东方证券股份有限公司 二、现场检查发现的问题及说明 无。 （以下无正文） 关于上海凯淳实业股份有限公司 （本页无正文，为《东方证券股份有限公司关于上海凯淳实业股份有限公司 2024 年度现场检查报告》之签署页） 2024 年度现场检查报告 保荐代表人：_____________ ______________ 蓝海荣 洪伟龙 | 保荐机构名称：东方证券股份有限公司 | 被保荐公司简称：凯淳股份 | | | | --- | --- | --- | --- | | 保荐代表人姓名：蓝海荣 | 联系电话：021-23153888 | | | | 保荐代表人姓名：洪伟龙 | 联系电话：021-23153888 | | | | 现场检查人员姓名：洪伟龙、姚振玖 | | | | | 现场检查对应期间：2024年1月1日至2024年12月31日 | | | | | 现场检查时间：2025年3月28日至2025年4月15日 | | | | | 一、现场检查事项 | | 现场检查意见 | | | （一）公司治理 | 是 | 否 | 不适用 | | 现场检查手段：（1）取得公司现行治理规则和内控制度等规则，核查公司章 程、股东大会 ...

上海凯淳实业股份有限公司 独立董事 2024 年度述职报告 （谢力） 各位股东、股东代表： 作为上海凯淳实业股份有限公司（以下简称"公司"）的独立董事，2024 年 度，本人严格按照《公司法》《上市公司独立董事管理办法》《深圳证券交易所上 市公司自律监管指引第 2 号——创业板上市公司规范运作》《公司章程》以及公 司《独立董事工作制度》等有关法律、法规、制度的规定和要求，恪尽职守，勤 勉尽责，促进公司的规范运作，维护全体股东尤其是中小股东的利益，充分发挥 独立董事的作用。现将本人 2024 年度担任公司独立董事的履职情况报告如下： 一、 个人基本情况 本人谢力，男，1975 年出生，中国国籍，无境外永久居留权，硕士学历。 1996 年 8 月至 1998 年 12 月任浙江省轻纺集团公司（原浙江省轻工业厅）团工 委副书记，1999 年 1 月至 2007 年 12 月任南京南大表面和界面化学工程技术研 究中心有限责任公司财务总监，2008 年 1 月至 2010 年 12 月任浙商创投股份有 限公司合伙人兼董事长助理，2010 年 10 月至今任浙江海邦投资管理有限公司总 裁；2019 年 12 月至今任公司 ...

上海凯淳实业股份有限公司 董事会关于独立董事独立性自查情况的专项报告 根据证监会《上市公司独立董事管理办法》《深圳证券交易所创业板股票上 市规则》《深圳证券交易所上市公司自律监管指引第 2 号——创业板上市公司规 范运作》等要求，上海凯淳实业股份有限公司（以下简称"公司"）董事会，就 公司在任独立董事李祖滨、厉洋、谢力的独立性情况进行评估并出具如下专项意 见： 经核查独立董事李祖滨、厉洋、谢力的任职经历以及签署的相关自查文件， 上述人员未在公司担任除独立董事以外的任何职务，也未在公司主要股东公司担 任任何职务，与公司以及主要股东之间不存在利害关系或其他可能妨碍其进行独 立客观判断的关系。公司独立董事符合《上市公司独立董事管理办法》《深圳证 券交易所上市公司自律监管指引第 2 号——创业板上市公司规范运作》等法律法 规及《公司章程》中对独立董事独立性的相关要求。 上海凯淳实业股份有限公司董事会 2025 年 4 月 22 日 ...

各位股东、股东代表： 作为上海凯淳实业股份有限公司（以下简称"公司"）的独立董事，2024 年 度，本人严格按照《公司法》《上市公司独立董事管理办法》《深圳证券交易所上 市公司自律监管指引第 2 号——创业板上市公司规范运作》《公司章程》以及公 司《独立董事工作制度》等有关法律、法规、制度的规定和要求，恪尽职守，勤 勉尽责，促进公司的规范运作，维护全体股东尤其是中小股东的利益，充分发挥 独立董事的作用。现将本人 2024 年度担任公司独立董事的履职情况报告如下： 上海凯淳实业股份有限公司 独立董事 2024 年度述职报告 （厉洋） 一、 个人基本情况 本人厉洋，男，1975 年出生，中国国籍，无境外永久居留权，硕士学历，于 1998 年 9 月至 2001 年 2 月期间，在安永会计师事务所担任审计员；2001 年 2 月 至 2002 年 6 月期间，在安达信会计师事务所任高级审计员；2002 年 7 月至 2002 年 10 月期间，在普华永道会计师事务所任高级审计员；2002 年 11 月至 2004 年 7 月期间，任德安联合会计师事务所高级经理；2004 年 8 月至 2012 年 11 月期 间， ...

上海凯淳实业股份有限公司 作为上海凯淳实业股份有限公司（以下简称"公司"）的独立董事，2024 年 度，本人严格按照《公司法》《上市公司独立董事管理办法》《深圳证券交易所上 市公司自律监管指引第 2 号——创业板上市公司规范运作》《公司章程》以及公 司《独立董事工作制度》等有关法律、法规、制度的规定和要求，恪尽职守，勤 勉尽责，促进公司的规范运作，维护全体股东尤其是中小股东的利益，充分发挥 独立董事的作用。现将本人 2024 年度担任公司独立董事的履职情况报告如下： 一、 个人基本情况 本人李祖滨，男，1969 年出生，中国国籍，无境外永久居留权，博士学历。 2000 年 7 月至 2001 年 6 月任江苏省气象台信息服务科信息服务工程师、行政执 法专员；2001 年 7 月至 2002 年 5 月任深圳泰思科技有限公司南京分公司经理、 IE 工程师；2002 年 6 月至 2003 年 5 月任马勒（南京）发动机配件有限公司经 理；2003 年 6 月至 2004 年 7 月任中国沃尔玛南京分公司购物中心新街口店薪酬 经理；2004 年 8 月至 2005 年 3 月任上海拓晟管理咨询有限公司项目经理；2 ...

| 名称 持有数量(万股) | | 占总股本比例 | 增减情况(万 | | --- | --- | --- | --- | | | | (%) | 股) | | 王莉 | 780.00 | 15.51 | 不变 | | 珠海市省广益松壹号文化传媒合伙企业(有限合伙) | 720.00 | 14.31 | 不变 | | 上海淳溶投资中心(有限合伙) | 600.00 | 11.93 | 不变 | | 徐磊 | 210.00 | 4.17 | 不变 | | 兴业银行股份有限公司-华夏兴阳一年持有期混合型证 券投资基金 | 42.10 | 0.84 | 新进 | | 刘书宇 | 14.39 | 0.29 | 新进 | | 胡斌珏 | 13.33 | 0.27 | 新进 | | 周建荣 | 11.47 | 0.23 | 新进 | | 杜斯明 | 11.11 | 0.22 | 新进 | | 西安大明宫先锋置业有限责任公司 | 10.91 | 0.22 | 新进 | | 较上个报告期退出前十大股东有 | | | | | 李振清 | 43.50 | 0.86 | 退出 | | 林志成 | 32.70 | 0.65 | 退出 ...

Financial Performance - The company's operating revenue for Q1 2025 was ¥75,228,046.07, a decrease of 27.11% compared to ¥103,208,622.62 in the same period last year[5] - Net profit attributable to shareholders was ¥1,571,764.70, down 17.78% from ¥1,911,620.89 year-on-year[5] - The total profit for Q1 2025 was ¥2,112,485.12, down 35.32% from ¥3,266,062.68 in the previous year[10] - Basic and diluted earnings per share were both ¥0.020, down from ¥0.024 in the previous period, reflecting a decrease of 16.7%[21] - Net profit for the period was ¥1,571,764.70, down from ¥1,911,620.89, reflecting a decrease of approximately 17.8% year-over-year[21] Cash Flow - The net cash flow from operating activities increased by 12.50% to ¥30,231,246.48, compared to ¥26,873,099.82 in the previous year[5] - Cash flow from operating activities generated ¥30,231,246.48, compared to ¥26,873,099.82 in the previous period, indicating an increase of about 8.5%[23] - The company's cash flow from investing activities was negative ¥85,753,033.14, a 65.67% increase in outflow compared to negative ¥51,760,386.96 in the previous year[11] - Cash flow from investing activities resulted in a net outflow of ¥85,753,033.14, worsening from a net outflow of ¥51,760,386.96 in the prior period[23] - Cash and cash equivalents at the end of the period decreased to ¥365,222,109.16 from ¥395,666,910.19, a decline of approximately 7.7%[24] Assets and Liabilities - Total assets at the end of Q1 2025 were ¥901,458,371.71, a decrease of 1.02% from ¥910,737,873.16 at the end of the previous year[5] - Total current assets amounted to ¥674,905,762.53, slightly down from ¥681,620,310.40, indicating a decrease of about 1.0%[17] - Total liabilities decreased to ¥78,915,193.89 from ¥89,620,891.71, a reduction of about 12.0%[18] - The company's total non-current assets decreased to ¥226,552,609.18 from ¥229,117,562.76, indicating a decline of about 1.1%[18] - The company's cash and cash equivalents decreased to ¥365,499,887.22 from ¥424,516,614.30, a decline of approximately 13.9%[17] Equity and Retained Earnings - The equity attributable to the owners of the parent company increased to ¥822,543,177.82 from ¥821,116,981.45, a slight increase of about 0.2%[19] - The company's retained earnings increased to ¥213,641,056.57 from ¥212,222,264.96, reflecting a growth of approximately 0.7%[19] Investment and Expenses - The company's investment income rose by 81.29% to ¥951,405.86, compared to ¥524,789.05 in the same period last year[10] - The company reported an increase in R&D expenses to ¥1,234,793.39 from ¥1,039,945.72, an increase of approximately 18.7% year-over-year[20] - The company's cash flow from investing activities was negative ¥85,753,033.14, a 65.67% increase in outflow compared to negative ¥51,760,386.96 in the previous year[11] Other Financial Metrics - The weighted average return on equity decreased to 0.19% from 0.23% year-on-year[5] - The company's basic earnings per share decreased by 16.67% to ¥0.020 from ¥0.024 in the same period last year[5] - Other comprehensive income after tax was negative at ¥-145,568.33, compared to a positive ¥13,931.26 in the previous period[21] - The company's contract liabilities increased by 720.99% to ¥1,232,317.55, compared to ¥150,102.24 at the end of the previous year[9] - The company's inventory remained relatively stable at ¥47,095,242.38 compared to ¥47,402,786.82, showing a minor decrease of about 0.6%[17]

Financial Performance - The company's operating revenue for 2024 was ¥421,934,504.43, a decrease of 33.91% compared to ¥638,395,060.81 in 2023[22]. - Net profit attributable to shareholders increased by 90.50% to ¥13,393,235.09 from ¥7,030,477.43 in the previous year[22]. - The net profit after deducting non-recurring gains and losses surged by 377.54% to ¥10,744,279.51, compared to ¥2,249,899.02 in 2023[22]. - Basic earnings per share rose by 88.89% to ¥0.17 from ¥0.09 in 2023[22]. - The total assets at the end of 2024 were ¥910,737,873.16, a decrease of 4.27% from ¥951,359,983.48 in 2023[22]. - The company's cash flow from operating activities was ¥86,596,205.55, down 15.80% from ¥102,845,929.99 in 2023[22]. - The weighted average return on equity increased to 1.64% from 0.86% in the previous year[22]. - The company reported a net profit of ¥8,716,202.14 in the fourth quarter, indicating strong year-end performance[24]. - The fourth quarter revenue was ¥124,879,708.92, contributing significantly to the annual performance[24]. Revenue Breakdown - E-commerce revenue accounts for 99.91% of total operating revenue, with a decline of 33.97% from the previous year[94]. - Domestic revenue decreased by 39.77% to ¥344.98 million, while overseas revenue increased by 17.24% to ¥76.96 million[94]. - Revenue from brand online sales services dropped by 49.17% to ¥169.76 million, representing 40.23% of total revenue[94]. - Brand online operation services revenue increased by 3.08% to ¥162.20 million, accounting for 38.44% of total revenue[94]. - Customer relationship management services revenue decreased by 39.07% to ¥89.60 million, making up 21.24% of total revenue[94]. Market Trends and Projections - The total retail sales of consumer goods in China for 2023 reached CNY 471,495 billion, growing by 7.2% year-on-year, while online retail sales of physical goods amounted to CNY 130,174 billion, up 8.4%[32]. - In 2024, the total retail sales of consumer goods are projected to be CNY 487,895 billion, reflecting a growth of 3.5% compared to the previous year[32]. - The number of online shopping users in China is expected to reach 974 million by the end of 2024, with live streaming users at 833 million[35]. - The e-commerce service market is anticipated to expand further due to the growth of cross-border e-commerce and the emergence of new demands from brand e-commerce[37]. Technological Advancements - The application of new technologies such as cloud computing and artificial intelligence is enhancing service capabilities and efficiency in the e-commerce sector[37]. - The new e-commerce model is characterized by data-driven approaches and the integration of AI technologies, leading to improved operational efficiency and product quality[38]. - The company is integrating advanced technologies such as AI and big data to drive intelligent marketing strategies and enhance consumer engagement through innovative content marketing[44]. - The company has completed the development of several software platforms aimed at optimizing supply chain management and enhancing operational efficiency[103]. Operational Strategies - The company focuses on providing comprehensive e-commerce services and customer relationship management for well-known domestic and international brands, covering multiple key nodes in the consumer behavior process[48]. - The company is leveraging data-driven insights to optimize pricing mechanisms, improve supply chain efficiency, and enhance customer satisfaction and loyalty[45]. - The company is adapting to market changes by offering customized products and services, improving quality control, and optimizing logistics to enhance consumer shopping experience[40]. - The company is committed to building a multi-channel marketing network that integrates online and offline consumer experiences, enhancing brand value and long-term stability[46]. Risk Management - The company faces innovation risks due to market changes and competition, which may hinder its ability to meet market demands and sustain innovation[134]. - There is a potential risk of intensified industry competition affecting the company's pricing power and profitability, despite its existing customer resources and operational advantages[134]. - The company is at risk of brand market reputation decline due to external factors affecting partner brands, which could lead to a decrease in overall sales revenue[134]. - The company maintains a stable accounts receivable structure, with over 99% of accounts receivable due within one year, minimizing the risk of long-term uncollected receivables[135]. Governance and Compliance - The board of directors consists of 7 members, including 3 independent directors, complying with legal and regulatory requirements[145]. - The company maintains complete independence in assets, personnel, finance, and operations from its controlling shareholder[154]. - The company ensures transparent information disclosure, adhering to legal requirements and maintaining investor relations[149]. - The independent directors actively fulfill their responsibilities and have not raised objections to board proposals during the reporting period[152]. Employee Development - The company emphasizes employee development and training, offering customized training plans to enhance professional skills and personal capabilities[188]. - The company provides rich online learning resources and encourages self-directed learning among employees[189]. - The total number of employees at the end of the reporting period is 760, with 684 from the parent company and 76 from major subsidiaries[186]. Dividend Policy - The company plans to distribute a cash dividend of ¥3.75 per 10 shares, totaling ¥30,000,000 based on 80,000,000 shares[7]. - The cash dividend distribution plan complies with the company's articles of association and relevant regulations, ensuring the protection of minority shareholders' rights[192]. - The total cash dividend amount for the year is RMB 30 million, which represents 100% of the distributable profit of RMB 212,222,264.96[194].

根据《上市公司股份回购规则》《深圳证券交易所上市公司自律监管指引第 9 号——回购股份》等相关规定，公司在回购期间，应于每个月的前 3 个交易日 内披露截至上月末的回购进展情况。现将公司回购股份进展情况公告如下： 截至 2024 年 12 月 31 日，上述股份回购实施期限已过半； 证券代码：301001 证券简称：凯淳股份 公告编号：2025-008 上海凯淳实业股份有限公司 关于回购公司股份的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 上海凯淳实业股份有限公司（以下简称"公司"） 于 2024 年 7 月 1 日召开 公司第三届董事会第九次会议，审议通过了《关于回购公司股份方案的议案》， 同意公司使用自有资金以集中竞价交易方式回购公司部分社会公众股份（以下简 称"本次回购"），用于员工持股计划或股权激励。本次回购股份的资金总额不 超过人民币 2,000.00 万元，回购价格上限不超过人民币 27.00 元/股；回购期限 自董事会审议通过本次回购股份方案之日起不超过 12 个月；具体回购股份的数 量以回购结束时实际回购的股份数量为准。具体内容详 ...

关于回购公司股份的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 上海凯淳实业股份有限公司（以下简称"公司"） 于 2024 年 7 月 1 日召开 公司第三届董事会第九次会议，审议通过了《关于回购公司股份方案的议案》， 同意公司使用自有资金以集中竞价交易方式回购公司部分社会公众股份（以下简 称"本次回购"），用于员工持股计划或股权激励。本次回购股份的资金总额不 超过人民币 2,000.00 万元，回购价格上限不超过人民币 27.00 元/股；回购期限 自董事会审议通过本次回购股份方案之日起不超过 12 个月；具体回购股份的数 量以回购结束时实际回购的股份数量为准。具体内容详见公司于 2024 年 7 月 3 日在巨潮资讯网（http://www.cninfo.com.cn）披露的《关于回购公司股份方案 的公告》（公告编号：2024-025）等相关公告。 一、回购股份进展情况 根据《上市公司股份回购规则》《深圳证券交易所上市公司自律监管指引第 9 号——回购股份》等相关规定，公司在回购期间，应于每个月的前 3 个交易日 内披露截至上月末的回购进展情况 ...