家电行业 行业研究 | 动态跟踪 结构亮点众多，出口蕴藏生机 ——家电出口跟踪与展望 核心观点 投资建议与投资标的 6 月家电海关出口数据并不出色，但如果考虑到产能转移和高基数扰动，实际家电出口预 计符合预期。展望后续，我们认为家电出口结构亮点众多，比如高温常态化或有望拉动 欧洲空调普及率提升、未来库存周期和产业周期都有望向上，非洲&拉丁美洲冰洗的强劲 动能值得期待，吸尘器全球呈现多市场开花且扫地机器人结构占比有望继续提升，长周 期中国企业在美国吸尘器产业地位有望上行，彩电全球大屏化和 Mini LED 渗透预计方兴 未艾，体育赛事赋能效果期待远期兑现。综上，我们持续看好家电出口的短期表现和长 期空间，建议关注美的集团(000333，未评级)、海尔智家(600690，买入)、海信家电 (000921，未评级)、石头科技(688169，买入)、科沃斯(603486，买入)、欧圣电气 (301187，买入)、海信视像(600060，增持)。 风险提示 1、家电国内以旧换新政策效果不及预期；2、原材料价格及汇率大幅波动；3、对美出口 关税大幅上升；4、海外需求超预期下滑；5、行业竞争格局超预期恶化。 国家/地区 中 ...

苏州欧圣电气股份有限公司 证券代码： 301187 证券简称： 欧圣电气 公告编号：2025-047 苏州欧圣电气股份有限公司 关于为子公司提供担保的进展公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整， 没有虚 假记载、误导性陈述或重大遗漏。 一、担保情况概述 为满足日常生产经营及业务拓展资金需要，保证生产经营持续发展和业务顺 利开展，苏州欧圣电气股份有限公司（以下简称"公司"）拟为全资子公司欧圣科 技（马来西亚）有限公司（以下简称"欧圣科技"）旗下欧圣智能科技有限公司 （以下简称"欧圣智能"）最高 3.27 亿马来西亚林吉特的银行授信额度提供担保。 公司于 2025 年 4 月 16 日、2025 年 5 月 9 日分别召开第三届董事会第十六 次会议、第三届监事会第十五次会议以及 2024 年年度股东大会，审议通过了《关 于为子公司提供担保额度预计的议案》同意公司为子公司向银行及其他金融机构 申请总额不超过人民币 140,000 万元（或等额外币）的综合授信额度，并为其提 供相应的担保。本次担保额度的有效期为自董事会审议通过之日起 12 个月，具 体内容详见公司在巨潮资讯网披露的《苏州欧圣电 ...

Investment Rating - The report maintains a positive outlook on the home appliance industry, particularly highlighting the white goods sector as undervalued with high dividend yields and stable growth potential [4][5]. Core Insights - The report identifies three main investment themes: 1. **White Goods**: The reversal of real estate policies is expected to boost the white goods sector, with a projected domestic production increase of 8% in the upcoming months. The report recommends stocks like Hisense Home Appliances, Midea, Haier, and Gree [5]. 2. **Exports**: Companies like Ousheng Electric and Dechang Co. are highlighted for their stable profit growth driven by large customer orders and recovering overseas demand [5]. 3. **Core Components**: The report emphasizes the unexpected demand for core components in the white goods sector, recommending companies such as Huaxiang Co., Shun'an Environment, and Sanhua Intelligent Control for their competitive advantages and growth prospects [5]. Summary by Sections A. Clean Appliances Data - In June 2025, online sales of sweeping machines reached 352,300 units, up 34.11% year-on-year, with sales revenue of 576 million yuan, an increase of 44.07%. The average price rose by 7.43% to 1,634.50 yuan per unit [4][31]. - For washing machines, sales were 257,400 units, up 32.43% year-on-year, with revenue of 411 million yuan, a 20.31% increase. The average price decreased by 9.15% to 1,598.10 yuan per unit [4][31]. B. Personal Care Data - In June 2025, hair dryer sales fell by 28.23% to 918,300 units, but revenue increased by 1.57% to 30.5 million yuan, with an average price rise of 41.52% to 332.0 yuan per unit [5][39]. - Electric shaver sales decreased by 1.81% to 1,140,900 units, while revenue grew by 5.76% to 25 million yuan, with an average price increase of 7.68% to 218.7 yuan per unit [5][39]. C. Industry Dynamics - The home appliance sector underperformed compared to the CSI 300 index, with a 0.3% decline in the home appliance index while the CSI 300 rose by 0.8% [6][7]. - The announcement of a 50% tariff on copper imports by the U.S. is expected to impact the industry, as copper is a key material for many appliances [6][13]. D. Material Prices - As of July 11, 2025, copper prices were 78,730 yuan per ton, down 1.19% year-on-year, while aluminum prices rose by 3.25% to 20,785 yuan per ton [16][20].

国浩律师（上海）事务所 法律意见书 国浩律师（上海）事务所 关于苏州欧圣电气股份有限公司 2025 年第三次临时股东大会的 法律意见书 致：苏州欧圣电气股份有限公司 国浩律师（上海）事务所（以下简称"本所"）担任苏州欧圣电气股份有限公 司（以下称"公司"）之特聘法律顾问，根据《中华人民共和国公司法》（以下简 称"《公司法》"）、《中华人民共和国证券法》（以下简称"《证券法》"）、《深 圳证券交易所创业板股票上市规则》、《上市公司股东会规则》（以下简称"《股 东会规则》"）、《深圳证券交易所上市公司股东会网络投票实施细则》（以下简 称"《网络投票实施细则》"）等法律、法规及《苏州欧圣电气股份有限公司章程》 （以下称"《公司章程》"）等有关规定，指派金诗晟律师、何佳欢律师出席并见 证公司 2025 年第三次临时股东大会（以下简称"本次股东大会"），对本次股东 大会的召集、召开程序、出席人员资格、会议表决程序等事宜进行了审查。 本所依据本法律意见书出具日之前已经发生或存在的事实及中国现行法律、 法规及规范性文件发表法律意见。 本所同意将本法律意见书作为公司本次股东大会公告的法定文件，随公司其 他公告文件一并公告。 ...

证券代码： 301187 证券简称： 欧圣电气 公告编号： 2025-046 苏州欧圣电气股份有限公司 2025年第三次临时股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 特别提示： 1、本次股东大会未出现否决议案的情形； 2、本次股东大会不涉及变更以往股东大会已通过的决议。 一、会议召开和出席情况 （一）会议召开情况 1、会议召开的日期、时间： 现场会议时间：2025年6月23日（星期一）下午14:30。 网络投票时间：通过深圳证券交易所（以下简称"深交所"）交易系统进行 网络投票的具体时间为：2025年6月23日的交易时间，即9:15-9:25，9:30-11:30 和13:00-15:00；通过深圳证券交易所互联网投票系统投票的具体时间为：2025 年6月23日9:15-15:00。 2、会议地点：江苏省苏州市吴江区来秀路888号公司会议室。 3、会议召开的方式：本次股东大会采取现场投票和网络投票相结合的表决 方式。 4、股东大会的召集人：苏州欧圣电气股份有限公司董事会。 （二）会议出席情况 1、出席会议股东的总体情况：通过现场和网络投 ...

证券代码： 301187 证券简称： 欧圣电气 公告编号：2025-045 苏州欧圣电气股份有限公司 关于股东解除一致行动人关系暨权益变动的提示性公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整， 没有虚 假记载、误导性陈述或重大遗漏。 重要内容提示： 本次权益变动系公司股东执行事务合伙人发生变更，股东一致行动人关系 解除所致； 本次权益变动不会导致公司控股股东、实际控制人发生变化。 苏州欧圣电气股份有限公司（以下简称"公司"）于近日收到股东苏州市熙坤 投资中心（有限合伙）（以下简称"熙坤投资"）、苏州腾恒投资中心（有限合伙） （以下简称"腾恒投资"）的通知，因原执行事务合伙人高鹤林先生年事已高对其 管理的时间及精力有限，为保障熙坤投资、腾恒投资运营管理的正常进行，分别 经熙坤投资、腾恒投资全体合伙人一致同意，熙坤投资的执行事务合伙人变更为 宋强先生，腾恒投资的执行事务合伙人变更为庞美玲女士。熙坤投资、腾恒投资 的新任执行事务合伙人与公司实际控制人 WEIDONG LU 先生不存在关联关系。 目前熙坤投资、腾恒投资已完成工商变更登记手续，并取得了苏州市吴江区市场 监督管理局换发的《营业执照》。 ...

Core Viewpoint - The company has established a strong presence in the U.S. market, focusing on air-powered equipment and cleaning devices, with significant growth expected in new product categories and a recovery in revenue starting in 2024 [1][2][3]. Revenue Growth - The company experienced a doubling of revenue from 2019 to 2021 due to deepening cooperation with clients [1]. - Revenue stagnated in 2022-2023 due to high inventory levels in the U.S. tool industry, but is projected to grow by 45% in 2024, reaching 1.8 billion RMB [1]. - The company’s wet and dry vacuum cleaners are expected to generate 900 million RMB in revenue in 2024, accounting for over half of total revenue, with a 5-year CAGR of 30% [2]. Profitability - Gross margins are expected to recover from 2022 to 2024, driven by a shift towards higher-margin products and a decline in raw material costs [1]. - The gross margins for vacuum cleaners and air compressors are approximately 40% and 25%, respectively, with net profit margins increasing from 8.8% in 2021 to 14% in 2024 [1]. Competitive Advantages - The company has established strong channel barriers by partnering with major retailers like Walmart, Lowe's, and The Home Depot [2]. - It leads in R&D with advancements in silent air compressors, high-pressure air technology, and brushless motor technology, with R&D expenses reaching around 5% [2]. Product Development - The company has been developing service robots for over a decade, with the nursing robot market in China projected to grow at a CAGR of 15% over the next five years [3]. - The fifth generation of nursing robots is set to launch in 2024, with expectations of significant order growth in 2025 [3]. Recent Developments - An employee stock ownership plan was announced, linking revenue growth targets to executive performance [3]. - A new factory in Malaysia is expected to achieve an annual output value of around 2 billion RMB, enhancing overseas production capacity [3]. Future Projections - Revenue growth estimates for 2025-2027 are +41%, +27%, and +27%, respectively, with net profits projected at 350 million, 460 million, and 590 million RMB [3].

Investment Rating - The report gives a "Strong Buy" rating for the company, marking its first coverage [5]. Core Views - The company, Ousheng Electric, is a leading player in the air power equipment sector, focusing on air compressors and expanding into pneumatic tools and cleaning devices. The company has established a strong presence in the U.S. market over the past 15 years and is transitioning from an OEM to a solution provider [4][14]. - Revenue growth is expected to rebound significantly in 2024, with a projected increase of 45%, reaching 1.8 billion RMB, driven by new product categories and a recovery in inventory levels in the U.S. tool industry [4][27]. - The company has a robust competitive edge through established relationships with major retailers like Walmart and Lowe's, and it is enhancing its product offerings with high-margin products [4][51]. Summary by Sections Company Overview - Ousheng Electric specializes in air power equipment, including air compressors and wet/dry vacuum cleaners, and is also venturing into smart care robots. The company has developed core technologies since its establishment in 2009 and has seen significant growth in sales to major U.S. retailers since 2015 [4][14][19]. Revenue Performance - The company experienced a doubling of revenue before 2021, reaching 1.3 billion RMB. However, revenue stagnated in 2022-2023 due to high inventory levels in the U.S. tool industry. A recovery is anticipated in 2024, with revenue expected to grow by 45% [4][27]. Profitability Analysis - The gross margin is projected to recover from 2022 to 2024, primarily due to a shift towards higher-margin products and a decrease in raw material costs. The gross margins for vacuum cleaners and air compressors are approximately 40% and 25%, respectively, with net profit margins expected to rise from 8.8% in 2021 to 14% in 2024 [4][30]. Market Position and Competitive Advantage - Ousheng Electric is a leader in the North American air compressor market, with a strong focus on pneumatic tools. The company benefits from established relationships with major retailers and a commitment to R&D, with a research expense ratio of around 5% [4][51]. Product Categories and Growth Potential - The company has seen rapid growth in its wet/dry vacuum cleaner segment, with a significant portion of sales coming from brand authorization agreements. The revenue from this segment is expected to exceed 900 million RMB in 2024, accounting for over half of total revenue [4][27]. - The service robot segment is also poised for growth, with the market for elderly care robots in China projected to grow at a CAGR of around 15% over the next five years [4][30]. Future Outlook - The company anticipates continued revenue growth of 41%, 27%, and 27% for the years 2025 to 2027, respectively, with net profits expected to reach 346 million RMB in 2025 [4][5].

Core Viewpoint - The issuance of the "Notice" aims to accelerate the application and development of intelligent elderly care service robots in response to the increasing challenges of population aging through policy guidance and resource integration [3][4]. Summary by Relevant Sections Event - On June 9, 2025, the Ministry of Industry and Information Technology and the Ministry of Civil Affairs jointly released the "Notice on Conducting Pairing Attacks and Scene Application Pilot Work for Intelligent Elderly Care Service Robots" [2]. Main Content - The "Notice" emphasizes three main areas: 1. Establishing partnerships between enterprises and elderly care institutions to address five major needs, including disability care and emotional companionship, while overcoming shortcomings in safety and reliability. 2. Conducting scene application verification, requiring 200 households to validate home scenarios and deploying over 200 sets of equipment; for community/institution scenarios, covering more than 20 communities or elderly care institutions with at least 20 sets of equipment, with a verification period of no less than six months. 3. Improving standards and evaluation systems, requiring pilot units to jointly formulate standards for aging suitability and safety evaluation to enhance product reliability and intelligence [3][4]. Background - The aging process in China is deepening, with the population aged 60 and above expected to exceed 300 million by the end of 2024, accounting for 22% of the total population. There is a shortage of 5.5 million elderly care workers, particularly for disabled elderly care needs. The elderly care robot market has significant potential, but two core issues must be addressed: low public awareness and high product prices, along with insufficient intelligence [4]. - The silver economy is projected to reach approximately 7 trillion yuan in 2024, accounting for 6% of GDP, and is expected to grow to 30 trillion yuan by 2035, representing 10% of GDP. The domestic elderly care robot market is anticipated to exceed 30 billion yuan in 2024 and reach 50 billion yuan in 2025, with a compound annual growth rate of over 30% [4]. Investment Suggestions - The policy aims to bridge the gap between technology and commercialization, transitioning the elderly care robot industry from "concept innovation" to "scale application." The industry is recommended for attention, with specific stocks suggested for consideration [5][6].

Core Viewpoint - The recent policy announcement by the Ministry of Industry and Information Technology and the Ministry of Civil Affairs aims to promote the development of smart elderly care service robots, which is expected to significantly boost the industry and accelerate technology implementation and market penetration [1][2]. Industry Overview - China's aging population is accelerating, leading to a surge in demand for elderly care services, while resources remain scarce. The rapid development of AI technology presents new solutions for the elderly care industry, making the smart elderly care robot market a focal point [2]. - According to a report by Founder Securities, the market size of the smart elderly care robot industry is projected to reach approximately 7.9 billion yuan in 2024, with rehabilitation robots accounting for the largest share at 45%. Emotional companionship robots are expected to grow at a remarkable annual rate of 120%, with the market size potentially exceeding 50 billion yuan by 2025 [2]. Company Developments - Several listed companies are actively entering the smart elderly care robot sector. For instance, Xilong Health has indicated that smart rehabilitation assistive devices, including smart wheelchairs and exoskeleton robots, are key development areas, although no mature products have been launched yet [2]. - Ousheng Electric has gained a competitive edge with its new intelligent nursing robot, which can automatically sense and identify the status of disabled patients, significantly improving care efficiency and patient comfort [2]. - Medisdon Medical Technology has formed strategic partnerships to integrate medical information technology with elderly care robotics, aiming to create a comprehensive solution platform for smart elderly care [3]. Market Challenges - Despite the promising outlook for the smart elderly care robot industry, there are challenges such as the need for improved environmental perception and adaptability in complex settings, as well as high production costs due to expensive raw materials [5][6]. - The market is becoming increasingly competitive, with many companies entering the field, leading to potential homogenization of products. Some companies are rushing to launch products without mature technology, resulting in varying product quality [5][6]. - Companies must focus on continuous R&D investment, mastering core technologies, and optimizing cost control to succeed in this competitive landscape [6].