UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended March 31, 2025 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the transition period from ___ to ___ Commission file number 001-41267 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) | Nevada | 47-3892903 | | --- ...

Provo, UT, May 13, 2025 (GLOBE NEWSWIRE) -- Since its 2025 launch, the newly enhanced Trophy Series from Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand (americanrebel.com) has been generating significant interest among dealers looking for a high-security, high-value safe that outperforms comparable offerings. With key design and security upgrades for 2025, the Trophy Series is proving to be ...

Core Insights - American Rebel Holdings, Inc. is actively promoting its American Rebel Light Beer through sponsorship of the NHRA 4-Wide Nationals, enhancing brand visibility and engagement with racing fans [1][5][10] - The company has experienced significant viewership growth, with original broadcasts attracting over 700,000 viewers and expected final totals reaching up to 1 million [10] - American Rebel Light Beer is positioned as a patriotic brand, aligning its marketing strategy with American values and the excitement of motorsports [5][14] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, recently expanding into the beverage industry with American Rebel Light Beer [16] - The company emphasizes its commitment to quality and patriotism in its product offerings, with American Rebel Light Beer being marketed as a premium domestic light lager [14][15] Marketing and Sponsorship - The title sponsorship of the NHRA 4-Wide Nationals represents a significant milestone for American Rebel Light Beer, reinforcing its event-driven marketing approach [5][10] - The brand's promotional activities at the event included trackside activations, sampling stations, and a live concert by the CEO, enhancing fan engagement [10][11] Product Details - American Rebel Light Beer is characterized by its all-natural ingredients, lower calorie count (approximately 100 calories per 12 oz serving), and a balanced lifestyle appeal [15] - The beer is marketed as "America's fastest growing beer," reflecting its rapid expansion and popularity since its launch in September 2024 [2][14] Performance Highlights - The NHRA 4-Wide Nationals featured high-speed racing with cars capable of exceeding 300 mph, showcasing the thrilling environment that aligns with the brand's identity [2][10] - The American Rebel Light Funny Car, driven by champion Matt Hagan, symbolizes the brand's bold and patriotic spirit, further enhancing its presence in motorsports [7][8]

New Indiana Distribution Deal Supercharges Midwest Reach – Strengthening Footprint in Key Border States and Reinforcing Growth Trajectory for 2025 Nashville, TN, May 07, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is expanding into Indiana through it ...

Core Viewpoint - American Rebel Holdings, Inc. has entered into a distribution agreement with North Florida Sales to expand its American Rebel Light Beer into the Florida market, aiming to reach more consumers who value American-made products [1][2][3]. Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently transitioned into the beverage industry with the launch of American Rebel Light Beer [9]. - The company emphasizes its commitment to patriotic values and aims to celebrate the American spirit through its products [3][6]. Product Details - American Rebel Light Beer is a premium domestic light lager, crafted with all-natural ingredients, containing 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving [4][7]. - The beer is marketed as a product that embodies American values, appealing to consumers who appreciate quality and a patriotic message [6][7]. Distribution Agreement - The partnership with North Florida Sales is expected to enhance American Rebel's presence in Florida, particularly in markets like Jacksonville, St. Augustine, and Lake City [2][3]. - North Florida Sales has a strong reputation for delivering quality beverages and building lasting relationships with retailers and consumers, which aligns with American Rebel's goals for expansion [2][8]. Market Expansion - Since its launch in September 2024, American Rebel Light Beer has gained a loyal consumer base across several states, including Tennessee, Connecticut, and now Florida, indicating a successful market entry strategy [3].

Core Insights - American Rebel Holdings, Inc. is focusing on strategic growth and expansion of its American Rebel Light Beer brand, aiming to establish it as a national premium domestic light lager beer [4][5][6] Group 1: Strategic Decisions and Events - The company held a board meeting and investor dinner on April 29, 2025, at Mar-a-Lago, where key strategic decisions were reaffirmed [1][3] - The event followed the company's success as the title sponsor of the American Rebel Light NHRA 4-Wide Nationals, which took place from April 25 to 27, 2025 [2] Group 2: Expansion Plans - American Rebel management reported rapid expansion of its distribution footprint for American Rebel Light Beer and is seeking to accelerate its nationwide rollout [4][5] - The board fully supports the expansion as a priority and plans to announce new states added to the distribution network in the coming weeks [4] Group 3: Market Positioning - The company is leveraging motor sports as a high-impact opportunity to increase brand visibility and consumer engagement, aiming to establish American Rebel Light Beer as a preferred beverage among racing enthusiasts [6] - The board discussed allocating additional resources to capitalize on relationships and opportunities within the motor sports industry [5] Group 4: Portfolio Expansion - The board encouraged management to evaluate potential acquisitions that could enhance the company's enterprise value and expand its product offerings beyond beverages [7][8] - CEO Andy Ross envisions a future where the American Rebel brand includes a variety of products such as grills, knives, tools, and motor oil, aiming to create a household name synonymous with rugged American spirit [7][8] Group 5: Product Information - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, marketed as a healthier beer option [10]

Core Viewpoint - American Rebel Holdings, Inc. is strategically positioning its American Rebel Light Beer brand through high-profile events and partnerships, aiming for significant growth in distribution and market share, particularly among NHRA fans [2][4]. Group 1: Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Light Beer [7]. - The company emphasizes its patriotic branding, promoting American Rebel Light Beer as a premium domestic light lager that aligns with values such as patriotism and personal freedom [5][6]. Group 2: Strategic Initiatives - The company is hosting exclusive events at Mar-A-Lago to engage with its board of directors and major investors, focusing on strategic growth discussions for American Rebel Light Beer [2][4]. - American Rebel Light Beer is gaining exposure through partnerships with NHRA events, which are broadcast nationally, enhancing brand visibility among a targeted audience [2][3]. Group 3: Product Details - American Rebel Light Beer is marketed as a light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to health-conscious consumers [6]. - The beer is produced in partnership with AlcSource and is noted for its all-natural ingredients, avoiding common additives found in mass-produced beers [6].

Core Insights - Champion Safe Company showcased a strong presence at the 154th NRA Annual Meetings & Exhibits, attracting significant interest from attendees passionate about firearm protection and Second Amendment rights [1][2] - The CEO of Champion Safe Company highlighted the brand's commitment to using American-made steel and emphasized the importance of freedom and security to their customers [2] - The event served as a reminder of the company's mission to protect the rights and values important to Americans, with a notable increase in brand visibility and interest during the weekend [3] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, offering high-quality products focused on security and fire protection [4] - The company is a wholly-owned subsidiary of American Rebel Holdings, Inc., which also designs and markets branded safes, personal security products, and has recently entered the beverage industry with American Rebel Beer [5]

Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) is a designer, manufacturer, and marketer of branded safes, personal security products, self-defense products, and apparel [2][6] - The company has recently entered the beverage industry with the launch of American Rebel Light Beer, a premium domestic light lager [6] Brand Development - The brand's origin story is tied to CEO Andy Ross's song "American Rebel," which served as a mission and values statement for the company [3] - The company was founded in 2015, with initial products including concealed carry backpacks and jackets, followed by American Rebel safes [3][6] - The brand aims to create a lifestyle image, with aspirations to expand into various product categories such as beer, motor oil, grills, and tools [3] Product Details - American Rebel Light Beer is marketed as a patriotic beverage with no corn syrup or rice extract, using all-natural ingredients [4][5] - The beer contains approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to consumers seeking a balanced lifestyle [5] Market Positioning - The company emphasizes its patriotic values and aims to resonate with customers who appreciate these ideals [4][5] - The response to American Rebel Light Beer has been positive, indicating strong customer interest in the brand's values and product quality [3][4]

Core Insights - American Rebel Holdings, Inc. is expanding its American Rebel Beer distribution into North Carolina through a partnership with Adams Beverages, marking a significant step in its Southeast growth strategy [1][2] - The company has established distribution in ten states and plans to continue its growth, emphasizing its patriotic branding and community engagement through events [2][5] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Light Beer [7] - The company aims to embody patriotic values through its products, particularly American Rebel Light Beer, which is marketed as a premium domestic light lager [5][6] Product Details - American Rebel Light Beer is characterized by its all-natural ingredients, approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to consumers seeking a lighter beer option [6] - The beer is positioned as a "Patriotic, God-Fearing, Constitution-Loving" product, aligning with the company's branding strategy [5][6] Distribution and Marketing Strategy - The initial shipment of American Rebel Light Beer has arrived in North Carolina, with several locations already placing orders, including various convenience stores and bars [2] - The company plans to host promotional events, including beer tastings and live music, to engage the community and promote its brand [2][3] Partnership Details - Adams Beverages, founded in 1937, has expanded its operations into North Carolina and currently serves 28 counties in the state, providing a strong distribution network for American Rebel Beer [4]