Core Insights - American Rebel Holdings, Inc. is experiencing significant growth and momentum, highlighted by a recent national media marketing campaign and a successful equity-based capital raise [2][4] - The company reported an expected revenue of $11.4 million for fiscal year 2024, indicating strong financial performance [6] - American Rebel Light Beer is positioned to capture a share of the $110 billion annual beer market, appealing to patriotic consumers with its unique branding and product attributes [3][11] Financial Developments - The company completed a strategic private placement led by H.C. Wainwright & Co., with proceeds intended for working capital and general corporate purposes [4] - American Rebel disclosed an expected revenue of $11.4 million for FY2024, to be detailed in its forthcoming Form 10-K [6] Marketing and Branding Initiatives - A national media marketing campaign has been launched, featuring a 30-second commercial on major television networks and a coordinated digital campaign [9][10] - The company premiered "The American Rebel Story," a video showcasing its vision and values, narrated by CEO Andy Ross [7] Strategic Partnerships - The expansion of the sponsorship with Tony Stewart Racing is expected to enhance distribution relationships and accelerate growth initiatives throughout 2025 [8]

Core Viewpoint - American Rebel Holdings, Inc. has announced a private placement offering to raise approximately $2.5 million, with potential additional gross proceeds of up to $8.5 million from warrants [1][3]. Group 1: Offering Details - The company will sell 724,640 shares of common stock at a price of $3.45 per share, along with series A and series B warrants [1][3]. - Series A warrants will allow the purchase of up to 724,640 shares at an exercise price of $2.95, expiring five years from issuance [1][3]. - Series B warrants will allow the purchase of up to 2,173,920 shares, expiring eighteen months from issuance [1][3]. Group 2: Financial Implications - The gross proceeds from the offering are expected to be approximately $2.5 million before deducting fees and expenses [3]. - If fully exercised, the series A and B warrants could provide an additional $8.5 million in gross proceeds [3]. Group 3: Use of Proceeds - The company intends to use the net proceeds from the offering for working capital and other general corporate purposes [3]. Group 4: Company Background - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Beer [8]. - The company emphasizes its patriotic values and quality in its product offerings, including American Rebel Light Beer, which is marketed as a premium light lager [6][7].

Core Insights - American Rebel Holdings, Inc. is promoting its brand through a new video that highlights its mission and values, emphasizing patriotism and the American spirit [1][3] - The company is celebrating its growth in the premium domestic light lager market, which is valued at $110 billion annually, and is exceeding initial strategic forecasts [3][8] Company Overview - American Rebel Holdings, Inc. has transitioned from designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Light Beer [8] - The company emphasizes its beer as a symbol of American pride, independence, and resilience, with a focus on quality and natural ingredients [6][7] Product Details - American Rebel Light Beer is characterized as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to health-conscious consumers [7] - The beer is marketed as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer," reinforcing its brand identity [6][4]

Core Insights - American Rebel Holdings, Inc. is actively expanding its presence in the beverage industry, particularly with its American Rebel Light Beer, and is engaging in investor outreach through media appearances and meetings in Florida [1][2][8] Group 1: Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage market with American Rebel Light Beer [8] - The company emphasizes its patriotic values and aims to position American Rebel Light Beer as a premium domestic light lager [5][6] Group 2: Strategic Growth Initiatives - The CEO, Andy Ross, is scheduled to appear on two morning shows in South Florida to enhance brand awareness and attract potential customers [1][2] - Florida is identified as a key market for growth, with plans to launch American Rebel Beer in the state within the next few months, capitalizing on the high beer sales in the region [2][4] Group 3: Investor Relations - The upcoming meeting with potential investors at Mar-a-Lago is seen as a significant opportunity to share the company's story and attract investment [2][4] - The company aims to leverage its media presence to expand its distribution network and increase brand recognition among consumers and investors alike [2][4]

Core Viewpoint - American Rebel Holdings, Inc. is launching a comprehensive advertising campaign to enhance brand awareness and market exposure, utilizing both traditional television and digital platforms [1][2]. Group 1: Advertising Strategy - The company plans to run television ads on CNBC and Fox Business, alongside digital ads on top-tier financial and investor education websites, which collectively attract over 300 million monthly visitors [1]. - The advertising campaign is developed in collaboration with Martini & Partners Advertising, LLC, which will manage the ad placements, with the campaign set to commence on March 31, 2025 [2]. Group 2: Company Achievements - CEO Andy Ross highlighted the rapid accomplishments of American Rebel, including the development of an all-natural beer without corn syrup or rice extract, and unique packaging that enhances brand recognition [2]. - The company has established significant distribution agreements across multiple states and is strategically located in Nashville's entertainment district, a high-volume beer sales area [2]. Group 3: Industry Partnerships - American Rebel has secured contracts with leading beer distributors, including Clark Distributing Co, Bonbright Distributors, and others across various states, enhancing its market reach [4][6]. - The company benefits from the support of its publicly-traded parent company, which has a strong presence in the personal security and self-defense product markets [3]. Group 4: Product Information - American Rebel Light Beer is positioned as a premium domestic light lager, featuring approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, emphasizing its all-natural ingredients [10]. - The beer is marketed with patriotic themes, appealing to consumers who value quality and American values [9].

American Rebel Holdings Inc Tony Stewart Racing (TSR) in NHRA Mission Foods Drag Racing Series Company Touts Multiple Achievements Working with TSR Nashville, TN, March 27, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), will expand its successful sponsors ...

Core Viewpoint - American Rebel Holdings, Inc. is expanding its sponsorship with Tony Stewart Racing for the 2025 NHRA Mission Foods Drag Racing Series, enhancing brand visibility and marketing opportunities for American Rebel Beer [2][3]. Sponsorship Details - American Rebel will serve as a secondary sponsor for all 20 races, with primary sponsorship for five races of the Matt Hagan Funny Car and one race of the Tony Stewart Top Fuel Dragster during the 2025 season [3][8]. - The sponsorship will provide significant exposure through race broadcasts on Fox Sports and additional streaming options via NHRA.tv, capitalizing on strong NHRA telecast ratings [3][4]. Marketing and Distribution Impact - The partnership with Tony Stewart Racing has facilitated American Rebel Beer in securing contracts with top beer distributors and retailers, significantly advancing the company's marketing objectives [2][4]. - The social media reach of the drivers involved, including Tony Stewart's nearly 750,000 followers on X and over 250,000 on Instagram, enhances American Rebel's brand visibility [5]. Digital Media Opportunities - NHRA is expanding its digital media presence, which will benefit American Rebel by enhancing engagement with influencers and content creators through initiatives like the Cornwell Tools Burnout Box Content Creator Zone [4]. Product Information - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, marketed as a healthier beer option [10]. - The beer is positioned as a patriotic product, aligning with the brand's identity and values [9]. Company Background - American Rebel Holdings, Inc. has transitioned from primarily designing and manufacturing branded safes and personal security products to entering the beverage industry with American Rebel Beer [11].

Nashville, TN, March 27, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) — America's Patriotic Brand (the "Company"), today announced that it will effect a reverse stock split of its outstanding shares of common stock, par value $0.001 per share (the "Common Stock"), at a ratio of 1-for-25, to be effective as of 12:00 a.m. Eastern Time on March 31, 2025 as per NASDAQ. The Company's Common Stock will begin trading on a reverse stock split-adjusted basis at the opening of The Nasdaq Capit ...

Core Insights - American Rebel Holdings, Inc. successfully launched American Rebel Beer in northeast Ohio, marking a significant milestone in its expansion efforts [1][2] - The company achieved an 11% market penetration rate for American Rebel Light within weeks of the launch [2] - The partnership with Tramonte Distributing enhances the visibility and availability of American Rebel Beer in local bars, restaurants, and retail outlets [2][3] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, recently transitioning into the beverage industry with American Rebel Beer [13] - American Rebel Light Beer is a premium domestic light lager, characterized by its all-natural ingredients and lower calorie count, appealing to health-conscious consumers [6][7] Distribution and Marketing Strategy - The launch event was held in conjunction with a Hunting & Fishing Outdoors Show, attracting a wide audience and generating positive feedback from attendees [2][4] - A series of promotional events, including Rebel Light Kick-Off Parties and beer tastings, are planned to further engage the community and promote the brand throughout 2025 [4][5] Product Details - American Rebel Light Beer contains approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol by volume per 12 oz serving, positioning it as a lighter option for beer enthusiasts [7] - The beer is marketed as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer," aligning with the company's branding strategy [6][7]

Core Viewpoint - American Rebel Holdings, Inc. will implement a reverse stock split at a ratio of 1-for-25, effective March 31, 2025, to enhance share price and marketability, ensuring compliance with Nasdaq listing requirements [1][6]. Group 1: Reverse Stock Split Details - The reverse stock split will reduce the number of outstanding shares from approximately 10.6 million to about 423 thousand [4]. - The new CUSIP number for the Common Stock post-split will be 02919L604, and it will continue to trade under the symbol "AREB" on Nasdaq [2][6]. - No fractional shares will be issued; all fractional interests will be rounded up to the nearest whole share, ensuring that shareholders holding at least 100 shares will retain a minimum of 100 shares post-split [3][7]. Group 2: Shareholder Protection - The company is committed to protecting the interests of stockholders, particularly those holding round lots of 100 or more shares, ensuring they do not lose their status as round lot holders [3][7]. - The reverse stock split will apply to the Common Stock issuable upon the exercise of outstanding derivative securities, with adjustments made to exercise prices and the number of derivatives [2][5]. Group 3: Company Background - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the introduction of American Rebel Light Beer [10].