Core Insights - American Rebel Holdings, Inc. has signed a distribution agreement with Valley Distributing Corporation, expanding the availability of American Rebel Light Beer in Southwestern Virginia [1][3] - The company emphasizes its patriotic branding and aims to resonate with consumers who value quality and American values [3][6] - American Rebel Light Beer has been actively distributed across 11 states since its launch in September 2024, indicating rapid growth in the beverage market [1][6] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, recently transitioning into the beverage industry with American Rebel Light Beer [9] - The company is committed to quality and community, aligning its brand with patriotic themes [3][9] Product Details - American Rebel Light Beer is a Premium Domestic Light Lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, marketed as a healthier option compared to mass-produced beers [7] - The beer is brewed without corn, rice, or other sweeteners, appealing to consumers seeking a more natural product [7] Distribution and Marketing Strategy - The partnership with Valley Distributing is seen as a strategic move to enhance the brand's presence in Virginia, leveraging Valley's established distribution network [3][6] - The company plans to launch a bold national advertising campaign and engage in key event sponsorships to boost brand visibility and consumer demand [3][6]

Core Points - American Rebel Holdings, Inc. announces a limited-time free shipping offer for its American Rebel Light Beer, valid until June 30, 2025, to encourage online sales ahead of Independence Day celebrations [1][4][14] - The company emphasizes the patriotic theme of its product, positioning American Rebel Light Beer as a celebration of freedom and American values [2][3][8] - Online sales of American Rebel Light Beer are reportedly increasing, with delivery now available to over 40 states, enhancing accessibility for consumers [3][4][14] Product Information - American Rebel Light Beer is marketed as a better-for-you, all-natural light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol content per 12 oz serving [9] - The beer is produced in partnership with AlcSource and is described as a premium domestic light lager that does not contain corn, rice, or other sweeteners typically found in mass-produced beers [8][9] - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution to multiple states and continues to add new territories [7][10] Marketing Strategy - The company is leveraging the upcoming Fourth of July holiday to promote its product, encouraging consumers to stock up for celebrations [2][4][14] - The messaging around the beer focuses on themes of patriotism and freedom, appealing to consumers' national pride [3][6][8] - The free shipping offer is part of a broader strategy to increase consumer engagement and drive sales through online platforms [1][4][14]

Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) is transitioning into the beverage industry with the introduction of American Rebel Light Beer, which is marketed as "America's Patriotic Beer" [19][11] - The company has previously operated primarily as a designer, manufacturer, and marketer of branded safes and personal security products [19] Event Details - American Rebel is hosting the Week of the Eagles Concert on June 14, 2025, at Fort Campbell, celebrating the 250th birthday of the United States Army [1][7] - The event will feature a live air assault demonstration and a concert headlined by CEO Andy Ross, aimed at honoring military service members [2][3] Product Information - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, emphasizing its all-natural ingredients without corn, rice, or additives [18][17] - The beer is positioned as a patriotic product, aligning with the values of freedom and quality, and is available at various events and locations [11][16] Historical Context - The U.S. Army, founded in 1775, has a rich history of service and sacrifice, with the 101st Airborne Division, known as the "Screaming Eagles," playing significant roles in major conflicts [4][6] - The 250th birthday celebration serves as a reminder of the Army's dedication to national defense and the legacy of the Screaming Eagles [8][9]

Core Viewpoint - American Rebel Holdings, Inc. is leveraging its brand through a performance by CEO Andy Ross at the Super Grip NHRA Thunder Valley Nationals, highlighting the connection between motorsports, patriotism, and its product offerings [1][2][3]. Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the launch of American Rebel Light Beer [15]. - The company emphasizes its patriotic values and aims to resonate with consumers who appreciate American culture and freedom [11][15]. Event Details - Andy Ross will perform at the Bristol Dragway on June 7, 2025, from 1:45 PM to 2:45 PM, followed by an autograph session with NHRA drivers [4][13]. - The event is positioned as a celebration of American spirit, aligning with the themes of the NHRA drag racing community [2][3]. Product Promotion - American Rebel Light Beer is available at all concession locations during the event, including a dedicated Trackside Bar and Beer Garden, enhancing the fan experience [7][13]. - The beer is marketed as a premium light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to health-conscious consumers [12][14]. Historical Context - Bristol Dragway, known as Thunder Valley, has been a significant venue in American motorsports since its opening in 1965, undergoing renovations to enhance its facilities [5][6]. - The venue has hosted notable events, including the inception of the Thunder Valley Nationals in 2001, solidifying its status in the NHRA circuit [6].

Core Insights - American Rebel Light Beer is experiencing significant consumer demand driven by strategic marketing efforts in Nashville, motorsports, and music events [1][2][3] - The company has completed a production run and plans additional runs to support retail expansion and new market entries [1][3] Production and Market Expansion - American Rebel Light Beer has the capacity to produce over 2 million cases annually, thanks to partnerships with AlcSource and City Brewing [3] - The beer is brewed in LaCrosse, Wisconsin, using 100% natural ingredients, with nutritional information of 100 calories, 3.2 carbs, and 4.3% ABV per 12oz serving [3][15] - The brand is expanding into 62 Total Wine & More locations across seven states, enhancing its market presence [3] Brand Positioning and Partnerships - The company emphasizes its patriotic branding and commitment to supporting military events, motorsports, and music festivals [2][5] - American Rebel Light Beer is an official sponsor of the Loser's Parking Lot Concert Series in Nashville, further solidifying its presence in the local music scene [5][6] Events and Sponsorships - The company is involved in high-profile events, including the Week of the Eagles celebration at Fort Campbell, KY, honoring the U.S. Army [7][8] - CEO Andy Ross is actively participating in events, including performances at NHRA races, reinforcing the brand's connection to motorsports [6][8] Product Quality and Consumer Appeal - American Rebel Light Beer is marketed as a high-quality, better-for-you option in the domestic light beer market, free from corn, rice, or added sweeteners [4][15] - The brand aims to resonate with consumers seeking a refreshing and natural beer experience [4][15]

Core Insights - American Rebel Holdings, Inc. is expanding its American Rebel Light Lager Beer distribution through Total Wine & More, marking a significant milestone in its retail growth strategy [1][3][10] - Total Wine & More is a leading national alcohol retailer with over 250 locations, playing a crucial role in the U.S. alcohol market, particularly in light beer sales [2][7] - The U.S. domestic beer market is a multi-billion-dollar industry, and American Rebel Light Beer aims to redefine beer branding with its patriotic values and commitment to quality [3][16] Company Overview - American Rebel Holdings, Inc. has transitioned from primarily designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Light Beer [18] - The company emphasizes its commitment to producing a premium domestic light lager that embodies American pride and resilience [8][15] Product Details - American Rebel Light Beer is marketed as a healthier option with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, distinguishing itself from mass-produced beers [16] - The beer is positioned as "America's Patriotic Beer," celebrating freedom and quality, and is brewed without corn, rice, or other sweeteners typically found in mass-produced beers [15][16] Distribution Strategy - The initial placement of American Rebel Light Beer is set for 62 Total Wine & More locations across seven states, including Florida, Tennessee, North Carolina, Kentucky, Connecticut, Missouri, and Kansas [1][10][14] - The expansion will be supported by in-store promotions, digital marketing campaigns, and brand ambassador activations to enhance customer engagement and brand awareness [8][10] Market Impact - Total Wine & More generates billions in annual revenue and is a critical player in the U.S. alcohol market, where beer accounts for approximately 42% of supplier gross revenues [2][7] - The partnership with Total Wine & More is expected to enhance American Rebel's market presence and connect with a broader audience that shares its values [3][7]

Core Points - American Rebel Holdings, Inc. congratulates Tony Stewart on his recent victory at the NHRA Route 66 Nationals, marking his fourth consecutive final and second win in his Top Fuel career [1][9] - The company has a strong association with Tony Stewart Racing, enhancing its brand visibility through sponsorships and social media reach [5][7] Group 1: Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Beer [13] - The company is publicly traded on NASDAQ under the ticker AREB [13] Group 2: Sponsorship and Marketing - American Rebel is an associate sponsor for Tony Stewart's Top Fuel Dragster and Matt Hagan's Funny Car for all 20 races of the NHRA Mission Foods 2025 season, with primary sponsorship for five races [5][8] - The sponsorship provides significant exposure during race broadcasts on major networks, including Fox Sports and its affiliates [5] Group 3: Digital Media and Engagement - NHRA is expanding its digital media presence, creating opportunities for content creators and influencers, which will benefit American Rebel by increasing brand engagement [6] - The social media following of Tony Stewart and his team members enhances American Rebel's visibility, with Stewart having nearly 750,000 followers on X and over 250,000 on Instagram [7]

American Rebel Holdings, Inc. Andy Ross Live Concert Three Days of Music, Racing, Patriotism and American Rebel Light Beer – Andy Ross will Perform for Thousands at Charlotte Motor Speedway’s THOR Camper Appreciation Party, Iron Thunder Saloon/Speedway Harley-Davidson, and BetMGM Speed Street Stage Nashville, TN, May 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, m ...

Core Points - Champion Safe Company, a subsidiary of American Rebel Holdings, participated in the Buckeye Blast sporting clay fundraiser to support The Light Foundation [1][3] - The company donated a top-tier safe as the grand prize for the raffle, contributing to the fundraising efforts for youth empowerment programs [2][3] - The event gathered outdoor enthusiasts and community leaders, highlighting the importance of supporting youth development initiatives [3][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products for security and fire protection [5] - American Rebel Holdings, Inc. operates in the safe manufacturing sector and has recently expanded into the beverage industry with American Rebel Beer [6]

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended March 31, 2025 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the transition period from ___ to ___ Commission file number 001-41267 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) | Nevada | 47-3892903 | | --- ...