Core Viewpoint - American Rebel Holdings, Inc. has successfully met the Nasdaq Listing Rule 5550(b)(1) by achieving stockholders' equity of $3,378,257, thus remaining compliant and listed on The Nasdaq Capital Market [1][2]. Compliance Confirmation - The Nasdaq Hearings Panel confirmed compliance on November 21, 2025, following the Company's filing of its Quarterly Report on Form 10-Q for the period ended September 30, 2025 [2][5]. - The compliance determination was based on the Company's stockholders' equity exceeding the required $2.5 million threshold [2][5]. CEO Commentary - The CEO of American Rebel expressed that the compliance notice is a significant milestone for the Company and its stockholders, emphasizing the importance of a Nasdaq listing for liquidity and investor base expansion [3]. - The CEO acknowledged the support from Nasdaq, strategic partners, and stockholders during the compliance process, indicating a focus on long-term value creation moving forward [3]. Monitoring Period - Following the compliance confirmation, the Company will enter a mandatory one-year monitoring period, during which any future non-compliance will lead to immediate delisting without additional cure periods [5][6]. Improvement in Stockholders' Equity - The Company has shown significant improvement in stockholders' equity, moving from a deficit of approximately $(8.0) million as of March 31, 2025, to a positive equity of $3,378,257 by September 30, 2025, reflecting an improvement of roughly $11.4 million [11]. - This improvement is attributed to a series of strategic initiatives executed throughout 2025 to strengthen the balance sheet [7][8]. Company Overview - American Rebel Holdings, Inc. is a patriotic lifestyle brand that has expanded from designing and marketing branded safes to include products like American Rebel Light Beer, apparel, and accessories [9]. - The Company aims to grow within the premium light lager segment across the United States, leveraging experienced distribution partners [9].

Core Insights - American Rebel Holdings, Inc. has announced a new distribution partnership with Muller Distributing, marking its entry into eastern Pennsylvania and enhancing its national expansion strategy [1][2][5] Distribution Strategy - The partnership with Muller Distributing provides American Rebel with immediate route-to-market scale, leveraging Muller's extensive distribution network across six counties and a fleet of over 90 trucks [3][4] - American Rebel's strategic plan focuses on a distribution-first approach in the premium lager category, supported by a scalable supply chain and targeted marketing efforts [4][6] Market Expansion - The company aims to secure additional top-tier distributors in Pennsylvania to facilitate statewide growth, with existing partnerships in Pittsburgh and now Philadelphia [5][7] - Following a successful showing at the 2025 National Beer Wholesalers Association Annual Convention, American Rebel engaged with over 110 distributors, leading to multiple new opportunities for market entry [7][9] Product Launch - The on-premise launch of American Rebel Light Beer is scheduled for early December 2025, with an off-premise rollout planned for Q1 2026 [1][13] - The product is positioned as a premium domestic light lager, emphasizing its all-natural ingredients and lower calorie count [16] Retailer Engagement - Retailers can expect high-frequency coverage and merchandising support from Muller's sales force, along with promotional events designed to drive consumer trial and sales [10][11] - The company has established a clear marketing strategy that includes seasonal display programs and event-driven promotions to enhance visibility and sales performance [11][12]

Core Insights - The Lenexa showroom of Champion Safe Company has experienced over 80% year-over-year growth, primarily due to increased demand for safes [1][3] - The store offers a comprehensive range of Champion and American Rebel products, including safes and concealed-carry gear, establishing itself as a regional destination for security solutions [1][6] Company Performance - The Lenexa store's growth is attributed to exceptional customer service, product knowledge, and a wide selection of products [3][4] - The showroom provides personalized consultations and hands-on demonstrations, enhancing the customer experience and facilitating informed purchasing decisions [6] Product Offering - Champion Safe Company specializes in high-security safes made from 100% American-made steel, featuring robust construction and fire protection [10] - The product lineup includes residential and large-format safes, concealed-carry backpacks, apparel, and accessories [6][10] Market Position - The Lenexa showroom has become a trusted resource for various customer segments, including gun owners, families, and builders, seeking reliable security solutions [3][4] - The company's commitment to clear information about product features and reliable service has contributed to converting first-time visitors into long-term customers [4]

American Rebel Holdings Inc American Rebel Holdings, Inc. (NASDAQ: AREB) Continues American Rebel Light Beer Distribution Expansion with Wilson McGinley in Pennsylvania Strategic partnership brings American Rebel Light - America’s Patriotic Beer - to western Pennsylvania, launch commencing November 17, 2025 Nashville, TN, Nov. 17, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), maker of American Rebel Light Beer—America’s Patriotic Beer—is proud to announce its newest distribution ...

Core Insights - Champion Safe Company has experienced significant growth, with SafeSource USA reporting a 92% year-to-date increase in orders for 2025 compared to 2024, driven by the acquisition and enhancement of Champion's Lewisberry, PA facility [1][3][4] Company Overview - Champion Safe Company is a leading manufacturer of high-security safes, known for its commitment to quality and security, utilizing 100% American-made high-strength steel [8] - American Rebel Holdings, Inc. is the parent company of Champion Safe Company, expanding its portfolio to include various lifestyle products, including branded safes and beverages [8] Retail Expansion - SafeSource USA, a long-time retail partner of Champion, has become the largest multi-brand safe retailer in the Northeast, bolstered by its innovative marketing strategies and customer engagement efforts [3][4] - The Lewisberry showroom serves as a key location for customers to explore Champion's full range of premium safes, enhancing customer experience and education [5] Marketing and Customer Engagement - SafeSource USA has adopted a digital-first approach, utilizing social media and educational marketing campaigns to drive sales growth and strengthen its market position [4] - The company's focus on customer education regarding safe manufacturing and product comparisons has contributed to its success in the competitive landscape [5]

Core Points - American Rebel Holdings, Inc. reported stockholders' equity of approximately $3.4 million as of September 30, 2025, exceeding the Nasdaq Capital Market's minimum requirement of $2.5 million [1][2][5] - The company has shown significant improvement in stockholders' equity, moving from a deficit of $(8,012,673) as of March 31, 2025, to positive equity of $3,378,257, representing an improvement of approximately $11.4 million [4][6] - The CEO of American Rebel emphasized the importance of restoring positive stockholders' equity as a top priority and expressed appreciation for Nasdaq's process [2] Financial Performance - The quarterly report for the period ended September 30, 2025, indicates a positive stockholders' equity of $3,378,257, which is a significant recovery from previous deficits [1][2] - The company improved its stockholders' equity by approximately $6.5 million from a deficit of $(3,127,891) as of June 30, 2025, to the current positive equity [6] Compliance and Listing - The filing of the Form 10-Q is believed to bring American Rebel into compliance with Nasdaq's continued listing requirements, following a decision by the Nasdaq Hearings Panel [2][5] - The Panel's decision on October 20, 2025, granted continued listing conditioned on the timely public filing evidencing equity compliance by November 15, 2025 [5] Company Overview - American Rebel Holdings, Inc. has evolved from a designer and marketer of branded safes and personal security products to a diversified patriotic lifestyle company, including offerings in beer, apparel, and accessories [7] - The introduction of American Rebel Light Beer in 2024 has contributed to the company's rapid growth across the USA [7]

Core Points - American Rebel Holdings, Inc. is sponsoring the 2025 Salute to Service: Patriot Crawl event in Nashville on Veterans Day, November 11, 2025, to honor veterans with live music and community celebrations [1][5][8] - The event will feature American Rebel Light Beer, which is marketed as a patriotic beer for all Americans, not just veterans, emphasizing its all-natural premium light lager qualities [2][11] - The Patriot Crawl supports Label 22, a nonprofit organization aimed at empowering military service members through music and mentorship [7] Company Overview - American Rebel Holdings, Inc. has evolved from a designer and marketer of branded safes to a diversified patriotic lifestyle company, including offerings in beer, apparel, and accessories [12] - The company launched American Rebel Light Beer in April 2024 and has since expanded its distribution to 16 states, focusing on premium light lager [14] Product Details - American Rebel Light Beer is described as a premium domestic light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol per 12 oz serving, brewed without corn, rice, or added sweeteners [13] - The beer is positioned as "America's Patriotic Beer," appealing to consumers who value patriotism and support for veterans [2][11] Event Details - The Patriot Crawl will take place across seven iconic venues in Nashville from 1:00 PM to 5:00 PM, featuring rotating artist performances and opportunities for attendees to purchase wristbands for drink specials and VIP experiences [8][10] - VIP experiences include rooftop access, complimentary refreshments, and meet-and-greet opportunities with featured performers [10]

Acquisitions and Investments - The company acquired a 19.01% ownership interest in Schmitty's for approximately $1.99 million, enhancing its position in the $10 billion smokeless market [251]. - The company has entered into a Membership Interest Purchase Agreement with RAEK Data, LLC, issuing 200,000 shares valued at $1,500,000 to acquire a minority interest [253]. - The company has agreed to pay $14.1 million for the purchase of all ownership interests in 218 3rd Avenue, Nashville, with payments structured over twelve months [254]. Product Development and Market Expansion - The company plans to introduce additional products throughout 2025, including wall safes and an economy safe line to compete with imported products [249]. - The company is exploring opportunities in the $110+ billion beer industry with its American Rebel Light Lager, with current distribution agreements in Kansas, Tennessee, Ohio, and Connecticut [243]. - The company has designed a safe specifically for the cannabis industry, targeting dispensary operators, growers, and processors as a new growth market for its products [263]. - The company established American Rebel Beverages, LLC as a wholly-owned subsidiary to hold alcohol licenses and conduct operations for its beer business, launching American Rebel Light Beer regionally in 2024 [261]. Financial Performance - For the three months ended September 30, 2025, the company reported revenues of $1,877,518, a decrease of $460,268 (or 20%) compared to $2,337,786 for the same period in 2024 [266]. - The cost of goods sold for the three months ended September 30, 2025 was $2,075,288, down $760,475 (or 27%) from $2,835,763 in the prior year [266]. - The net loss for the three months ended September 30, 2025 was $5,230,027, resulting in a loss per share of $(32.44), compared to a net loss of $1,747,957 and a loss per share of $(3,032.24) for the same period in 2024 [275]. - Total operating expenses for the three months ended September 30, 2025 were $3,482,401, an increase of $2,939,706 compared to $542,695 for the same period in 2024 [267]. - For the nine months ended September 30, 2025, revenues were $7,231,439, a decrease of $2,405,577 (or 25%) from $9,637,016 in the same period in 2024 [276]. - The gross margin for the nine months ended September 30, 2025 was $59,911, down $314,090 (or 84%) compared to $374,001 for the same period in 2024 [276]. - For the nine months ended September 30, 2025, the company incurred a net loss of $28,427,026, resulting in a loss per share of $(113.30), compared to a net loss of $9,702,239 and a loss per share of $(6,664.86) for the same period in 2024 [286]. Expenses and Financial Challenges - Marketing and brand development expenses for the nine months ended September 30, 2025 were $2,406,274, an increase of $1,217,055 (or 102%) compared to $1,189,219 for the same period in 2024 [281]. - Administrative and other expenses increased by $1,073,633 (or 32%) to $4,397,199 for the nine months ended September 30, 2025, primarily due to increased professional fees [282]. - Interest expense decreased by $645,000 to $1,483,357 for the nine months ended September 30, 2025, compared to $2,128,357 for the same period in 2024 [284]. - The company reported a loss on debt extinguishment of $13,531,557 for the nine months ended September 30, 2025, significantly higher than the loss of $312,505 for the same period in 2024 [285]. - Working capital deficit increased by $8,709,796, from $(8,940,228) at December 31, 2024, to $(17,650,023) at September 30, 2025, due to increased expenses and slowing sales [287]. - The company reduced anticipated cash outflows by $27.7 million through the issuance of common stock for the settlement of outstanding debt and payables during the nine months ended September 30, 2025 [288]. - The company expects to incur additional losses during the fiscal year ending December 31, 2025, primarily due to increased investments in inventory, manufacturing capacity, and marketing expenses [265]. Strategic Focus and Brand Development - The company is committed to producing safes constructed primarily of U.S.-made steel, emphasizing safety, quality, and reliability [237]. - The company emphasizes the importance of gun safes for responsible gun ownership, particularly in light of potential legal requirements for safe storage [247]. - The company aims to create a brand community around American values, leveraging the public persona of its CEO, Andy Ross [241]. - The company is focused on enhancing product quality and affordability to drive demand and support its distribution channels [238]. - The company expects to continue significant investments in capital expenditures, marketing, and operational expenditures to support product launches and business growth [289]. - The company may seek additional funding through equity or debt offerings, which could be dilutive to existing stockholders [291].

Core Insights - Champion Safe Company highlights Hyatt Coin Shop's impressive 30% year-over-year sales growth through Q3 2025, showcasing the strength of family-owned businesses built on trust and long-term customer relationships [1][2][3] Company Overview - Champion Safe Company, a subsidiary of American Rebel Holdings, has been a leader in high-security safe manufacturing for over 25 years, utilizing 100% American-made high-strength steel and offering a lifetime warranty on their products [5][6] - Hyatt Coin Shop, established in 1959 and led by third-generation owner Mitchell Hyatt, has maintained a strong legacy and continues to thrive under the guidance of the Hyatt family [2][4] Partnership and Performance - The partnership between Champion Safe and Hyatt Coin Shop has been fruitful, with Mitch Hyatt emphasizing Champion's commitment to real security and the quality of their safes, which has contributed to their sales success [3][4] - Hyatt Coin Shop features a showroom with over 30 safes on display and more than 100 in stock, providing customers with the opportunity to compare models and receive expert guidance [4]

Core Insights - American Rebel Holdings, Inc. is launching its American Rebel Light Beer in 16oz cans at two prominent Kroger locations in Tennessee, marking a significant step in the brand's retail strategy [1][2][8] - The launches coincide with Veterans Day, emphasizing the brand's connection to the military community and patriotic values [2][3] Launch Details - The grand opening at Kroger Store 580 in Clarksville, TN, is set for November 5, 2025, followed by the reopening of Kroger Store 502 in downtown Nashville on November 12, 2025 [1][12] - The Clarksville event will feature the American Rebel Light Beer Tour Bus, offering promotional activities and community engagement [4][12] Strategic Importance - The choice of locations in Clarksville and Nashville is strategic, targeting high-traffic areas with a strong military presence and patriotic consumer base [2][8] - CEO Andy Ross highlighted that these launches signal the brand's commitment to scaling purposefully and connecting with its target audience [7][8] Product Features - American Rebel Light Beer is positioned as a premium domestic light lager, with approximately 100 calories, 3.2g carbs, and 4.3% ABV per 12oz serving, brewed without corn, rice, or added sweeteners [11] - The introduction of 16oz cans is aimed at meeting consumer demand for convenient packaging suitable for social gatherings [9][11]