证券代码：301001 证券简称：凯淳股份 公告编号：2023-038 上海凯淳实业股份有限公司 关于参加上海辖区上市公司 2023 年投资者 网上集体接待日活动的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 为进一步加强与投资者的互动交流，上海凯淳实业股份有限公司 （以下简称"公司"）将参加由上海证监局、上海上市公司协会与深 圳市全景网络有限公司联合举办的"2023 年上海辖区上市公司投资 者集体接待日活动"，现将相关事项公告如下： 出席本次网上集体接待日的人员有：公司董事长兼总经理王莉女 士、董事会秘书钱燕女士、财务总监张驰女士。 本次活动将采用网络远程的方式举行，投资者可登录"全景路演" 网站（http://rs.p5w.net），或关注微信公众号：全景财经，或下载 全景路演 APP，参与本次互动交流，活动时间为 2023 年 9 月 7 日（周 四）14:00-16:30。届时公司高管将在线就公司 2023 年中报业绩、公 司治理、发展战略、经营状况、融资计划、股权激励和可持续发展等 投资者关心的问题，与投资者进行沟通与交流。 （问题征集二维码 ...

上海凯淳实业股份有限公司投资者关系活动记录表 编号：2023-001 证券代码： 301001 证券简称：凯淳股份 | | □ 特定对象调研 □ 分析师会议 | | --- | --- | | 投资者关系 | □ 媒体采访 √ 业绩说明会 | | 活动类别 | 路演活动 □ 新闻发布会 □ | | | 现场参观 □ | | | □ 其他 （请文字说明其他活动内容） | | 参与单位名称 | 投资者网上提问 | | 及人员姓名 | | | 时间 | 年 月 日（周一）下午 2023 5 8 15:00~17:00 | | 地点 | 公司通过全景网"投资者关系互动平台"（https://ir.p5w.net） | | | 采用网络远程的方式召开业绩说明会 | | | 董事长王莉女士 财务总监张驰女士 | | 上市公司 接待人员姓名 | | | | 董事会秘书钱燕女士 | | | 独立董事厉洋先生 | | | 保荐代表人洪伟龙先生 | | | 1、请问贵司对今年的业绩预期和盈利预期能达到多少？ | | | 投资者提出的问题及公司回复情况 公司就投资者在本次说明会中提出的问题进行了回复： | | | 尊敬的投资者，您 ...

Financial Performance - The company achieved an operating revenue of ¥764,470,021.72, a year-on-year decrease of 7.97%[5] - The net profit attributable to shareholders was -¥5,924,284.88, representing a year-on-year decline of 112.24%[5] - The net profit attributable to shareholders after deducting non-recurring gains and losses was -¥9,603,447.33, down 122.30% year-on-year[5] - The decline in performance was primarily due to a slowdown in macroeconomic growth and decreased consumer willingness to spend[5] - The company's operating revenue for 2022 was ¥764,470,021.72, a decrease of 7.97% compared to ¥830,634,316.65 in 2021[25] - The net profit attributable to shareholders was -¥5,924,284.88, representing a decline of 112.24% from ¥48,402,131.72 in the previous year[25] - The cash flow from operating activities showed a significant improvement, with a net amount of ¥31,998,706.24, up 375.73% from -¥11,605,229.01 in 2021[25] - The total assets at the end of 2022 were ¥1,026,946,313.08, down 3.87% from ¥1,068,284,448.74 at the end of 2021[25] - The company reported a basic earnings per share of -¥0.07, a decrease of 110.29% from ¥0.68 in 2021[25] Market and Industry Trends - The online retail sales in China reached ¥13.79 trillion in 2022, with a year-on-year growth of 4%[37] - The number of internet users in China reached 1.051 billion by June 2022, with 80% of them participating in online shopping[38] - In 2021, China's e-commerce service industry revenue reached 6.40 trillion yuan, a year-on-year growth of 17.42%[40] - The revenue of derived services in the e-commerce sector was 2.60 trillion yuan, with a year-on-year increase of 17.65%[40] - By 2022, the number of e-commerce live streaming sessions exceeded 120 million, with total views surpassing 1.1 trillion[45] - The user base for e-commerce live streaming grew from 309 million in June 2020 to 469 million in June 2022, representing a compound annual growth rate of 23.2%[45] - In 2022, the scale of short video users reached 962 million, accounting for 91.5% of the total internet users[45] - The cross-border e-commerce environment has been optimized, with policies promoting compliance and standardization being implemented[44] - The digital economy has been recognized as a key pillar for economic growth, with e-commerce playing a crucial role in the digital transformation of various industries[41] Strategic Initiatives - The company is expanding into new markets and enhancing its capabilities in integrated marketing services, leading to increased costs[5] - The company is investing in talent development and digital transformation to adapt to industry changes[5] - Future measures to improve profitability are discussed in the management's analysis section of the report[6] - The company established a wholly-owned subsidiary, Kaiyun Advertising, to enhance integrated marketing services and improve core business competitiveness[51] - The company is focusing on diversified live e-commerce to meet customized brand needs, enhancing consumer experience through immersive and multi-scenario live broadcasts[53] - The company is enhancing its digital intelligence level by constructing a DTC business model, leveraging data-driven strategies for e-commerce solutions[55] - The company is focusing on expanding its market presence by establishing partnerships with high-end luxury brands and enhancing its offline sales channels[59] - The company is enhancing its competitiveness through digital transformation, implementing multiple industry-leading SaaS creative management platforms to improve product and service innovation[122] Financial Management and Governance - The company emphasizes maintaining strong investor relations through multiple communication channels, ensuring the protection of investor rights[63] - The company is committed to enhancing employee training and building a strong corporate culture to improve overall management quality and operational efficiency[64] - The company has established a performance evaluation and incentive system linking management compensation to business performance, ensuring transparency in the hiring of senior management[147] - The company has set up an internal audit department to oversee the implementation of internal control systems and ensure the authenticity and completeness of financial information[148] - The company emphasizes information disclosure and transparency, ensuring timely and accurate communication with investors through various channels[149] - The company has a governance structure that complies with relevant regulations, with a board of directors consisting of 7 members, including 3 independent directors[145] - The company respects the rights of stakeholders, aiming for a balance of interests among shareholders, employees, and society[150] Employee and Talent Development - The company emphasizes talent development, having established a comprehensive employee training system and received awards for employee experience innovation[83] - The company has established a market-oriented employee compensation system to ensure competitiveness and fairness[192] - A total of 40 management-level employees participated in the Kaichun EDP-mini MBA program to enhance leadership and team management skills[193] - The company’s employee structure includes 56 management personnel, 51 marketing personnel, 80 technical personnel, and 474 operational and customer service personnel[191] - The company is building a multi-level talent cultivation system to adapt to the industry's rapid development, emphasizing the introduction of innovative and international talents[136] Future Outlook - The company provided a positive outlook for 2023, projecting a revenue growth of 10% to 12% based on current market trends and user acquisition strategies[173] - New product launches are expected to contribute an additional 200 million RMB in revenue, with a focus on innovative technology solutions[173] - The company is expanding its market presence in Southeast Asia, targeting a 25% increase in market share within the next two years[173] - Research and development investments are set to increase by 30% in 2023, focusing on advanced analytics and AI technologies[173] - The company plans to implement a new customer relationship management system aimed at improving customer retention rates by 10%[173] Dividend and Shareholder Information - The board approved a profit distribution plan, proposing a cash dividend of ¥1.25 per 10 shares based on a total share capital of 80,000,000 shares[6] - The company completed a cash dividend distribution of RMB 10,000,000 (including tax) for the 2021 fiscal year, distributing RMB 1.25 per 10 shares based on a total share capital of 80,000,000 shares[196] - The cash dividend amount represents 100% of the total profit distribution[199] - The company has confirmed that the cash dividend policy complies with its articles of association and shareholder resolutions[197] - The company has ensured that minority shareholders have had the opportunity to express their opinions and that their rights have been protected[197]

上海凯淳实业股份有限公司 2023 年第一季度报告 证券代码：301001 证券简称：凯淳股份 公告编号：2023-019 上海凯淳实业股份有限公司 2023 年第一季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第一季度报告是否经过审计 □是 否 1 上海凯淳实业股份有限公司 2023 年第一季度报告 一、主要财务数据 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □是 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | | | | （%） | | 营业收入（元） | 141,529,564.63 | 144,529,595.07 | -2.08% | | 归属于上市公司股 ...

证券代码：301001 证券简称：凯淳股份 公告编号：2023-020 上海凯淳实业股份有限公司 关于举行 2022 年度网上业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 上海凯淳实业股份有限公司（以下简称"公司"）2022 年度报告 全文及其报告摘要于 2023 年 4 月 26 日刊登于创业板信息披露媒体 （巨潮资讯网 http://www.cninfo.com.cn）。 为了更好地与广大投资者进行交流，使投资者能够进一步了解公 司的生产经营情况，公司将于 2023 年 5 月 8 日(星期一)15:00-17:00 在全景网举办 2022 年度业绩说明会。本次年度业绩说明会将采用网 络远程的方式举行，投资者可登陆全景网"投资者关系互动平 台"(http://ir.p5w.net)参与本次年度业绩说明会，进行互动与交 流。届时，公司董事长王莉女士、财务总监张驰女士、董事会秘书钱 燕女士、独立董事厉洋先生、保荐代表人洪伟龙先生将出席本次业绩 说明会。 为充分尊重投资者、提升交流的针对性，现就公司 2022 年度业 绩说明会提前向投资者公开 ...

证券代码： 301001 证券简称：凯淳股份 上海凯淳实业股份有限公司投资者关系活动记录表 | --- | --- | --- | --- | |----------------|----------------------------------------|-------------------------------------|-----------------------------------------------------------------| | | | | | | 投资者关系活动 | | 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | | □ 业绩说明会 | | | □ 新闻发布会 □ 现场参观 | | □ 路演活动 | | | □ 其他 | | （请文字说明其他活动内容） | | 参与单位名称及 | 周宇 | | 农银汇理基金管理有限公司 | | | 项周瑜 | 德邦资管 | | | 人员姓名 | 赵越峰 | 东方证券 | | | | 罗小翼 | 东证自营 | | | | 杨妍 | 东方证券 | | | | 董亮 | 亿衡投资 | | | | | | | | ...

上海凯淳实业股份有限公司 2022 年第三季度报告 证券代码：301001 证券简称：凯淳股份 公告编号：2022-041 上海凯淳实业股份有限公司 2022 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第三季度报告是否经过审计 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □是 否 | | 本报告期 | 本报告期比上年同期 | 年初至报告期末 | 年初至报告期末比上 | | --- | --- | --- | --- | --- | | | | 增减 | | 年同期增减 | | 营业收入（元） | 180,233,971.44 | 8.17% | 490,911,846.62 | -10.24% | | 归属于上市公司股东 | -4, ...

Financial Performance - The company's operating revenue for the first half of 2022 was ¥310,677,875.18, a decrease of 18.30% compared to ¥380,287,923.63 in the same period last year[22]. - The net profit attributable to shareholders was a loss of ¥14,532,637.98, representing a decline of 142.97% from a profit of ¥33,816,510.79 in the previous year[22]. - The net cash flow from operating activities was ¥6,601,055.93, down 76.66% from ¥28,284,687.40 in the same period last year[22]. - The basic earnings per share were -¥0.18, a decrease of 133.96% compared to ¥0.53 in the previous year[22]. - Total assets at the end of the reporting period were ¥1,038,328,797.93, a decrease of 2.80% from ¥1,068,284,448.74 at the end of the previous year[22]. - The net assets attributable to shareholders were ¥809,843,765.48, down 2.79% from ¥833,115,642.78 at the end of the previous year[22]. - The company reported a non-recurring gain of ¥3,270,377.02, primarily from government subsidies[26]. - The weighted average return on net assets was -1.76%, a decrease of 5.79% from 4.03% in the previous year[22]. Revenue Sources - The company's sales revenue from Tmall in the first half of 2022 was approximately ¥124.19 million, accounting for 39.97% of total revenue, an increase of 14.07% from ¥98.50 million in the same period of 2021[41]. - Sales revenue from JD.com was approximately ¥28.05 million, accounting for 9.03% of total revenue, a decrease of 2.30% from ¥43.10 million in the same period of 2021[41]. - The company's revenue model includes three main services: brand online sales service, brand online operation service, and customer relationship management service[42]. Market Trends and Strategy - The overall e-commerce market in China is expected to continue growing, with significant opportunities in lower-tier cities as disposable income increases[37]. - The company is focusing on digital transformation and strategic investments in talent and technology to enhance its market strategy[31]. - The company aims to continue expanding its partnerships with platforms and innovate in digital and intelligent operations to drive brand growth[39]. Risk Management - The company has disclosed potential risks and corresponding measures in its report, urging investors to pay attention to these risks[4]. - The company faces risks from intensified industry competition, which may affect its pricing power and profitability[90]. - The company relies on the market reputation and product quality of its partner brands, which could impact its revenue if these brands face issues[91]. - The company faces risks related to changes in consumer preferences, which can impact brand selection and operational stability[93]. Corporate Governance and Compliance - The company has established a robust internal control system and governance structure to enhance operational compliance and risk management[128]. - The company emphasizes compliance with relevant laws and regulations regarding share repurchase and shareholding increases[161]. - The company has committed to fulfilling its obligations regarding employee social insurance payments[167]. Social Responsibility and Sustainability - The company actively engages in social responsibility, including creating over 50 job opportunities in collaboration with local communities from 2017 to 2021[116]. - The company adheres to green and sustainable development principles, actively promoting energy efficiency and carbon reduction initiatives[120]. - The company implements a "green office" policy, advocating for paperless operations and the use of environmentally friendly office products[120]. Future Outlook - The company expects a revenue growth of 25% for the second half of 2022, driven by new product launches and market expansion strategies[140]. - The company plans to expand its market presence in Southeast Asia, targeting a 10% market share by the end of 2023[138]. - A strategic acquisition of a local competitor is anticipated to enhance the company's product offerings and market reach, expected to be finalized by Q4 2022[140]. Shareholder Commitments - The actual controller and major shareholder Wang Li committed not to transfer or entrust others to manage shares for 36 months from the IPO date[133]. - The commitments ensure that the major shareholders maintain a significant stake in the company for a defined period, promoting stability[134]. - The company has established a framework for managing share transfers by directors and senior management, limiting annual transfers to 25% of their holdings[136].

Revenue and Profit - Revenue for Q1 2022 was ¥144,529,595.07, a decrease of 17.41% compared to ¥174,997,519.65 in the same period last year[3] - Net profit attributable to shareholders was -¥9,289,239.34, representing a decline of 164.61% from ¥14,376,979.37 in Q1 2021[3] - Basic and diluted earnings per share were both -¥0.120, down 150% from ¥0.240 in the previous year[3] - Total operating revenue for Q1 2022 was RMB 144,529,595.07, a decrease of 17.4% compared to RMB 174,997,519.65 in the same period last year[18] - The net profit for Q1 2022 was -9,289,239.34 CNY, a significant decrease from the net profit of 14,376,979.37 CNY in the same period last year, representing a decline of approximately 164.7%[19] - The total profit for Q1 2022 was -8,418,140.82 CNY, compared to 18,879,693.61 CNY in Q1 2021, indicating a decrease of about 144.6%[19] - Operating income for Q1 2022 was -8,995,917.01 CNY, down from 18,499,067.08 CNY in Q1 2021, reflecting a decline of approximately 148.7%[19] - The total comprehensive income for Q1 2022 was -9,486,507.76 CNY, down from 14,442,889.97 CNY in the previous year, indicating a decline of approximately 165.7%[20] Cash Flow - Operating cash flow increased significantly to ¥20,847,706.71, a rise of 706.12% compared to ¥2,586,183.78 in Q1 2021[3] - Cash flow from operating activities generated a net inflow of 20,847,706.71 CNY, an increase from 2,586,183.78 CNY in the previous year, marking a growth of about 706.5%[23] - Cash flow from investing activities resulted in a net outflow of -197,104,017.67 CNY, compared to -327,646.00 CNY in the same period last year, indicating a larger outflow[23] - Cash flow from financing activities showed a net inflow of 8,817,898.14 CNY, contrasting with a net outflow of -17,116,365.28 CNY in Q1 2021, representing a turnaround[23] Assets and Liabilities - Total assets at the end of Q1 2022 were ¥1,017,190,579.87, a decrease of 4.78% from ¥1,068,284,448.74 at the end of the previous year[3] - Total assets as of March 31, 2022, were RMB 1,017,190,579.87, down from RMB 1,068,284,448.74 at the beginning of the year, a decrease of 4.8%[16] - Total liabilities decreased to RMB 193,561,444.86 from RMB 235,168,805.96, a reduction of 17.7%[15] Expenses - Research and development expenses rose by 54% to ¥2,597,945.61, reflecting increased investment in R&D[7] - Sales expenses increased by 52% to ¥35,671,233.16, primarily due to higher promotional costs and personnel expenses[7] - Research and development expenses increased to RMB 2,597,945.61 from RMB 1,690,499.53, an increase of 53.8% year-over-year[18] - The company reported a significant increase in sales expenses to RMB 35,671,233.16 from RMB 23,417,569.87, an increase of 52.3% compared to the previous year[18] Cash and Cash Equivalents - Cash and cash equivalents decreased by 43% to ¥218,802,476.17, mainly due to increased structured deposits[7] - The company's cash and cash equivalents decreased to RMB 218,802,476.17 from RMB 386,706,719.69 at the beginning of the year, representing a decline of 43.4%[13] - The cash and cash equivalents at the end of Q1 2022 were 188,459,776.52 CNY, compared to 101,037,709.08 CNY at the end of Q1 2021, showing an increase of about 86.3%[23] Accounts Receivable and Inventory - Accounts receivable decreased to RMB 178,537,464.51 from RMB 249,235,190.90, a reduction of 28.4%[14] - Inventory decreased to RMB 140,010,372.50 from RMB 149,793,004.61, a decline of 6.0%[14]

Financial Performance - The company's operating revenue for 2021 was ¥830,634,316.65, a decrease of 6.31% compared to ¥886,601,504.83 in 2020[19] - The net profit attributable to shareholders for 2021 was ¥48,402,131.72, down 42.79% from ¥84,610,537.32 in 2020[19] - The net cash flow from operating activities was negative at ¥11,605,229.01, a decline of 115.42% compared to ¥75,266,876.66 in 2020[19] - Basic earnings per share decreased by 51.77% to ¥0.68 in 2021 from ¥1.41 in 2020[19] - Total assets increased by 119.36% to ¥1,068,284,448.74 at the end of 2021, compared to ¥487,008,424.14 at the end of 2020[19] - The net assets attributable to shareholders rose by 145.66% to ¥833,115,642.78 at the end of 2021 from ¥339,131,115.46 at the end of 2020[19] - The weighted average return on equity for 2021 was 13.33%, down from 28.47% in 2020, reflecting a decrease of 15.14%[19] - The company reported a quarterly revenue of ¥283,725,018.22 in Q4 2021, which was the highest among the four quarters[21] - The net profit attributable to shareholders in Q4 2021 was ¥8,996,051.68, showing a recovery compared to lower profits in previous quarters[21] Revenue and Market Trends - The total revenue from the e-commerce service industry in China reached 5.45 trillion yuan in 2020, with a year-on-year growth of 21.88%[33] - The number of online shopping users in China reached 842 million by the end of 2021, accounting for 81.6% of the total internet users[32] - The online retail market in China achieved a total sales volume of 11.76 trillion yuan in 2020, representing a year-on-year growth of 10.9%[29] - The e-commerce transaction service revenue in 2020 was 1.15 trillion yuan, with a growth rate of 36.33%[33] - The internet penetration rate in China reached 73.0% by the end of 2021, an increase of 2.6 percentage points from the end of 2020[31] - The online retail sales of physical goods accounted for 24.9% of the total retail sales of consumer goods in 2020, an increase of 4.2 percentage points from the previous year[29] Investment and Funding - The company raised a total of RMB 510.8 million from its initial public offering, issuing 20 million shares at a price of RMB 25.54 each[43] - The company has committed to invest RMB 22,071,110 in integrated brand services, with only 6.32% of this amount utilized by the reporting period[102] - The investment in digital technology support was RMB 9,153,380, with 18.91% of this amount utilized[102] - The company has fully utilized RMB 13,378,250 allocated for supplementary working capital, achieving 100% investment progress[102] - The total amount of raised funds allocated for projects was RMB 44,602,740, with RMB 16,503,350 utilized by the reporting period[102] Strategic Initiatives - The company is actively investing in technology upgrades, including the Kaynetics e-commerce operation system and marketing automation technologies[44] - The company is expanding its service capabilities through the "Integrated Brand Service Construction" project, enhancing its competitive advantage[49] - The company aims to deepen its service offerings to existing top-tier clients, enhancing service stickiness and stability in performance[66] - The company plans to establish a new brand incubation center to assist emerging brands in achieving online breakthroughs, enhancing its brand portfolio[128] - A consumer insight management center will be created, focusing on big data systems to support personalized marketing and data value extraction[129] Corporate Governance - The company maintains complete independence from its controlling shareholders in terms of assets, personnel, finance, and operations, ensuring a fully autonomous business structure[141] - The company has established an independent financial department with a standardized accounting system, ensuring independent financial decision-making and tax compliance[142] - The company has a clear governance structure with defined roles and responsibilities among the shareholders' meeting, board of directors, and supervisory board[143] - The independent directors of the company actively fulfill their responsibilities and have not raised any objections to board proposals during the reporting period[140] - The company has implemented various channels for investor communication, including dedicated phone lines and online performance briefings[139] Social Responsibility and Sustainability - The company actively engaged in social responsibility initiatives, including disaster relief and community support programs[193] - The company donated 1,000 sets of protective gloves and 500 bottles of alcohol spray to support pandemic control efforts[188] - The company provided medical supplies including 360 protective suits, 600 face shields, and 2,000 medical masks to frontline healthcare workers[188] - Employee welfare initiatives included regular health check-ups and comprehensive insurance plans covering accidents and major illnesses[189] - The company implemented green office practices, promoting paperless operations and recycling to reduce resource consumption[192] Challenges and Risks - The company faces risks from intensified industry competition, which may affect its pricing power and profitability due to the presence of numerous competitors[122] - The company's revenue growth is partially dependent on the market reputation and product quality of its partner brands, which poses a risk if any brand experiences a decline in reputation[123] - The company’s e-commerce service business relies heavily on major platforms like Tmall and JD, which face high market concentration risks[126] - The feasibility of fundraising projects is subject to market changes, potentially affecting their implementation efficiency[127] Employee and Management - The total number of employees at the end of the reporting period was 1,332, with 1,239 from the parent company and 93 from major subsidiaries[170] - The company emphasizes talent development, maintaining a stable core team with extensive industry experience, contributing to its operational success[70] - The company has a total of 12 directors, supervisors, and senior management personnel[160] - The total compensation paid to the company's directors, supervisors, and senior management during the reporting period amounted to CNY 5.5851 million[161] - The company implemented a cash dividend policy, distributing 1.25 CNY per 10 shares, totaling 10,000,000 CNY in cash dividends for the year[176]