券、国泰君安、国 信证券、兰权资本、鹏华基金、上银基金、太证资本、远望 | | | | | | | 构共 103 人 | 资产、长信基金、招商证券、中金公 ...

Group 1: Financial Performance - The revenue from health pots is steadily increasing, but its relative share in the overall appliance category is decreasing [1] - In the first half of this year, the revenue from supplies and ingredients has surpassed that of health pots [2] - The revenue share of electric kettles and toasters has reached double digits [2] Group 2: Brand and Market Strategy - The company maintains a cost-based pricing strategy, focusing on consumer pain points and understanding demand [3] - The speed of new product launches has significantly increased compared to the previous period, with a focus on consumer needs and pain points [3] - The company has opened 17 offline stores, with 12 currently retained, aiming to enhance brand image and consumer experience [4] Group 3: Supply Chain and Cost Management - The impact of shipping issues on OEM business is short-term, as the company operates on FOB terms [4] - The overall price level of raw materials remains high, but some materials like chips have seen relief [4] - The company has established a dynamic pricing negotiation mechanism for OEM business, while maintaining cost-based pricing for its own brand [4] Group 4: Growth and Future Planning - The company does not focus on quantifiable KPIs related to sales and profits, prioritizing brand integrity and consumer interests [5] - The business logic is centered around improving consumer experiences in the food and beverage sector by launching more products [5]

Market Insights - The domestic coffee market is perceived as niche, but consumer interest is rapidly growing, indicating a shift in drinking habits [1] - The company is exploring both domestic and overseas markets for coffee products, with plans to adapt offerings based on local customs [1] Product Development - The product development cycle is longer compared to competitors, with various sources for product ideas including market research and consumer feedback [2] - The company focuses on consumer needs for improved eating and drinking experiences when building its product SKU matrix [3] Retail Strategy - The company plans to expand its offline store presence, aiming to exceed 20 locations by the end of the year [3] - The advertising budget is dynamic and ROI-driven, with a focus on leveraging offline channels for new customer acquisition [3] Pricing and Production - Pricing is based on cost-plus principles, with a growing demand for improved eating and drinking experiences [4] - The company produces 100% of its electrical products in-house, while food ingredients may be sourced externally [4] Inventory and Supply Chain - The normal inventory cycle is longer than 3 months, influenced by the DTC sales model [7] - The company has increased stock levels of electronic components and raw materials due to supply chain instability [7] International Expansion - The company is primarily adopting a DTC model for international markets, with a higher revenue share from overseas distribution compared to domestic [7] - Strategies for capturing overseas consumer demand include leveraging big data and direct consumer engagement [8] Financial Outlook - The company does not set specific profit targets but focuses on the correctness of processes and actions [9] - Future growth is expected to come from expanding product offerings and entering new markets [9]

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2021-010 | --- | --- | |---------------------|------------------------------------------------------------------------------------| | | | | | 分析师会议 | | 投资者关系 | 业绩说明会 | | 活动类别 | 路演活动 | | | 其他 | | | 安信证券、博时基金、大成基金、东方基金、东方证券、古 | | | 槐资本、华安基金、嘉实基金、建信基金、兰权资本、鹏华 | | 参与单位 | 基金、上海煜德投资、太证资本、易方达基金、长信基金、 | | | 九章资管、金斧子资本、中金公司、中意资管、中银基金等 机构及个人投资者共 109 人 | | 时间 2021 | | | 地点 北鼎股份会议室 | | | 上市公司 | 董事、副总经理：方镇 | | 接待人员 | 董事、财务总监、董事会秘书：牛文娇 | | --- | --- | |------------|---- ...