Revenue and Profit - The company's revenue for Q1 2022 was ¥38,834,006.65, representing a 4.13% increase compared to ¥37,294,868.16 in the same period last year[3] - Net profit attributable to shareholders decreased by 36.92% to ¥3,797,404.44 from ¥6,020,042.61 year-on-year[3] - The basic earnings per share dropped by 50.00% to ¥0.03 from ¥0.06 in the previous year[3] - Total operating revenue for Q1 2022 was CNY 38,834,006.65, an increase of 4.14% compared to CNY 37,294,868.16 in the same period last year[18] - The company's net profit for Q1 2022 was impacted by a credit impairment loss of CNY -439,182.65, compared to CNY -333,194.66 in the previous year[18] - The net profit for the first quarter of 2022 was CNY 3,768,717.21, a decrease of 37.06% compared to CNY 5,977,714.91 in the same period last year[20] - The total comprehensive income attributable to the parent company was CNY 3,797,404.44, down 37.06% from CNY 6,020,042.61 year-over-year[21] - Basic and diluted earnings per share were both CNY 0.03, compared to CNY 0.06 in the previous year, reflecting a 50% decline[21] - The total profit for the first quarter was CNY 3,800,364.29, a decrease of 36.67% from CNY 6,001,449.24 year-over-year[20] Assets and Liabilities - The total assets at the end of the reporting period were ¥896,792,665.66, a decrease of 4.69% from ¥940,946,307.28 at the end of the previous year[3] - Total assets as of March 31, 2022, were CNY 896,792,665.66, a decrease from CNY 940,946,307.28 at the beginning of the year, reflecting a decline of 4.68%[17] - Total liabilities decreased to CNY 86,082,508.61 from CNY 134,004,867.44, indicating a reduction of 35.73%[16] - The company's total equity increased slightly to CNY 810,710,157.05 from CNY 806,941,439.84, showing a growth of 0.35%[17] Cash Flow - The net cash flow from operating activities improved by 18.26%, reaching -¥11,565,023.09 compared to -¥14,148,126.20 in the same period last year[3] - Cash inflows from operating activities totaled CNY 33,169,295.95, an increase from CNY 28,633,297.56 in the previous year[24] - The net cash flow from operating activities was CNY -11,565,023.09, an improvement from CNY -14,148,126.20 year-over-year[24] - Cash outflows from investing activities amounted to CNY 25,179,481.59, significantly higher than CNY 95,256.30 in the previous year[24] - The net cash flow from investing activities was CNY -25,179,481.59, compared to CNY -95,051.48 in the previous year[24] - The cash and cash equivalents at the end of the period were CNY 542,364,718.34, down from CNY 364,325,058.75 at the end of the previous year[24] Operating Costs and Expenses - Total operating costs for Q1 2022 were CNY 34,752,972.16, up 6.31% from CNY 32,693,560.42 in Q1 2021[18] - The company reported a significant increase in tax and additional fees by 195.98%, amounting to ¥91,111.75 due to higher VAT payments[7] - The cash paid for purchasing goods and services decreased by 36.16% to ¥10,799,905.29 compared to ¥16,916,063.03 in the previous year[7] Investments - The company's long-term equity investments increased by 37.94% to ¥3,583,389.22 due to the completion of equity changes in subsidiaries[7] - The company’s long-term equity investments increased to CNY 3,583,389.22 from CNY 2,597,778.25, reflecting a growth of 38.06%[15] Other Financial Metrics - The company's weighted average return on equity decreased to 0.47% from 1.11% year-on-year, a decline of 0.64%[3] - Accounts receivable decreased to CNY 55,205,370.71 from CNY 60,456,380.88, a decline of 8.25%[14] - The company reported a decrease in contract liabilities to CNY 24,802,000.00 from CNY 35,467,442.80, a reduction of 30.19%[16] - Cash and cash equivalents at the end of Q1 2022 were CNY 572,364,718.34, down from CNY 590,692,422.52 at the beginning of the year, representing a decrease of 3.23%[14] - The company reported an operating profit of CNY 3,794,766.97, down from CNY 5,956,871.83 in the same period last year[20]

Financial Performance - The company's operating revenue for 2021 was ¥189,540,956.04, a decrease of 2.51% compared to ¥194,423,635.80 in 2020[18]. - Net profit attributable to shareholders increased by 37.45% to ¥82,610,420.30 from ¥60,100,227.95 in the previous year[18]. - The net profit after deducting non-recurring gains and losses was ¥35,133,382.14, down 28.53% from ¥49,158,733.22 in 2020[18]. - The net cash flow from operating activities decreased by 69.66% to ¥18,054,197.39 from ¥59,513,696.25 in 2020[18]. - Basic earnings per share rose by 15.00% to ¥0.69 from ¥0.60 in the previous year[18]. - Total assets increased by 41.84% to ¥940,946,307.28 at the end of 2021, compared to ¥663,403,282.54 at the end of 2020[18]. - Net assets attributable to shareholders grew by 48.91% to ¥805,730,943.86 from ¥541,084,987.74 in 2020[18]. - The weighted average return on net assets was 12.00%, an increase from 11.69% in the previous year[18]. Revenue Sources - Internet marketing revenue for 2021 reached ¥117,118,556.52, accounting for 61.79% of total revenue, showing a year-on-year increase of 2.07% from ¥114,742,866.43 in 2020[36]. - New media integrated marketing accounted for ¥108,346,799.94, which is 57.16% of total revenue, showing a growth of 5.56% year-over-year[54]. - Mobile information services generated ¥65,359,690.58, a decline of 12.06% from the previous year[54]. - The main industry sectors for advertisers included promotional services generating ¥55,209,314.81 (29.13% of total revenue) and mobile news dissemination at ¥61,909,241.71 (32.66% of total revenue), with the latter experiencing a decline of 2.07%[37]. Cash Flow and Investments - The net cash flow from operating activities decreased by 69.66% year-on-year, primarily due to the return of surplus government subsidy funds[65]. - Investment cash inflow increased by 698,527.12% year-on-year, mainly from the sale of a 30% stake in Chengdu Bus Media Co., Ltd. and the redemption of structured deposits[66]. - Cash and cash equivalents increased by 301.53% year-on-year, totaling 202,124,186.09 RMB[65]. - The total investment amount for the reporting period was 50,842,952.38 RMB, reflecting a 2.23% increase compared to the previous year[73]. Strategic Initiatives - The company aims to stabilize its existing business while exploring new profit growth points to mitigate the impact of the pandemic on its performance[33]. - The company is positioned in the internet and related services sector, benefiting from the rapid development of digital economy and infrastructure, including 5G network expansion and high internet penetration rates[28]. - The integration of new technologies such as 5G, VR, and AI is expected to enhance content production and media industry development, marking a new phase of media convergence[29]. - The company plans to leverage modern technologies like AI, cloud computing, and big data to empower its existing media operations and respond to new application scenarios[91]. Governance and Management - The company has a governance structure that complies with relevant laws and regulations, ensuring independent operation from its controlling shareholder[108]. - The company has established a performance evaluation and incentive mechanism linking the performance of directors and senior management to their compensation[110]. - The company has established a dedicated investor relations management team, including a board secretary responsible for investor communications[112]. - The company has maintained independence in assets, personnel, finance, institutions, and business from its controlling shareholders and actual controllers[115]. Shareholder Relations - The company distributed a cash dividend of 2.00 CNY per 10 shares, totaling 26,672,000.00 CNY, which represents 100% of the profit distribution[157]. - The company plans to increase its total share capital by 40,008,000 shares through a capital reserve transfer, raising the total share capital to 173,368,000 shares[159]. - The company has established a comprehensive salary management system that includes basic salary, performance bonuses, and various insurance benefits[154]. - The company will ensure that minority shareholders have ample opportunity to express their opinions and that their rights are fully protected[182]. Social Responsibility and Community Engagement - The company actively engaged in promoting rural revitalization, producing over 12,735 related articles that reached more than 50 million users[171]. - The company launched 6 special columns and 1 series report on rural revitalization, showcasing its commitment to social responsibility[171]. - Sichuan News Media Group reported a significant focus on rural revitalization initiatives, showcasing various activities and media coverage to promote the strategy[173]. - The focus on rural revitalization aligns with broader goals of achieving common prosperity and improving living standards in rural areas[173]. Risks and Challenges - The company has outlined potential risks in its future development outlook, urging investors to be cautious[6]. - The proportion of revenue from government procurement services is decreasing, which may introduce uncertainty in the company's financial performance[92]. - The company is at risk of potential changes in support policies for its mobile news product, which could adversely affect its business development[93]. - The ongoing impact of the COVID-19 pandemic has led to a decline in operating performance, particularly in advertising and promotional services[99].

Financial Performance - The company's operating revenue for Q3 2021 was CNY 41,036,446.92, a decrease of 6.01% compared to the same period last year[3] - The net profit attributable to shareholders for Q3 2021 was CNY 9,114,373.08, down 3.17% year-on-year[3] - The net profit after deducting non-recurring gains and losses was CNY 8,041,751.39, reflecting a decline of 5.92% compared to the previous year[3] - Total operating revenue for Q3 2021 was CNY 122,990,103.65, a decrease of 9.8% compared to CNY 135,781,106.32 in the same period last year[18] - Net profit for Q3 2021 was CNY 27,002,435.29, a decrease of 2.5% from CNY 27,684,985.16 in Q3 2020[19] - Earnings per share for Q3 2021 were CNY 0.23, down from CNY 0.28 in the same period last year[19] - The basic earnings per share for Q3 2021 was CNY 0.07, down 22.22% from the same period last year[3] Assets and Equity - The total assets at the end of Q3 2021 reached CNY 823,858,011.80, an increase of 24.19% from the end of the previous year[3] - The equity attributable to shareholders increased by 38.63% to CNY 750,091,520.85 compared to the end of the previous year[3] - Total current assets as of September 30, 2021, amounted to 612,003,335.82 RMB, up from 457,675,233.08 RMB at the end of 2020, representing a 33.6% increase[15] - The company's total assets increased to CNY 823,858,011.80 from CNY 663,403,282.54 year-on-year[18] - Total equity attributable to shareholders increased to CNY 750,091,520.85 from CNY 541,084,987.74 in the previous year[18] Cash Flow - The cash flow from operating activities showed a negative net amount of CNY -41,363,898.01, a drastic decline of 700.85% compared to the previous year[3] - Cash flow from operating activities showed a net outflow of CNY 41,363,898.01, compared to a net inflow of CNY 6,884,176.82 in Q3 2020[21] - The company's cash inflow from operating activities totaled CNY 108,364,994.70, down from CNY 123,445,871.96 in Q3 2020[21] - The ending balance of cash and cash equivalents increased to ¥431,283,161.13, up from ¥378,568,236.43 at the beginning of the period[22] - The cash and cash equivalents net increase for the quarter was ¥52,714,924.70, reflecting positive cash management despite investment outflows[22] Investment Income - The company reported a significant increase in investment income, which rose by 276% to CNY 6,008,365.70 year-on-year[8] - The company reported a significant increase in investment income, reaching CNY 6,008,365.70 compared to CNY 1,597,547.89 in the same period last year[18] Liabilities - The company's total liabilities decreased to CNY 72,688,255.69 from CNY 120,670,322.82 year-on-year[18] Shareholder Information - The total number of common shareholders at the end of the reporting period is 21,985[11] - The company has 44.99% of its shares held by Sichuan New Media Co., Ltd., the largest shareholder[11] - The company has no preferred shareholders as of the reporting period[12] Capital Changes - The company increased its registered capital from 100 million RMB to 133.36 million RMB, reflecting a 33.36% increase[12] - The company has completed the necessary registration changes to transition from a non-listed to a listed company[12] Audit and Compliance - The company did not undergo an audit for the third quarter report[23] - The company has not applied the new leasing standards for the current year, indicating a potential area for future financial adjustments[23] Other Financial Activities - The net cash flow from investment activities was -¥92,402,822.50, indicating a significant outflow compared to the previous quarter[22] - Cash inflow from financing activities totaled ¥226,514,400.00, resulting in a net cash flow of ¥186,481,645.21 after outflows[22] - The cash outflow related to investment activities was ¥92,402,822.50, with cash payments for fixed assets and other long-term assets amounting to ¥2,402,822.50[22] - Cash outflows for financing activities included ¥601,174.79 in dividend payments and ¥39,431,580.00 in other financing-related cash payments[22] - The company reported a cash inflow of ¥38,000.00 from investment activities, although this was overshadowed by the larger outflows[22] - The company did not report any changes in minority shareholder investments during the quarter[22]

Financial Performance - The company reported a total revenue of RMB 300 million for the first half of 2021, representing a year-on-year increase of 15%[16]. - The company has set a revenue guidance of RMB 600 million for the full year 2021, indicating a projected growth of 10% compared to 2020[16]. - The company's operating revenue for the reporting period was CNY 81,953,656.73, a decrease of 11.04% compared to the same period last year[23]. - The net profit attributable to shareholders of the listed company was CNY 17,856,624.13, down 1.83% year-on-year[23]. - The net cash flow from operating activities was CNY -18,774,053.11, representing a decline of 290.87% compared to the previous year[23]. - The total comprehensive income for the first half of 2021 was CNY 15,397,667.25, compared to CNY 18,167,824.98 in the same period of 2020, reflecting a decrease of approximately 15.5%[179]. - The company reported a basic earnings per share of CNY 0.00 for the first half of 2021, with diluted earnings per share also at CNY 0.00[179]. - The company reported a decrease in profit distribution to shareholders amounting to 6,000 million yuan[192]. User Engagement and Market Expansion - User engagement metrics showed a growth of 20% in active users, reaching 1.5 million by the end of June 2021[16]. - New product launches included two mobile news applications, which contributed to a 25% increase in user downloads[16]. - The company is expanding its market presence by entering three new provinces, aiming for a 30% increase in regional user base by the end of 2021[16]. - The total registered users for the Sichuan Release App reached 617,000 by the end of the first half of 2021[62]. - The average monthly active users for the Mala Community were 4,532,700, with a total of 786,290 registered users[64]. - The average monthly paid users for the Sichuan Mobile News reached 2,090,200, while the total coverage of free mobile news products was 6,701,030 users[65]. Investments and Acquisitions - The company plans to invest RMB 100 million in strategic acquisitions to bolster its content portfolio and market share[16]. - The company plans to use up to CNY 140 million of idle raised funds and CNY 100 million of idle self-owned funds for cash management, investing in low-risk financial products[77]. Research and Development - Research and development expenses increased by 18%, totaling RMB 50 million, focusing on enhancing digital content delivery technologies[16]. - The company has implemented a dual approach of internal development and external acquisitions to drive technological innovation and product upgrades[36]. Advertising and Revenue Streams - The company is committed to enhancing its digital advertising capabilities, targeting a 15% increase in ad revenue by the end of 2021[16]. - The revenue from new media integrated marketing was approximately ¥39.84 million, with a gross margin of 41.50%[55]. - The total internet marketing revenue was approximately ¥47.62 million, accounting for 58.22% of total operating revenue, a decrease of 2.97% year-on-year[57]. Risks and Challenges - The management highlighted potential risks including market competition and regulatory changes, which could impact future performance[6]. - The mobile news product's market competitiveness has declined due to changing user habits and increased competition from new media platforms, which may adversely affect the company's performance if innovation does not keep pace[89]. - The ongoing impact of the COVID-19 pandemic has led to a decline in advertising and promotional services, which could continue to affect profitability[95]. Corporate Governance and Financial Health - No cash dividends will be distributed for the current fiscal year, as the company aims to reinvest profits into growth initiatives[7]. - The company has not distributed cash dividends or conducted any stock incentive plans during the reporting period[101][102]. - The company maintains a healthy financial status with no bankruptcy restructuring matters reported[121]. - The company reported no significant litigation or arbitration matters during the reporting period[123]. Media and Communication Initiatives - The company achieved a total of 1.74 billion clicks across PC and new media platforms during the first half of the year[31]. - The company launched a large audio program called "Red Scarf Broadcasting Station," effectively covering over 15 million primary and secondary school students in the province[32]. - The company reached over 1 billion users with its forest and grassland fire prevention and control safety education campaigns, including a knowledge competition and safety education handouts[110]. - The company organized 14 live broadcasts of government press conferences in the first half of 2021, with a total reading volume exceeding 2 million[113]. Shareholder Information - The total number of shareholders at the end of the reporting period is 23,632[150]. - The company issued 33,360,000 shares at a price of 6.79 RMB per share, which began trading on May 11, 2021[148]. - The largest shareholder, Sichuan New Media Co., Ltd., did not change its shareholding during the reporting period[150].