Core Viewpoint - Heineken's stock rose by 4% following the announcement of a co-marketing deal with the upcoming film "F1: The Movie," indicating strong investor interest in the company's strategic marketing initiatives [1]. Group 1: Partnership Details - Heineken 0.0, the company's non-alcoholic beer, is an official partner of "F1: The Movie," produced by Apple's film unit and distributed by Warner Bros. Discovery, with a U.S. release date set for June 27 [2]. - The collaboration includes a TV ad campaign featuring co-star Damson Idris consuming Heineken 0.0, with Brad Pitt appearing in a supporting role [4]. - Heineken's involvement with F1-themed content is part of a long-term strategy, having been a sponsor of Formula One since 2016 [5]. Group 2: Marketing Strategy - The partnership aims to promote alcohol-free choices in social settings, as stated by Heineken's global head of brand, Nabil Nasser, emphasizing the importance of making such choices feel natural and relevant [6]. - The film's potential to attract a large audience aligns well with Heineken's international brand strategy, leveraging the global popularity of Formula One [7].

Core Insights - Heineken 0.0 has partnered with Apple Original Films for the upcoming release of F1 THE MOVIE, set to launch globally on June 25, 2025, with a campaign directed by Joseph Kosinski featuring stars Brad Pitt and Damson Idris [3][4][14] - The partnership emphasizes Heineken's long-standing association with Formula 1, having been a sponsor since 2016, and aims to challenge outdated perceptions of alcohol consumption in social settings [4][5][8] Company Overview - Heineken is recognized as the world's most international brewer, with a diverse portfolio of over 300 beer and cider brands, and a commitment to sustainability and innovation [11][12] - The company operates in more than 70 countries, employing over 85,000 individuals, and is focused on disciplined sales execution and cost management [12] Industry Context - The collaboration with F1 THE MOVIE reflects the cultural rise of Formula 1 and aims to position Heineken 0.0 at the center of this trend, promoting moderation and inclusive drinking choices [5][8] - The campaign will include exclusive content and behind-the-scenes access, engaging audiences in a broader conversation about changing social norms around alcohol consumption [7][8]

Core Viewpoint - Heineken is leveraging football superstitions to engage fans by creating a unique experience for a self-proclaimed jinx, Marco Simeone, during the UEFA Champions League Final, highlighting the brand's connection to football culture and fan rituals [5][8][9]. Company Initiatives - Heineken is celebrating the UEFA Champions League Final by sending Marco Simeone to a specially built bar far from the stadium to avoid jinxing his team, Inter Milan [5][6]. - The bar, named 'Marco's Far Away Pub From The Stadium In Munich', is designed to provide a matchday experience while keeping him away from the action [6][9]. Fan Engagement - A global survey conducted by Heineken revealed that 45% of football fans have stopped watching a match to avoid jinxing the result, with 43% blaming themselves for a game's outcome [5][8]. - The survey also indicated that 22% of fans believe that not watching could improve their team's chances, and 34% have blamed others for jinxing a game [8]. Brand Philosophy - Heineken's Global Head of Brand emphasized the importance of fan superstitions in football culture, stating that these rituals are integral to the experience of being a fan [8][9]. - The company has been a proud sponsor of the UEFA Champions League for over 30 years, celebrating the unique quirks of football fandom [9].

Core Insights - Heineken celebrates football fans' matchday rituals by recreating a lucky pub experience for two superstitious Arsenal fans at the UEFA Women's Champions League final in Lisbon [2][3][4] - The campaign highlights the importance of fan traditions and superstitions in sports, with Heineken aiming to acknowledge and celebrate hardcore fans of women's football [7][8] Company Initiatives - Heineken has been supporting the UEFA Women's Champions League since 2021, focusing on promoting the growth of women's football and the stories of dedicated fans [7][8] - The campaign titled "Cheers to the Superstitious Fans" emphasizes Heineken's commitment to celebrating fandom in all its forms, showcasing the brand's engagement with the football community [7][8] Research and Data - A survey conducted by Censuswide among 12,011 football fans across multiple countries revealed that 50% of fans have matchday rituals, with 46% believing these rituals can influence game outcomes [2][8]

Core Viewpoint - The alcohol industry, particularly Heineken, is facing challenges due to inflation, higher interest rates, and tariff concerns, yet Heineken has shown resilience and growth potential in 2025 [1] Company Performance - Heineken's stock has increased by 23% year-to-date as of May 15, 2025, trading at $44.15 with a dividend yield of 2.24% [2] - The company reported a 0.9% increase in net revenue despite a 2.1% decline in volume, with premium beer volume showing organic growth of 1.8% [5] - Heineken has reaffirmed its 2025 earnings outlook, indicating confidence in its premiumization strategy [5] Investment Strategies - Heineken announced a $1.6 billion share buyback program, with the first tranche expected to be completed by January 2026, providing downside protection for investors [6] - The company is investing approximately $44.7 billion (€40 billion) to remodel and reopen pubs in the UK, expected to create around 1,000 jobs [7][8] Market Position - Heineken has limited exposure to potential tariffs from the United States, with only 21% of sales volume coming from the Americas, providing significant tariff protection [3] - The stock is trading at a price-to-earnings (P/E) ratio of around 16x, which is a discount compared to its five-year historical average [10] Analyst Ratings - The consensus among 20 analysts is a Buy rating for Heineken, with a price target of $51.71, representing an 18% upside from its price on May 15 [11]

Core Insights - Mark Heine, CEO and Chairman of Fugro, received the 2025 Holland on the Hill Freddy Heineken Award for his significant contributions to the economic ties between the Netherlands and the United States [1][6] - Fugro is a Dutch multinational company specializing in Geo-data acquisition, focusing on mapping, modeling, and monitoring the Earth's surface and subsurface [2][3] - Under Heine's leadership, Fugro has diversified its services beyond the oil and gas sector to include energy, infrastructure, and water markets, employing over 11,000 people across 52 countries [3][4] Company Overview - Fugro employs 1,400 people in the United States across 17 locations, including states like Maryland, Virginia, Florida, Texas, Louisiana, South Dakota, and California [3] - The company utilizes advanced techniques in Geo-data to assist clients in making informed decisions, thereby reducing risks in both built and natural environments [3] Recent Projects - Fugro has been involved in various projects in the U.S., such as mapping the impact of Hurricane Helene in Florida and Georgia using high-definition aerial images [4] - The company is collaborating with the Florida Department of Environmental Protection to enhance coastal resilience through seafloor mapping [4] - Fugro conducted a geotechnical study in Kentucky for a new bridge and is evaluating geophysical conditions for constructing small modular reactors in Michigan [4] Leadership Remarks - Upon receiving the award, Heine emphasized the importance of infrastructure in societal function and recovery from disruptions, advocating for investments that deliver lasting value and resilience [5] - Heine participated in a panel discussion on "Future Proof Infrastructure," highlighting the need for sustainable infrastructure to support increased energy production and manufacturing in the U.S. [7] Recognition - The Holland on the Hill Freddy Heineken Award ceremony included notable attendees from Congress and recognized Heine as part of a prestigious group of business leaders who have received the award in previous years [6][7]

Core Insights - Heineken® is launching a campaign titled "Cheers to the Superstitious Fans" to celebrate football fans' matchday rituals and superstitions, highlighting the emotional connection fans have with the game [4][5][8] - A global survey commissioned by Heineken® reveals that 50% of football fans engage in specific rituals on game day, with 46% believing these rituals influence the match outcome [2][4] - The survey indicates that younger fans, particularly Gen Z and Millennials, are more likely to have pre-match rituals, with 67% of them participating compared to only 26% of fans over 55 [3][4] Survey Findings - The survey was conducted by Censuswide among 12,011 football fans across the UK, USA, Germany, Brazil, Portugal, and South Korea from April 1 to April 7, 2025 [9] - Brazilian fans lead in matchday superstitions, with 60% claiming to have such rituals, suggesting a cultural significance tied to their football success [4][6] Campaign Details - Heineken® has partnered with brand ambassadors Jill Scott and Virgil van Dijk to promote the campaign, emphasizing the passion and unique traditions of football fans [5][7] - The campaign aims to elevate fans' matchday experiences by recognizing their quirky rituals, such as wearing the same shirt (25%), sitting in the same spot (22%), and drinking the same beer (19%) [6][8] Company Background - Heineken® has over 30 years of sponsorship experience with the UEFA Champions League, reinforcing its commitment to football and fan engagement [5][8] - The company operates in more than 70 countries and employs over 85,000 people, maintaining a strong presence in both developed and developing markets [11]

NEW YORK, April 25, 2025 (GLOBE NEWSWIRE) -- GRAMMY® Award-nominated singer, songwriter, actor and producer, Joe Jonas teamed up with Dude With Sign (Seth Phillips) in New York City last night to create their latest social post - only this time they did so completely off their socials. Stepping away from their online feeds and into the real world, Jonas and Phillips - who have over 35 million followers between them - were joined by Victoria's Secret models Martha Hunt and Graice Carvalho, Yankees pitcher L ...

Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life is one of the easiest ways to disconnect from the sometimes overwhelming world of social media New York Joe Jonas Digital Overload Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life ...

This press release is issued in connection with the disclosure and reporting obligations as set out in Article 5(1) (b) Regulation (EU) 596/2014 and Article 2(2) of the Commission Delegated Regulation (EU) 2016/1052 that contains technical standards for buyback programs. Heineken N.V. publishes on a weekly basis, every Monday, an overview of the progress of the share buyback programme on its website: https://www.theheinekencompany.com/investors/share-information/share-buyback- programme Enquiries | Media | ...