Core Insights - Digital Brands Group, Inc. has partnered with SECUR3D Inc. to enhance its technology tools for eCommerce brands, focusing on brand asset protection and growth through AI solutions [1][4] - SECUR3D is recognized for its proprietary AI-powered tools that provide comprehensive brand and intellectual property protection [2][6] - The flagship product of SECUR3D, AssetSafe, proactively identifies and analyzes potential theft and infringement, creating a unique digital fingerprint to safeguard brands [3] Company Overview - Digital Brands Group offers a diverse range of apparel through various brands, utilizing a digitally native-first vertical business model to enhance customer engagement [5] - The company aims to leverage customer data and purchase history to create personalized content and improve customer experience [5] SECUR3D Overview - SECUR3D, based in Vancouver, specializes in AI technology for brand and intellectual property protection, providing real-time identification of unauthorized content and facilitating automated takedowns [6]

Core Insights - Digital Brands Group, Inc. has partnered with Secur3D.ai to enhance its technology tools for eCommerce brands, focusing on brand protection and growth through AI solutions [1][2] - Secur3D's AssetSafe platform utilizes AI to monitor and protect brand assets from unauthorized use, thereby reducing counterfeit risks and maintaining consumer trust [2][4] - The CEO of Digital Brands Group emphasized the importance of automated IP protection in strengthening brand authenticity and safeguarding trademarks for various retail brands [3] Company Overview - Digital Brands Group offers a diverse range of apparel through multiple brands, operating on both direct-to-consumer and wholesale models [3] - The company is built on a digitally native-first vertical brand model, aiming to maximize customer engagement by leveraging data and purchase history for personalized marketing [3] Secur3D Overview - Secur3D specializes in brand and intellectual property protection, with its AssetSafe platform designed to provide efficient monitoring and removal of unauthorized IP usage across global marketplaces [4]

Core Insights - Digital Brands Group, Inc. (DBG) is hosting its second AVO College Influencer Tour at the University of Alabama during the LSU vs Alabama football game on November 8, 2025, providing a platform for influencers and athletes to engage with fans [1] - The AVO x Yea Alabama apparel collection will generate a 20% royalty for Yea Alabama, highlighting a commitment to create NIL opportunities for female student-athletes [2] - The CEO of DBG, Hil Davis, emphasizes the importance of supporting female student-athletes and the potential for innovative collegiate apparel, likening the initiative to the Warby Parker model in the collegiate apparel space [3][4] Company Overview - Digital Brands Group offers a diverse range of apparel through various brands, including the newly launched collegiate brand AVO, and operates a technology arm focused on integrating advanced technologies into its ecosystem [4] - The company aims to drive value and innovation in the eCommerce sector, aligning its product offerings with consumer demand and market trends [4] Influencer Participation - The event will feature notable influencers and athletes, including Darcy McQueeny, Aaliyah Nye, and Trent Richardson, who will engage with attendees and promote the AVO x Yea Alabama apparel [6]

As filed with the U.S. Securities and Exchange Commission on October 23, 2025 Registration No. 333 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 DIGITAL BRANDS GROUP, INC. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code Number) Delaware 5699 46-1942864 (I.R.S. Employer Identification Number) 1400 Lava ...

Core Insights - Digital Brands Group, Inc. has initiated advanced quantum computing initiatives through Microsoft Azure Quantum to enhance its eCommerce operations [1][2][3] Group 1: Quantum Computing Initiatives - The company is exploring quantum machine learning and quantum-inspired algorithms to optimize data processing, security, and customer engagement in eCommerce [2][3] - Initial areas of exploration include hyper-personalized recommendations, customer clustering, and quantum-resilient data protection [7] Group 2: Strategic Positioning - The CEO of Digital Brands Group emphasized that quantum computing could reshape data security, optimization, and customer engagement, positioning the company as a leader in personalized commerce [3] - This initiative is a significant milestone in the company's technology roadmap, focusing on integrating frontier computing, AI, and advanced data protection [3] Group 3: Business Model - Digital Brands Group operates a diverse portfolio of consumer brands, focusing on direct-to-consumer and wholesale channels [4] - The company aims to leverage customer data and purchase history to create personalized content and enhance customer experience [4]

Core Insights - Digital Brands Group, Inc. is launching its first AVO College Influencer Tour at the University of Alabama during the football game between Alabama Crimson Tide and Tennessee Volunteers on October 18, 2025 [1] - The event will feature various influencers and athletes, providing a unique meet-and-greet opportunity for students, alumni, and fans [2][7] - Yea Alabama will receive a 20% royalty on all revenue generated from the AVO x Yea Alabama apparel collection, which aims to create future NIL market opportunities for female student-athletes [3] Company Initiatives - The AVO College Influencer Tour is designed to support women's sports and female student-athletes, showcasing the commitment of Digital Brands Group to this cause [4] - The company aims to provide high-quality products at competitive prices to universities and their communities, likening its approach to that of Warby Parker in the collegiate apparel space [5] - Digital Brands Group operates a diverse range of apparel brands and has a technology division focused on integrating advanced technologies into its business model [5]

Core Insights - Digital Brands Group, Inc. is launching a strategic initiative to expand its presence in the Name, Image, and Likeness (NIL) college apparel sector, which is part of a global licensed sports merchandise market projected to grow from $36.4 billion in 2024 to $49.0 billion by 2030 [1]. Expansion Strategy & Competitive Positioning - The company has signed an exclusive three-year private label manufacturing agreement with Yea Alabama, the official NIL program of the University of Alabama, allowing DBGI to design, manufacture, and distribute collegiate apparel exclusively through university-affiliated channels [2]. - The initial product line is available now, with plans for new capsule collections to be released in October, November, and December 2025 [3]. - The CEO of Digital Brands Group likens the company's model to "the Warby Parker of collegiate apparel," emphasizing a direct-to-consumer, data-driven approach [3]. Next Phase - The company is in discussions to replicate the Alabama partnership model with additional universities, offering benefits such as private label manufacturing, equity alignment, support for female student athletes, and agility through consumer data [4][5][6]. - Each partnership will provide university right holders with a private label manufacturing advantage, allowing for high-quality collegiate apparel at lower prices compared to traditional offerings [4]. - The initiative aims to create unique partnerships that align interests and provide upside participation for university right holders, particularly focusing on generating opportunities for female student athletes [5].

Core Insights - Digital Brands Group has joined Oracle PartnerNetwork to enhance its technology capabilities and accelerate the development of its technology tools for apparel and eCommerce brands [1][3] - The company is focusing on a differentiated model that integrates apparel with advanced solutions like AI-powered intellectual property protection and automated marketing [2][3] Company Overview - Digital Brands Group offers a variety of apparel through direct-to-consumer and wholesale channels, leveraging customer data to create personalized content [4] - The company aims to safeguard authenticity and strengthen consumer trust while driving long-term growth in lifestyle and collegiate markets, particularly in the NIL collegiate apparel sector [2][3] Strategic Initiatives - The partnership with Oracle will enhance operational agility, expand data-driven insights, and support the integration of authenticity, protection, and marketing tools [3] - Digital Brands Group is positioning itself to capture growth in multi-billion dollar markets by addressing challenges such as IP infringement and consumer data protection [3]

Core Viewpoint - Digital Brands Group, Inc. is launching a strategic initiative to expand its presence in the Name, Image, and Likeness (NIL) college apparel sector, which is part of a global licensed sports merchandise market projected to grow from $36.4 billion in 2024 to $49.0 billion by 2030 [1]. Expansion Strategy & Competitive Positioning - The company has signed an exclusive three-year private label manufacturing agreement with Yea Alabama, the official NIL program of the University of Alabama, allowing DBGI to design, manufacture, and distribute collegiate apparel exclusively through university channels [2]. - The initial product line is available now, with plans for new capsule collections to be released in October, November, and December 2025 [3]. Next Phase - The company aims to replicate the Alabama partnership model with additional universities, offering benefits such as: 1. Private Label Manufacturing Advantage, providing high-quality collegiate apparel at lower prices [4]. 2. Equity Alignment, where universities become equity partners, creating a unique alignment of interests [5]. 3. Support for female student athletes, with 20% of every purchase going to female student athletes through the university's NIL fund [5]. 4. Agility and Consumer Data, enabling faster and trend-responsive collections through a nimble supply chain [6]. About Digital Brands Group - Digital Brands Group operates a variety of apparel brands through both direct-to-consumer and wholesale channels, focusing on a digitally native-first vertical brand model [7].

Core Insights - Premarket trading is showing notable activity with significant price movements indicating potential opportunities for traders [1] Premarket Gainers - PepGen Inc. (PEPG) is up 151% at $6.68 [3] - 22nd Century Group, Inc. (XXII) is up 27% at $1.93 [3] - Immuneering Corporation (IMRX) is up 23% at $11.36 [3] - uniQure N.V. (QURE) is up 10% at $52.58 [3] - Lithium Americas Corp. (LAC) is up 9% at $6.60 [3] - Jasper Therapeutics, Inc. (JSPR) is up 9% at $2.55 [3] - American Shared Hospital Services (AMS) is up 8% at $2.75 [3] - PSQ Holdings, Inc. (PSQH) is up 7% at $3.06 [3] - K Wave Media Ltd. (KWM) is up 7% at $2.48 [3] - ClearPoint Neuro, Inc. (CLPT) is up 5% at $20.48 [3] Premarket Losers - Transocean Ltd. (RIG) is down 14% at $3.11 [4] - Cyclerion Therapeutics, Inc. (CYCN) is down 12% at $2.83 [4] - CarMax, Inc. (KMX) is down 11% at $50.38 [4] - ARB IOT Group Limited (ARBB) is down 11% at $10.45 [4] - SHF Holdings, Inc. (SHFS) is down 10% at $6.49 [4] - Digital Brands Group, Inc. (DBGI) is down 10% at $6.21 [4] - Aqua Metals, Inc. (AQMS) is down 9% at $5.29 [4] - Akanda Corp. (AKAN) is down 8% at $3.96 [4] - Galecto, Inc. (GLTO) is down 8% at $3.88 [4] - Platinum Analytics Cayman Limited (PLTS) is down 7% at $11.12 [4]