In the middle of the current work week, investors were eager to take a few swigs of brewery stock Heineken (HEINY 4.02%). They were most likely encouraged by the company's announcement of a potentially very high-profile co-marketing deal with an upcoming blockbuster Hollywood film, as they pushed the company's stock 4% higher on Wednesday. Pitt stopHeineken announced that its Heineken 0.0 non-alcoholic beer is an official partner of F1: The Movie, a high-budget spectacular produced by Apple's film unit and ...

Damson Idris, a Heineken 0.0 and the set of F1® THE MOVIE. Who’s driving? Brad Pitt, of course. A Media Snippet accompanying this announcement is available in this link. AMSTERDAM, June 04, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 has been announced as an official partner of Apple Original Films’ F1® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie’s director/producer himself, Joseph Kosinski, and which features the film’s stars, Brad Pitt and Damson Idris. The campaign wil ...

Core Viewpoint - Heineken is leveraging football superstitions to engage fans by creating a unique experience for a self-proclaimed jinx, Marco Simeone, during the UEFA Champions League Final, highlighting the brand's connection to football culture and fan rituals [5][8][9]. Company Initiatives - Heineken is celebrating the UEFA Champions League Final by sending Marco Simeone to a specially built bar far from the stadium to avoid jinxing his team, Inter Milan [5][6]. - The bar, named 'Marco's Far Away Pub From The Stadium In Munich', is designed to provide a matchday experience while keeping him away from the action [6][9]. Fan Engagement - A global survey conducted by Heineken revealed that 45% of football fans have stopped watching a match to avoid jinxing the result, with 43% blaming themselves for a game's outcome [5][8]. - The survey also indicated that 22% of fans believe that not watching could improve their team's chances, and 34% have blamed others for jinxing a game [8]. Brand Philosophy - Heineken's Global Head of Brand emphasized the importance of fan superstitions in football culture, stating that these rituals are integral to the experience of being a fan [8][9]. - The company has been a proud sponsor of the UEFA Champions League for over 30 years, celebrating the unique quirks of football fandom [9].

Core Insights - Heineken celebrates football fans' matchday rituals by recreating a lucky pub experience for two superstitious Arsenal fans at the UEFA Women's Champions League final in Lisbon [2][3][4] - The campaign highlights the importance of fan traditions and superstitions in sports, with Heineken aiming to acknowledge and celebrate hardcore fans of women's football [7][8] Company Initiatives - Heineken has been supporting the UEFA Women's Champions League since 2021, focusing on promoting the growth of women's football and the stories of dedicated fans [7][8] - The campaign titled "Cheers to the Superstitious Fans" emphasizes Heineken's commitment to celebrating fandom in all its forms, showcasing the brand's engagement with the football community [7][8] Research and Data - A survey conducted by Censuswide among 12,011 football fans across multiple countries revealed that 50% of fans have matchday rituals, with 46% believing these rituals can influence game outcomes [2][8]

Core Viewpoint - The alcohol industry, particularly Heineken, is facing challenges due to inflation, higher interest rates, and tariff concerns, yet Heineken has shown resilience and growth potential in 2025 [1] Company Performance - Heineken's stock has increased by 23% year-to-date as of May 15, 2025, trading at $44.15 with a dividend yield of 2.24% [2] - The company reported a 0.9% increase in net revenue despite a 2.1% decline in volume, with premium beer volume showing organic growth of 1.8% [5] - Heineken has reaffirmed its 2025 earnings outlook, indicating confidence in its premiumization strategy [5] Investment Strategies - Heineken announced a $1.6 billion share buyback program, with the first tranche expected to be completed by January 2026, providing downside protection for investors [6] - The company is investing approximately $44.7 billion (€40 billion) to remodel and reopen pubs in the UK, expected to create around 1,000 jobs [7][8] Market Position - Heineken has limited exposure to potential tariffs from the United States, with only 21% of sales volume coming from the Americas, providing significant tariff protection [3] - The stock is trading at a price-to-earnings (P/E) ratio of around 16x, which is a discount compared to its five-year historical average [10] Analyst Ratings - The consensus among 20 analysts is a Buy rating for Heineken, with a price target of $51.71, representing an 18% upside from its price on May 15 [11]

Washington, D.C., May 15, 2025 (GLOBE NEWSWIRE) -- Mr. Mark Heine, the CEO and Chairman of the Board of Fugro, is the recipient of the 2025 Holland on the Hill Freddy Heineken Award. The award is named for Freddy Heineken and honors an entrepreneur who has made a substantial impact to the economic ties between the Netherlands and the United States.  The Holland on the Hill Freddy Heineken Award is co-organized by the Embassy of the Kingdom of the Netherlands, the U.S. Congressional Caucus of the Kingdom of ...

Heineken® Celebrates Football Fandom With a Cheers to Superstitious Fans A Media Snippet accompanying this announcement is available by clicking on this link. AMSTERDAM, April 29, 2025 (GLOBE NEWSWIRE) -- Whether it's pulling on a lucky jersey or claiming the same barstool before kick-off, football fans around the world have many of their own matchday superstitions. And according to a new global survey commissioned by Heineken®, half of fans say they follow a specific ritual on game day—and nearly as many ( ...

NEW YORK, April 25, 2025 (GLOBE NEWSWIRE) -- GRAMMY® Award-nominated singer, songwriter, actor and producer, Joe Jonas teamed up with Dude With Sign (Seth Phillips) in New York City last night to create their latest social post - only this time they did so completely off their socials. Stepping away from their online feeds and into the real world, Jonas and Phillips - who have over 35 million followers between them - were joined by Victoria's Secret models Martha Hunt and Graice Carvalho, Yankees pitcher L ...

Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life is one of the easiest ways to disconnect from the sometimes overwhelming world of social media New York Joe Jonas Digital Overload Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life ...

尽管喜力啤酒在巴西的销量表现大致符合市场预期，但高盛认为，其定价同比持平的结果是一个负面惊 喜，这再次强化了该行对于竞争环境更加激烈、部分消费者转向低价品牌的看法。 智通财经APP获悉，高盛发布研报称，喜力啤酒于4月16日公布了其2025财年第一季度业绩。数据显 示，该公司在巴西市场的销量和销售额同比均出现了中个位数的下降，原因是去年的高基数影响。不 过，该公司管理层估计，从"售出"角度来看，其在该市场实现了份额增长。管理层特别指出主流产品线 表现强劲，其中Amstel品牌销量同比小幅增长。 因此，出于对竞争环境将更加激烈的预期，高盛重申对巴西啤酒巨头Ambev(ABEV.US)的"卖出"评级， 目标价为1.90美元，较4月16日收盘价2.33美元有超过18%的下跌空间。该行表示，尽管其认为喜力啤酒 的业绩不会改变市场对Ambev在巴西销量表现的预期，但在定价方面存在一定下行风险。Ambev计划于 5月8日公布财报。 资料显示，Ambev是拉丁美洲和加勒比地区最大的啤酒酿造商，也是百威英博在该地区的子公司。该公 司在巴西和其他拉丁美洲国家生产、分销和销售啤酒和百事公司产品，并拥有阿根廷最大的啤酒酿造商 Qui ...