Core Viewpoint - Country Garden has initiated a large-scale "Veteran Recall Plan" to enhance its workforce and support business recovery, although the related policy was not newly introduced but revised earlier this year [1][7]. Group 1: Employee Management and Workforce Changes - The company has released a "Rehiring Management Policy" to ensure effective human resource allocation during its recovery phase and new project development [1][7]. - Employee numbers have significantly decreased, from approximately 131,400 at the end of 2018 to an expected 17,900 by mid-2025 [2][8]. Group 2: Business Recovery and Debt Restructuring - Country Garden has completed its debt restructuring and is in a phase of restarting operations, with a new issuance of approximately 14.233 billion shares, nearly 51% of the pre-restructuring share capital [2][8]. - Following the restructuring effective from December 30, 2025, the company has paid around $398 million to creditors within the first week [3][9]. Group 3: Strategic Direction and Sales Performance - The company aims to transition from ensuring housing delivery to normal operations in 2026, marking it as a critical year for growth [3][9]. - In early 2026, Country Garden ranked among the top ten in sales rights amount and operational area among Chinese real estate companies [4][10]. Group 4: Future Development and Innovation - The strategic focus for the next 3-5 years will be on building core competitiveness, with an emphasis on customer-oriented product design and integrating various service aspects [4][10]. - The company is pursuing organizational transformation through the integration of technology and management innovation, aiming to create a modern, data-driven organization [5][11].

【#碧桂园回应人才召回计划#】一则碧桂园启动最大规模"老兵召回计划的消息在网络上流传。这则消 息被炒作的缘由是，碧桂园对内部发布《离职人员返聘管理办法》。据@21世纪经济报道 记者了解， 这份文件并非近期新发，最新的修订版本早在今年1月26日就已经发布。碧桂园称，优秀人才是公司可 持续发展的源动力。公司的人才任用始终围绕业务实际需求，从内部三好人才、优秀员工返聘、外部人 才社招等多渠道综合选拔。 ...

Core Insights - Country Garden has initiated a large-scale "Veteran Recall Plan" to ensure business continuity and support new project development, emphasizing the importance of talent for sustainable growth [1] - The company has completed its debt restructuring and is in a phase of restarting operations, with a significant issuance of new shares [2] - The company aims to transition from ensuring housing delivery to normal operations in 2026, outlining a strategic framework for the next 3-5 years [3] Group 1: Talent Management - The "Return to Work Management Measures" for former employees is a routine update rather than a new policy, aimed at optimizing human resource allocation [1] - The number of employees has decreased significantly, from approximately 131,400 at the end of 2018 to only 17,900 by mid-2025 [1] Group 2: Business Development - Country Garden has issued approximately 14.233 billion new shares as part of its restructuring, nearly 51% of the pre-restructuring share capital [2] - The company has made cash payments of about $398 million to creditors within the first week following the restructuring [3] Group 3: Sales and Market Position - In February, Country Garden achieved significant sales during the "Spring Festival" period, with daily average subscriptions showing a notable year-on-year increase [3] - According to data from CRIC, Country Garden ranked among the top ten in sales rights amount and operational area for Chinese real estate companies in January-February 2026 [4] Group 4: Strategic Focus - The strategic core for the next 3-5 years will focus on building core competitiveness, enhancing customer-oriented product design, and integrating various service aspects [4] - The company is committed to transforming into a modern, data-driven organization that is sensitive to market changes and fosters innovation [5]

Core Viewpoint - Country Garden is reportedly recalling a significant number of former employees, emphasizing the importance of talented individuals for sustainable development [2] Group 1: Talent Management - The company states that its talent recruitment strategy is based on actual business needs, utilizing a comprehensive selection process that includes internal talent, re-hiring excellent former employees, and external recruitment [2] - The adjustment of the "Rehiring Management Policy for Departed Employees" is described as a routine revision of existing policies rather than a new policy introduction [2] Group 2: Internal Management - Country Garden has established a regular internal management review mechanism, which annually assesses and optimizes existing systems based on operational realities and management needs [2]

新京报贝壳财经讯 （记者袁秀丽）近日市场传出碧桂园面向内部发布《离职人员返聘管理办法》的消 息，被媒体解读为正在"大规模召回离职员工"。对此，3月18日，知情人士向新京报贝壳财经记者表 示，此举不涉及"大规模召回离职人员"，是对已有制度的常规修订更新。 上海易居房地产研究院副院长严跃进认为，这一数据反映出，在过去几年的行业深度调整期，企业为求 生存不得不采取极致的缩表策略与降本增效措施。在此背景下，若返聘熟悉公司流程与文化的员工，有 望更高效地推动新项目落地实施。 上述知情人士还表示，优秀人才是公司可持续发展的源动力。碧桂园的人才任用始终围绕业务实际需 求，从内部"三好"人才、优秀员工返聘、外部人才社招等多渠道综合选拔。同时，公司建立了常态化内 部管理制度检视机制，每年会结合经营实际与管理需求，对现有制度进行检视优化。本次《离职人员返 聘管理办法》的调整，即已有制度的常规修订更新，并非新出台政策。 据悉，碧桂园董事会主席杨惠妍在今年3月的管理会议上明确，将2026年定位为"公司从保交房向正常经 营转段的最关键一年"，同时要求各区域项目扎实完成各阶段任务，为二次成长筑牢底盘。 从2021年开始，碧桂园大规模"瘦 ...

3月17日，据媒体报道，碧桂园面向内部发布《离职人员返聘管理办法》，正式启动覆盖集团及下属公司的离职员工返聘计划。就此话题，记者第一时 间联系了两名碧桂园前员工，得到的答复是：碧桂园在去年底就传出返聘消息，主要面向设计类和规划类岗位，后期有望拓展至营销类岗位。但截止目 前，尚未收到具体信息。 | 时间节点 | 员工总数(约) | 变动幅度 | | --- | --- | --- | | 2018 年末 | 13.14万人 | | | 2025 年中 | 1.79万人 | 7年减少 11.35万人，降幅86% | | 2026年3月 | | 启动返聘,意在补强团队 | 此外有分析指出：碧桂园的这次动作，背后是对市场做出的几个关键预判。首先，资产价格经过深度调整，已进入具备吸引力的区间，结构性机会开始 显现。其次，压抑的住房需求并未消失，未来可能逐步回升。更重要的是，市场正出现"好房子"的有效供给缺口，产品力将成为核心竞争力。行业剧烈 出清后，幸存者将享受红利，而活下去的前提是拥有比别人更强的运营能力。 这些归来的"老兵"，价值远不止于他们原有的经验。过去几年，他们分散在各行各业，接触了不同的商业模式与市场视角。 ...

3月18日上午消息，近日，有市场消息称，碧桂园正在大规模召回离职员工。对此，碧桂园官方回应 称，优秀人才是公司可持续发展的源动力。公司的人才任用始终围绕业务实际需求，从内部三好人才、 优秀员工返聘、外部人才社招等多渠道综合选拔。同时，我司建立了常态化内部管理制度检视机制，每 年会结合经营实际与管理需求，对现有制度进行检视优化。本次《离职人员返聘管理办法》的调整，即 是已有制度的常规修订更新，并非新出台政策。 3月18日上午消息，近日，有市场消息称，碧桂园正在大规模召回离职员工。对此，碧桂园官方回应 称，优秀人才是公司可持续发展的源动力。公司的人才任用始终围绕业务实际需求，从内部三好人才、 优秀员工返聘、外部人才社招等多渠道综合选拔。同时，我司建立了常态化内部管理制度检视机制，每 年会结合经营实际与管理需求，对现有制度进行检视优化。本次《离职人员返聘管理办法》的调整，即 是已有制度的常规修订更新，并非新出台政策。 ...

近日，有消息称，港交所上市的碧桂园（02007.HK）正在"大规模召回离职员工"，对此，碧桂园澄 清，不涉及"大规模召回离职人员"的专项计划，返聘仅作为补充个别关键岗位的常规渠道之一，仅针对 少量特定岗位需求开展。 责任编辑：石秀珍 SF183 近日，有消息称，港交所上市的碧桂园（02007.HK）正在"大规模召回离职员工"，对此，碧桂园澄 清，不涉及"大规模召回离职人员"的专项计划，返聘仅作为补充个别关键岗位的常规渠道之一，仅针对 少量特定岗位需求开展。 责任编辑：石秀珍 SF183 ...

来源：地产大爆炸 3月17日，地产圈被一则消息打破了平静—— 碧桂园正式发布《离职人员返聘管理办法》，启动了被内部称为"最大规模老兵召回"的返聘计划。 01 这一动作在整个地产圈堪称前所未有。 要知道，其他行业巨头如恒大，至今仍未对离职待岗员工有任何实质性动作。碧桂园这步打破行业常规 的大棋，自然引发了全行业轰动。 一位计划参加返聘的前区域总裁透露："老板亲自打电话，说碧桂园需要老人撑场面。" 一句话道出了公司当下的迫切需求，也藏着管理层的无奈。 这场大规模返聘，不仅是碧桂园自身的人才战略调整，更成为观察地产行业从"规模扩张"向"质量深 耕"转型的重要窗口。 为此，碧桂园设定了"双向确认、底线管理、优秀优先、重新定岗定薪"四大原则，同时明确了五大硬条 件： 1、司龄和离职时长要求：正常离职的，司龄需大于两年，离职时长大于一年。非正常离职的，司龄则 需大于三年； 2、绩效门槛：历年绩效不得出现C等级，且至少有一次获得S或A等级； 3、优秀优先：在同等情况下，针对曾有优异成绩的人员优先给予返聘的机会； 精挑细选：返聘计划的核心细则 很多人误以为，这场返聘只是碧桂园"缺人补位"的权宜之计，实则不然。 炸天团拿到的内 ...

Core Viewpoint - Country Garden (02007) announced the issuance of shares resulting from the conversion of zero-coupon mandatory convertible bonds, indicating a strategic move to manage its capital structure and potentially improve liquidity [1] Group 1 - On March 16, 2026, 13.385 million shares will be issued due to the conversion of zero-coupon mandatory convertible bonds (Bond A) that mature 78 months after June 30, 2025 [1] - On March 16, 2026, 1.6719 million shares will be issued due to the conversion of zero-coupon mandatory convertible bonds (Bond B) that mature 114 months after June 30, 2025 [1]