Lyft found that surge pricing is “deeply unpopular” with customers, CEO David Risher said in his annual letter to shareholders, released Thursday (April 24).Surge pricing, which the rideshare company calls Prime Time or PT, balances supply and demand by raising prices when demand is high, thereby incentivizing more drivers to get online, according to the letter.The company knew this was unpopular with customers, but the issue was clarified when Risher hit the road as a Lyft driver, as he does every six week ...

Lyft is set to start rolling out a feature that will let riders opt in to be matched with a licensed taxi when that vehicle can get there faster than a rideshare one.The company will launch this feature in St. Louis on May 5, Bloomberg reported Thursday (April 24), saying the rideshare company confirmed this plan after the feature was discovered within the code of its mobile app.“We’re always exploring new ways to help riders get to the people and places they love,” the company said, per the report. “We’re ...

Lyft TodayLYFTLyft$11.43 +0.43 (+3.88%) 52-Week Range$8.93▼$19.07P/E Ratio190.45Price Target$16.45Add to WatchlistWhen you think of ride-hailing, Uber Technologies Inc. NYSE: UBER likely comes to mind, followed by the distant second player in the duopoly, Lyft Inc. NASDAQ: LYFT. The ride-hailing/rideshare market is a two-horse race. There's Uber and Lyft, and then everyone else. It’s not a very close race either, as Uber controls a 76% market share in the United States. However, Lyft is taking a page out o ...

By end of 2024, I wrote an article arguing why Lyft (NASDAQ: LYFT ) is a "Strong Buy", building my thesis on $1.5 billion of expected annual free cash flow 2027+. Since then, Lyft reported a weaker than expected Q4 print. And investor sentimentExperience as an investment analyst for a major BB-Bank, as well as private equity consultant for MBB. Currently working towards the CFA charter, having completed I&II. Passion for risk-assets (Growth, Contrarian, Emerging Market) ex-colleague and close friend of Inve ...

Lyft is going to Europe after a big acquisition.Lyft (LYFT 2.81%) is acquiring a taxi app in Europe. This may seem like an odd addition to the business, but Travis Hoium explains why it's a perfect strategic fit in this video.*Stock prices used were end-of-day prices of April 16, 2025. The video was published on April 17, 2025. ...

Lyft is expanding into Europe with its $197 million purchase of taxi app FreeNow.The deal, announced Wednesday (April 16), will see Lyft acquire the Germany-based company from BMW and Mercedes-Benz Mobility. It also marks the ride-hailing service’s largest expansion outside of North America.“We’re on an ambitious path to build the best, most customer-obsessed mobility platform in the world, and entering Europe is an important step in our growth journey,” Lyft CEO David Risher said in a news release.“We foun ...

About this content About Emily Jarvie Emily began her career as a political journalist for Australian Community Media in Hobart, Tasmania. After she relocated to Toronto, Canada, she reported on business, legal, and scientific developments in the emerging psychedelics sector before joining Proactive in 2022. She brings a strong journalism background with her work featured in newspapers, magazines, and digital publications across Australia, Europe, and North America, including The Examiner, The Advocate, ...

Ride-hailing giant Lyft said it has agreed to acquire FREENOW, a German multi-mobility app with ride-hail at its core, from BMW and Mercedes-Benz Mobility for about $197 million in cash. The acquisition opens up the European market to Lyft for the first time. The company has only operated in the U.S. and Canada since it launched in 2012, compared to its biggest rival Uber, which operates globally.  FREENOW operates in nine countries and more than 150 cities across Austria, France, Germany, Greece, Ireland, ...

LYFT Inc (NYSE:LYFT) stock was last seen 1.7% higher premarket, after announcing its first European acquisition -- a $199 million deal to purchase Hamburg-based ride-hailing platform FreeNow from BMW and Mercedes-Benz. The deal, expected to close in the second half of 2025, will expand Lyft’s reach to over 150 cities across nine countries, including Germany, France, and the U.K.Despite the upbeat news, LYFT is down 15.6% year-to-date and 39.4% over the last 12 months. It recently breached $10 on April 7 for ...

Lyft logo is seen in this illustration taken June 27, 2022.U.S. ride-hailing firm Lyft on Wednesday announced that it's buying European taxi app Free Now in a 175 million euro ($199 million) deal.The company said that the acquisition — Lyft's first in Europe — is expected to close in the second half of 2025, and that, once combined, the two companies will serve over 50 million combined annual users.Founded in 2009 as myTaxi, Free Now is a ride-hailing platform headquartered in Hamburg, Germany. The company ...