Core Insights - American Rebel Holdings, Inc. is expanding its American Rebel Beer distribution into North Carolina through a partnership with Adams Beverages, marking a significant step in its Southeast growth strategy [1][2][4] - The company has established distribution in ten states and plans to continue its growth, emphasizing its patriotic branding and community engagement through events [2][5] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Light Beer [7] - The company aims to embody patriotic values through its products, particularly its light beer, which is marketed as a premium domestic lager [5][6] Product Details - American Rebel Light Beer is characterized as a premium domestic light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol content per 12 oz serving, emphasizing its all-natural ingredients [6] - The beer is positioned as a healthier option compared to mass-produced beers, avoiding corn, rice, or other sweeteners [6] Distribution and Marketing Strategy - The initial shipment of American Rebel Light Beer has arrived in North Carolina, with several locations already placing orders, including various convenience stores and bars in Concord [2] - The company plans to host a series of promotional events, including beer tastings and live music, to engage the community and promote its brand [2][3]

Core Viewpoint - American Rebel Holdings, Inc. has announced its title sponsorship of the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway, aiming to connect with motorsports enthusiasts and promote its American Rebel Beer brand [1][2][3]. Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the launch of American Rebel Light Beer [10]. - The company emphasizes its commitment to quality and patriotism through its products, particularly American Rebel Light Beer, which is marketed as a premium domestic light lager [8][9]. Event Details - The American Rebel Light NHRA 4-Wide Nationals will take place from April 25 to 27, 2025, featuring high-speed drag racing with cars racing four wide at speeds exceeding 300 miles per hour [2][5]. - The event will include promotional activities such as branded signage, a promotional party tent, and opportunities for fans to sample American Rebel Light Beer [4]. Marketing Strategy - The sponsorship is seen as a strategic move to enhance brand visibility and engagement with the target audience, particularly racing fans [3][4]. - The company has been involved in motorsports sponsorships for three seasons, including partnerships with notable racing figures and teams, which have helped establish critical associations for American Rebel Beer [3][4]. Product Information - American Rebel Light Beer is characterized by its all-natural ingredients, approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, catering to consumers seeking a lighter beer option [9]. - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution to several states, including Tennessee, Connecticut, and North Carolina, with plans for further expansion [7].

Core Viewpoint - American Rebel Holdings, Inc. celebrates Tony Stewart's historic victory in the NHRA Top Fuel Dragster, marking him as the first driver to win a NASCAR Cup Series race, an IndyCar race, a USAC Triple Crown Championship, and an NHRA Pro Event, which significantly enhances the visibility of American Rebel Light Beer sponsorship [1][4][10] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the introduction of American Rebel Beer [15] - The company emphasizes its patriotic values and positions American Rebel Light Beer as a premium domestic light lager with approximately 100 calories and 4.3% alcohol content per 12 oz serving [12][13] Sponsorship and Marketing - American Rebel is an associate sponsor for Tony Stewart and Matt Hagan in the NHRA Mission Foods 2025 season, providing significant exposure during race broadcasts on major sports networks [4][10] - The company has established a strong relationship with Tony Stewart Racing, which has contributed to the successful opening of distributors for American Rebel Light Beer across the country [4][10] Social Media and Digital Strategy - The social media presence of Tony Stewart, Matt Hagan, and Leah Pruett enhances American Rebel's visibility, with Tony Stewart having nearly 750,000 followers on X and over 250,000 on Instagram [6] - NHRA is expanding its digital media reach, which is expected to benefit American Rebel by engaging influencers and content creators in the drag racing community [5] Upcoming Events - The next event for the NHRA Mission Foods Drag Racing Series is the American Rebel Light NHRA 4-Wide Nationals scheduled for April 25 – 27 at Charlotte Motor Speedway, where American Rebel will be a primary sponsor [3][11]

Core Insights - American Rebel Holdings, Inc. has launched its American Rebel Light Beer in southern Kentucky, marking a significant expansion in its distribution partnerships within the Southeastern United States [1][2][3] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the introduction of American Rebel Light Beer [7] - The company emphasizes its patriotic values and aims to resonate with consumers who appreciate traditional American ideals [5][6] Product Details - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, marketed as a healthier option for beer enthusiasts [6] - The beer has received positive feedback for its taste and drinkability, contributing to increasing customer demand [3] Distribution Partnership - Clark Distributing Company is the distribution partner for American Rebel Light Beer, covering 97 out of 120 counties in Kentucky, which represents 81% of the state's counties and serves 67% of its population [2][8] - The partnership is seen as strategic for expanding the brand's reach and enhancing customer access to the product [2][3]

Figure: 1 American Rebel Light NHRA 4-Wide Nationals Ahead of zMAX Dragway’s April showcase of speed, American Rebel Beer has been named entitlement sponsor for the American Rebel Light NHRA 4-Wide NationalsTickets for the April 25-27 spectacle are on sale at www.charlottemotorspeedway.com CONCORD, N.C., April 14, 2025 (GLOBE NEWSWIRE) -- Ahead of zMAX Dragway’s thrilling 44,000-horsepower, four-wide spectacle of speed, American Rebel Beer has partnered with zMAX Dragway as the entitlement sponsor for ...

American Rebel Holdings Inc “We had very productive meetings at Mar-a-Lago with like-minded patriots and potential investors,” said Andy Ross, CEO of American Rebel. American Rebel Holdings Inc Home of the Florida Panthers and the New York Post’s coverage of Andy’s meetings with investors and members at Mar-a-Lago, dubbed “The Winter White House.” Miami Television Appearance and Investor Meetings at Mar-a-Lago Signal Big Moves for the Nation’s Fast-Growing Beer Brand – American Rebel Light Beer Nash ...

Miami Television Appearance and Investor Meetings at Mar-a-Lago Signal Big Moves for the Nation's Fast-Growing Beer Brand – American Rebel Light Beer Nashville, TN, April 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is excited to share its CEO Andy Ross' ...

$2.5 million upfront with up to approximately $8.5 million of potential aggregate gross proceeds upon the exercise in full of warrants Nashville, TN, April 09, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, today announced the closing of its previously announced private placement for the purchase and s ...

Financing Agreements - The company entered into a Master Brewing Agreement with Associated Brewing, appointing them as the exclusive producer and seller of American Rebel branded spirits, with the initial product being American Rebel Light Beer, set to launch regionally in early 2024[284]. - On January 1, 2024, the company entered into a new loan agreement with an existing lender for $150,000, with a principal balance bearing interest at 12% per annum[285]. - A securities purchase agreement was made on March 21, 2024, resulting in a loan of $235,750 with an effective interest rate of 81.1%, requiring total repayment of $271,112 by December 31, 2024[286]. - The company secured a $1,300,000 business loan with a total repayment of $1,664,000, bearing interest at 22.8% per annum[288]. - On July 2, 2024, the company entered into a Factoring Agreement, selling future receipts for $250,000, with repayment in equal weekly installments of $17,875[296]. - A subordinated business loan of $1,312,500 was secured on July 8, 2024, with principal and interest due on January 20, 2025, requiring weekly payments of $67,500[297]. - The company entered into multiple Revenue Interest Purchase Agreements, with investors receiving monthly payments ranging from $7,500 to $50,000 starting June 1, 2024[289][293]. - On September 4, 2024, a securities purchase agreement was made for a loan of $300,000, with total payback of $336,000 due in eight payments[302]. Financial Performance - For the year ended December 31, 2024, the company reported revenues of $11,420,268, a decrease of $4,577,928 (or 29%) compared to $15,998,196 for the year ended December 31, 2023[311]. - The cost of goods sold for the year ended December 31, 2024 was $11,539,905, down $2,659,355 (or 19%) from $14,199,260 in the previous year[312]. - The company experienced a negative gross margin of $(119,637) for the year ended December 31, 2024, compared to a gross margin of $1,798,936 for the year ended December 31, 2023, representing a decrease of $1,918,573 (or 107%) period over period[312]. - Total operating expenses increased by $1,536,547 (or 15%) to $12,100,478 for the year ended December 31, 2024, compared to $10,563,931 for the year ended December 31, 2023[313]. - Interest expense surged to $3,969,485 for the year ended December 31, 2024, compared to $363,567 in the previous year, an increase of $3,605,918[321]. - The company incurred a net loss of $17,604,364 for the year ended December 31, 2024, resulting in a loss per share of $(306.91), compared to a net loss of $9,731,701 and a loss per share of $(857.02) for the year ended December 31, 2023[325]. Expense Analysis - Marketing and brand development expenses rose by $1,035,919 (or 79%) to $2,354,809 for the year ended December 31, 2024, compared to $1,318,890 for the year ended December 31, 2023[318]. - The company incurred product development expenses of $385,800 for the year ended December 31, 2024, an increase of $253,272 (or 191%) from $132,528 in the previous year[317]. - Administrative and other expenses increased by $2,841,749 (or 89%) to $6,049,555 for the year ended December 31, 2024, compared to $3,207,806 for the year ended December 31, 2023[319]. - The company reported no impairment of goodwill and intangible assets for the year ended December 31, 2024, compared to an impairment of $1,912,559 for the year ended December 31, 2023[324]. Capital and Liquidity - The Company incurred net losses of $17,604,364 for the year ended December 31, 2024, compared to $9,731,701 for 2023, with an accumulated deficit of $65,086,200 as of December 31, 2024[326]. - The Company's working capital deficit was $8,940,228 as of December 31, 2024, a decline from a surplus of $2,545,744 as of December 31, 2023[326]. - Management is in discussions with investment banks regarding further capital campaigns to raise funds necessary for operations and acquisitions[327]. - The Company anticipates needing to raise additional funds through equity or debt offerings to meet future liquidity requirements, which may dilute existing stockholders[330]. - Additional funds are expected to be required for ongoing operating expenses, intellectual property protection, and business development[331]. Accounting and Regulatory Updates - The Company has classified its convertible debt issued in 2024 in accordance with ASC 2020-06, effective for smaller reporting companies for fiscal years beginning after December 15, 2023[335]. - The FASB issued ASU No. 2023-09 to enhance income tax disclosures, effective for the Company for annual periods beginning after December 15, 2024[336]. - ASU No. 2023-07 requires public companies to disclose significant segment expenses and is effective for fiscal years beginning after December 15, 2023[337]. - The Company continuously monitors accounting pronouncements from the FASB for applicability to its operations[339].

Forged in Freedom, Fueled by Growth, Focused on the Future NASHVILLE, TN, April 07, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (americanrebelbeer.com) and a leading provider of safes, personal security, and patriotic lifestyle apparel, today issued a corporate update summarizing several recent developments that have strengthened the Company's foundation and accelerated its national growth strategy. CEO Andy Ros ...