美妆代运营正在挣扎"上岸" 开年以来，丽人丽妆、凯淳股份、壹网壹创、若羽臣、青木科技五大美妆代运营商先后发布了2025年业绩预告。 与前三季度集体承压、财报惨淡，仅有寥寥两家维持增长的景象不同，年末却意外迎来业绩回暖信号，多家企业预告业绩改善。 但这份"暖意"并未普照整个行业，曾经依附美妆品牌成长、赚足流量红利的代运营商，如今正经历前所未有的生存考验，"日子不好过"已成为行业普遍现 象。 只是，有人"浮沉"，也有人开始有人陆续"上岸"了。 01 整体有所增长 但仍难言乐观 过去一年，美妆代运营行业被冠以"集体寒冬"的标签。 从第一季度到第三季度，多数企业的财报都难言乐观，仅有若羽臣、青木股份等少数公司保持增长态势。然而，到了年底的年终业绩预告，行业似乎出现 了一丝回暖的迹象。 | 公司名称 | 预计归母净利润 | 预计同比 | | --- | --- | --- | | 若羽臣 | 1.76亿元 - 2.00亿元 | +67% 至 +89% | | 青木科技 | 1.18亿元 - 1.36亿元 | +30% 至 +50% | | 壹网壹创 | 9203万元 - 1.196亿元 | +21.10% 至 +57. ...

Company Fundamentals - The company has issued a profit warning, expecting a net loss attributable to shareholders of between 9 million and 14 million yuan for 2025, marking a shift from profit to loss year-on-year. The primary reasons for the loss include inventory impairment due to unsold stock and increased strategic R&D investments in the "AI + e-commerce" sector, which are putting short-term pressure on profits [2]. Industry Sector Situation - On the same day, the internet e-commerce sector, to which the company belongs, declined by 1.76%. Key concepts related to the company, such as Pinduoduo, Xiaohongshu, and influencer live streaming, also experienced significant declines, creating a negative environment that affected the individual stock [3]. Capital Flow Situation - The net outflow of main funds on that day was 14.0958 million yuan, with large orders seeing net outflows of 8.4411 million yuan and 5.6547 million yuan respectively, indicating that substantial capital opted to sell on that day [4]. Stock Price Situation - Technically, the stock closed below all major moving averages, with the MACD indicator signaling a bearish outlook in the short term. The stock price is positioned below the middle band of the Bollinger Bands, indicating a weak short-term technical stance [5].

Group 1 - On January 29, Kaichun Co., Ltd. saw a stock price increase of 1.65% with a trading volume of 434 million yuan [1] - The financing data for January 29 indicates that Kaichun had a financing buy amount of 36.11 million yuan and a financing repayment of 77.18 million yuan, resulting in a net financing outflow of 41.07 million yuan [1] - As of January 29, the total balance of margin trading for Kaichun was 86.86 million yuan, with the financing balance accounting for 2.97% of the circulating market value, which is above the 90th percentile level over the past year [1] Group 2 - As of September 30, the number of shareholders for Kaichun was 9,788, a decrease of 17.19% compared to the previous period, while the average circulating shares per person increased by 20.76% to 5,104 shares [2] - For the period from January to September 2025, Kaichun reported a revenue of 22.9 million yuan, a year-on-year decrease of 22.81%, and a net profit attributable to shareholders of 366,900 yuan, down 92.15% year-on-year [2] - Since its A-share listing, Kaichun has distributed a total of 60 million yuan in dividends, with 50 million yuan distributed over the past three years [2]

Core Viewpoint - The company, Kaichun Co., Ltd., has announced an expected net profit attributable to shareholders for the year 2025 to be between -14 million and -9 million, a significant decline compared to the previous year's profit of 133.93 million [2] Financial Performance - The projected net profit for 2025 is estimated to be in the range of -14 million to -9 million [2] - In the previous year, the company reported a net profit of 133.93 million [2]

Core Viewpoint - The internet e-commerce sector experienced a slight increase of 0.47% on January 29, with 壹网壹创 leading the gains, while the overall market showed mixed results with the Shanghai Composite Index rising by 0.16% and the Shenzhen Component Index declining by 0.3% [1]. Group 1: Market Performance - The internet e-commerce sector's performance was highlighted by 壹网壹创, which closed at 42.68 with a rise of 5.88% and a trading volume of 310,300 shares [1]. - Other notable performers included ST通葡, which increased by 2.33% to close at 3.07, and 凯淳股份, which rose by 1.65% to 36.39 [1]. - The overall trading volume for the internet e-commerce sector was significant, with individual stocks like 华凯易佰 and 焦点科技 achieving trading volumes of 327,100 and 141,200 shares respectively [1]. Group 2: Capital Flow - The net inflow of main funds into the internet e-commerce sector was 134 million yuan, while retail funds saw a net inflow of 989,400 yuan [2]. - Conversely, speculative funds experienced a net outflow of 135 million yuan, indicating a shift in investment strategies among different types of investors [2]. - The capital flow data showed that 壹网壹创 had a main fund net inflow of 125 million yuan, despite a net outflow from speculative and retail investors [3]. Group 3: Individual Stock Analysis - 壹网壹创 led the sector with a main fund net inflow of 125 million yuan, representing 9.24% of its trading volume [3]. - 焦点科技 and 青木科技 also saw significant main fund inflows of 45.09 million yuan and 26.03 million yuan respectively, indicating strong investor interest [3]. - In contrast, ST通葡 experienced a negative main fund flow of 1.20 million yuan, reflecting weaker investor confidence [3].

记载、误导性陈述或重大遗漏。 一、本期业绩预计情况 1、业绩预告期间：2025 年 1 月 1 日至 2025 年 12 月 31 日。 证券代码：301001 证券简称：凯淳股份 公告编号：2026-004 上海凯淳实业股份有限公司 2025 年度业绩预告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 三、业绩变动原因说明 受市场需求结构性变化影响，公司部分项目存货出现滞销迹象。基于审慎性 原则，并依据《企业会计准则》相关规定，公司对存在减值迹象的存货计提了相 应的减值准备。同时，报告期内公司主动推进战略转型升级，加大了在"AI+电 商"融合领域的研发投入，也着力在多个层面探索建立垂直深度的 AI 应用，包 括智评解析系统、AI 客服应用、AI 舆情管理及数字化运营平台等方向，上述战 略性投入短期内对利润造成一定压力，导致报告期净利润同比有所承压。 四、其他相关说明 本次业绩预告为公司财务部门初步测算的结果，2025 年度业绩的具体财务 数据将在公司 2025 年度报告中详细披露。敬请广大投资者谨慎决策，注意投资 风险。 特此公告。 2、业绩预告情况：预计净利润为负值 （1）以区间数进 ...

Core Viewpoint - The internet e-commerce sector experienced a decline of 1.55% on January 28, with Kai Chun Co., Ltd. leading the drop [1] Group 1: Market Performance - The Shanghai Composite Index closed at 4151.24, up 0.27%, while the Shenzhen Component Index closed at 14342.9, up 0.09% [1] - The internet e-commerce sector saw a net outflow of 172 million yuan from major funds, while retail investors had a net inflow of 174 million yuan [2][3] Group 2: Individual Stock Performance - Kai Chun Co., Ltd. closed at 35.80 yuan, down 3.58%, with a trading volume of 120,800 shares and a transaction value of 437 million yuan [2] - Other notable declines included Focus Technology at 52.08 yuan (-3.25%) and ST Tongpu at 3.00 yuan (-2.91%) [2] - Starway Co., Ltd. had a closing price of 6.81 yuan, with a slight increase of 0.15% [1] Group 3: Fund Flow Analysis - Major funds showed a net inflow of 18.31 million yuan for Starway Co., Ltd., while retail investors had a net outflow of 23.86 million yuan [3] - The stock ST Yigou experienced a significant net outflow of 7.38 million yuan from major funds, indicating a negative sentiment [3]

Group 1 - Three-dimensional Communication, Kaichun Co., Ltd., and Jiuqi Software reached the daily limit increase in stock prices, indicating strong market interest [1] - Worth Buying, BlueFocus Communication Group, Aofei Data, Hengyi Petrochemical, and Lude Medical also experienced stock price increases, suggesting a broader positive trend in the market [1]

Group 1 - The internet e-commerce sector increased by 0.73% on January 27, with Kai Chun Co., Ltd. leading the gains [1] - The Shanghai Composite Index closed at 4139.9, up 0.18%, while the Shenzhen Component Index closed at 14329.91, up 0.09% [1] - Key stocks in the internet e-commerce sector showed significant price movements, with Kai Chun Co., Ltd. rising by 11.40% to a closing price of 37.13 [1] Group 2 - The net inflow of main funds in the internet e-commerce sector was 181 million yuan, while retail investors experienced a net outflow of 301 million yuan [2] - The stock "Xin Xun Da" saw a decline of 4.84%, closing at 21.06 yuan, with a trading volume of 161,500 shares [2] - The stock "Hua Kai Yi Bai" had a net inflow of 65.46 million yuan from main funds, indicating strong institutional interest despite overall sector outflows [3]

Market Overview - On January 23, the internet e-commerce sector rose by 0.74% compared to the previous trading day, with Qingmu Technology leading the gains [1] - The Shanghai Composite Index closed at 4136.16, up 0.33%, while the Shenzhen Component Index closed at 14439.66, up 0.79% [1] Stock Performance - Notable gainers in the internet e-commerce sector included: - Yubuke Technology (301110) with a closing price of 79.22, up 4.11% [1] - Xinghui Co., Ltd. (300464) with a closing price of 6.80, up 3.82% [1] - Jihong Co., Ltd. (002803) with a closing price of 20.40, up 3.13% [1] - Other significant performers included: - New Xunda (300518) at 23.66, up 2.78% [1] - Kaichun Co., Ltd. (301001) at 34.22, up 2.00% [1] Capital Flow - The internet e-commerce sector saw a net inflow of 133 million yuan from institutional investors, while retail investors experienced a net outflow of 130 million yuan [2] - The main capital flow data indicated: - Focus Technology (002315) had a net outflow of 47.32 million yuan from main investors [3] - Huakai Yibai (300592) saw a net inflow of 24.34 million yuan from main investors [3] - Jihong Co., Ltd. (002803) had a net inflow of 17.27 million yuan from main investors [3]