American Rebel(AREB)

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American Rebel Light Beer Strengthens Brand Position with NHRA as Title Sponsor of American Rebel Light Virginia NHRA Nationals (June 20-22, 2025) - National Television Broadcast on FOX and FS1
Globenewswire· 2025-06-17 12:30
American Rebel Holdings Inc American Rebel Light Virginia NHRA Nationals American Rebel Holdings Inc. (NASDAQ: AREB) Expanding Market Presence and Showcasing Patriotism through Strategic Partnerships, High-Profile Events, and Unmatched Fan Engagement American Rebel Light Beer Takes Center Stage at Virginia NHRA Nationals - Available at all concession locations selling beer, American Rebel Light fuels the excitement of motorsports while celebrating patriotism, highlighted by two electrifying concerts fro ...
American Rebel Light Beer Expands into Virginia with Valley Distributing - Distribution Momentum Accelerates Nationwide
Globenewswire· 2025-06-16 12:30
American Rebel Holdings Inc American Rebel Light Beer With a New Agreement for Southwestern Virginia and Active Distribution across 11 States Since Launching in September 2024, American Rebel Light Beer – America’s Patriotic Beer Continues its Rapid Rise as America’s Fastest Growing Beer NASHVILLE, TN,, June 16, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, an ...
Celebrate Freedom, Celebrate America! American Rebel Light Beer—Free Shipping Through June 30th to Honor the Fourth of July and America’s Birthday!
Globenewswire· 2025-06-12 13:00
Core Points - American Rebel Holdings, Inc. announces a limited-time free shipping offer for its American Rebel Light Beer, valid until June 30, 2025, to encourage online sales ahead of Independence Day celebrations [1][4][14] - The company emphasizes the patriotic theme of its product, positioning American Rebel Light Beer as a celebration of freedom and American values [2][3][8] - Online sales of American Rebel Light Beer are reportedly increasing, with delivery now available to over 40 states, enhancing accessibility for consumers [3][4][14] Product Information - American Rebel Light Beer is marketed as a better-for-you, all-natural light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol content per 12 oz serving [9] - The beer is produced in partnership with AlcSource and is described as a premium domestic light lager that does not contain corn, rice, or other sweeteners typically found in mass-produced beers [8][9] - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution to multiple states and continues to add new territories [7][10] Marketing Strategy - The company is leveraging the upcoming Fourth of July holiday to promote its product, encouraging consumers to stock up for celebrations [2][4][14] - The messaging around the beer focuses on themes of patriotism and freedom, appealing to consumers' national pride [3][6][8] - The free shipping offer is part of a broader strategy to increase consumer engagement and drive sales through online platforms [1][4][14]
Honoring American Hero’s: American Rebel Light Beer Proudly Hosting the 101st Airborne Division's Week of the Eagles Concert in Conjunction with the Celebration Honoring the U.S. Army 250th Birthday at Fort Campbell, Kentucky
Globenewswire· 2025-06-10 13:00
Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) is transitioning into the beverage industry with the introduction of American Rebel Light Beer, which is marketed as "America's Patriotic Beer" [19][11] - The company has previously operated primarily as a designer, manufacturer, and marketer of branded safes and personal security products [19] Event Details - American Rebel is hosting the Week of the Eagles Concert on June 14, 2025, at Fort Campbell, celebrating the 250th birthday of the United States Army [1][7] - The event will feature a live air assault demonstration and a concert headlined by CEO Andy Ross, aimed at honoring military service members [2][3] Product Information - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, emphasizing its all-natural ingredients without corn, rice, or additives [18][17] - The beer is positioned as a patriotic product, aligning with the values of freedom and quality, and is available at various events and locations [11][16] Historical Context - The U.S. Army, founded in 1775, has a rich history of service and sacrifice, with the 101st Airborne Division, known as the "Screaming Eagles," playing significant roles in major conflicts [4][6] - The 250th birthday celebration serves as a reminder of the Army's dedication to national defense and the legacy of the Screaming Eagles [8][9]
American Rebel CEO to Perform at Bristol Dragway and American Rebel Light Beer to be Featured at Trackside Bar and Beer Garden
Globenewswire· 2025-06-06 12:00
American Rebel Holdings, Inc Super Grip NHRA Thunder Valley PATRIOTISM MEETS HORSEPOWER: ANDY ROSS TO IGNITE BRISTOL DRAGWAY WITH ELECTRIFYING PERFORMANCE! NASHVILLE, TN, June 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is excited to report that Am ...
American Rebel Light Beer Completes Production Run to Meet Surging National Customer and Consumer Demand
Globenewswire· 2025-06-05 13:00
Core Insights - American Rebel Light Beer is experiencing significant consumer demand driven by strategic marketing efforts in Nashville, motorsports, and music events [1][2][3] - The company has completed a production run and plans additional runs to support retail expansion and new market entries [1][3] Production and Market Expansion - American Rebel Light Beer has the capacity to produce over 2 million cases annually, thanks to partnerships with AlcSource and City Brewing [3] - The beer is brewed in LaCrosse, Wisconsin, using 100% natural ingredients, with nutritional information of 100 calories, 3.2 carbs, and 4.3% ABV per 12oz serving [3][15] - The brand is expanding into 62 Total Wine & More locations across seven states, enhancing its market presence [3] Brand Positioning and Partnerships - The company emphasizes its patriotic branding and commitment to supporting military events, motorsports, and music festivals [2][5] - American Rebel Light Beer is an official sponsor of the Loser's Parking Lot Concert Series in Nashville, further solidifying its presence in the local music scene [5][6] Events and Sponsorships - The company is involved in high-profile events, including the Week of the Eagles celebration at Fort Campbell, KY, honoring the U.S. Army [7][8] - CEO Andy Ross is actively participating in events, including performances at NHRA races, reinforcing the brand's connection to motorsports [6][8] Product Quality and Consumer Appeal - American Rebel Light Beer is marketed as a high-quality, better-for-you option in the domestic light beer market, free from corn, rice, or added sweeteners [4][15] - The brand aims to resonate with consumers seeking a refreshing and natural beer experience [4][15]
American Rebel Holdings, Inc. (NASDAQ: AREB) Announces American Rebel Light Beer’s Initial Expansion into 62 Total Wine & More Locations – America’s Largest Independent Alcohol Retailer
Globenewswire· 2025-06-03 13:00
Core Insights - American Rebel Holdings, Inc. is expanding its American Rebel Light Lager Beer distribution through Total Wine & More, marking a significant milestone in its retail growth strategy [1][3][10] - Total Wine & More is a leading national alcohol retailer with over 250 locations, playing a crucial role in the U.S. alcohol market, particularly in light beer sales [2][7] - The U.S. domestic beer market is a multi-billion-dollar industry, and American Rebel Light Beer aims to redefine beer branding with its patriotic values and commitment to quality [3][16] Company Overview - American Rebel Holdings, Inc. has transitioned from primarily designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Light Beer [18] - The company emphasizes its commitment to producing a premium domestic light lager that embodies American pride and resilience [8][15] Product Details - American Rebel Light Beer is marketed as a healthier option with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, distinguishing itself from mass-produced beers [16] - The beer is positioned as "America's Patriotic Beer," celebrating freedom and quality, and is brewed without corn, rice, or other sweeteners typically found in mass-produced beers [15][16] Distribution Strategy - The initial placement of American Rebel Light Beer is set for 62 Total Wine & More locations across seven states, including Florida, Tennessee, North Carolina, Kentucky, Connecticut, Missouri, and Kansas [1][10][14] - The expansion will be supported by in-store promotions, digital marketing campaigns, and brand ambassador activations to enhance customer engagement and brand awareness [8][10] Market Impact - Total Wine & More generates billions in annual revenue and is a critical player in the U.S. alcohol market, where beer accounts for approximately 42% of supplier gross revenues [2][7] - The partnership with Total Wine & More is expected to enhance American Rebel's market presence and connect with a broader audience that shares its values [3][7]
American Rebel Congratulates Tony Stewart on Top Fuel Victory at Gerber Collision & Glass NHRA Route 66 Nationals
Globenewswire· 2025-05-22 12:00
American Rebel Holdings Inc Congratulates Tony Stewart on Top Fuel Victory at Gerber Collision & Glass NHRA Route 66 Nationals Stewart’s Fourth Consecutive Final and Second Victory of his Top Fuel Career American Rebel Light Beer Sponsorship of Tony Stewart Racing Drivers Tony Stewart and Matt Hagan Celebrate Stewart Win and Stewart Heads to 109th Indianapolis 500 to Join the INDYCAR on FOX team for Pre-Race Show Nashville, TN, May 22, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB ...
American Rebel CEO Andy Ross to Rock Coca-Cola 600 Weekend with Multiple High-Energy Concerts
Globenewswire· 2025-05-21 13:10
American Rebel Holdings, Inc. Andy Ross Live Concert Three Days of Music, Racing, Patriotism and American Rebel Light Beer – Andy Ross will Perform for Thousands at Charlotte Motor Speedway’s THOR Camper Appreciation Party, Iron Thunder Saloon/Speedway Harley-Davidson, and BetMGM Speed Street Stage Nashville, TN, May 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, m ...
Champion Safe Company Supports Inaugural Buckeye Blast Benefiting The Light Foundation
Globenewswire· 2025-05-16 13:10
Delaware, OH, May 16, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand (americanrebel.com), proudly participated in the inaugural Buckeye Blast sporting clay fundraiser, held at Black Wing Shooting Center in Delaware, Ohio. The event benefited The Light Foundation, a nonprofit founded by former New England Patriots offensive tackle and Ohio native Matt Light. As a spo ...