Core Viewpoint - American Rebel Holdings, Inc. has taken significant steps to strengthen its balance sheet and align leadership by converting approximately $2.05 million of accrued obligations into Series D Convertible Preferred Stock, which supports ongoing efforts to maintain its Nasdaq listing and improve stockholders' equity [1][4][3]. Leadership and Management Actions - The Board of Directors and senior management, including the President and CEO, opted to convert accrued fees and compensation into equity, demonstrating their commitment to the company's long-term value [3][4]. - This conversion is part of a broader strategy to enhance stockholders' equity and reduce liabilities on the balance sheet [5][4]. Financial Impact - The conversion involved the issuance of Series D Convertible Preferred Stock valued at $7.50 per share, which was exchanged for various accrued obligations previously recorded as liabilities [2][9]. - The action is expected to preserve cash that would have been used to settle these obligations, thereby improving the company's financial position [5][4]. Specific Conversions - Notable conversions include: - Doug Grau (former President): 62,211 shares for accrued advances totaling $466,581.10 - Andy Ross (CEO): 73,439 shares for accrued bonuses totaling $550,791.96 - Corey Lambrecht (COO): 69,381 shares for accrued amounts totaling $520,351.28 - Independent Directors also converted accrued fees into shares [6]. Strategic Context - This action is part of a series of strategic initiatives aimed at maintaining Nasdaq compliance and enhancing stockholders' equity, which includes various corporate actions communicated throughout 2025 [8][12]. - The company has also filed a registration statement on Form S-8 related to its 2025 Stock Incentive Plan, which includes shares reserved for future conversions [9][10]. Future Considerations - Each share of Series D Convertible Preferred Stock is convertible into five shares of common stock, indicating potential future dilution but also aligning insider interests with those of stockholders [11][10].

Figure: 1 American Rebel Holdings, Inc. (NASDAQ: AREB) and American Rebel Light Beer Announce Indiana Expansion with Working Distributors Partnership, Driving Nationwide Momentum in Distributor-First Growth Family-owned Southwestern Indiana wholesaler, Working Distributors (AB), to deliver America's Patriotic Beer across Knox, Warrick, Posey, Gibson, and Vanderburgh counties, amplifying reach alongside Zink Distributing as, American Rebel™, America’s Patriotic Brand continues building a breakout U.S. su ...

Core Insights - Champion Safe Company reported over 35% year-over-year growth in orders from West Coast Safe Company, highlighting a strong partnership in the high-security safe market [1] - West Coast Safe Company has adapted to changing customer needs and economic conditions for over 26 years, providing exceptional service and a wide range of safes [3] - The Trophy Series by Champion Safe is noted for its superior protection and competitive pricing, contributing to increased customer demand [5][7] Company Overview - Champion Safe Company is a manufacturer of high-security safes, utilizing 100% American-made steel and offering a lifetime warranty on their products [10] - West Coast Safe Company is recognized for its knowledgeable staff and commitment to customer service, maintaining a strong online reputation across review platforms [8][4] - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include beer and apparel, positioning itself as a patriotic lifestyle brand [12] Product Insights - The Trophy Series is highlighted as a key product line, featuring robust construction and fire protection capabilities, appealing to both homeowners and businesses [7] - Champion Safe's focus on dealer feedback and continuous product refinement has strengthened its market position and customer trust [9]

Core Insights - Champion Safe Company has reported a significant 104% year-over-year increase in orders from West Side Safe & Gun, indicating strong consumer trust and effective dealer relationships [1][3]. Company Overview - Champion Safe Company is a leading manufacturer of high-security safes and a subsidiary of American Rebel Holdings, Inc. [1][13]. - The company has been in the safe manufacturing industry for over 25 years, focusing on high-quality products made from 100% American-made steel [13]. Partnership Dynamics - The partnership between Champion Safe and West Side Safe & Gun is characterized by a commitment to quality, education, and community values [1][5]. - West Side Safe & Gun, founded by Chip Ditchendorf, emphasizes responsible firearm ownership and community safety [3][6]. - Feedback from West Side Safe & Gun has been integral to Champion's product refinement, ensuring that the safes meet customer needs [6][7]. Customer Engagement - West Side Safe & Gun has built a strong local reputation, with customers praising the knowledgeable service and professional installation [7]. - The company offers hands-on training and education for responsible firearm ownership, enhancing community safety [3][10]. Community Outreach - Champion Safe Company encourages local residents to visit West Side Safe & Gun for education on firearm safety and security best practices [10].

Co-headliners John Stone and American Rebel CEO & Patriotic Rocker Andy Ross take over Nashville’s ultimate honky tonk experience; Stone leads off at 6PM NASHVILLE, Tenn., Dec. 16, 2025 (GLOBE NEWSWIRE) -- If you’re in Nashville and looking for something to do tonight, the red, white and blue holiday plan is on Lower Broadway: American Rebel (NASDAQ: AREB) invites locals and visitors to the American Rebel Christmas Party, presented by American Rebel Light Beer, at Kid Rock’s Big Ass Honky Tonk & Rock ’n’ Ro ...

Core Insights - Champion Safe Company reported a remarkable 130% year-over-year increase in orders from Balport Lock and Safe, indicating a strengthening partnership and growing customer demand in the region [1] - Balport Lock and Safe's success is attributed to targeted updates to Champion Safe's Estate Series, which has expanded its market appeal beyond traditional customers to homeowners seeking long-term security solutions [2][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products made from 100% American-made steel, featuring a lifetime warranty [9] - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include branded apparel and beverages, positioning itself as a patriotic lifestyle brand [9] Product Details - The Champion Estate Series provides vault-level security for personal valuables, featuring a 2-hour, 1200°F fire rating and a refined interior layout for organization [4] - The product's design is aimed at fitting seamlessly into various environments, making it suitable for both homes and businesses [4] Leadership and Philosophy - Ryan Stowers, the owner of Balport Lock and Safe, emphasizes a commitment to service and product support, enhancing customer confidence and satisfaction [5][6] - Stowers' philosophy of prioritizing ethical business practices reinforces Balport's reputation as a trusted security provider [5] Customer Experience - Balport Lock and Safe has received consistently positive online reviews, highlighting its friendly service, expertise, and reliability, which contribute to its strong regional presence [6] - The knowledgeable team at Balport assists customers in selecting the appropriate Champion Safe products based on specific needs, ensuring ongoing support beyond the initial sale [7]

Core Insights - American Rebel Holdings, Inc. has formed a strategic distribution partnership with Ace Distributing, enhancing its presence in South Central Pennsylvania and supporting its "distribution-first" growth strategy [1][2][12] - Ace Distributing, a family-owned wholesaler with over 75 years of experience, will distribute American Rebel Light Beer across 11 counties, leveraging its network of more than 1,400 retail accounts [1][3][9] - The partnership marks American Rebel's fifth top-tier distributor in Pennsylvania, contributing to a rapid expansion in distribution and brand visibility [1][2][8] Company Overview - American Rebel Holdings, Inc. is positioned as "America's Patriotic Brand," focusing on beverages and other patriotic lifestyle products [11][12] - The company emphasizes a values-driven marketing approach, appealing to conservative audiences with its branding and product identity [7][9] Product Details - American Rebel Light Beer is a premium all-natural light lager with a profile of approximately 100 calories, 3.2g carbs, and 4.3% ABV per 12 oz [7][8] - The beer is marketed as "America's Patriotic Beer," aligning with themes of faith, freedom, and patriotism [7][10] Distribution Strategy - The partnership with Ace Distributing is part of a broader strategy to build a national distribution network, with recent additions of multiple distributors in Pennsylvania [2][12] - American Rebel Light Beer has secured distribution in 17 states and aims for further expansion through partnerships with top-tier wholesalers [8][12] Ace Distributing Profile - Ace Distributing has a strong reputation in the industry, recognized for its service and innovative marketing strategies, including community engagement initiatives [9][10] - The company has been nominated for multiple industry awards, reflecting its commitment to quality and excellence in distribution [9][10]

Core Insights - Champion Safe Company reported a 65% year-over-year increase in safe orders from Sports World Tulsa, indicating strong demand for high-security safes in the region [1] - Sports World Tulsa is recognized as Oklahoma's premier destination for outdoor gear and premium home security products, contributing to its growing reputation [1][2] Company Overview - Champion Safe Company is a leading manufacturer of high-security safes, part of American Rebel Holdings, Inc., which has diversified into various lifestyle products [8] - Sports World Tulsa, a family-owned business since 1976, operates a 16,000 sq. ft. superstore that offers a wide range of outdoor gear and accessories, enhancing customer loyalty through a unique in-store experience [2][3] Customer Experience - Sports World has built a strong reputation for friendly service and deep product knowledge, as evidenced by positive reviews on platforms like Google and Yelp [3] - The store's knowledgeable staff provide transparent guidance and fair pricing, ensuring customers find the right safe for their needs [9] Product Offering - Champion Safe products are noted for their durability and quality, with a focus on substantial steel construction that appeals to customers looking for long-lasting safes [4][5] - A new state tax exemption in Oklahoma for gun safes and firearm-safety devices under SB50 is expected to further boost sales [5]

Core Insights - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Banko Beverage Company to expand the distribution of American Rebel Light Beer in Pennsylvania [1][6][17] - The partnership with Banko Beverage marks the fourth top-tier distributor in Pennsylvania and the seventh new wholesaler added in a short period, indicating rapid growth in distribution [2][5] - The company aims to leverage its distribution-first strategy to achieve full national coverage by 2026, emphasizing aggressive market penetration and partnerships with respected distributors [4][6][17] Company Overview - American Rebel Holdings, Inc. is positioned as "America's Patriotic Brand" and has expanded into the $110 billion domestic premium beer market with American Rebel Light Beer [6][16] - The beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, crafted without common additives found in mass-produced beers [14][15] - The company has secured distribution in 17 states and continues to grow its network through partnerships with family-owned wholesalers [15] Distributor Profile - Banko Beverage Company, founded in 1933, is a family-owned wholesaler recognized for its excellence and community involvement, servicing over 1,000 establishments across 10 counties in the Greater Lehigh Valley [7][8][13] - The company has a strong portfolio, representing iconic brands such as Miller, Yuengling, Heineken, and Guinness, and has received the MillerCoors President's Award for outstanding distributor performance [13][22] - Banko's modern facilities and logistical capabilities support efficient distribution, enhancing American Rebel Light Beer’s market presence in Pennsylvania [8][22] Market Strategy - The company’s distribution-first strategy is gaining momentum, with significant leads generated from the 2025 NBWA Convention, resulting in rapid conversion to signed partnerships [4][5] - American Rebel is focused on executing its strategy to dominate the Pennsylvania market, with a clear intent to expand aggressively into other states [6][17] - The brand's patriotic positioning aligns with community values, enhancing its appeal and marketability [22]

Core Insights - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Mid-State Beverage Company, enhancing its presence in central and northern Pennsylvania for American Rebel Light Beer [1][2][8] - This partnership is part of a broader distribution strategy that has seen American Rebel secure multiple top-tier distributors in a short timeframe, indicating strong momentum in its growth strategy [2][11] Distribution Strategy - The agreement with Mid-State marks American Rebel's third major distributor in Pennsylvania and its fourth new wholesaler in less than three weeks [2][10] - The distribution momentum was initiated at the 2025 National Beer Wholesalers Association (NBWA) Annual Convention, where American Rebel engaged with over 110 distributors, resulting in 83 qualified follow-ups [2][11] - The company is in late-stage discussions with additional wholesalers to further expand its reach in Pennsylvania [2] Mid-State Beverage Company Profile - Mid-State Beverage Company, established in 1970, is recognized as a leading beverage wholesaler in north-central Pennsylvania, servicing thousands of accounts across 12 counties [3][4] - The company is known for its strong relationships with retailers and has a proven track record of performance, having received Diageo's Golden Bar Award [7][9] Product Overview - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, crafted without corn, rice, or added sweeteners [12][13] - The beer is positioned as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer," appealing to consumers seeking a patriotic brand [12][14] Market Expansion - The partnership with Mid-State allows American Rebel to leverage a robust distribution network, enhancing its ability to compete alongside established brands like Coors Light and Miller Lite from day one [7][8] - The company has secured distribution in 17 states and continues to expand its footprint through partnerships with strong family-owned wholesalers [13][16]