RE/MAX Holdings, Inc. (NYSE:RMAX) demonstrates a strong Return on Invested Capital (ROIC) of 12.05% and a Weighted Average Cost of Capital (WACC) of 6.34%, indicating efficient capital use.National Bank Holdings Corporation (NBHC) leads with an exceptional ROIC of 645.72% and a WACC of 16.29%, showcasing superior capital efficiency.Urban Edge Properties (UE) and Rexford Industrial Realty, Inc. (REXR) also show notable performances, though with varying degrees of capital efficiency compared to RE/MAX and NBH ...

Core Insights - REMAX has launched Marketing as a Service (MaaS), a data-driven platform aimed at enhancing marketing efficiency for its affiliates in the U.S. and Canada [1][2] - MaaS is designed to provide REMAX agents with advanced marketing tools, enabling them to connect with clients effectively and drive business growth [1][3] Group 1: Product Features - MaaS is powered by AI and offers a seamless experience for affiliates to launch marketing campaigns with minimal effort [2] - The platform includes a no-cost base package featuring flyers, digital content, and performance tracking, with advanced features like lead generation and video campaigns to be introduced later [5][6] - Key features of MaaS include simplified marketing tools, smart automation for campaign preferences, performance reporting with real-time metrics, and polished brand presence reflecting REMAX's refreshed branding [8] Group 2: Strategic Importance - The introduction of MaaS aligns with REMAX's strategy to provide competitive advantages to its affiliates, particularly in social and digital marketing [6][7] - This launch comes alongside other innovations such as MAXReferSM and MAXEngageSM, reinforcing REMAX's commitment to leveraging technology for agent success [6][7] - MaaS strengthens the REMAX value proposition by facilitating easier marketing, prioritizing client engagement, and supporting business growth [7]

Core Insights - The article discusses the merits of RE/MAX (RMAX) as a traditional player in the real estate market, emphasizing its continued relevance and value [1]. Company Overview - RE/MAX is highlighted for its established position in the real estate sector, suggesting that it still holds potential for investors despite being a traditional player [1]. Analyst Background - The author has over 10 years of experience in communications and has worked for various economic institutions, indicating a strong foundation for analyzing the real estate market [1].

Core Insights - U.S. home sales experienced a slight decline of 0.7% in July compared to June, but showed a year-over-year increase of 0.6% compared to July 2024, with homes taking longer to sell, averaging 44 days on the market, up from 37 days a year ago [1][14][15] Sales and Pricing Trends - The median sales price in July was $450,000, reflecting a decrease of 1.1% from June but an increase of 2.3% year-over-year [2][10] - The average close-to-list price ratio was 99%, consistent with June 2025 but down from 100% in July 2024, indicating homes sold for slightly less than the asking price [12] Inventory Dynamics - Active inventory rose by 27.7% year-over-year, although there was a slight month-over-month decline of 0.8% [2][3][17] - The months' supply of inventory increased to 2.8 months, up from 2.2 months in July 2024, indicating a more balanced market [7][17] New Listings - New listings were up 4.4% year-over-year but down 2.5% from June 2025, with notable increases in Houston, Burlington, and Raleigh [5][6] - The markets with the largest year-over-year increases in new listings included Houston, TX (+43.0%), Burlington, VT (+22.6%), and Raleigh, NC (+20.9%) [5][6] Closed Transactions - Overall closed transactions were up 0.6% compared to July 2024 but down 0.7% from June 2025, with Raleigh, NC showing the highest increase in sales at +19.5% [8][9] - The markets with the largest year-over-year decreases in closed transactions included Dover, DE (-10.9%) and San Antonio, TX (-10.3%) [8][9] Market Insights - The housing market is adjusting seasonally, with longer selling times but stable inventory and prices, indicating resilience and opportunities for buyers and sellers [3][4] - Local expertise is emphasized as critical for navigating pricing and strategy in a normalizing market [3][4]

Core Insights - RE/MAX Holdings, Inc. has appointed Vic Lombardo as President of Mortgage Services to enhance technology and customer-first initiatives for Motto Mortgage franchisees and RE/MAX Broker/Owners [1][2] - Lombardo brings over 30 years of experience in the mortgage and real estate industry, previously serving as COO at Guaranteed Rate Affinity [2][3] - The appointment aims to drive growth and operational efficiency in the company's mortgage services, including Motto Mortgage and wemlo, a digital mortgage processing solution [1][4] Company Overview - RE/MAX Holdings, Inc. is a leading franchisor in the real estate industry, operating under the RE/MAX® brand globally and the Motto® Mortgage brand in the U.S. [7] - The company was founded in 1973 and has grown to over 140,000 agents in nearly 9,000 offices across more than 110 countries [7] - Motto Mortgage, launched in 2016, is the first national mortgage brokerage franchise brand in the U.S., with over 210 open offices in more than 40 states [8] Leadership Transition - Lombardo's role was created following the retirement of Ward Morrison in June [2] - He will report directly to RE/MAX Holdings CEO Erik Carlson and is expected to contribute significantly to the Executive Leadership Team [2][4] - Lombardo expressed enthusiasm for scaling the growth of Motto and enhancing the customer experience [4] Inducement Grant - The company announced an inducement award of 75,000 restricted stock units (RSUs) to Lombardo, which will vest in equal installments on March 1 for the years 2026, 2027, and 2028 [5][6] - This award was granted outside of the RE/MAX Holdings, Inc. 2023 Omnibus Incentive Plan but will be governed as if issued under the Plan [6]

New region driven by REMAX value proposition and trusted brand reputation.DENVER, Aug. 15, 2025 /PRNewswire/ -- REMAX® proudly announces the brand's expansion with the signing of a regional franchise agreement in Malaysia. REMAX Malaysia joins a worldwide network with a presence in more than 110 countries and territories – a global footprint unmatched by any other real estate brand.The newly launched operation is led by experienced entrepreneur and real estate expert Kelly Ang, who cited the REMAX reputatio ...

Global real estate brand launches content series documenting Golden's journey to fulfilling his promise. Patel has donated his commission from the home sale to Children's Miracle Network (CMN) Hospitals, which raises funds for children's hospitals in the U.S. and Canada. To date, REMAX affiliates have donated more than $218M to CMN Hospitals in the US and Canada since 1992, with 100% of donations staying local to benefit hospitals in the areas that agents serve. REMAX captured the full process on YouTube – ...

Core Insights - REMAX is accelerating innovation and enhancing its brand experience for agents and affiliates, focusing on modernization and strategic growth [3][4][8] - The annual Broker Owner Conference (BOC) gathered over 500 attendees to discuss new strategies and tools aimed at improving agent performance and brokerage profitability [2][8] Innovation and Strategy - The leadership team is committed to providing resources that help agents secure more listings efficiently, with a focus on building competitive strategies [4][8] - Key innovations include a lead concierge service, an AI-powered referral system, and a rewards platform for social media engagement, all designed to enhance lead generation and marketing effectiveness [4][8] Brand Evolution - The brand's evolution centers on placing agents at the forefront, as highlighted by the introduction of a refreshed logo and personalized branding materials [5][6] - Physical marketing assets, including yard signs, have been made available to support agents in their local markets [6] Company Culture and Growth - REMAX emphasizes maintaining its strong culture while scaling, ensuring that growth aligns with core values and community engagement [7][8] - The focus is on attracting productive professionals who can effectively close deals and win listings, reinforcing the brand's market position [7][8] Conference Highlights - The conference featured influential speakers who provided insights on market trends and strategies for success in a rapidly changing environment [11] - The event underscored REMAX's commitment to building a robust foundation for future growth through collaboration and innovation [9][11]

Financial Data and Key Metrics Changes - Total revenue for Q2 2025 was $72.8 million, with adjusted EBITDA of $26.3 million and an adjusted EBITDA margin of 36.1%, an increase of 30 basis points compared to 2024 [20][21] - Revenue excluding marketing funds decreased by 6.8% year-over-year, primarily due to negative organic growth of 5.7% and adverse foreign currency movements of 1.1% [20][21] - Selling, operating, and administrative expenses decreased by $1 million or 2.8% to $33.9 million, attributed to lower personnel expenses [21] Business Line Data and Key Metrics Changes - The decline in organic growth was mainly due to lower U.S. agent count, broker fees, and revenue from previous acquisitions, partially offset by new revenue streams from REMAX Media Network and lead concierge initiatives [20][21] - The company reported a record high of over 147,000 agents in its global network, marking the best U.S. agent count performance since 2022 [3][9] Market Data and Key Metrics Changes - U.S. existing home sales have been slow to recover, but inventory levels increased by 30% compared to June 2024, with new listings growing year-over-year for the sixteenth consecutive month [5] - The company noted challenges in the housing market due to tariffs, inflation, and high mortgage rates, which tempered expectations for a housing rebound in the latter half of the year [5][6] Company Strategy and Development Direction - The company is focused on enhancing its value proposition and expanding its global agent network, particularly in the U.S. and Canada [16] - Recent strategic moves include the introduction of the Aspire onboarding program aimed at attracting and developing new agents, which has seen nearly 60% of U.S. and Canadian brokerages sign up [11][12] - The company is investing in technology and tools to empower agents, including a new AI-powered global referral system and a pricing engine for mortgage brokerage [14][15] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the future, citing solid momentum and resilience despite a challenging macro environment [4][16] - The company tightened its revenue and profit range expectations for the rest of the year but raised agent count expectations due to strong international growth [23][24] Other Important Information - The company is strategically reinvesting in the business and building cash reserves while working to lower its total leverage ratio [21][22] - The REMAX Media Network is beginning to contribute to the top line, although its launch has been slower than anticipated due to the macro environment [14] Q&A Session Summary Question: What drove the reduced guidance range? - Management indicated that the reduced guidance was influenced by a delay in the ramp-up of the REMAX Media Network, a tempered outlook on broker fees, and near-term impacts from the Aspire program [27][30] Question: How did different geographies contribute to the agent count change? - The international expansion was identified as a key driver for the agent count guidance, with significant contributions from the U.S. and a recent large-scale conversion in Hawaii [31][33] Question: How is the Aspire program resonating with agents? - The Aspire program has seen positive adoption, with nearly two-thirds of eligible brokerages participating, and it is helping to attract younger agents and those transferring books of business [36][39] Question: What is the engagement level with the new tools launched? - While it is early to assess the stickiness of multiple tool usage, management noted good adoption rates for the tools deployed, including the global referral platform and lead concierge [41][44]

Q2 2025 Performance Highlights - Total agent count increased by 3,531 agents, a 2.5% year-over-year increase, reaching 147,073 agents[14] - Agent count in the U S and Canada combined decreased by 5 0% to 74,635 agents[6] - Agents Outside U S & Canada increased 11 5% (+7,495 Agents)[12] - Revenue decreased by $5 7 million, or 7 3%, to $72 8 million compared to Q2 2024[19] - Adjusted EBITDA decreased by $1 8 million, or 6 4%, to $26 3 million[23] - Adjusted EBITDA margin increased by 30 basis points to 36 1%[6] Revenue Details - Continuing franchise fees decreased by $1 3 million, or 4 4%, to $29 0 million[16] - Annual dues decreased by $0 5 million, or 5 6%, to $7 7 million[16] - Marketing Funds fees decreased by $1 8 million, or 8 8%, to $18 3 million[16] - Franchise sales and other revenue decreased by $1 1 million, or 19 8%, to $4 3 million[16] Outlook - For Q3 2025, the company expects revenue between $71 0 million and $76 0 million and Adjusted EBITDA between $23 5 million and $26 5 million[24]